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Journal of Communication and Public Relations (JCPR)
Published by London School of Public Relations
ISSN : 28096940     EISSN : 28099087     DOI : -
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The Journal of Communication and Public Relations is an open access, international, peer reviewed journal for conceptual and research on communication studies and public relations. The objective of this journal is to encourage research related but not limited to Organizational communication, Development communication, Reputation management, Government Public Relations, Media Relations, Corporate Communication, Marketing Communication and Public Policy Communication Management.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 45 Documents
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Educational Quality Development for The Achievement to “Digital Island” Tika, Setia; Puspitasari, Puspitasari
Journal of Communication and Public Relations Vol. 1 No. 1 (2021): Journal of Communication & Public Relations
Publisher : Institut Komunikasi dan Bisnis LSPR

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Abstract

This paper aims to understand the Educational Quality Development for the achievement of “Digital Island“ a corporate social responsibility (CSR) implementation in Harapan Island, Indonesia. To build a digital Island need quality human resources, technology, expert english language, good infrastructure, good cooperation with the factory ,some foreign industry and good social culture. This study explains why must choose youths Harapan Island because in this island regularly every year held CSR from China National Offshore Oil Corporation (CNOOC SES Ltd). Based on the findings of the research, the following conclusions were made. In general, students of MAN 1 Harapan Island,Thousand Island are quite enthusiastic in participating in Future Orientation training activities. The implementation of tutoring takes place conducively. The results of the diagram percentage of the achievement of the competency of the try out results are 2 students with the highest score = 87 out of a total of 2 students who achieved a very good value range. Furthermore, 9% obtained a good range of values, 53% gained enough ranges, while the remaining 34% obtained a range of less values. With such results, all students are expected to be able to improve their motivation and learning efficiently and optimally referring to the results of a try out that is not satisfactory, the students must work harder in motivating themselves and further improve their fighting power and learning spirit.
Effect of Instagram Promotion towards Buying Intention and Buying Decision of Pekopurin.id Sutjiadi, Inez; Prasetya, Wibawa
Journal of Communication and Public Relations Vol. 1 No. 1 (2021): Journal of Communication & Public Relations
Publisher : Institut Komunikasi dan Bisnis LSPR

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Abstract

Promotion through social media is very easy, fast and certainly not paid then many marketers take advantage of this opportunity to introduce new products. Social media that commonly used is Facebook, Instagram, Twitter, YouTube and other social media. Online shop owners should be able to introduce new products in a way that is unique and different from others. The objectives in this study are to analyze the effect of promotion on the influence of buying interest, and purchasing decision of Pekopurin.id product through Instagram. This research used S-O-R (Stimulus-Organism-Response) theory. In this study, promotion is a stimulus of interesting photographs followed by buying interest as a response. This research uses quantitative method with explanative approach causality. The study was conducted by distributing questionnaires to 145 respondents with simple random sampling technique. The conclusion from this research is the results show that promotion has an influence on purchasing decisions. This means there are other factors that can influence the purchase decision. So, it is necessary to do further research to complete the research that has been made. The advice from this research is Pekopurin.id is advised to post photos of the atmosphere during the event so that consumers can find out how the event situation ever followed by Pekopurin.id.
Public Perception on The Implementation of Tax Amnesty Program Remitasari, Adhitya; Fenton, Adam James
Journal of Communication and Public Relations Vol. 1 No. 1 (2021): Journal of Communication & Public Relations
Publisher : Institut Komunikasi dan Bisnis LSPR

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Abstract

Expecting fairness living, prosperous and welfare life are some expectations of the citizen. Tax revenue becomes the national backbone of the state budget to finance the state expenditures. Many obstacles can challenge the target of tax revenue collection. This critical point needs an awareness collectively from all elements of the nation to get survive with a shortfall nation budget. One of the tax solutions is tax amnesty program becomes a national agenda. Tax amnesty program is expected could reach the huge tax target in 2016. Therefore, tax amnesty will greatly assist the government efforts to improve economic conditions, develop massive infrastructures, enhance the health quality, reduce unemployment, reduce poverty, and improve inequality. Those objectives should be conducted by the well-managed communication plan to socialize the tax amnesty program. The socialization can be delivered by seminar, forum group discussion, online newspapers, social media, personal email, website, etc. The various communication channels have been implemented to deliver the message to the public effectively. Accordingly, the aim of the study is to explore the public perception of tax amnesty, to figure out the effectivity of tax amnesty implementation. Tax amnesty would be more effective to embrace the taxpayers through persuasive approaches. This approach is more desirable. Taxpayers are accompanied as partners to cultivate their tax awareness. This research assessed that many taxpayers have less known regarding the tax amnesty. Indeed, taxpayers need to understand more deeply to the Tax Amnesty Program. Thus, it would conduct tax compliance manner eventually.
The Effect of Social Media Content on Buying Decision of HijUp.com Tyas, Anggorowati; Hutagaol, Olivia
Journal of Communication and Public Relations Vol. 1 No. 1 (2021): Journal of Communication & Public Relations
Publisher : Institut Komunikasi dan Bisnis LSPR

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Abstract

Social media is a channel to socialize with each other via online so that people can interact with each other without limited space and time. A variety of business sees many opportunities in the online media that can be used as a place to sell goods and services. Social media appears one of them is Facebook, Instagram, Twitter, YouTube and other social media. Hijup, a muslim fashion e-commerce, utilizes social media such as Instagram and Facebook to perform marketing strategies for its products. This study aims to determine the effect of social media content facebook and instagram on buying decision Hijup.com, to know the direction and influence of social media content facebook Hijup who play a role in buying decision at Hijup.com. The main theory used for this research is Elaboration Likelihood Model (ELM) to explain persuasion that sees every individual becomes very rational when evaluating persuasion messages, messages received differently for each individual then the impact will also be different. This research is using quantitative methodology with positivistic paradigm and explanatory of causality approach by using survei on 100 respondents. Hypothesis test results stated that there is a positive influence between social media content facebook and social media content Instagram simultaneously to the decision of purchase Hijup. There is a positive direction of influence on facebook social media content on purchasing decisions.
The Impact of Hoaxes to the Business of Information Technology Companies in Indonesia Nuzirwan, Isabella; Sukandar, Rudi
Journal of Communication and Public Relations Vol. 1 No. 1 (2021): Journal of Communication & Public Relations
Publisher : Institut Komunikasi dan Bisnis LSPR

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Abstract

The purpose of this research is to investigate whether the impact of hoaxes to an institution is as significant as those to an individual. Besides that, it also to find the impact of the hoax spreading to Indonesian people, especially viewed from the business perspective. The hoax issue investigated in this research is more related to the political ones, but it was viewed from the business perspective, especially business-to-business (B2B). This was a gap in the body of literature that the researchers have found. For this research, researcher utilized mixed methods The first is descriptive qualitative with case study approach where researcher conducted an in-depth interview to several informants, such as business owners and marketing officers from several companies that experienced the effect of hoaxes. The second is quantitative research method with secondary data gathered from the internet. The data analysis showed that hoax issues that hit an institution or company did not have a significant effect compared to those that hit an individual such as a public figure. The researches deliberately chose this hoax topic because it has been popular recently and also the researchers believed that the research using business point of view has not been widely done. Most of the research done today is hoaxes research from political perspective.
Economy Media Strategy of Kompas TV Facing Digital Era Praditha, Anastasia; Widodo, Ari
Journal of Communication and Public Relations Vol. 1 No. 2 (2022): Journal of Communication & Public Relations
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105001220221

Abstract

The transition from analog television to digital is not the end of television evolution. People no longer consume traditional media as much as they did in the past, moreover audience members are more empowered than at any other time in media history. Audience members no longer just consume content—they can also make content in a multitude of ways, whether through blogging, podcasting, uploading videos, or social networking. The market became the determinant of the death of the media industry. This condition allows the industry to become “cannibal”. Media industry must be supported by strong capital for infrastructure, highly competitive human resources (professional for production and distribution) and professional management. The amount of advertising spend are affected. The growth of advertising spends in 2017 were positive but slowly, it decreased by 2%. Ad spending has a downward trend, in 2017 growth was only 8% compared to the previous year’s growth of 20%. The way Kompas discover this challenge by set a new strategy, known as economy media theory. Media economics referred to business operation and financial activities of companies that produce and sell their products to media industries.
Inappropriate Use of Words ‘Jihadist’ and ‘Islamist’ in Western Media’s Reports on Bombing Attacks Purwanto, Bambang; Fenton, Adam James
Journal of Communication and Public Relations Vol. 1 No. 2 (2022): Journal of Communication & Public Relations
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105001220222

Abstract

A specific term in Islam’s vocabulary, ‘Jihad’, has been increasingly popular among news readers. Considering huge impacts of news reports, people may expect a lot that mass media can also create news stories that spread values of peace, but do not cultivate seeds of hatred on a certain belief, or persons in society. Not only do the editors and journalists pay attention to the speed of writing, editing and publishing many stories but also consider possible social and even political impacts of their stories on the society. The study is expected to give a significant contribution to media industries as the focus of the study is aimed to give enlightening and right explanation on words, phrases or terms that will be used by media industries in the hope their reports will no longer hurt people, especially Muslims, and/or Muslim organizations as the mass media will hopefully understand the meaning of the terms, words, and phrases which will be used in their stories about any terror incidents, and will eventually give positive impacts to certain groups of people and/or organizations.
Expertise, Trustworthiness, Similarity, Familiarity, Likeability, Product-Match Up of Celebrity Endorsement to Purchase Intention Afifah, Isti Februari
Journal of Communication and Public Relations Vol. 1 No. 2 (2022): Journal of Communication & Public Relations
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105001220223

Abstract

Celebrity endorsement has become popular marketing strategy for the last decade. However, it is not always effective. Sometimes, it brings adverse effect to the brand and product due to wrong selection of celebrity figure. Therefore, this study aimed to investigate variables that related to celebrity endorsement, but have most significant influence to purchase intention. Among others: expertise, trustworthiness, similarity, familiarity, likeability, and product-match. So, it can be used by marketers as an insight. There were 200 respondents involved in this explanatory quantitative study. The findings revealed that all variables have positive influence to purchase intention. However, it is only expertise, trustworthiness, similarity, familiarity, and likeability that have significant influence. It means, product-match up had insignificant influence to purchase intention.
The Influence of Social Media Instagram Toward Purchase Decision Making Process in Organicsupplyco Helinsha, Maidi; Margawati, Margaretha
Journal of Communication and Public Relations Vol. 1 No. 2 (2022): Journal of Communication & Public Relations
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105001220224

Abstract

This research was motivated by the increasing of internet and digital era in communication, especially in online shopping. Changes in the way of communicating are through social media. Not only used as virtual relationship communication, social media is also used as an online shopping platform, especially Instagram social media. The shift of communication through social media led to a shift in the way consumers shop, by utilizing features and content that is on Instagram social media. The shift in shopping is influenced by consumer’s purchase decision making processes, both internally and externally. The purpose of this research is to show that internal and external factors cannot be separated from purchasing decision making process because it is integral so that it is reflective of OrganicsSupplyCo, sellers can understand what internal and external factors that have a big influence for consumers in online shopping through Instagram. By mirroring OrganicSupplyCo, an online shop can create online campaigns and activities that are in accordance with the needs and desires of consumers. The research was conducted in May to August 2018. This research using quantitative in questionnaire. The result of this research showed that Instagram internal and external factors influence OrganicSupplyCo’s consumer in purchasing decision making process. The internal factor are content quantity and content quality. The external factors are instastories and photoshare.
Social News Site: People’s Interest and Content Spreading Vardya, Rizka; Nurhajati, Lestari
Journal of Communication and Public Relations Vol. 1 No. 2 (2022): Journal of Communication & Public Relations
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105001220225

Abstract

The background of this research is the presence of Social News Site in Indonesia. Contents could be viral as long as it is being shared. People will read the information if they are interested or if it is useful for them. This research aims to find out the people’s interest of content on Social News Site and its spread. There are several factors that build the people’s interest in consuming information. This research uses descriptive qualitative research method with data collection technique through interviews, online observation and literature study. This study focuses to analyze people’s interest and content spreading. The researcher uses AISAS (Sugiyama & Andree, 2010) model to analyze this problem. AISAS stands to Attention, Interest, Search, Action, and Share.

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