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Sefiani Dwi Azmi
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nawalaedu@gmail.com
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Jl. Raya Yamin No.88 Desa/Kelurahan Telanaipura, kec.Telanaipura, Kota Jambi, Jambi Kode Pos : 36122
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INDONESIA
Journal of Dialogos
Published by PT Anagata Sembagi Education
ISSN : -     EISSN : 30466040     DOI : https://doi.org/10.62872/a3c27v63
Core Subject : Social,
Social Sciences
The journal publishes original articles on current issues adn trends occuring internationally in media, communication, and public policies, media and develompment, social media and subculture, public realtions and proffesional communication development, media gender and identity, media and tourism
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2025): AUGUST-JOD" : 5 Documents clear
Podcast Trends as an Alternative Medium of Independent Journalism: a Study of Audience Perceptions of the Redibility and Objectivity of Information Larisu, Zulfiah; Malik, Abdul
Journal of Dialogos Vol. 2 No. 3 (2025): AUGUST-JOD
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/0ghqwe92

Abstract

Independent journalism podcasts are now seen as a highly credible source of information, often even more trusted than mainstream media. This is due to the transparency of the narratives presented, consistency in topic selection, and freedom from pressure from certain parties, which allows for the delivery of broader and more diverse perspectives. Audiences rate independent podcasts as relatively objective, although the personal opinions of the podcasters remain influenced. A presentation style that combines conversational formats and storytelling techniques creates emotional intimacy, strengthens trust, and builds listener loyalty. Topics that are current and relevant, presented in a relaxed yet informative manner, are a unique attraction that distinguishes podcasts from conventional media. However, challenges remain, particularly in verifying information and the potential for personal bias, which can affect the accuracy and objectivity of the content. Therefore, audience media literacy is crucial so they can critically review the information they receive. With all their advantages, independent podcasts have the potential to enrich the media ecosystem by providing a more diverse alternative source of information, provided they maintain ethical standards, openness of sources, and transparency in every aspect of their production process.
Analysis of Campaign Materials for Billboards of Regent Candidates to Increase Electability in the 2024 Banggai Regency Election Falimu, Falimu; Batjo, Ririn; Zaman, Wildan
Journal of Dialogos Vol. 2 No. 3 (2025): AUGUST-JOD
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/kqv6fm45

Abstract

The 2024 regional elections (Pilkada) have their own unique characteristics, one of which is the emergence of young figures who have directly entered the world of politics. One of the campaign media used is billboards, which are spread across various cities in Indonesia. Billboards are outdoor media commonly used by presidential and legislative candidates to convey campaign messages. Generally, campaigns are conducted thematically and tailored to specific objectives. By starting the campaign early, candidates hope to attract sympathy and gain support from the public. The purpose of this study is to determine the semiotic meaning of photos in Giring's campaign billboards as a candidate for President in 2024. The focus of this research is how the visual meaning in the billboards is analyzed using Roland Barthes' semiotic approach with a qualitative descriptive method. In general, semiotics can be defined as the study of signs, including the elements of the signifier and the signified. Roland Barthes stated that the sign system reflects societal assumptions in the context of a particular time and place. In semiotic analysis, there are three main concepts in understanding visual meaning: denotation, connotation, and myth.
Green Communication in Environmental Campaigns: A Study of Commercial Brand Strategies for Millennials and Gen Z Nurjanah, Nurjanah; Firayani, Firayani; Tahalele, Olivia
Journal of Dialogos Vol. 2 No. 3 (2025): AUGUST-JOD
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/njc7y026

Abstract

This study aims to analyze the green communication strategies used by commercial brands in environmental campaigns and evaluate how Millennials and Gen Z respond to these messages. The research method uses a descriptive qualitative approach with content analysis of digital campaigns of several commercial brands and in-depth interviews with respondents from Millennials and Gen Z. The results show that green communication strategies that emphasize sustainability storytelling, transparency, and interactive participation on social media are more effective in building engagement and loyalty of young consumers. Millennials tend to value long-term brand consistency on environmental issues, while Gen Z demands more instant transparency and direct interaction. This study confirms that message authenticity is a determining factor in the success of environmental campaigns as well as strategic differentiation in building a sustainable brand image.
The Role of Health Influencers on TikTok in Shaping Gen Z Consumer Behavior: A Review of Digital Communication Perspectives and Popular Culture Murtiharso, Yosaphat Danis
Journal of Dialogos Vol. 2 No. 3 (2025): AUGUST-JOD
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/w7bx3y23

Abstract

This study aims to analyze the role of health influencers on TikTok in shaping Gen Z's health consumption behavior through the perspective of digital communication and popular culture. The research method used is a qualitative approach with literature study and content analysis, focusing on scientific publications, research reports, and relevant TikTok content. The results show that health influencers use edutainment-based communication strategies by utilizing trends, viral music, and popular culture symbols, so that health messages are more easily accepted by Gen Z. Other findings show that Gen Z not only views health messages as education, but also as part of their social identity and digital lifestyle. This study confirms that the role of health influencers on TikTok can be an effective strategy in health communication, although it still faces challenges such as potential misinformation and the need for collaboration with healthcare professionals.
The Role of Social Media in the Formation of Adolescent Identity: A Review of Psychology and Popular Culture Budaraga, I Ketut
Journal of Dialogos Vol. 2 No. 3 (2025): AUGUST-JOD
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/x47kqm82

Abstract

Social media has become a fundamental element in the lives of modern adolescents, playing a significant role in the process of identity formation in the digital era. This study analyzes how social media platforms such as Instagram, TikTok, Twitter, and YouTube influence adolescent identity construction from the perspectives of developmental psychology and popular culture. Using a qualitative approach with a case study design, the study involved four adolescents aged 16-18 in Semarang City through in-depth interviews and observations of digital activities. The findings indicate that social media plays a dual role as a means of positive identity exploration and a source of psychological distress. Adolescents use digital platforms to experiment with various roles and lifestyles, but often become trapped in a false image to gain external validation. The process of identity formation is influenced by the dynamics of identity exploration and commitment, with social media providing a broad space for self-discovery but also creating the risk of identity conflict due to social comparison and popular cultural pressures. The study identified that adolescent girls are more vulnerable to negative impacts related to body image and beauty standards, while adolescent boys tend to focus on achievement and social recognition. Contextual factors such as family background, digital access, and local cultural values play a significant role in shaping adolescents' social media experiences. The results emphasize the need for structured digital literacy education and psychological support to help adolescents navigate the complexities of digital identity in a healthy and authentic manner.

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