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Karona Cahya Susena
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Jurnal Kewirausahaan dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 30260167     DOI : 10.37676
Core Subject : Economy, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Kewirausahaan dan Bisnis include original research articles, and reviews on a diverse topic: Marketing Management Financial Management Business Management Strategic Management Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media
Arjuna Subject : Umum - Umum
Articles 10 Documents
 1 
Search results for , issue "Vol. 6 No. 2 (2024): Agustus" : 10 Documents clear
Sistem Pemasaran Kerupuk Emping Melinjo Di BUMDes Desa Selubuk Kecamatan Air Napal Bengkulu Utara Agustina, Mia Tri
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i2.244

Abstract

Melinjo plant is a shrub plant that grows well in the tropics. This plant has a sturdy stem and large leaves and seeds that are shaped like beans. This is due to limited production capacity of emping melinjo and raw materials, affecting emping market opportunities both domestic and export still cannot be met. On a national scale, emping melinjo can still be improved, according to data from the Ministry of Agriculture shows that the yield of melinjo plants in the national market is increasing. When viewed from the percentage, melinjo production in Indonesia fluctuates tend to increase. Understanding Marketing Systems According to Kotler and Lane (2007) in (Lukmandaru &; Istoto, 2016), states that: Marketing is a social process in which there are individuals and groups who get what they need and want by creating, offering, and freely exchanging valuable products with other parties. So what is meant by the marketing system is a collection of institutions that carry out the task of marketing goods, services, ideas, people and environmental factors that influence each other, and shape and influence the relationship between the company and its market. In Selubuk Village itself has not sold Emping Melinjo Products Using Social media, in addition to collecting production results at Village BUMDes, processors also sell directly to collectors, or consumers can also place orders directly to Selubuk Village BUMDes.
Strategi Kewirausahaan Melalui Pemasaran Sempol Ayam Pada Simpang Kandis Kota Bengkulu Rafles, Fadhlu Rohman Dian
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i2.250

Abstract

Marketing management is a measurable action aimed at knowing the company's products to the wider community. marketing tactics are very important in doing business, so that businesses are able to market products to be synchronized with sales targets, marketing strategies carried out will result in what will happen aporisma, namely marketing products in accordance with processed production and desired profits. The research was conducted at the sempol ayam sales place in Simpang Empat, Simpang Kandis, Kampung Melayu District, Kelurahan Kandang. This article also uses a qualitative method using a literature study approach. The data used is data obtained through interviews conducted exclusively.
Pendampingan Pengemasan Produk Agar Lebih Menarik Untuk Menambah Daya Jual Pada Usaha Pabrik Tahu Pak Sugeng Sungai Hitam, Bengkulu Tengah: Parolita, Inka; Gayatri , Ida Ayu Made Meytha
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i2.279

Abstract

To meet consumer needs, the packaging of a food product is an important part of the food industry. Apart from being a container or wrapper for food, packaging also has a function to protect food. However, good packaging still prioritizes its function, namely to protect the product so that it is not only attractive in terms of appearance but also able to maintain the quality of the product. Tofu is one type of protein source food made from soybeans. Tofu is also a processed soybean product that has a fairly broad market segment. Until now, tofu does not have packaging that is suitable for packaging tofu, tofu traders usually sell their tofu using plastic bags. To be able to get the packaging according to the wishes of customers or the public to be more attractive or different from other tofu sellers, the packaging that is suitable for wrapping tofu is to use a box and also to make it more attractive it can be added with a logo so that the product is easily recognized by the public or customers. So using a method by providing direct counseling at the factory location by providing exposure to how to improve the quality of the packaging of tofu products produced. The results of this community service activity propose three aspects of solutions, namely paying attention to the quality of packaging related to the cleanliness of the tofu sold, maintaining the durability of the tofu sold with good packaging, adding product identity to the packaging to increase the selling value of the product.
Dampak Penggunaan Sosial Media pada Anak dan Remaja di RT 04 Kelurahan Nusa Indah Yuliana, Vinna; Andhyta, Chairani; Burenza, Fardho; Burhanifah, Burhanifah; Endang, Anis
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i2.329

Abstract

The development of technology has had an impact on changes in the play patterns of children and adolescents, where the majority prefer to play gadgets, especially social media, at home rather than playing with peers outside the home. This is also seen in RT 04 of Nusa Indah Village. The use of social media by children and adolescents has a significant impact on various aspects of their lives. One of the positive impacts is the creation of opportunities to broaden horizons and knowledge. Meanwhile, the negative impacts are digital addiction, reduced physical activity time, and minimal social interaction in the real world. In addition, exposure of children and adolescents to inappropriate content can trigger mental health issues and undesirable behaviors. Therefore, it is important to thoroughly understand how interactions with social media can shape behavior patterns and mental health of children and adolescents. This community service conducted in RT 04 is expected to provide education related to the use of social media. By digging deeper into the positive and negative impacts of social media use on early childhood and adolescence in RT 04 Nusa Indah Village, this service is expected to be the basis for designing more targeted and effective policies and intervention programs to support the development of a healthy young generation in this digital era.
Retribusi Masuk Pelabuhan Dengan Sistem Pas Tahunan Di Pt Pelindo II Cabang Bengkulu Prasetya, Jalu Dwi; Anggraini, Ida
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i2.330

Abstract

The implementation of KKN PT Pelabuhan Indonesia II (Persero) Bengkulu Branch aims to describe efforts to accelerate the achievement of port entry levy withdrawal targets with the annual PAS system which includes: problems, solutions, and actions implemented. The series of activities carried out include; situation analysis, problem formulation, problem priority setting, problem cause analysis, formulation of activities, socialization meetings, making printed socialization media, disseminating information through social media. The outputs produced are; group counseling, printed promotional media in the form of flyers and dissemination of information through social media.
Filterisasi Dan Pencegahan Penyebaran Informasi Hoaks Pada Kalangan Masayarakat Di Kelurahan Nusa Indah Gromiko, Rovesca; Erwanda, Ega Silvia; Opsenere, Berly; Inayatullah, Kamila; Narti, Sri
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i2.331

Abstract

The aim of this KKN activity is to increase understanding of filtering and preventing the spread of hoax information among the community in Nusa Indah Village, Ratu Agung District, Bengkulu City. The method used in this socialization activity consists of three stages, namely the planning stage, the preparation stage, and the implementation stage. The delivery of socialization material carried out by KKN students is one of the efforts or concrete steps of Dehasen University Bengkulu's participation with Nusa Indah Village, Bengkulu City. Socialization in a face-to-face manner and using media for presentations in the presentation of material by the KKN team with residents of RT.04 and RT.05 Nusa Indah Village, Bengkulu City. The results of KKN activities are education so that the community understands the characteristics of hoax news, is able to filter hoax news spread on social media, and the community is also able to prevent the spread of hoax news. Prevention of hoaxes on social media is becoming increasingly important, so that social harmony in the midst of national plurality can be maintained. The output produced from the final report of this program is in the form of a journal or article that will be uploaded and published in Abdimah KaKaNya Journal with the title Filtering and Preventing the Spread of Hoax Information Among Communities in Nusa Indah Village.
Tuntaskan Aspirasi Masyarakat Melalui Kegiatan KKN Pramuka: Peningkatan Kualitas Hidup dan Keberlanjutan Lingkungan Fernandes, Feri; Sumantri, Ajis
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i2.336

Abstract

Community Service Program (Kuliah Kerja Nyata or KKN) with the theme of Scouts aims to improve the quality of life in the community and support environmental sustainability. Through various social service activities such as life skills coaching, entrepreneurship training, and economic empowerment programs, Scout KKN students have successfully made a significant positive impact on community welfare. In addition, environmental preservation efforts are also a primary focus, involving tree planting, waste management, and education on environmentally friendly practices. With a holistic approach, Scout KKN not only provides short-term benefits but also creates sustainable positive impacts, reflecting the spirit of mutual cooperation, togetherness, and sustainability in building a better community.
Sosialisasi Permainan Bola Voli Bagi Anak Desa Pasar Seluma Kabupaten Seluma Sucipto, Jhulius Afrilian
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i2.337

Abstract

Community service that aims to provide socialization of volleyball games to children in Pasar Seluma Village, Seluma Regency. The main focus of this service is to make a positive contribution to the physical, social, and skill development of the children through introduction and training in the game of volleyball. This service began with a needs analysis of the local community and identification of potential development through the game of volleyball. Collaboration with local stakeholders, such as community leaders, teachers, and parents, formed the basis of planning that was participatory and responsive to the cultural context and specific needs of the village. The service approach involved a series of activities, including socialization, training, and matches. The service team consisted of experienced volleyball coaches and local facilitators whose role was to provide basic knowledge of the sport. In addition to the technical aspects of the game, empowering children through a learning approach that involves values such as cooperation, sportsmanship, and leadership was also a major focus. Evaluation was conducted through monitoring children's participation, measuring changes in skills, as well as feedback from participants and stakeholders. The results of this evaluation helped assess the positive impacts and constraints that arose during the implementation of the community service program. The results of this study not only provide an in-depth understanding of the effectiveness of the volleyball socialization program at the community level, but also offer recommendations for further development and increased sustainability. The conclusions of this service can serve as a foundation for similar projects in other areas, emphasizing the importance of actively involving the community in efforts to develop and coach children through sports.
Sosialisasi Senam Di Desa Taba Air Pauh Efran, Efran; Sumantri, Ajis; Perdima, Feby Elra; Martiani, Martiani
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i2.338

Abstract

Gymnastics is not only a form of physical activity, but also includes a social dimension that can have a positive impact on individuals and society. Gymnastics socialization is an approach that embraces social interaction and collective participation in gymnastics activities, with the aim of improving physical and mental well-being, building healthy communities and preserving a culture of exercise. This article details the concept and benefits of gymnastics socialization and identifies factors that influence its successful implementation. With a focus on social integration and gymnastics activities, these efforts bring positive impacts in shaping interpersonal skills, improving mental and physical health, and strengthening social ties within communities. Awareness of the importance of gymnastics socialization is expected to stimulate increased community participation in sports activities that support general well-being.
Sosialisasi Gerakan Masyarakat Cermat Cerdas Menggunakan Obat (Gema Cermat) Di Kabupaten Seluma Oktavia, Desi; Theresiana , Yunita; Novira , Deasy; Nurdan , Jon Hendri; Pansori , Hartian; Maju , Firman Bintara
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i2.524

Abstract

One of the efforts to develop health in every health care facility is to achieve patient safety standards by utilizing of rational drugs. Constraints faced to achieve safe and quality health services due to lack of information on the use of drugs provided by health workers either the lack of compliance with the use of prescribed drugs, or the many people who use drugs without a prescription / self-medication (self medication). The aim of community service is expected to provide education to the public about the use of rational medicine as well as the socialization of the government program of the Smart Community Using Drugs in Ilir Talo Health Center, Seluma Regency. The devotion method by providing counseling as well as a quiz competition about the counseling material to find out the extent of understanding about the information presented. The results of this devotion are improving the understanding of the community, especially at the level of the Ilir Talo Health Center, Seluma Regency, so that correct use of drugs or for storing medicines. The implementation of counseling as one of the community service programs has been carried out well and received a good response and was very enthusiastic about participating in counseling by the participants by asking questions about rational use of medicines and how to store and dispose of medicines properly and correctly.

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