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INDONESIA
Jurnal Kewirausahaan dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 30260167     DOI : 10.37676
Core Subject : Economy, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Kewirausahaan dan Bisnis include original research articles, and reviews on a diverse topic: Marketing Management Financial Management Business Management Strategic Management Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media
Arjuna Subject : Umum - Umum
Articles 154 Documents
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Analisis Manajemen Risiko dalam Upaya Meningkatkan Keberlangsungan Usaha di Tengah Ketidakpastian Ekonomi Merlina Gustin; Ika Ismatul Hawa; Novita Safitri; Ernina Elisa; Rinda Asytuti
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 2 (2026): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i2.1593

Abstract

This study aims to examine the role of risk management in increasing business desirability amidst an economic downturn. Economic uncertainty characterized by inflation, price fluctuations, and changes in market demand give rise to various risks that can disrupt business stability, particularly in the UMKM sector. This study uses a qualitative approach with a literature review method through analysis of various relevant scientific sources over the past five years. The results show that the main risks faced by businesses include financial, operational, market, and strategic risks, with financial and market risks being the most significant factors. The implementation of effective risk management has been proven to help business actors systematically identify, analyze, and mitigate risks, thereby increasing business resilience. In addition, adaptation strategies such as product innovation, cost efficiency, and the use of digital technology are crucial to address changes in the business environment. Therefore, the integration of risk management and appropriate adaptation strategies can improve business sustainability in a sustainable economic environment.
Islamic Value-Based Entrepreneurship: Integrating Sharia Business Ethics into SMEs Prawinda Mutiara Qalbu; Rinda Asytuti; Amrina Rosyada; Septiyani Wulandari
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 2 (2026): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i2.1614

Abstract

The rapid growth of micro, small, and medium enterprises (MSMEs) in Indonesia has not been fully accompanied by the internalization of ethical values in business practices, as issues such as lack of transparency and profit only orientation remain prevalent. This study aims to examine the conceptual foundations of Islamic business ethics in entrepreneurship, formulate an integration model of Islamic values in MSME operations, and analyze the impacts, challenges, and prospects of sharia-based MSME development in Indonesia. The method employed is a literature review with a descriptive-qualitative approach, drawing on various scientific journals, books, and research reports as secondary data. The findings indicate that the five core principles of Islamic business ethics tawhid, justice, free will, responsibility, and honesty can be comprehensively integrated across the production, financial, marketing, service, and social responsibility aspects of MSMEs. Consistent application of these principles has proven effective in building long-term customer trust and loyalty while enhancing business competitiveness. Despite ongoing challenges such as low sharia economic literacy and limited access to Islamic financing, the prospects for sharia-based MSMEs remain highly promising amid growing public halal awareness and digital transformation support. Integrating Islamic business ethics into MSMEs is not merely a moral choice, but an effective business strategy for achieving sustainable and high-value enterprises.
Training in Making Bouquets from Waste Paper as a Way to Foster Entrepreneurship Among Students Harjun Harjun; Muhammad Juwantho Lewa; Siti Hardianti; Nadhine Dwi Aura Rellya; Kristala Cinta Anindita; Dini Fitriani; Talita Fitria Salwa; Putri Khairunnisa Sao-Sao; Dimas Saputra
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 2 (2026): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i2.1687

Abstract

The increasing use of paper in academic activities has led to a rise in thesis revision paper waste, which has the potential to pollute the environment if not properly managed. This activity aimed to provide training for students of the Economic Education Department at Halu Oleo University in processing thesis revision paper waste into economically valuable bouquets to improve creativity and entrepreneurial spirit. The method used was training and direct practice in making bouquets from paper waste materials. The results showed that paper waste could be transformed into creative products with selling value while also increasing environmental awareness and students’ interest in entrepreneurship. Therefore, utilizing paper waste into bouquets can become a creative and economical alternative for waste management.
The Role of Car Free Day in Supporting Student Entrepreneurship through Pudding Businesses in Bojonegoro Sindy Wahyu Silvia; Saqif Bagas Baihaqi
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 2 (2026): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i2.1765

Abstract

Car Free Day (CFD) serves not only as a public space for recreational and social activities but also as a platform that supports economic activities, including student entrepreneurship. This study aims to analyze the role of Car Free Day in promoting student entrepreneurship through a pudding business in Bojonegoro. A qualitative descriptive approach was employed in this study. Data were collected through observations, interviews, and documentation involving students who operated pudding businesses at the Car Free Day event in Bojonegoro. The findings indicate that Car Free Day functions as an effective marketing platform while providing students with practical entrepreneurial experience, particularly in marketing, customer service, business management, and decision-making. The business development strategies implemented by the students include maintaining product quality, setting competitive prices, utilizing social media for promotion, introducing product innovations, and applying more systematic business management practices. However, several challenges were identified, including intense market competition, fluctuations in visitor numbers, limited business capital, and the short shelf life of the products. Based on the SWOT analysis, the pudding business demonstrates strong potential for further development by maximizing its strengths and opportunities while implementing appropriate strategies to address its weaknesses and external threats.   Keywords: Car Free Day, student entrepreneurship, pudding business, marketing strategy, SWOT analysis.                                                                                                 Abstrak. Car Free Day (CFD) tidak hanya berfungsi sebagai ruang publik untuk aktivitas olahraga dan sosial, tetapi juga menjadi sarana yang mendukung kegiatan ekonomi, termasuk kewirausahaan mahasiswa. Penelitian ini bertujuan untuk menganalisis peran Car Free Day dalam mendukung kewirausahaan mahasiswa melalui usaha puding di Bojonegoro. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi terhadap mahasiswa yang menjalankan usaha puding di kawasan Car Free Day Bojonegoro. Hasil penelitian menunjukkan bahwa Car Free Day berperan sebagai media pemasaran yang efektif sekaligus memberikan pengalaman praktis dalam mengembangkan kemampuan kewirausahaan, seperti pemasaran, pelayanan konsumen, pengelolaan usaha, dan pengambilan keputusan. Strategi yang diterapkan meliputi peningkatan kualitas produk, penetapan harga yang kompetitif, pemanfaatan media sosial, inovasi produk, serta pengelolaan usaha yang lebih terstruktur. Kendala yang dihadapi meliputi persaingan usaha, fluktuasi jumlah pengunjung, keterbatasan modal, dan masa simpan produk yang relatif singkat. Berdasarkan analisis SWOT, usaha puding memiliki prospek yang baik untuk dikembangkan dengan memanfaatkan kekuatan dan peluang serta menerapkan strategi yang tepat dalam mengatasi kelemahan dan ancaman.   Kata Kunci: Car Free Day, kewirausahaan mahasiswa, usaha puding, strategi pemasaran, analisis SWOT.

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