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Arif Fiandi
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INDONESIA
Jurnal Intelek Dan Cendikiawan Nusantara
Published by PT Intelek Cendikiawan Nusantara
ISSN : -     EISSN : 30464560     DOI : -
Core Subject : Education,
Other
Jurnal Intelek Dan Cendikiawan Nusantara (JICN) adalah Jurnal Multi Disiplin Semua Bidang Ilmu sebuah publikasi yang melayani sebagai wadah bagi penelitian interdisipliner dan kolaboratif di berbagai bidang ilmu. Jurnal ini memperoleh keunggulan dengan mencakup berbagai disiplin ilmu, seperti ilmu sosial, hukum, pertanian, pendidikan, ekonomi, manajemen, sejarah, komputer, kesehatan, sains alam, ilmu sosial, bahasa, humaniora, dan ilmu lainnya.
Arjuna Subject : Umum - Umum
Articles 2,377 Documents
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ANALISIS STRATEGI MARKETING DIGITAL TERHADAP PRODUK PERBANKAN SYARIAH wika kalista; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Di tengah perkembangan teknologi informasi yang pesat, industri perbankan syariah dihadapkan pada tantangan dan peluang baru dalam pemasaran produk mereka. Penelitian ini berfokus pada penggunaan media sosial, aplikasi mobile, dan teknik pemasaran konten yang inovatif. Penelitian ini bertujuan untuk mengeksplorasi berbagai strategi pemasaran digital yang diterapkan oleh bank syariah, dengan fokus pada penggunaan media sosial, aplikasi mobile, dan teknik pemasaran konten yang inovatif. Dari pendekatan kualitatif, penelitian ini menganalisis efektivitas strategi digital marketing yang diterapkan oleh bank syariah dalam menjangkau audiens yang lebih luas. Hasil analisis menunjukkan bahwa penerapan strategi digital marketing yang tepat tidak hanya mampu meningkatkan brand awareness tetapi juga berkontribusi pada peningkatan jumlah nasabah. Dengan demikian, penelitian ini diharapkan dapat memberikan kontribusi signifikan dalam pengembangan strategi pemasaran digital di sektor perbankan syariah, serta memperkuat posisi mereka di era digital yang semakin kompetitif.
TRANSFORMASI DIGITAL ERA INDUSTRI 4.0 REVOLUSI ‎LAYANAN YANG MENGUBAH LANSKAP PERBANKAN SYARIAH ‎DI INDONESIA bagas dwi arifin; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study examines the digital transformation in the context of Islamic banking services revolution in Indonesia. Employing a qualitative research method based on a literature review, this research analyzes the implementation of digital technologies, their impact on Islamic banking performance, and the factors influencing the success of digital transformation. The findings reveal that digital transformation has introduced various service innovations such as mobile banking, internet banking, and digital payment systems, enhancing operational efficiency and accessibility of Islamic banking services. However, the transformation faces challenges including limited human resources, cybersecurity, regulations, and financial literacy among the public. Key success factors include technological innovation, effective risk management, collaboration with fintech, development of digital infrastructure, enhancement of human resource competencies, and appropriate regulatory support. This study provides valuable insights for developing digital transformation strategies in Islamic banking that align with Shariah principles and the demands of the digital era. Keywords: Digital transformation, Islamic banking, Industry 4.0, Fintech, Digital technology
Pengaruh Metode Grammar Translation terhadap Pemahaman Procedure text Siswa SMP Negeri 2 Bantan Masrul, Masrul; Sisca Ningsih; Sri Andayani
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh metode Grammar Translation terhadap pemahaman procedure text pada siswa SMP Negeri 2 Bantan. Penelitian menggunakan metode kuasi eksperimental dengan desain pretest-posttest control group design. Sampel penelitian terdiri dari 50 siswa yang terbagi dalam dua kelompok: 25 siswa sebagai kelompok eksperimen dan 25 siswa sebagai kelompok kontrol. Pengumpulan data dilakukan melalui pretest dan posttest, serta observasi selama empat kali pertemuan pembelajaran. Instrumen penelitian meliputi soal tes pemahaman procedure text yang telah divalidasi dan lembar observasi aktivitas pembelajaran. Analisis data menggunakan uji Independent T-Test untuk data pretest dan uji Mann-Whitney untuk data posttest dengan tingkat signifikansi 0,05. Hasil penelitian menunjukkan perbedaan yang signifikan antara kelompok eksperimen dan kontrol (sig. 0,000 < 0,05), dimana kelompok yang menggunakan metode Grammar Translation menunjukkan pemahaman procedure text yang lebih baik dibandingkan kelompok yang menggunakan metode konvensional. Peningkatan pemahaman terlihat dalam aspek penguasaan struktur gramatikal, kosakata teknis, dan kemampuan mengidentifikasi langkah-langkah dalam procedure text. Penelitian ini menyimpulkan bahwa metode Grammar Translation efektif dalam meningkatkan pemahaman procedure text siswa SMP di daerah kepulauan.
PENGEMBANGAN MODEL STRATEGI PEMASARAN DIGITAL YANG EFEKTIF PADA PERBANKAN SYARIAH DI INDONESIA DI ERA DIGITAL Rafli Faisal Firdaus; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Global economic developments have had a significant impact, especially in the field of digital transformation in various fields, including the banking sector. In the digital era, especially in Islamic banking, they are able to adapt and improve their marketing strategies. Digital marketing strategies are the main factor in achieving success in today's digital era. This abstract discusses digital marketing strategies that can be applied by Islamic banks in facing fierce competition in this digital era. This study analyzes several effective digital marketing strategies such as website marketing, use on social media (Instagram, Facebook, Twitter, etc.) and use on other digital platforms. In addition, this study will also examine what are the challenges and opportunities for Islamic banks when implementing this digital marketing strategy. The results of this study are expected to provide several recommendations for implementing effective digital marketing strategies in Islamic banks.
Improving MSME Performance Through Digital Marketing For Improving Company Products Sandy Septiano Winas; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This research aims to uncover effective digital marketing strategies for baby clothing products and to demonstrate the efficiency of enhancing the performance of MSMEs (Micro, Small, and Medium Enterprises) through the use of digital marketing. The method used is qualitative, with data collection conducted through observations and interviews with relevant parties. Secondary data was obtained from books, journal articles, and other supporting literature. The findings reveal several important insights. First, according to MSME owners, performance improvement can be achieved by creating engaging and memorable content that captures customers' attention. Second, from the customers' perspective, digital marketing allows MSMEs to reduce costs and become strong competitors compared to those who do not utilize this strategy. Third, the general public states that MSMEs need to enhance their digital marketing efforts to introduce their product and company identities in today's digital era. Overall, this research emphasizes the importance of digital marketing for MSMEs, particularly in strengthening their market position. By implementing appropriate strategies, MSMEs can not only improve their business performance but also expand their market reach. This indicates that utilizing digital technology in marketing is a crucial step toward achieving success in an increasingly digital world. This research uses descriptive qualitative method. The power needed as a research knife is primary data that the author obtained by observing and interviewing parties related to this research. Secondary data was obtained from various books, journal articles, and other supporting literature. While the results of this study are: based on the opinion of MSME business
STRATEGI PEMASARAN PRODUK JASA KEUANGAN DI PERBANKAN SYARIAH DALAM PERSPEKTIF ISLAM Alpajar Ramadhan; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This research discusses marketing strategies for financial service products in sharia banking from an Islamic perspective. The main focus of this research is the importance of applying ethics, honesty and transparency in every aspect of marketing. It was found that product innovation and the use of digital technology play an important role in attracting consumers, especially the younger generation. Apart from that, corporate social responsibility (CSR) is also a key factor in building a positive image of Islamic banks in society. This research suggests the need for public education, relevant product development, and regular evaluation of the marketing strategies implemented so that Islamic banking can develop sustainably.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Farah Salsabilla; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This research aims to determine the influence of price and product quality on purchasing decisions. The approach taken is to use a descriptive approach to find out whether product price and quality influence consumer purchasing decisions. The method used in this research is qualitative by focusing on the discussion of previous research, both a collection of previous journals and library research to obtain research data results using the literature reviewresearch method. The research results state that the better the price set, the consumer purchasing decisions will increase and the better the product quality is determined, the consumer purchasing decisions will increase.
PERAN MBANKING DALAM MENINGKATKAN INKLUSI KEUANGAN nadia emlya; Muhammad Iqbal Fasa; Ersi sisdianto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Peningkatan inklusi keuangan diharapkan dapat mengurangi jumlah masyarakat yang tidak memiliki rekening bank. individu, atau mereka yang belum memiliki rekening bank karena kurangnya akses layanan perbankan dasar seperti tabungan, yang merupakan hak dasar bagi semua orang masyarakat dan berperan penting dalam meningkatkan taraf hidup mereka. Inklusi keuangan adalah dipandang mampu mendorong pemerataan kesejahteraan bagi bangsa Indonesia. Oleh karena itu, penelitian ini mengkaji peran mobile banking (m-banking) dalam meningkatkan inklusi keuangan. Penelitian ini merupakan penelitian kualitatif yang mengumpulkan data sekunder melalui kajian pustaka. Berdasarkan hasil analisis, dapat disimpulkan menyimpulkan bahwa perbankan seluler berperan dalam meningkatkan inklusi keuangan.
MANAJEMEN PEMASARAN : ANALISIS STRATEGI PEMASARAN PRODUK PEMBIAYAAN DANA PENSIUN PADA BANK SYARIAH INDONESIA M. fikrul Umam; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Strategi pemasaran keuangan bank adalah rancangan pemasaran yang menyeluruh, terpadu, dan terpadu yang memberikan petunjuk tentang tindakan yang harus diambil untuk mencapai tujuan perusahaan melalui faktor-faktor yang mempengaruhi operasinya. Adanya strategi pemasaran sebagai salah satu komponen pencapaian tujuan pemasaran bank, khususnya di bidang pembiayaan pensiun, dimana pencapaian penetapan tujuan tersebut berdampak pada perkembangan usaha. Data untuk penelitian deskriptif kualitatif berasal dari berbagai sumber perpustakaan, antara lain buku, jurnal, dan website. Temuan penelitian menjelaskan strategi pemasaran keuangan, meliputi analisis SWOT, pembahasan segmentasi pasar, identifikasi sasaran pasar (targeting), dan positioning. Agar segmentasi pasar cocok untuk dijalankan, ada macam-macam, tujuan, manfaat, dan keadaan yang harus dipahami. Begitu pula dalam memilih sasaran pasar, ada kelebihan, unsur-unsur yang harus diperhatikan, teknik yang tepat untuk mengidentifikasi sasaran pasar, dan strategi sasaran pasar. Positioning kemudian membahas keuntungan dari penargetan, berbagai bentuknya, dan taktik penargetan.
Kemudahan dan Efisiensi M-Banking Sebagai Solusi Praktis di Era Digital Ananda, Annisa Septri; Fasa, Muhammad Iqbal
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

The presence of mobile banking can have a positive impact because the main purpose of Mobile Banking is to facilitate customers in conducting every transaction they wish to make. The aim of this research is to determine the ease and efficiency of customers' interest in transacting using mobile banking in the digital era. This research is a qualitative study that collects secondary data through a literature review. The existence of mobile banking technology certainly aids the efficiency of its users, as it makes things easier for them. Mobile banking technology can be used at any time with peace of mind, without worrying about the privacy of personal data, thanks to a good service system that also maintains its image.

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