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Scriptura
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Articles 5 Documents
Search results for , issue "Vol 5, No 2 (2015): DECEMBER 2015" : 5 Documents clear
POTRET TELEVISI DI INDONESIA (Kajian Perspektif Teori Ekonomi Politik Media dan Kritis) Herdono, Ismojo
Scriptura Vol 5, No 2 (2015): DECEMBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.846 KB) | DOI: 10.9744/scriptura.5.2.62-70

Abstract

Barometer used to measure the success of a television media is to capture a sizeable number of spectators it, is called the rating, by simply sticking with the results of rating the rating has been like a 'God' that determine the sustainability of the television media. Television media vying to create a program that can generate the highest rating television or media tries to make a television program or mimic similar television programs from other television stations, is called the mimetisme. Namely, the passion that suddenly attacked by the media and push it, it seems very urgent, rushed to cover the incident because the other media, particularly the reference, consider it important. Approach or methodology used in this studied is a qualitative descriptive approach, by providing study case, is expected to provide a more comprehensive picture about the broadcasting industry, especially television broadcasting industry-national television in Indonesia. The conclusion is, the portrait of the television industry in Indonesia, tend to prefer the interests of the market. Market logic that led to benefit greatly, apparently ignoring the function or role of the media as an educational medium through which the information is correct, dignified and decent.
DIFUSI INOVASI DALAM PROGRAM PEMBELAJARAN JARAK JAUH DI YAYASAN TRAMPIL INDONESIA Teguh, Monika
Scriptura Vol 5, No 2 (2015): DECEMBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.129 KB) | DOI: 10.9744/scriptura.5.2.71-78

Abstract

This research aimed to describe the difussion of innovations conducted by TRAMPIL Indonesia Foundation in their “Learn and Teach” Program. The program was held to facilitate primary and early childhood education teachers in various places in Indonesia who have difficulty accessing higher education.This program used a combination method in the form of face to face meeting, web conferencing, and learning management system in order to maximize learning outcomes, even though the participants of the program were at remote locations and had different cultural backgrounds. This research was a descriptive qualitative research, using observation and interview as the method of collecting data. The diffusion of innovations here was seen from the innovation of using information and communication technology for long distance learning, the communication channel through interpersonal and group communication, the time of difusion as long as three years, an the penetration through social system such as school and religion institusi. The superiority of this diffusion of innovations was its success for the penetration of new technologies in the underdeveloped regions. The technology brought by TRAMPIL was a cutting-edge technology and even had not been widely used in urban areas. But with a good approach via proper communication channel and social system, this innovation could be received in a relatively short time.
TEKANAN PEMBENTUKAN RUANG PUBLIK PADA REALITAS SOSIAL BERPOTENSI KONFLIK DI PRIMETIME NEWS METRO TV Wijayanti, Chory Angela
Scriptura Vol 5, No 2 (2015): DECEMBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.82 KB) | DOI: 10.9744/scriptura.5.2.39-45

Abstract

Demokratisasi media, menciptakan sebuah ruang publik yang menjadi peluang dan jembatan bagi interaksi masyarakat, untuk dapat mengatasi konflik sosial. Namun, karena banyaknya kepentingan yang terlibat, kontruksi realitas sosial di media massa seringkali malah menimbulkan kebencian atau stereotip pada kelompok tertentu yang terlibat dalam konflik. Hal ini semakin terasa saat konflik tersebut melibatkan perempuan yang terkait dengan industri seks, yang ditempatkan sebagai sebuah patologi sosial. Penelitian ini kemudian melihat bagaimana tekanan faktor-faktor dalam media massa terhadap pembentukan ruang publik pada peristiwa penutupan lokalisasi Dolly dan Jarak di Surabaya, sebagai sebuah realitas sosial yang berpotensi konflik tersebut. Melalui metode analisis wacana kritis milik Norman Fairclough, dengan memfokuskan pada dimensi kedua, yaitu praktik wacana (discourse practice), hasil penelitian menunjukkan bahwa faktor-faktor presenter sebagai individu pekerja media, rutinitas media, organisasi media, dan ekstra media, mempengaruhi konstruksi realitas sosial di media massa. Akibatnya, program talk show Primetime News menjadi tidak netral karena pada kenyataannya dikendalikan oleh para aktor media massa, yang mengontrol media massa dengan menduduki akses-akses untuk menseleksi tema, informasi, dan kontribusi.
PUBLIC RELATIONS IN PRIVATE UNIVERSITIES IN CENTRAL JAVA: CREATING INNOVATION TO ATTRACT STUDENTS’ INTEREST Wijaya, Lina Sinatra
Scriptura Vol 5, No 2 (2015): DECEMBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.041 KB) | DOI: 10.9744/scriptura.5.2.46-51

Abstract

Nowadays, The competition among private universities especially in Central Java is getting tougher. Each higher education tries to achieve their goal which is generally to attract students’ interest which will influence the higher student intake in each academic year. This study tried to investigate the creative innovation created by the private university to attract students’ interest which will give influence in students intake. This study employed interview and literature study for data collections. The data were then analyzed qualitatively to answer the posed research questions. This study involved 8 private universities in Central Java. The result of this study showed that the public relations role in private university is as communication technician, expert prescriber, communication facilitator and also as problem solver facilitator. Besides that, the public relations practitioners in private university have tried to create innovation program for attracting students’ interest. This innovation gave positive impact on the intake of the private university at least 5 % - 20%.
PERKEMBANGAN FENOMENOLOGI PADA REALITAS SOSIAL MASYARAKAT DALAM PANDANGAN EDMUND HUSSERL Supriadi, Supriadi
Scriptura Vol 5, No 2 (2015): DECEMBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.5.2.52-61

Abstract

Paradigma utama sosiologi fakta sosial, definisi sosial dan perilaku sosial sesungguhnya mencoba menjelaskan tarik ulur individu atau dikenal dengan aktor dan masyarakat, termasuk struktur di dalamnya. Persoalannya adalah apakah individu yang mempengaruhi struktur ataukah struktur mendominasi individu, sehingga tidak memiliki pilihan lain untuk bertindak. Ada pendekatan-pendekatan lain yang bersifat radikal dalam arti menolak pangandaian ortodoksi ‘fungsionalisme struktural’ yang menjadi mainstrem, cap yang diberikan kepada sintesis Talcott Parson atas organisme Durkheim dan Teori Tindakan Sosial Weber yang mendiminasi teori sosial pasca Perang Dunia Kedua, yaitu fenomenologi. Dunia-kehidupan dalam pengertian Husserl kurang lebihnya mengandung arti bahwa, dunia sebagaimana manusia menghayati dalam spontanitasnya, sebagai basis tindakan komunikasi antar subjek. Dunia-kehidupan ini adalah unsur-unsur sehari-hari yang membentuk kenyataan kita, yakni unsur dunia sehari-hari yang kita libati dan hidupi sebelum kita menteorikannya atau menrefleksikannya secara filosofis. Fenomenologi melihat komunikasi sebagai sebuah proses membagi pengalaman personal melalui dialog atau percakapan. Fenomenologi adalah disiplin ilmu yang berbeda dari namun masih memilki hubungan dengan disiplin dalam bidang filsafat, seperti ontology, epistomologi, logic dan ethics. Yang membedakan pada penemuan pengetahuan dalam fenomenologi ialah mengesampingkan sementara segala teori, pendapat dan pandangan yang telah diketahui sebelumnya oleh setiap orang, dengan tujuan agar dapat menangkap hakikat yang murni. Sebagai tolok ukurnya ialah kebenaran intersubjektif, kebenaran pengetahuan jika melakukan eksplorasi makna noumenon di balik yang phenomenon menuju metateori dan metasains. Langkah-langkah metode yang dipakai ialah (1). Reduksi fenomenologis, (2). Reduksi Eidetik, (3). Reduksi transendental. Artikel ini akan mendeskripsikan sebuah state of the art dari fenomenologi dimaksud, yaitu suatu penjelasan sejarah kemunculan sebuah teori, perkembangan atas dasar penjabaran oleh teori-teori yang datang berikutnya serta perkembangan mutakhirnya.

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