cover
Contact Name
Karona Cahya Susena
Contact Email
karona.cs@unived.ac.id
Phone
+6281374350305
Journal Mail Official
Jurnaldehasen@unived.ac.id
Editorial Address
Jl. Meranti Raya No 32, Kota Bengkulu
Location
Kota bengkulu,
Bengkulu
INDONESIA
Jurnal Kewirausahaan dan Bisnis
ISSN : -     EISSN : 30260167     DOI : 10.37676
Jurnal Kewirausahaan dan Bisnis include original research articles, and reviews on a diverse topic: Marketing Management Financial Management Business Management Strategic Management Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media
Arjuna Subject : Umum - Umum
Articles 154 Documents
Peran Pelatihan AI Dan Pemasaran Media Sosial Dalam Membangun Kewirausahaan Digital Masyarakat RT 11 Meranti Sawah Lebar Cici Permatasari; Arif Syaipul Hidayat; Dela Rahmadani; Lisa Aneka Oktapia; Andrew Samuel Indrata; Venny Novita Sari
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 1 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i1.1213

Abstract

Digital transformationrequires society to be able to adapt to technological developments in order toincrease economic opportunities, particularly in strengthening digital-based entrepreneurship. This study aims to analyze the role of ArtificialIntelligence (AI) training and marketing through social media in building the capacity ofdigital entrepreneurship in the community of RT 11 Meranti Sawah Lebar. The research methodused a qualitative descriptive approach with data collection techniquesin the form of observation, in-depth interviews, and documentation ofbusiness actors and training participants. The results showed thatAI training improved digital literacy, work efficiency, and the ability toinnovate local products. Meanwhile, marketing through social media expandedmarket reach, increased interaction with consumers, and strengthenedthe brand identity of micro-businesses in the area. The integration of these twoaspects encourages an increase in community confidence inutilizing technology for economic activities. In conclusion, AI training andthe use of social media contribute significantly to the development ofdigital entrepreneurship in local communities, thus requiring program sustainabilityand institutional support to ensure a broader impact.
Edukasi Penyakit Degeneratif Pada Lansia di Rumah dan Medical Check-up sederhana di Dusun 1 Desa Suka Sari, Kec. Kabawetan, Kab. Kepahiang Tahun 2025 Tiara Syifa Anabella; Leti Yolan; Selvi Fitriani; Olpi Merlia; Nopa Siptiani; Meri Epriana Susanti; Emi Pebriani
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 1 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i1.1220

Abstract

Degenerative diseases are common health problems among the elderly, arising from the natural aging process, unhealthy lifestyle habits, and long-term exposure to various risk factors. Limited knowledge regarding early symptoms, risk factors, and preventive measures often leads to poor awareness and delays in early detection among older adults. Therefore, health education and simple health screening are essential to enhance the elderly’s understanding and awareness of degenerative disease prevention. This activity was conducted door to door for 15 elderly residents in Dusun 1, Suka Sari Village. The intervention included health education using leaflets, two-way communication, and simple health checks in the form of blood pressure measurement. Elderly individuals who previously had limited understanding became more aware of their health conditions and the importance of early prevention. Blood pressure measurements also indicated the need for continuous monitoring, particularly related to hypertension risk.
Isi Piringku Sebagai Strategi Manajemen Diet Untuk Lansia Dengan Diabetes Melitus di RT 14 Kelurahan Jalan Gedang oleh Mahasiswa KKN S1 Fakultas Ilmu Kesehatan Universitas Dehasen Dena Sentia; Deni Fitriani; Tristi Nanda; Tasya Dwi Damayanti; Dinda Pressella; Citra Tia Yudia; Tita Septi Handayani
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 1 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i1.1221

Abstract

Diabetes Melitus is a health problem commonly experienced by the elderly and poses a risk of serious complications. Diet management based on the My Plate concept is one non-pharmacological intervention that can help control blood sugar levels safely and sustainably. This study aims to evaluate the effectiveness of applying the My Plate concept as a dietary management strategy in improving the knowledge, awareness, and behavior of elderly people with Diabetes Melitus in RT 14, Jalan Gedang Village, Bengkulu City. The study was conducted on 24 elderly people who participated in a one-day education program. Activities included health education on Diabetes Melitus, blood sugar screening using a glucometer, nutrition education based on Isi Piringku, distribution of guidance leaflets, and demonstrations on daily menu planning. Data were analyzed descriptively to assess changes in knowledge, eating patterns, health behaviors, and access to health services. Diet education based on Isi Piringku was effective in improving the knowledge, awareness, and behavior of elderly people with Diabetes Melitus. This program encouraged changes in healthy eating patterns, routine blood sugar checks, and the use of health services, thereby contributing to blood sugar control and the prevention of long-term complications.
Pemberdayaan Masyarakat melalui Program Tempat Sampah dan Apotek Hidup sebagai Upaya Mewujudkan Lingkungan Bersih dan Sehat di RT 3 RW 1 Kelurahan Sawah Lebar Yessi Indah Radianti; Zahza Ivana Putri; Jelita Puja Afrianti; Novia Azelia; Yenni Fitria; Suwarni Suwarni; Karona Cahya Susena
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 1 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i1.1309

Abstract

This community service activity was carried out through the Kuliah Kerja Nyata (KKN) program in RT 3 RW 1, Sawah Lebar Village, Bengkulu City. The program aimed to improve environmental cleanliness and community health through the provision of trash bins and the development of a family medicinal plant garden (apotek hidup). The problems faced by the community included limited waste disposal facilities and the underutilization of home yards for productive purposes. The implementation method used a participatory approach consisting of observation, program planning, socialization, implementation, assistance, and evaluation. The results showed increased community awareness and participation in maintaining environmental cleanliness and utilizing home yards productively. Overall, the program contributed positively to creating a clean and healthy environment through community empowerment.
Penguatan Pengelolaan Lingkungan dan Pemberdayaan Masyarakat di Kelurahan Sawah Lebar Antonius Antonius; Rita Hamid; Liza Wahyuni; Rahmad Trigono; Yongki Guswandi; Bayu Surya Kencana; Deti Karmanita; Sandi Aprianto
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 1 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i1.1310

Abstract

Environmental and social issues, particularly household waste management, remain major challenges in urban residential areas. Low levels of collective community awareness, limited facilities, and the underutilization of the economic potential of waste have adversely affected environmental quality and public health. This community service article aims to describe and analyze the implementation of the Thematic Community Service Program (KKNT) of Dehasen University Bengkulu in RT 27 RW 06, Sawah Lebar Subdistrict. The method employed was a participatory descriptive approach through observation, direct action, and activity documentation. The results indicate an increase in community awareness of environmental cleanliness, strengthened mutual cooperation, and an initial understanding of waste banks as an alternative economic potential. This program contributes positively to supporting sustainable, environment-based community development.
Pemberdayaan Ekonomi Warga Lewat Program Spanduk Umkm Dan Plang Gang Kreatif Dalam Mewujudkan Ekonomi Yang Inovatif Rizki Adiah Putra; Devin Aditia Pratama; Della Eka Verlina; Rega Ova Kencana; Suci Anggelica Arci Panjaitan; Aura Puspita Ramadhani; Hermawansa Hermawansa; Mujiono Mujiono
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 1 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i1.1329

Abstract

The Creative Alley Signboard and MSME Banner Program is a strategic initiative aimed at empowering local communities through the optimization of local economic potential. This program seeks to strengthen neighborhood identity, promote micro, small, and medium enterprises (MSMEs), and create a creative promotional space within the community. By designing banners and alley signboards that integrate aesthetics and local wisdom, the program fosters collaboration among entrepreneurs, local government, and residents. The outcomes include increased visibility of MSME products, enhanced entrepreneurial motivation, and the transformation of neighborhoods into more attractive and productive spaces. This initiative exemplifies how creativity-based and community-driven empowerment can foster an innovative, competitive, and sustainable local economy.
Pemberdayaan Lingkungan Melalui Pengadaan Sarana Prasarana di Desa Padang Makmur Bengkulu Nadia Permata Sari; Ameliya Tantri; Sellia Yulan Fitri; Arina Sulastri; Sinria Oktama Putri; Yanto Effendi; Suwarni Suwarni; Liza Yulianti
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 1 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i1.1330

Abstract

This community service activity was conducted in Padang Makmur Village, Betungan Urban Village, Bengkulu City, a densely populated area with a population of approximately 500 residents. The primary problems identified were the absence of regional identity in the form of street name signs, a lack of adequate waste disposal facilities, and minimal educational media regarding environmental cleanliness. These conditions made regional navigation difficult and led to unorganized household waste management. The objective of this service was to create a more organized, clean, and healthy environmental governance through the provision of basic infrastructure. The problem-solving method was carried out through three main stages: coordination with village officials, strategic location surveys, and physical implementation of the work programs. The results showed that the installation of street name signs facilitated regional identification and population administration. The provision of separated organic and non-organic trash bins in public areas, along with the installation of educational boards, successfully encouraged the community to begin sorting waste at the source. Through these steps, environmental issues in this area were resolved systematically, creating a more orderly, healthy, and sustainable village environment for the local community.
Plang Edukasi Berapa Lama Sampah Terurai Marsel Deno Palta; Eep Elpres Insagi; Jovandika Anugrah; Aldi Pranata; Ranny Fitri Imran; Deti Karmanita; Karona Cahya Susena
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 1 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i1.1331

Abstract

Household waste remains a major problem in residential areas, including RT 03 RW 01, Penurunan Village, Ratu Samban District, Bengkulu City. Low public awareness of sorting and disposing of waste according to type has resulted in an unclean environment and the potential for pollution. One effort that can be made to overcome this problem is through the installation of waste education signs. Waste education signs serve as a medium of information and a reminder for residents to dispose of and sort waste properly. This activity aims to increase public awareness of the importance of waste management starting from the household level and to create a clean, healthy, and sustainable environment.
Gerakan Penghijauan Lingkungan Berbasis Tanaman Cabai dan Tomat Organik Yoppi Darmawan; Muhamat Dandi; Endang Sulastri; Lyta Amanda; Pebri Harianto; Diah Azhari; Mujiono Mujiono; Tita Septi Handayani
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 1 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i1.1334

Abstract

The program for distributing chili and tomato seedlings in RT 17 RW 02, Pematang Gubernur Subdistrict, is an effort to empower the community in supporting household food security and optimizing the use of home garden land. This activity aims to increase residents’ awareness and participation in independent vegetable cultivation, while also helping to meet daily food needs and reduce household expenses. The implementation methods include resident data collection, distribution of chili and tomato seedlings, and the provision of brief education on planting and plant maintenance techniques. The results of this program show high enthusiasm and positive responses from the community, as reflected in the active involvement of residents in receiving and planting the distributed seedlings. It is expected that through this program, residents of RT 17 RW 02 Pematang Gubernur will gain long- term benefits in the form of the availability of fresh vegetables, improved farming skills, and the creation of a greener and more productive environment.
Optimizing the Use of Social Media as a Means of Promoting MSME Products through the Community Service Program at Bandar Lampung University Agnesia Br Tarigan
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 2 (2026): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i2.1565

Abstract

The development of social media has provided significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to market their products more widely and efficiently. However, many MSMEs are still unable to optimally utilize social media as a promotional tool. The community service program implemented by Bandar Lampung University aims to optimize the use of social media as a promotional medium for MSME products. The method used in this activity is a qualitative descriptive approach through outreach, training, and mentoring for MSMEs. The results of the activity show an increase in participants' understanding and skills in using social media, such as Instagram, Facebook, and WhatsApp Business, for promotional purposes. In addition, participants are also able to create more attractive and communicative promotional content, thereby increasing interaction with consumers. The impact of this activity is seen in increased market reach, consumer purchasing interest, and the potential for increased sales of MSME products. Thus, optimizing the use of social media through this community service program has proven effective in supporting the development and competitiveness of MSMEs.