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Arif Fiandi
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INDONESIA
Jurnal Intelek Dan Cendikiawan Nusantara
Published by PT Intelek Cendikiawan Nusantara
ISSN : -     EISSN : 30464560     DOI : -
Core Subject : Education,
Other
Jurnal Intelek Dan Cendikiawan Nusantara (JICN) adalah Jurnal Multi Disiplin Semua Bidang Ilmu sebuah publikasi yang melayani sebagai wadah bagi penelitian interdisipliner dan kolaboratif di berbagai bidang ilmu. Jurnal ini memperoleh keunggulan dengan mencakup berbagai disiplin ilmu, seperti ilmu sosial, hukum, pertanian, pendidikan, ekonomi, manajemen, sejarah, komputer, kesehatan, sains alam, ilmu sosial, bahasa, humaniora, dan ilmu lainnya.
Arjuna Subject : Umum - Umum
Articles 2,377 Documents
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Penerapan strategi pemasaran dalam meningkatkan volume penjualan wardana, Syahla nabil; iqbal fasa , muhammad
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aims to provide new insights and ideas in developing unique marketing strategies and creativity in marketing because with uniqueness and creativity, the brand performance of a product is maintained and developed for products or services. Basically, every company has a marketing strategy that can help the company achieve its goals and desired results. Marketing strategy is a series of actions aimed at achieving goals and with an innovative and creative mindset to respond to developments that occur within the company and outside the company. A marketing strategy that can support product marketing to build customer loyalty is to use a marketing strategy that includes products, prices, promotions, people, processes and locations
Penerapan etika bisnis Islam dalam strategi pemasaran syariah Sri Winarsih; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

The application of Islamic business ethics in sharia marketing strategies is a crucial element that must be considered by business actors to achieve sustainability and build consumer trust. Islamic business ethics focuses on the principles of justice, transparency and social responsibility, which are in line with sharia values. Meanwhile, marketing strategy is a planned and systematic method for achieving company goals. This research discusses how the application of Islamic business ethics can increase the effectiveness of sharia marketing strategies, with an emphasis on product development, marketing communications, and relationships with consumers. The method used in this research is qualitative with a descriptive approach. The research results show that the application of Islamic business ethics not only improves the company's image, but also contributes to customer loyalty and sustainable business growth. Therefore, the integration of Islamic business ethics in sharia marketing strategies is the key to achieving business goals that are in accordance with sharia principles and modern market needs.
PENGARUH STRATEGI PEMASARAN SYARIAH TERHADAP PENDAPATAN PADA FRANCHISE ES TEH INDONESIA BANDAR LAMPUNG Yuniar, Halmaita Selvy; Fasa, Muhammad Iqbal
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Business competition in Indonesia is getting tighter along with rapideconomic growth and technological developments. Sharia marketingstrategy is one way to face business competition and efforts toincrease product sales. This study was conducted to determine howthe marketing strategy using SWOT analysis in the Indonesian EsTeh Franchise business in Bandar Lampung. The type of researchused is qualitative with a descriptive approach. Data collection techniques use the documentation method. The secondary data from this study were obtained from books, journals and others that refer to the problems and completeness of this study. The results of this study are segmentation, target and positioning strategies carried out so that the marketing strategy is more focused in delivering products to consumers so that it has an impact on increasing sales at theIndonesian Es Teh Franchise in Bandar Lampung
Pemahaman Nasabah tentang Digital Banking dan Implikasinya bagi Kinerja Perbankan Syariah sarii, norahelda; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini membahas permasalahan pokok terkait pemahaman nasabah tentang digital banking dan implikasinya bagi kinerja perbankan syariah. Dalam era digital, pemahaman nasabah menjadi krusial untuk meningkatkan adopsi layanan perbankan syariah yang berbasis teknologi. Penelitian ini dilaksanakan dengan menggunakan pendekatan kualitatif, melalui wawancara mendalam dan survei terhadap nasabah bank syariah. Metode analisis data yang digunakan adalah analisis tematik untuk mengidentifikasi pola-pola dalam pemahaman nasabah. Hasil penelitian menunjukkan bahwa terdapat kesenjangan dalam pemahaman nasabah mengenai fitur dan manfaat digital banking, yang berdampak pada rendahnya tingkat penggunaan layanan tersebut. Simpulan dari penelitian ini menekankan pentingnya edukasi dan sosialisasi yang lebih intensif dari pihak bank untuk meningkatkan pemahaman nasabah, sehingga dapat berkontribusi positif terhadap kinerja perbankan syariah.
STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN Amanda Ridho Ivanza; Muhamad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Marketing Strategy is a form of a company's plan in the field of marketing to obtain optimal results in increasing the company's sales volume. The purpose of this research is to find out what marketing strategies have been implemented. This research uses a qualitative approach method, where research emphasizes the aspect of in-depth data in order to obtain the quality of research. In a company, marketing strategy plays an important role in increasing sales within the company. Marketing strategies are implemented to help companies achieve sales targets with 3 components, namely Segmentation, Targeting and Positioning. The results of the research show that sales have not implemented an appropriate marketing strategy which has decreased quite drastically. This is based on the ineffective implementation of the marketing mix (4P) and the lack of set sales targets
PERKEMBANGAN PERBANKAN SYARIAH DI ERA DIGITALISASI bagas oges bryan pratama; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

The rapid advancement of technology today is having a significant impact on various aspects of life, including finance. For years, financial transactions were primarily conducted through conventional banking services that relied on face-to-face interactions and manual processes. However, the emergence of Financial Technology, or FinTech, has brought about major changes how people interact with financial services. FinTech offers more efficient, faster, and easily accessible solutions, such as digital payments, online loans, and app-based investments. With the rise of various FinTech platforms, the role of traditional banks is beginning to be threatened. People are now opting for more practical and innovative methods to manage their finances. This poses challenges for banks that continue to use conventional methods. They must adapt and innovate to remain relevant in an increasingly digital financial ecosystem. Banks that do not respond to these changes risk losing customers, particularly younger generations who are more comfortable with technology. To address this situation, banks need to integrate technology into their services, such as providing user-friendly mobile banking applications and leveraging big data to better understand customer needs. Additionally, collaboration with FinTech companies can be a strategic move to enhance services and attract more customers. By taking these steps, traditional banks can maintain their position and continue to serve as pillars in the evolving financial system. The rapid development of technology is now facilitating human activities across various fields. Until now, financial transactions have typically been completed through conventional banking services. However, with ongoing advancements, a new platform Financial Technology
MENGOPTIMALKAN KEPUASAN NASABAH MELALUI STRATEGI PELAYANAN DAN INOVASI PRODUK DI BANK Meri Febri Sha Fitri; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Tujuan dari penelitian iniadalah untuk meningkatkan kepuasan nasabah di bank dengan menerapkan pendekatan layanan dan produk yang kreatif. Kepuasan nasabah terbukti dipengaruhi secara signifikan oleh inovasi produk dan layanan berkualitas tinggi. Temuan ini menunjukkan bahwa menggabungkan fitur-fitur digital baru dan peningkatan penawaran layanan ke dalam produk perbankan dapat meningkatkan pengalaman nasabah secara keseluruhan. Oleh karena itu, bank harus selalu inovatif dan beradaptasi agar dapat memuaskan nasabah dan pada akhirnya memenangkan kesetiaan nasabah.
Analisis Faktor-Faktor yang Mempengaruhi Penggunaan layanan Mobile Banking pada Generasi Milenial Dwi Melati, Jean Vania; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This research aims to identify factors that influence the use of mobile banking services in the millennial generation. Using a theoretical approach and literature review, this research explores various factors such as perceived trustworthiness, perceived security and privacy, perceived usability, feature availability and Social Influence. The results of literature analysis show that perceptions of trust and security and privacy are often considered important factors in the adoption of mobile banking by the millennial generation. In addition, perceived usefulness and availability of features and Social influence also play an important role although not always the main determining factors.
PENERAPAN M-BANKING DALAM MENINGKATKAN JASA, LAYANAN PERBANKAN DI BANK SYARIAH INDONESIA Kurnia, Agnes; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

The development of digitalization technology in the banking sector, including sharia banking in Indonesia, has undergone changes. One innovation that is developing rapidly is mobile banking (m-banking). This allows customers to access banking services quickly and efficiently via their mobile devices. The purpose of this research is to find out how the implementation of mobile banking at PT Bank Syariah Indonesia can improve company service and services. This research uses a document study and literature study approach. The data analysis method used is a qualitative method as a research method that describes descriptively the application of M-banking in improving services at PT Bank Syariah Indonesia. The research results show that using M-banking can simplify financial and non- financial transactions, and make customers interested in using it. However, there are still challenges in terms of technical capacity and infrastructure reliability that need to be improved as a whole. The introduction of m-banking at Bank Syariah Indonesia has great potential to increase competitiveness and strengthen the role of Sharia Banking in supporting financial inclusion in Indonesia.
INOVASI TEKNOLOGI DALAM PENGELOLAAN SUMBER DAYA ALAM UNTUK MENINGKATKAN KUALITAS LINGKUNGAN Sulistia Wati; Sulistia Lestari W.N; Nisya Fauzi; Raizky Reinaldy Pramasha
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Permasalahan pokok dalam pengelolaan sumber daya alam di Indonesia adalah penurunan kualitas lingkungan akibat eksploitasi yang tidak berkelanjutan. Penelitian ini dilaksanakan untuk mengevaluasi peran inovasi teknologi dalam meningkatkan efisiensi pengelolaan sumber daya alam dan meminimalkan dampak negatif terhadap lingkungan. Metode yang digunakan adalah analisis kualitatif dengan pendekatan studi kasus pada beberapa proyek teknologi ramah lingkungan di berbagai daerah. Hasil penelitian menunjukkan bahwa penerapan teknologi seperti sistem informasi geografis (SIG) dan energi terbarukan mampu meningkatkan pengelolaan sumber daya alam secara berkelanjutan. Simpulan dari penelitian ini menegaskan bahwa inovasi teknologi tidak hanya berkontribusi pada efisiensi, tetapi juga memberikan prospek positif bagi keberlanjutan lingkungan.

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