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Karona Cahya Susena
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Jl. Meranti Raya No 32, Sawah Lebar Kota Bengkulu, Indonesia
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 30255112     DOI : 10.37676
Core Subject : Religion, Economy, Humanities, Education, Agriculture, Social,
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Kewirausahaan dan Inovasi include original research articles, and reviews on a diverse topic: Marketing Management Financial Management Business Management Strategic Management Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2023): Agustus" : 5 Documents clear
Aspek Hukum Penggunaan Surat Berharga Pada Dunia Perbankan Bagi Masyarakat Indonesia Roziana, Refsi roziana; Efendi, Fithria habib efendi; Ameilia, Deva; Herlika, Eren; Utami, Aisyah putri
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.85

Abstract

Indonesia's economic activities, Indonesia's economic development is inseparable from the role of the banking world, which is the main driving force for the national economy. The world of banking acts as an intermediary for the real sector and the financial sector in people's economic activities. In its activities, banking collects and distributes funds from the public and then returns them to the community in the form of credit or money loans. Indeed, in the context of banking life, both customers depositing funds and customers receiving funds are equally important. Because it is from both sides of the customer that the bank can run its business. From customers depositing bank funds, they will receive business capital, which then from customers receiving funds, the funds are channeled by obtaining profits in the form of interest. It can be said that the bank's business is to take advantage of the difference between the interest on savings/deposits, and the interest on the loans it distributes. Thus it can be said that the existence of customers is the "heart" of banking life, without customers a bank will not exist and will have no meaning in society. The bank will grow if the customer makes it big, otherwise the bank will collapse if the customer no longer trusts it. In its operational activities, the bank has securities instruments. In addition to securities as letters of legitimacy, there are other documents of legitimacy, such as bike deposit tickets, goods deposit certificates (hat deposit) and so on. One of the instruments that play a large role in banking activities is the existence of securities in the form of checks, current accounts, certificates of deposit, and time deposits. These securities have a cash value equal to the value stated on the securities. For holders of securities (appointment and replacement letters) this letter is the only letter of legitimacy for them. If he loses the letter, then he can no longer ask for the fulfillment of his rights to the debtor, except in matters regulated by law. Thus, we see the difference between letters on appointment and on replacement as letters of legitimacy compared to other letters as letters of legitimacy. Based on this description, it can be seen that the important role of securities for the banking world and for society in general is that the writer is very interested in conducting research with that title.
Membangun Ketahanan Pangan Terhadap Budidaya Ayam Kampung Golden Irwanto, Tito; Aprizal , M Irpan; Hanuarsyah, Dwi; halimah, rikeirafsanjani
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.92

Abstract

Local chickens have great potential to be developed into superior seeds in an effort to support food security and improve the welfare of farmers, in Indonesia there are reportedly 32 local chicken species. Local chickens are more resistant to diseases, especially avian influenza (AI) or bird flu, than purebred chickens because they have a higher percentage of antiviral genes (Mx +), so it is done by utilizing available resources. including through the utilization of yard land by cultivating Golden type native chickens in RT.03, RW.03 Betungan Village, Selebar Subdistrict, Jalan A.Khalik. The method of implementing our community service which is used for the cultivation of golden type native chickens in maintaining food security is patterned after counseling and mentoring, Thus in applying the community service program, we carry out golden native chicken cultivation activities, The purpose of this activity is to provide insight, knowledge and skills in the use of more modern technology in the form of utilizing land to be used as a rearing cage, for breeding, raising chickens, and selling chickens of all ages. In addition to fulfilling animal protein needs for the household scale, it can also increase residents' income by selling. The sale can be through various social media such as WhatApp Group, Facebook, Instagram, and Tiktok so that it is hoped that it will revive the economy of RT.03, RW.03 Jalan A.Khalik, Betungan Village, Selebar District and it is hoped that residents around RT3 can follow the golden chicken cultivation
Pengenalan Manajemen Pemasaran Pada Siswa Kelas X IPA³ SMAN 04 Kota Bengkulu Yollandah, Yollandah
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.177

Abstract

Marketing Management is a branch of knowledge that can be useful for all fields. In the business world, marketing is known as one of the important things in all businesses. Therefore, an introduction to marketing management should be introduced as early as possible to high school students, so that high school students can understand the importance of marketing management from an early age. This community service program aims to introduce marketing management to students of class X IPA ³ at SMA Negeri 04 Bengkulu city. The method used in this activity is the counseling method. The implementation of this activity was carried out for one day on August 15 2023. This community service activity started with counseling as an effort to introduce students to marketing management. By introducing marketing management, it is hoped that it will make it easier for students when they become entrepreneurs when they graduate from high school.
Strategi Pemasaran Produk Tempe Melalui Digital Marketing Rahmanda, Via Nabila
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.202

Abstract

Tempe is a food that is very easy for us to find, both raw and tempeh which has been processed into various forms, such as fried foods, chips and so on. Tempe can be said to be one of the foods that is loved by all people, apart from being affordable, tempeh also has quite high vegetable protein, fat, carbohydrates, energy, calcium and minerals. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers in order to manage customer relationships in ways that benefit the organization and those interested in the organization. Digital Marketing is a type of marketing that is widely used to promote products or services and to reach consumers using digital channels. Marketing strategy is a plan that outlines industry expectations that there will be an impact of various marketing activities or programs on the demand for a product or these products in a particular target market. Industry uses two or more marketing programs simultaneously.
Strategi Merek Pada Keripik Pisang Ameilia, Deva Ameilia; Hidayah, Nenden Restu; Susena, Karona Cahya
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.258

Abstract

Brand strategy is the management of a brand or brands where there are various         activities or activities that manage all elements that have the goal of forming a brand or brands.Brand strategy implementation is carried out in several steps, such as creating a brand identity for banana chips and using social media. Brand identity is made to introduce the banana chip brand more clearly and up to date in the market, while the use of social media is done so that consumers can easily recognize and remember the chip brand and give a positive image to the brand.  

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