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Ulani Yunus
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Journal of Communication and Public Relations (JCPR)
Published by London School of Public Relations
ISSN : 28096940     EISSN : 28099087     DOI : -
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The Journal of Communication and Public Relations is an open access, international, peer reviewed journal for conceptual and research on communication studies and public relations. The objective of this journal is to encourage research related but not limited to Organizational communication, Development communication, Reputation management, Government Public Relations, Media Relations, Corporate Communication, Marketing Communication and Public Policy Communication Management.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2021): Journal of Communication " : 5 Documents clear
Educational Quality Development for The Achievement to “Digital Island” Tika, Setia; Puspitasari, Puspitasari
Journal of Communication and Public Relations Vol. 1 No. 1 (2021): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

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Abstract

This paper aims to understand the Educational Quality Development for the achievement of “Digital Island“ a corporate social responsibility (CSR) implementation in Harapan Island, Indonesia. To build a digital Island need quality human resources, technology, expert english language, good infrastructure, good cooperation with the factory ,some foreign industry and good social culture. This study explains why must choose youths Harapan Island because in this island regularly every year held CSR from China National Offshore Oil Corporation (CNOOC SES Ltd). Based on the findings of the research, the following conclusions were made. In general, students of MAN 1 Harapan Island,Thousand Island are quite enthusiastic in participating in Future Orientation training activities. The implementation of tutoring takes place conducively. The results of the diagram percentage of the achievement of the competency of the try out results are 2 students with the highest score = 87 out of a total of 2 students who achieved a very good value range. Furthermore, 9% obtained a good range of values, 53% gained enough ranges, while the remaining 34% obtained a range of less values. With such results, all students are expected to be able to improve their motivation and learning efficiently and optimally referring to the results of a try out that is not satisfactory, the students must work harder in motivating themselves and further improve their fighting power and learning spirit.
Effect of Instagram Promotion towards Buying Intention and Buying Decision of Pekopurin.id Sutjiadi, Inez; Prasetya, Wibawa
Journal of Communication and Public Relations Vol. 1 No. 1 (2021): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

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Abstract

Promotion through social media is very easy, fast and certainly not paid then many marketers take advantage of this opportunity to introduce new products. Social media that commonly used is Facebook, Instagram, Twitter, YouTube and other social media. Online shop owners should be able to introduce new products in a way that is unique and different from others. The objectives in this study are to analyze the effect of promotion on the influence of buying interest, and purchasing decision of Pekopurin.id product through Instagram. This research used S-O-R (Stimulus-Organism-Response) theory. In this study, promotion is a stimulus of interesting photographs followed by buying interest as a response. This research uses quantitative method with explanative approach causality. The study was conducted by distributing questionnaires to 145 respondents with simple random sampling technique. The conclusion from this research is the results show that promotion has an influence on purchasing decisions. This means there are other factors that can influence the purchase decision. So, it is necessary to do further research to complete the research that has been made. The advice from this research is Pekopurin.id is advised to post photos of the atmosphere during the event so that consumers can find out how the event situation ever followed by Pekopurin.id.
Public Perception on The Implementation of Tax Amnesty Program Remitasari, Adhitya; Fenton, Adam James
Journal of Communication and Public Relations Vol. 1 No. 1 (2021): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

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Abstract

Expecting fairness living, prosperous and welfare life are some expectations of the citizen. Tax revenue becomes the national backbone of the state budget to finance the state expenditures. Many obstacles can challenge the target of tax revenue collection. This critical point needs an awareness collectively from all elements of the nation to get survive with a shortfall nation budget. One of the tax solutions is tax amnesty program becomes a national agenda. Tax amnesty program is expected could reach the huge tax target in 2016. Therefore, tax amnesty will greatly assist the government efforts to improve economic conditions, develop massive infrastructures, enhance the health quality, reduce unemployment, reduce poverty, and improve inequality. Those objectives should be conducted by the well-managed communication plan to socialize the tax amnesty program. The socialization can be delivered by seminar, forum group discussion, online newspapers, social media, personal email, website, etc. The various communication channels have been implemented to deliver the message to the public effectively. Accordingly, the aim of the study is to explore the public perception of tax amnesty, to figure out the effectivity of tax amnesty implementation. Tax amnesty would be more effective to embrace the taxpayers through persuasive approaches. This approach is more desirable. Taxpayers are accompanied as partners to cultivate their tax awareness. This research assessed that many taxpayers have less known regarding the tax amnesty. Indeed, taxpayers need to understand more deeply to the Tax Amnesty Program. Thus, it would conduct tax compliance manner eventually.
The Effect of Social Media Content on Buying Decision of HijUp.com Tyas, Anggorowati; Hutagaol, Olivia
Journal of Communication and Public Relations Vol. 1 No. 1 (2021): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

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Abstract

Social media is a channel to socialize with each other via online so that people can interact with each other without limited space and time. A variety of business sees many opportunities in the online media that can be used as a place to sell goods and services. Social media appears one of them is Facebook, Instagram, Twitter, YouTube and other social media. Hijup, a muslim fashion e-commerce, utilizes social media such as Instagram and Facebook to perform marketing strategies for its products. This study aims to determine the effect of social media content facebook and instagram on buying decision Hijup.com, to know the direction and influence of social media content facebook Hijup who play a role in buying decision at Hijup.com. The main theory used for this research is Elaboration Likelihood Model (ELM) to explain persuasion that sees every individual becomes very rational when evaluating persuasion messages, messages received differently for each individual then the impact will also be different. This research is using quantitative methodology with positivistic paradigm and explanatory of causality approach by using survei on 100 respondents. Hypothesis test results stated that there is a positive influence between social media content facebook and social media content Instagram simultaneously to the decision of purchase Hijup. There is a positive direction of influence on facebook social media content on purchasing decisions.
The Impact of Hoaxes to the Business of Information Technology Companies in Indonesia Nuzirwan, Isabella; Sukandar, Rudi
Journal of Communication and Public Relations Vol. 1 No. 1 (2021): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

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Abstract

The purpose of this research is to investigate whether the impact of hoaxes to an institution is as significant as those to an individual. Besides that, it also to find the impact of the hoax spreading to Indonesian people, especially viewed from the business perspective. The hoax issue investigated in this research is more related to the political ones, but it was viewed from the business perspective, especially business-to-business (B2B). This was a gap in the body of literature that the researchers have found. For this research, researcher utilized mixed methods The first is descriptive qualitative with case study approach where researcher conducted an in-depth interview to several informants, such as business owners and marketing officers from several companies that experienced the effect of hoaxes. The second is quantitative research method with secondary data gathered from the internet. The data analysis showed that hoax issues that hit an institution or company did not have a significant effect compared to those that hit an individual such as a public figure. The researches deliberately chose this hoax topic because it has been popular recently and also the researchers believed that the research using business point of view has not been widely done. Most of the research done today is hoaxes research from political perspective.

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