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Jurnal Manajemen Bisnis Era Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30467764     EISSN : 30467748     DOI : 10.61132
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis Era Digital (JUMABEDI) dengan e-ISSN : 3046-7748, p-ISSN : 3046-7764 diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. Jurnal Manajemen Bisnis Era Digital (JUMABEDI) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.. Jurnal Manajemen Bisnis Era Digital (JUMABEDI) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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Pengaruh Green Marketing dan Brand Image Terhadap Keputusan Pembelian Produk Susu UHT Ultra Milk di Kecamatan Pameungpeuk Kabupaten Bandung
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 4 (2025): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i4.994

Abstract

This research was conducted on consumers of Ultra Milk UHT milk in Pameungpeuk District, Bandung Regency. The focus of this study is to determine the influence of green marketing and brand image on purchasing decisions, both gradually and partially. This study will use descriptive and associative methods. In this study, the unit of analysis is the individual, namely consumers of Ultra Milk UHT milk in Pameungpeuk District, Bandung Regency. The sample in this study was 150 respondents. Sampling was collected using certain considerations or criteria. The sampling method used in this study was multiple linear regression analysis. In addition, the validity and reliability of the research instrument based on research findings showed that variables were partially and simultaneously influenced by green marketing and brand image on the dependent variable (purchase decisions). The influence of green marketing on purchasing decisions was 24.62%, while the influence of brand image on purchasing decisions was 59%. The influence of green marketing and brand image on purchasing decisions was 83.8%.
Pengaruh Pengalaman Pelanggan, Kualitas Layanan, dan Promosi terhadap Keputusan Penggunaan Aplikasi OVO pada Mahasiswa Uniska Kediri
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 4 (2025): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i4.995

Abstract

This study aims to examine and explain the influence of customer experience, service quality, and promotion on the decision to use the OVO application among Uniska Kediri students. The research applied a probability sampling method using a saturated sample approach for an unknown population, calculated through the Hair formula, and obtained 114 respondents. The data were analyzed using several statistical tests, including validity, reliability, normality, multicollinearity, heteroscedasticity, linearity, and determination (R²), processed through SPSS version 25.The research findings show that the customer experience variable does not have a significant effect on the decision to use the OVO application, with a significance value of 0.380 > 0.05 and a t-count of 0.882 < t-table of 1.981. Similarly, the service quality variable also does not significantly affect the decision to use, with a significance value of 0.833 > 0.05 and a t-count of 0.211 < t-table of 1.981. In contrast, the promotion variable has a significant positive effect on the decision to use the OVO application, with a significance value of 0.001 < 0.05 and a t-count of 3.287 > t-table of 1.981. Simultaneously, customer experience, service quality, and promotion collectively have a significant influence, with a significance value of 0.000 < 0.05 and an F-count of 6.883 > F-table of 2.69. The R² value reflects the combined effect of these variables on user decisions.
Pengaruh Biaya Modal terhadap Investasi pada Perusahaan Sektor Properti yang Terdaftar di Bursa Efek Indonesia Periode 2020 – 2024
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 1 (2026): Februari : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i1.1305

Abstract

This research try to examine how investment choices in property and real estate sector businesses listed on IDX (2020-2024) are impacted by the cost of debt and equity.For the accuracy of the analysis, this study also uses firm size and profitability as controler. Purposive sampling was used in the sampling process, which produced seven qualifying organizations with a total of 35 observations over a five-year period. Panel data regression was used for data analysis, and the Common Effect Model was shown to be the best estimation model. The findings show that investment decisions are significantly influenced by firm size, profitability, cost of debt, and cost of equity all at the same time. Nonetheless, investment choices are not much impacted by the cost of debt. Similarly, it has been demonstrated that the cost of equity has no appreciable effect on the capital expenditures of the businesses. Firm size has a favorable and substantial impact, making it the main motivator for investment activity in the real estate industry. During the study period, investment decisions were not significantly impacted by profitability. These results show that, especially in the post-pandemic economic recovery era, asset capacity and economies of scale are more important for the viability of real investment projects for property firms on the IDX than yearly variations in capital costs.
Analisis Strategi Digital Marketing dalam Pemasaran Album Fisik Musik K-Pop di Indonesia Aprilia Sari; Yuni Firayanti; Rosadi Rosadi
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 2 (2026): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i2.837

Abstract

The study analyzes digital marketing strategies in the promotion of physical K-pop music albums in Indonesia. The scope of the study is on the strategies used by the music industry to increase the visibility and sales of physical K-pop albums. The study also examines the benefits of purchasing physical albums and the reasons behind fans’ consumptive behavior. The study was using descriptive qualitative method, with in-depth interviews conducted with 23 respondents (3 sellers and 20 buyers) in Pontianak. Data were collected through documentation, observations and interviews. The results indicate that digital marketing involves the use of social media, streaming sites, and music applications to interact with fans and expand the market. Factors influencing purchasing decisions include digital promotions and fan community interactions. This study provides insights that support the growth of digital marketing strategies for the K-pop music industry in Indonesia and enriches the understanding of the importance of digital marketing in a global context, adapted to the local market.
Tantangan Digitalisasi UMKM di Kota Banjarbaru dan Implikasinya terhadap Keberlanjutan Usaha Reny Marliadi; Novian Adhipurna; Ibrahim Rully Effendy; Nila Cahya; Muhammad Meftah Mafazy
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i3.1460

Abstract

Digitalization has become an important factor in supporting the sustainability of Micro, Small, and Medium Enterprises (MSMEs) by improving operational efficiency, financial resilience, and competitiveness. However, many MSMEs still face challenges in adopting digital technologies effectively. This study aims to identify the digitalization challenges encountered by MSMEs in Banjarbaru City and analyze their implications for business sustainability. The study employed a descriptive exploratory quantitative approach using primary data collected through structured questionnaires administered to 62 MSME owners. The findings indicate that digitalization challenges exist in three main business aspects. In the production aspect, the major constraints include limited raw material availability, suboptimal production capacity, and the absence of systematic waste recording. In the financial aspect, although bookkeeping is carried out regularly, financial records are still predominantly maintained manually, limiting financial transparency and access to external financing. In the marketing aspect, social media has been utilized as a promotional tool; however, digital marketing practices remain basic and are not yet supported by strategic planning or data-driven analysis. These conditions have the potential to increase operational costs, reduce financial resilience, and limit market expansion opportunities. Therefore, integrated digitalization across production, financial management, and marketing is essential to strengthen MSME sustainability while providing valuable input for governments and supporting institutions in designing more targeted digitalization programs.
Analisis Prediksi Financial Distress Menggunakan Model Altman Z-Score, Springate, dan Zmijewski pada Perusahaan Manufaktur di BEI Periode 2020–2025 Nabilla Maharani; Encep Saefullah; Arta Rusidarma Putra
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i3.1477

Abstract

Financial Distress remains a critical issue for manufacturing companies listed on the Indonesia Stock Exchange (IDX), reflected in recent delisting cases and substantial corporate losses. This study analyzes the prediction of Financial Distress using the Altman Z-Score, Springate, and Zmijewski models and examines whether the three models produce significantly different results when applied to the same sample. A quantitative comparative approach was used with a purposive sampling technique, yielding a final sample of fifteen large manufacturing companies across five IDX-IC sectors during the 2020–2025 period, or ninety firm-year observations. Secondary data were obtained from audited annual financial statements and analyzed through descriptive statistics, normality tests, correlation analysis, and the non-parametric Kruskal-Wallis test. The results show that the Altman Z-Score classifies 23.3 percent of observations as distressed, Springate 21.1 percent, while Zmijewski classifies none as distressed. The Kruskal-Wallis test confirms a statistically significant difference among the three models' median scores. These findings imply that model selection is not methodologically neutral, and stakeholders are advised to apply a multi-model approach, with the Altman Z-Score serving as the most conservative early-warning indicator.
Pengaruh Kesadaran Merek, Citra Merek, dan Harga terhadap Minat Beli pada Produk Parfum HMNS di Kota Bekasi Diani Fatimah; M. Fadhli Nursal; Haryudi Anas
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i3.1479

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kesadaran merek, citra merek, dan harga terhadap niat pembelian produk parfum HMNS di Kota Bekasi. HMNS adalah merek parfum lokal yang telah mendapatkan pengakuan luas dan citra positif, namun survei awal terhadap 60 responden menunjukkan bahwa niat pembelian tetap rendah meskipun kesadaran merek (88,3%) dan citra merek (90%) dinilai tinggi, sementara harga dianggap relatif tinggi (81,7%). Kesenjangan ini memotivasi studi penjelasan kuantitatif menggunakan metode survei dengan 112 responden yang dipilih melalui purposive sampling, dan data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan SmartPLS. Hasil menunjukkan bahwa kesadaran merek, citra merek, dan harga masing-masing memiliki pengaruh positif dan signifikan terhadap niat pembelian, dengan harga sebagai prediktor terkuat. Temuan ini menunjukkan bahwa meskipun konsumen sudah mengenal dan memiliki persepsi positif terhadap HMNS, niat pembelian mereka pada akhirnya paling dipengaruhi oleh seberapa adil harga tersebut dibandingkan dengan kualitas dan manfaat yang diterima. Temuan ini menawarkan implikasi praktis bagi HMNS dalam merumuskan strategi penetapan harga yang hemat biaya sekaligus terus memperkuat kesadaran merek dan citra merek.
Pengaruh Content Marketing, Brand Awareness, dan Persepsi Harga terhadap Keputusan Pembelian Produk Lip Cream Hanasui pada e-commerce Tiktok Shop di Kalangan Generasi Z Hanifah Adilla Putri; Dhian Tyas Untari; Heni Rohaeni
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i3.1481

Abstract

This study aims to determine the influence of content marketing, brand awareness, and price perception on purchasing decisions of Hanasui lip cream products on Tiktok Shop e-commerce among Generation Z. The method used in this study is a quantitative method with purposive sampling technique as a sampling technique. This study used 105 respondents as research samples, with primary data obtained through distributing questionnaires to Gen Z consumers who have used and purchased Hanasui lip cream products on Tiktok Shop. The results of the study show that: (1) content marketing has a positive and significant effect on purchasing decisions, (2) brand awareness has a positive and significant effect on purchasing decisions, (3) price perception has a positive and significant effect on purchasing decisions, and (4) content marketing, brand awareness, and price perception simultaneously have a positive and significant effect on purchasing decisions of Hanasui Lip Cream products on Tiktok Shop e-commerce.

Page 17 of 17 | Total Record : 168

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