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Karona Cahya Susena
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Jl. Meranti Raya No 32, Sawah Lebar Kota Bengkulu, Indonesia
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Kota bengkulu,
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 30255112     DOI : 10.37676
Core Subject : Religion, Economy, Humanities, Education, Agriculture, Social,
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Kewirausahaan dan Inovasi include original research articles, and reviews on a diverse topic: Marketing Management Financial Management Business Management Strategic Management Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media
Arjuna Subject : Umum - Umum
Articles 33 Documents
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Aspek Hukum Penggunaan Surat Berharga Pada Dunia Perbankan Bagi Masyarakat Indonesia Roziana, Refsi roziana; Efendi, Fithria habib efendi; Ameilia, Deva; Herlika, Eren; Utami, Aisyah putri
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.85

Abstract

Indonesia's economic activities, Indonesia's economic development is inseparable from the role of the banking world, which is the main driving force for the national economy. The world of banking acts as an intermediary for the real sector and the financial sector in people's economic activities. In its activities, banking collects and distributes funds from the public and then returns them to the community in the form of credit or money loans. Indeed, in the context of banking life, both customers depositing funds and customers receiving funds are equally important. Because it is from both sides of the customer that the bank can run its business. From customers depositing bank funds, they will receive business capital, which then from customers receiving funds, the funds are channeled by obtaining profits in the form of interest. It can be said that the bank's business is to take advantage of the difference between the interest on savings/deposits, and the interest on the loans it distributes. Thus it can be said that the existence of customers is the "heart" of banking life, without customers a bank will not exist and will have no meaning in society. The bank will grow if the customer makes it big, otherwise the bank will collapse if the customer no longer trusts it. In its operational activities, the bank has securities instruments. In addition to securities as letters of legitimacy, there are other documents of legitimacy, such as bike deposit tickets, goods deposit certificates (hat deposit) and so on. One of the instruments that play a large role in banking activities is the existence of securities in the form of checks, current accounts, certificates of deposit, and time deposits. These securities have a cash value equal to the value stated on the securities. For holders of securities (appointment and replacement letters) this letter is the only letter of legitimacy for them. If he loses the letter, then he can no longer ask for the fulfillment of his rights to the debtor, except in matters regulated by law. Thus, we see the difference between letters on appointment and on replacement as letters of legitimacy compared to other letters as letters of legitimacy. Based on this description, it can be seen that the important role of securities for the banking world and for society in general is that the writer is very interested in conducting research with that title.
Membangun Ketahanan Pangan Terhadap Budidaya Ayam Kampung Golden Irwanto, Tito; Aprizal , M Irpan; Hanuarsyah, Dwi; halimah, rikeirafsanjani
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.92

Abstract

Local chickens have great potential to be developed into superior seeds in an effort to support food security and improve the welfare of farmers, in Indonesia there are reportedly 32 local chicken species. Local chickens are more resistant to diseases, especially avian influenza (AI) or bird flu, than purebred chickens because they have a higher percentage of antiviral genes (Mx +), so it is done by utilizing available resources. including through the utilization of yard land by cultivating Golden type native chickens in RT.03, RW.03 Betungan Village, Selebar Subdistrict, Jalan A.Khalik. The method of implementing our community service which is used for the cultivation of golden type native chickens in maintaining food security is patterned after counseling and mentoring, Thus in applying the community service program, we carry out golden native chicken cultivation activities, The purpose of this activity is to provide insight, knowledge and skills in the use of more modern technology in the form of utilizing land to be used as a rearing cage, for breeding, raising chickens, and selling chickens of all ages. In addition to fulfilling animal protein needs for the household scale, it can also increase residents' income by selling. The sale can be through various social media such as WhatApp Group, Facebook, Instagram, and Tiktok so that it is hoped that it will revive the economy of RT.03, RW.03 Jalan A.Khalik, Betungan Village, Selebar District and it is hoped that residents around RT3 can follow the golden chicken cultivation
Pengenalan Manajemen Pemasaran Pada Siswa Kelas X IPA³ SMAN 04 Kota Bengkulu Yollandah, Yollandah
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.177

Abstract

Marketing Management is a branch of knowledge that can be useful for all fields. In the business world, marketing is known as one of the important things in all businesses. Therefore, an introduction to marketing management should be introduced as early as possible to high school students, so that high school students can understand the importance of marketing management from an early age. This community service program aims to introduce marketing management to students of class X IPA ³ at SMA Negeri 04 Bengkulu city. The method used in this activity is the counseling method. The implementation of this activity was carried out for one day on August 15 2023. This community service activity started with counseling as an effort to introduce students to marketing management. By introducing marketing management, it is hoped that it will make it easier for students when they become entrepreneurs when they graduate from high school.
Strategi Pemasaran Produk Tempe Melalui Digital Marketing Rahmanda, Via Nabila
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.202

Abstract

Tempe is a food that is very easy for us to find, both raw and tempeh which has been processed into various forms, such as fried foods, chips and so on. Tempe can be said to be one of the foods that is loved by all people, apart from being affordable, tempeh also has quite high vegetable protein, fat, carbohydrates, energy, calcium and minerals. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers in order to manage customer relationships in ways that benefit the organization and those interested in the organization. Digital Marketing is a type of marketing that is widely used to promote products or services and to reach consumers using digital channels. Marketing strategy is a plan that outlines industry expectations that there will be an impact of various marketing activities or programs on the demand for a product or these products in a particular target market. Industry uses two or more marketing programs simultaneously.
Strategi Merek Pada Keripik Pisang Ameilia, Deva Ameilia; Hidayah, Nenden Restu; Susena, Karona Cahya
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.258

Abstract

Brand strategy is the management of a brand or brands where there are various         activities or activities that manage all elements that have the goal of forming a brand or brands.Brand strategy implementation is carried out in several steps, such as creating a brand identity for banana chips and using social media. Brand identity is made to introduce the banana chip brand more clearly and up to date in the market, while the use of social media is done so that consumers can easily recognize and remember the chip brand and give a positive image to the brand.  
Pendampingan Pembuatan Laporan Keuangan Peternak Ikan Lele Di Desa Kunduran Andreas, Rocky; Susanti, Neri
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 2 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i2.325

Abstract

In carrying out business activities, both individuals and business entities should make financial reports. Financial statements are the main or final result of an accounting process which is information material for owners and parties who need it, financial statements are an indicator of the success of a business activity that is carried out. Therefore, the importance of financial statements. Training and mentoring is needed not only for large businesses, but also small businesses such as catfish farmers in Kunduran Village, East Seluma District. The lack of knowledge in making financial statements and awareness of the importance of making financial statements in the farming community, especially catfish farmers, so that they do not know whether their business is feasible or not to be developed in the future. Therefore, a good understanding of the importance of making financial reports is needed to improve the results of the business they are engaged in.
Pemasaran Produk UMKM Keripik Singkong Dan Pisang Desa Kayu Arang Kecamatan Sukaraja Hidayatullah, Syarif; Anggraini, Ida
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 2 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i2.327

Abstract

This Thematic Community Service Program (KKN) aims to observe the process and marketing strategies applied in Micro, Small and Medium Enterprises (MSMEs) of cassava and banana chips production in Kayu Arang Village, Sukaraja Sub-district, Seluma Regency. The utilization of agricultural products is also designed to increase the consumption of a variety of local food sources with the principle of balanced nutrition. Business development can be directed by utilizing the potential that exists in the agricultural sector. Integrated business utilization is one of the innovations that can be used to support the economy, especially starting from the household. So that the output that you want to produce from this activity is a scientific article in the Journal of Community Service, a video of activities published on Google Drive and a Final Report in the form of a Report on the Results of the Implementation of UNIVED Thematic KKN Bengkulu Period 1. The methods used in Thematic KKN are participation, observation, interview, literature study and documentation.
Peran Mahasiswa Dalam Meningkatkan Kesehatan Jasmani Masyarakat Desa Padang Panjang Dalam Kegiatan Gotongroyong Dan Senam Pagi Bersama Alfiqri, A. Chaltren Surya; Martiani, Martiani
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 2 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i2.332

Abstract

In UNIVED students' Community Service Program (KKN) activities, gotong royong and morning exercises are two important aspects that support physical health. Through gotong royong, students engage in physical activities together with the local community, such as cleaning the environment or undertaking infrastructure projects. Gotong royong not only improves physical fitness, but also builds social bonds and mental well-being among students and the community. Morning exercise, as a routine activity, provides an opportunity for students to improve their fitness with movements that include stretching, aerobics, and strength training. In addition to the physical benefits, morning exercises also play a role in stimulating mental health and providing a positive spirit throughout the day. The combination of gotong royong and morning exercises in the context of UNIVED KKN creates a well-rounded experience, not only aiding community development but also improving physical health and overall well-being.
Budaya Hidup Sehat Melalui Senam Kebugaran Jasmani Sehat Di Desa Telatan Kecamatan Semindang Alas Kabupaten Seluma Pauzi, Zozan; Sumantri, Ajis
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 2 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i2.334

Abstract

This study aims to explore and analyse the implementation of healthy physical fitness exercises as part of a healthy living culture in Telatan Village, Semindang Alas Sub-district, Seluma District. The research method used was qualitative with a case study approach. Data were collected through in-depth interviews, participant observation, and document analysis related to the fitness programme. The results showed that healthy physical fitness exercises have become an integral part of the healthy living culture of the community in Telatan Village. Active participation in these activities not only improves physical health, but also strengthens social solidarity and community cohesion. Factors that support the implementation of fitness exercises include support from the local government, active participation of the community, and the availability of adequate facilities and amenities. However, challenges such as lack of financing and lack of understanding of the benefits of fitness exercises still need to be addressed. This study concludes the importance of promoting a culture of healthy living through healthy physical fitness exercises as an effective strategy to improve community welfare at the local level.
Sosialisasi Permainan Tradisoinal Bagi Anak Desa Pasar Bantal Kabupaten Muko-Muko Putra, Yudi Pramana; Perdima, Feby Elra; Sumantri, Ajis
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 2 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i2.335

Abstract

The socialization of traditional games plays a crucial role in children's development. These games not only provide a means of entertainment, but also play an integral role in the development of various aspects of a child's well-being. Through direct interaction, traditional games help children develop social skills such as communication, cooperation and understanding of shared rules. In addition, these games also support the development of gross and fine motor skills through the physical movements involved. Aspects of creativity and imagination are also enhanced, while cultural values and traditional heritage are applied and valued. Traditional games provide a platform for cognitive learning, involving problem solving and improved concentration. The child's social and emotional experience is enriched through the acceptance of victory and failure with sportsmanship. In addition, these games have a positive impact on children's mental and physical health by providing enjoyable physical activity and reducing stress. In the context of globalization and modern lifestyle changes, the preservation and promotion of traditional games is becoming increasingly important as an effort to ensure children remain connected to their cultural heritage. Therefore, initiatives to introduce children to traditional games not only provide entertainment, but also form a solid foundation for their holistic growth and development.

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