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Contact Name
Aditya Halim Perdana Kusuma Putra
Contact Email
advancesresearch@gmail.com
Phone
+6282194548786
Journal Mail Official
advancesresearch@gmail.com
Editorial Address
Jln. Perintis Kemerdekaan, Puri Asri VII/A7 Makassar, Sulawesi Selatan, Indonesia (90245)
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Advances in Human Resource Management Research
ISSN : -     EISSN : 29857570     DOI : https://doi.org/10.60079/ahrmr
Core Subject : Economy,
Founded in 2023, Advances in Human Resource Management Research publishes original research that promises to advance our understanding of Human Resource Management over diverse topics and research methods. This Journal welcomes research of significance across a wide range of primary and applied research methods, including analytical, archival, experimental, survey and case study. The journal encourages articles of current interest to accounting scholars with high practical relevance for organizations or the larger society. We encourage our researchers to look for new solutions to or new ways of thinking about practices and problems and invite well-founded critical perspectives. We provide a forum for communicating impactful research between professionals and academics in Human Resource Management research and practice with discusses and proposes solutions and impact the field. Advances in Human Resource Management Research encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. Advances in Human Resource Management Research welcomes papers that are based in any discipline – for example, organizational behavior, occupational psychology, or labor economics – as long as there is a clear link to the HRM literature and that they develop strong implications for HR practice.
Articles 82 Documents
Digital Marketing, Competitive Advantage, and Madrasah Choice: Mediating Role of Stoic Rationality Elyn Lukluul Maknuni; Eva Desembrianita; Mahjudin Mahjudin
Advances in Human Resource Management Research Vol. 4 No. 3 (2026)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v4i3.1109

Abstract

Purpose: This study examines the role of Stoic rationality in prospective students’ school selection decisions and its mediating effects on the relationships between digital marketing, competitive advantage, and school selection decisions. Research Method: An explanatory quantitative approach was employed using PLS-SEM with SmartPLS 4. Data were collected through purposive sampling from 96 prospective students of MA Ma’arif 7 Sunan Drajat, Lamongan Regency. Results and Discussion: Digital marketing significantly enhances Stoic rationality but has no significant direct effect on school selection decisions. Competitive advantage positively influences both Stoic rationality and school selection decisions. Stoic rationality significantly influences school selection decisions, fully mediating the effect of digital marketing and partially mediating the effect of competitive advantage. Implications: The findings highlight rational evaluation as a mechanism linking institutional strategies to educational choices. Islamic schools should strengthen competitive differentiation and develop digital marketing that supports informed decisions. The single-institution setting and limited sample constrain generalizability. Originality: This study integrates Stoic rationality into educational choice research, demonstrating that digital marketing influences school selection indirectly through rational evaluation rather than directly.
Retail Marketing Mix, Store Image, Trust, Satisfaction, and Repurchase Intention in Modern Retail Anggun Regeta Sari; Amiril Azizah; Surahman Surahman; Faisal Barus
Advances in Human Resource Management Research Vol. 4 No. 3 (2026)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v4i3.1232

Abstract

Purpose— This study examines how retail marketing mix and store image influence consumer trust, customer satisfaction, and repurchase intention among Alfamart consumers in Samarinda, Indonesia. Research Methodology— A quantitative explanatory survey was conducted with 185 consumers who had purchased from Alfamart. Thirty-seven indicators were measured on a five-point Likert-type scale. The structural model was evaluated using covariance-based structural equation modeling in IBM AMOS version 23. Results— Retail marketing mix significantly affected trust and satisfaction, while store image significantly affected trust but not satisfaction. Neither retail marketing mix nor store image had a significant direct effect on repurchase intention. Trust significantly affected satisfaction and repurchase intention, and satisfaction significantly affected repurchase intention. Trust showed the strongest direct association with repurchase intention. Research limitations/Implications— The non-probability sample and single-city setting limit generalizability. The findings imply that retailers should convert functional retail attributes into trustworthy and satisfying customer experiences. Originality— The study integrates retail marketing mix and store image with relational mechanisms to explain repurchase intention in a physical modern-retail context.