cover
Contact Name
Ulani Yunus
Contact Email
ulani.y@lspr.edu
Phone
+628170735827
Journal Mail Official
jcpr@lspr.edu
Editorial Address
LSPR Institute of Communication & Business Campus C, Sudirman Park, DKI Jakarta, Indonesia 10220
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Journal of Communication and Public Relations (JCPR)
ISSN : 28096940     EISSN : 28099087     DOI : -
The Journal of Communication and Public Relations is an open access, international, peer reviewed journal for conceptual and research on communication studies and public relations. The objective of this journal is to encourage research related but not limited to Organizational communication, Development communication, Reputation management, Government Public Relations, Media Relations, Corporate Communication, Marketing Communication and Public Policy Communication Management.
Articles 65 Documents
The Synergistic Relationship Between Corporate Communication and Crisis Management Practices Edith Oghenechovwe OTUYA-ASOHRO
Journal of Communication and Public Relations Vol. 5 No. 1 (2026): Journal of Communication and Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

This study examines the strategic role of corporate communication in crisis management through a systematic literature review (SLR) of peer-reviewed journal articles published between 2015 and 2025. Although the interrelationship between corporate communication and crisis communication has been widely acknowledged, existing scholarship remains fragmented in explaining how corporate communication operates as a governance mechanism during crises, particularly within the framework of Situational Crisis Communication Theory (SCCT). Using a systematic review approach, this study analyzed 42 peer-reviewed articles indexed in Scopus, Web of Science, and Google Scholar that explicitly addressed corporate communication, crisis communication, reputation management, and SCCT. The findings reveal three dominant patterns: (1) a shift from reactive message control to dialogic, transparent, and ethical communication practices; (2) the institutionalization of corporate communication as a core crisis governance function rather than a support activity; and (3) the increasing influence of digital media and stakeholder-driven narratives on crisis outcomes. This study contributes a synthesized conceptual framework that positions corporate communication as a strategic integrator aligning crisis response, stakeholder expectations, and reputational recovery. By reframing SCCT from a message-selection model into a communication capability perspective, this review offers theoretical enrichment and practical implications for organizations operating in digitally accelerated crisis environments.
Exploring Brand Voice Through Chatbot Interactions in Indonesian Low-Cost Airlines Devita Auliana Putri; Nella Atikah
Journal of Communication and Public Relations Vol. 5 No. 1 (2026): Journal of Communication and Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

In the digital era, artificial intelligence (AI) has become an influential tool in brand voice, especially within the airline industry. Indonesian low-cost carriers (LCCs) such as Lion Air, Citilink, and AirAsia Indonesia are increasingly integrating AI-powered chatbots into their customer service operations to enhance efficiency and shape brand perception. Despite the growing adoption of this technology, there remains limited academic focus on how chatbots contribute to brand voice  in the context of Indonesian LCCs. This study aims to explore how these three major LCCs utilize AI-driven chatbots to project brand identity and values. Using a qualitative descriptive method, the research applies thematic analysis to simulated chatbot-user interactions based on common service scenarios, such as ticket inquiries, baggage policies, rescheduling, and complaint handling. These conversations, gathered from each airline’s official digital platform, are transcribed and analyzed using a six-phase framework. The analysis pays close attention to communicative elements such as language style, tone of voice, word choice, and use of visual symbols like emojis which are interpreted as indicators of each brand's voice and persona. The study is expected to reveal distinctive communication patterns across the three airlines, offering insights into how each brand strategically constructs its voice, whether warm and friendly, efficient and concise, casual, or professional. Beyond contributing to academic discussions on AI-mediated brand voice, the findings provide practical implications for communication practitioners, digital developers, and policymakers. By grounding the analysis in real-world data and a localized industry context, this research highlights the strategic potential of chatbots not just as service tools, but as integral elements of digital brand storytelling in Southeast Asia’s growing aviation market.
Public Relations Strategies for Addressing Emerging Cybersecurity Threats in Nigeria’s Digital Economy Suleiman Garba PhD; Kelvin Inobemhe
Journal of Communication and Public Relations Vol. 5 No. 1 (2026): Journal of Communication and Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

The rise of Nigeria’s digital economy has been accompanied by escalating cybersecurity threats, imperiling digital transactions and eroding public trust, particularly within the vital Financial Technology (FinTech) sector. This study investigated the effectiveness of public relations (PR) strategies in countering these threats, with a precise focus on proactive approaches to enhance cybersecurity awareness and resilience in Nigeria’s FinTech landscape, an area underexplored compared to technical cybersecurity research. Integrating the technology acceptance model (TAM) and situational crisis communication theory (SCCT), the study examined how PR shapes stakeholder perceptions and adoption of security measures, such as two-factor authentication, while guiding crisis responses to maintain trust. Adopting a qualitative approach, the study analysed secondary data from academic articles, industry reports, and Nigerian FinTech case studies, enriched by primary data from expert interviews with four Nigerian PR and four cybersecurity experts, to map the current threat landscape and PR efficacy. Findings revealed that proactive PR emphasising transparency, timely communication, and educational campaigns outperforms reactive strategies in fostering trust and reducing incident frequency, despite the barriers posed by digital illiteracy and misinformation, exemplified by a 2023 bank collapse rumour. Resource constraints further challenge implementation. The study recommended a proactive, integrated PR framework, contrasting it with reactive efforts, and proposes a national regulatory framework led by the Central Bank of Nigeria (CBN) and Nigerian Communications Commission (NCC) to adopt clear, multilingual communication, forward-thinking PR strategies, nationwide workshops, coordinated crisis communication, disaster plans with simulations, and partnerships with third parties to establish a credible regulatory structure, thereby strengthening digital resilience
Mega-Events and Geopolitical Communication: Arab and Global North Strategies of Visibility and Soft Power Dr. Tommy Kibera Kiilu
Journal of Communication and Public Relations Vol. 5 No. 1 (2026): Journal of Communication and Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Mega-events have evolved from cultural and sporting gatherings into sophisticated instruments of geopolitical communication and soft power. In an era of mediated global politics, states use these high-profile spectacles to shape international perception, construct legitimacy, and project national influence. This study aims to compare how Arab and Global North nations deploy mega-events as strategic platforms for visibility and narrative control within global hierarchies of power. Using a comparative case study method, it examines Arab cases—Qatar’s 2022 FIFA World Cup, Expo 2020 Dubai, and Saudi Arabia’s Expo 2030 bid—alongside Western counterparts such as the London 2012 Olympics, the Venice Biennale, and Paris 2024 Olympics. The analysis draws on framing theory, soft power theory, and critical geopolitics to interpret how event communication and media representation operate as geopolitical performance. Findings reveal that Arab states employ mega-events to counter stereotypes, enhance legitimacy, and reposition themselves as global mediators, while Western nations use them to reassert cultural authority and sustain leadership narratives in a changing world order. The paper concludes that mega-events are not neutral cultural displays but symbolic battlegrounds for visibility, legitimacy, and influence in a media system structured by enduring global asymmetries. These insights advance Arab media and global communication scholarship by situating mega-events as dynamic arenas of soft power negotiation.
Empowering Coastal Voices: AI-Powered Podcasting for Inclusive Communication in Kepulauan Seribu Wiratri Anindhita; Salsabila Haura Zhafirah
Journal of Communication and Public Relations Vol. 5 No. 1 (2026): Journal of Communication and Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

This study aims to explore artificial intelligence (AI)-based communication in supporting inclusive communication through podcast media in the coastal areas of the Thousand Islands (Kepulauan Seribu). As an archipelagic region administratively part of the Jakarta Special Capital Region (DKI Jakarta) and consisting of small islands scattered across the northern waters of Jakarta, the Thousand Islands face significant geographical challenges, including limited access to information, inadequate technological infrastructure, and low community engagement in national digital communication flows. In this context, podcasts emerge as an alternative communication medium that is cost-effective and easily accessible, enabling coastal communities to directly convey their voices, experiences, and local issues. One local media outlet that plays a key role in this process is Radio Kepulauan Seribu (RKS), a community radio station that has long served as the primary link between island residents and local information sources. However, RKS faces substantial challenges related to limited human resources, both in terms of staff numbers and technical skills required for sustainable digital content production. In response to these constraints, the adoption of AI technology becomes highly relevant in supporting the continued production of podcast content. Technologies such as text-to-speech and speech-to-text assist in converting text into audio and vice versa, allowing community members to produce podcast content even without formal broadcasting skills. In addition, Natural Language Processing (NLP) is utilized to support script drafting, translate local languages into Indonesian, and identify key terms relevant to community needs. This study employs a qualitative descriptive approach and was conducted in several coastal communities connected to RKS and local educational institutions. Informants include community radio broadcasters, educators, and community members actively involved in the production or consumption of digital audio content. The findings indicate that the application of AI in podcasting not only facilitates technical aspects of content production but also expands broadcast reach across digital platforms such as Spotify, YouTube, Instagram, and WhatsApp. AI-supported podcasting enables faster production processes, more diverse content, and more engaging delivery of local messages, even when managed by a small team. Thus, this communication model represents a contextual and adaptive strategy in response to digital technological developments while empowering coastal communities to become active actors in independently voicing their local interests and identities.