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Articles 8 Documents

Search results for , issue "Vol 1, No 2 (2007): JULY 2007" : 8 Documents clear

PRESIDEN SBY DAN POLITIK PENCITRAAN : Analisis Teks Pidato Presiden SBY dengan Pendekatan Retorika Aristoteles S. Luhukay, Marsefio
Scriptura Vol 1, No 2 (2007): JULY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Systematically rhetoric knowledge was firstly developed in Greece. The first systematic elucidation on speech cleverness in Greek is well known as Techne Rhetorike, it means knowledge on speaking arts. In world history, speech cleverness was a primary instrument to influence masses. Language was used to convince others. Such capability is generally owned by prominent figures or statesmen such as presidents. In view of rhetoric importance as part of knowledge that include in discipline of communication knowledge, so the researcher was interested in observing and analyzing speeches by the incumbent president, Susilo Bambang Yudhoyono (SBY), that was well known as imaging politics, he has frequently displayed it while speaking before publics through addresses or other agendas in front of mass media or publics. Findings on examination of President SBY' Speech Texts that the most influential one for audiences was ETHOS. The ethos side was really reflected from the introductory section aimed at substantiating communicator's credibility. There were three aspects in Ethos namely Intelligence, Character, and Goodwill. The three aspects were contained in speeches of President SBY and the most dominant and strong one was Character aspect. It was reflected by sentences in his speeches that strove to portray himself as a personage, who is honest and trustworthy, that has empathy to societies.

MEDIA, TEKNOLOGI DAN MASYARAKAT GENDER & WEBSITE Goenawan, Felicia
Scriptura Vol 1, No 2 (2007): JULY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Gender and sexuality have alikeness in biological basis to sex, and both of them are social construction, yet they are different because of being established by different social bases. Gender is also a cultural construction that is open in nature for all of changes. Therefore, the two concepts are frequently misunderstood as if they were the same. The misunderstanding is easily comprehendible, due to discoursing on the two concepts that are really similar to each other have just reverberated in the decade of 90s. Moreover, in the beginning there have not been many social scientists yet that specially examine themes related to gender and sex problems. Even though the writing is very simple and strive to contribute to inceptive exploration on gender and sex concepts in its relatedness to application of Web-site, as a socialization medium.

KHALAYAK MAYA DALAM MEDIA ONLINE : Studi Reception Analysis tentang Interaktivitas pada Teks Suara Surabaya.net Hadi, Ido Prijana
Scriptura Vol 1, No 2 (2007): JULY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Internet as a global computer-network that combine image, motion-pictures, text, and audio-visual. Internet has differentiated itself from earlier media types through what is called as interactivity. Interactivity is an uniqueness of internet media particularly in terms of its contents, such as feedback mechanism through email (electronic mail), online chat-room or live interviews. Its information is easily searchable, updated at any time, and can be linked to other sites. The research was carried out to find out how user reception on interactivity in online media on the site of Suara Surabaya.net. And how to access subjective meanings that they have created based on their understanding on online media so far. The research is also interested in looking into user reception on information and communication technology based on its relevance with the selected theme namely discourse on global media in web site of Radio Suara Surabaya. Interactivity value of Suara Surabaya.net was obtained by users through hyperlinks, book-marking the site of Suara Surabaya.net and mechanism of feedback that provide users with opportunities to get in touch with editorial staff, as well as other users. Therefore, that can respond to one another by means of users to users namely individuals interact with other individuals in online discussion, more de-massified in nature - personal (nullifying things that are massed in nature); Whereas response of users to documents are individuals access rubrics of news, article, archive, searching, photograph, and so on. News can be framed and regulated into any format wanted by users, not waiting anymore for schedules of media publishing time (publishing time periodicity). Users are unhampered in accessing the required information. Meanwhile users to computers (online transaction) is interaction with users to the computer itself.

REPRESENTASI KECANTIKAN DALAM IKLAN KOSMETIK THE FACE SHOP Vidyarini, Titi Nur
Scriptura Vol 1, No 2 (2007): JULY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Beauty often described as a female quality. Different from other cosmetic commercials who used female as their star, The Face Shop cosmetic product from South Korea used male artist as their product endorser. The researcher interested in reading the representation of beauty in The Face Shop product commercial with semiotics method and the theory of Representation from Stuart Hall. The analysis was conducted by putting physical elements from the commercial to John Fiske's level of analysis. Hence, the researcher found that beauty arouse from the use of natural-ingredient-based cosmetic, beauty has the quality of white, soft, dan clean. Beauty is no longer a taboo for male species, but still, identical with female, or feminine side.

METODOLOGI KUANTITATIF DALAM PENELITIAN KOMUNIKASI Sutinah, Sutinah
Scriptura Vol 1, No 2 (2007): JULY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

In many cases, qualitative and quantitative researches are different, although there are a lot of alikeness too, complementing to each other. All of social researchers have systematically collected and analyzed empirical data and carefully examined their patterns in order to understand and explain social life.Differences between qualitative and quantitative life can create confusion among students, researchers, and readers of research reports. Those who appraise qualitative research by means of quantitative research standards often get dissappointed, and such is the case with the contrary one. It is the best to appraise each of the styles. To appraise their respective strengths, it is very important to understand differences of researchers' orientation. One of differences between the two styles derives from the existing data characteristics. Soft data take form of impressions, words, sentences, photos, symbols, and so on, dictating research strategies and technique of data collection that is different compared to hard data, taking form of numbers. Another difference is that researchers qualitatively and quantitatively have varied assumptions on social life and different objectives. The difference can make tools used by other forces become unsuitable and irrelevant to others

PENGARUH PEMBERITAAN SURAT KABAR TERHADAP PERSEPSI MASYARAKAT PENGGUNA JASA TRANSPORTASI UDARA DI SURABAYA (Kasus Studi Kecelakaan Pesawat Adam Air) Elton, Lydia
Scriptura Vol 1, No 2 (2007): JULY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Cases of aircraft accidents that have been frequently exposed in mass media both print-and-electronic media have led its news to spread expansively among societies. "Mass media have very significant effects on perceptions that can be established in minds of public in general. Media of mass communication can affect changes and have really done it, moreover if it is related to interests of a lot of people. Media are also capable of drumming up unity and public opinion on particular events". Whereas problem formulation in the research is how effects of newspaper's news reports on aircraft accidents on perception of Air-Transportation Service User-Society in Surabaya (related to news reports around accident of Adam Air plane)? Research type that was carried out was quantitative explanation. Based on the research results, thusly conclusion could be obtained as follows: there were no significant effects between variable of newspaper's news on accident case of Adam Air on perception of air-transportation service user-society in Surabaya. Hypothesis of research 1-Ia was rejected and Ho was accepted in which it did not signify that there were no effects of newspaper's news on public perception. Furthermore, the changing public perception such as in theories according to Rivers that mass media have significant effects in determining perceptions on a particular event, it is also due to long time span between accident event and time of questionnaire distribution thusly resulting in consequential probability that public perception or passenger psychology have changed.

PUBLIC RELATIONS (PR) DAN KESALAHPAHAMAN PUBLIK ATAS PEMAKNAAN SEBUAH PROFESI Prida A.A.A, Prida A.A.A
Scriptura Vol 1, No 2 (2007): JULY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Practice of public relations have recently led to negative concepts and tended to blur the original concept launched by PR founders. But actually the case is PR is about reputation, taking form of a number of images given to organizations by its public. Image itself has a definition as a reflection of organization's reality, a reality that is seen from organizational public standpoint. Therefore, it can be stated that PR is impossible to be a profession that only sells appearance, smiles and accompanies guests, due those are just a few of activities that should be done by PR. If it is only a part of the activities, it is not PR. Essentially the article wanted to discuss about, whether PR would die and new terms spring up that most of them were related to marketing activities? The Writer resolutely say: no! PR would remain to be primary approach to see how to manage relationship between a company and all of interest holders, relation management with various publics that had pertinence to the organization. Meanwhile terms that have sprung up recently, most of have only prioritized on activities in one or several PR publics only. Or emergence of term corporate communication, approach of the new term remain based on PR concept, due to corporate corporation that was carried out by organization kept on being focused on relation management with stakeholders through communication activities.

KOMUNIKASI POLITIK DALAM PEMILIHAN GUBERNUR JAWA TIMUR (Fungsi Media Massa Sebagai Sarana Pemenangan Kandidat) Priyowidodo, Gatut
Scriptura Vol 1, No 2 (2007): JULY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Governor election as an implementation of Act No. 32 Year 2004 as a matter of fact is a reformation mandate. Governor as the Head of a Province is not elected by Provincial People Representative Assembly (DPRD), yet it is thoroughly left to people to elect one. They decide who is the most proper to be their leader. Even at the latest development, governor candidates are not only carried on via political parties, yet based on results of Judgment of Judicial Review by Constitution Court of Law, governor candidates can be nominated through individual candidates. Therefore, it is very important take into account that every candidate must at least meet three main requirements namely principle of acceptability, principle of capability and principle of professionalism. And the last but the not the least is principle of candidate popularity. So, there is no other way to boost image and prestige of a candidate in short period of time except by considerably carrying out activities that can be covered by media. So far mass media have remained being the most effective means to improve reputation as well as able to destroy reputation by bad news reports. The article, at least argue that mass media make significant contribution to success or failure of governor candidates to occupy chair of Province 1 (one).

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