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Dudung Abdullah
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dudungmsi73@unma.ac.id
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Jl. KH. Abdul Halim No. 103 Majalengka, West Java, Indonesia, 45418
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INDONESIA
Finance and Business Management Journal (FBMJ)
Published by Universitas Majalengka
ISSN : -     EISSN : 30251095     DOI : https://doi.org/10.31949
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 36 Documents
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The Effect of Cash on Delivery and Online Customer Reviews on Purchase Decisions of Lazada Consumers in Majalengka Regency Pipih Sopiyan; Dudung Abdullah; Alan Rusdiana; Deni Istiono; Nofa Auliyatul Faizah
Finance and Business Management Journal Vol. 2 No. 2 (2024): December
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v2i2.11792

Abstract

Communication is developing very rapidly. One of the greatest discoveries in the field of information and communication technology is the discovery of the internet. Currently, the majority of people tend to use technology to support their needs, one of which is that the internet can be used to do various things, including the development of digital technology and business competition which continues to innovate both in services. features and promotions to maintain its existence. The aim and objective of this research is to determine the influence of cash on delivery and online customer reviews on purchase decisions of Lazada consumers in Majalengka regency. The method used in this research is a descriptive and verification approach. The population of this research is Lazada consumers in Majalengka Regency whose exact number is not known. The sample was taken using a purposive sampling technique of 100 respondents. The data collection technique was carried out by filling out a questionnaire using Google Form which was distributed via the WahttsApp application. The data analysis technique uses multiple linear regression analysis accompanied by classical assumption tests, coefficient of determination tests, model feasibility tests (f tests), and t test hypothesis tests. The analysis results show that Cash on delivery and Online customer review have a significant influence on purchasing decisions.
The Effect of Asset Structure, Non-Debt Tax Shield, and Dividend Policy on Capital Structure Robi Maulana Magribi; Wulan Riyadi; Alan Rusdiana; Sintia Nuriyani
Finance and Business Management Journal Vol. 2 No. 2 (2024): December
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v2i2.12086

Abstract

Capital structure decisions are very important for a company, because they can reflect the company's financial position. Debt conditions continue to increase in 2020-2022 in the chemical and pharmaceutical industries which is not balanced with operating results, indicates that the company has not made good capital structure decisions. Therefore, the aim of this research is to determine the influence of asset structure, non-debt tax shield, and dividend policy on capital structure. The population in the research is the chemical and pharmaceutical industry sub-sector of manufacturing companies listed on the Indonesia Stock Exchange for the 2020-2022 period with a total of 107 companies. The sampling technique in the research used non-probability sampling with a purposive sampling method, so that a sample of 23 companies and 69 company sample data were obtained. This research uses multiple linear regression analysis techniques with the help of the SPSS 25 program. Based on the results of research that has been conducted, it shows that partially asset structure variable has an effect on capital structure, variable non-debt tax shield has no effect on capital structure, and variable dividend policy has no effect on capital structure.
The Effect of Emotional Value and Perceived System Quality on Recommendation Intention on Customer Online Travel Services Farhan Muhammad Kamil Danopa; Nita Hernita
Finance and Business Management Journal Vol. 2 No. 2 (2024): December
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v2i2.12097

Abstract

This study aims to identify the influence of emotional value and perceived system quality on recommendation intention in online travel services. In the competitive online travel industry, the ability to retain and increase customer loyalty relies heavily on the experience perceived by users. Emotional value, which includes positive feelings that arise during interactions with the service, as well as perceived system quality, which includes technical factors such as speed, ease of use, and platform reliability, are believed to have a significant influence on customers' intention to recommend the service to others. This study adopts a quantitative approach with a survey method of online travel service users who have interacted with the platform. Results from data analysis show that the emotional value perceived by customers has a positive and significant influence on recommendation intentions, while perceived system quality also plays an important role in strengthening this relationship. This research provides insights for online travel service managers to understand the factors that influence customer recommendation intentions and how they can be used to improve user experience and customer loyalty.
The Effect of Financial Appreciation and Audit Knowledge on Interest in Becoming an Auditor Yogi Ginanjar; Melia Wida Rahmayani; Ira Rohiliyah
Finance and Business Management Journal Vol. 2 No. 2 (2024): December
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v2i2.12227

Abstract

This study explores the influence of financial incentives and audit knowledge on accounting students' desire to decide to become auditors. The study involved 126 students from Majalengka University who had completed the audit course. The data collection method utilized a questionnaire along with purposive sampling technique. The results of the analysis revealed that financial incentives and audit skills significantly affected students' desire for the auditor profession. This finding supports expectancy theory, which suggests that financial incentives play a crucial role in one's career choice. In addition, better audit knowledge enhances students' understanding of the roles, responsibilities, and career opportunities in auditing, thus increasing their interest. Overall, this study highlights the importance of financial rewards and audit knowledge in shaping accounting students' interest in becoming auditors. Universities and other relevant stakeholders can gain important insights from the findings of this study as they design ways to increase students' interest in the auditing profession.
Business Communication Strategies in Building A Positive Image Of Hospitals In The Era Of Healthcare Competition (Study at Djuansih Majalengka Hospital) Nyoman Murtini
Finance and Business Management Journal Vol. 4 No. 1 (2026): JULY
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v4i1.17254

Abstract

This study aims at analyze the business communication strategies implemented by Djuansih Hospital Majalengka in building a positive image amid the growing competition within Indonesia’s healthcare sector. The research employed a qualitative approach using a case study design, allowing an in- depth understanding of communication phenomena through participants’ perspectives within the organization’s natural context. Data were collected through in-depth interviews, participatory observations, and document analysis, involving hospital management, medical personnel, administrative staff, patients, and external partners. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña (2014), consisting of data reduction, data display, and conclusion verification. The findings reveal that Djuansih Hospital’s business communication strategy is structured around three main pillars: (1) empathetic and human-centered communication, (2) integration of internal and external communication, and (3) optimization of digital media for reputation and public education purposes. Humanistic communication strengthens patient trust, while message integration ensures consistency between the desired and perceived hospital image. The effective use of digital channels such as websites, social media, and instant messaging platforms expands public engagement and enhances the hospital’s reputation as a modern, transparent, and responsive institution. Theoretically, this study enriches the literature on strategic business communication in healthcare by emphasizing the importance of communication integration across organizational levels. Practically, the results provide guidance for hospital management to design communication strategies grounded in empathy, transparency, and digital reputation. The study concludes that business communication is not merely a promotional tool but a strategic instrument for building trust and long-term loyalty within healthcare services.
Driving Consumer Purchasing Decisions in MSME Souvenir Retail: A Case Study of Toko Jongko Waiti Pipih Sopiyan; Deni Istiono; Siti Julaeha
Finance and Business Management Journal Vol. 4 No. 1 (2026): JULY
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v4i1.19288

Abstract

This study investigates the determinants of consumer purchasing decisions in the souvenir retail sector, focusing on Toko Oleh-oleh Jongko Waiti. Despite shifting market dynamics, the establishment has maintained robust sales over the past three years, signaling strong customer buying interest. This research aims to empirically analyze the individual and simultaneous effects of pricing strategies and product assortment (completeness) on consumer purchasing decisions. Utilizing a descriptive-verificative approach, data were gathered via a survey questionnaire from a sample of 100 respondents, selected through an accidental sampling technique. Data analysis was executed using multiple linear regression, supplemented by classical assumption tests, F and t-tests, and the coefficient of determination). The empirical findings indicate that pricing strategies exert a positive and statistically significant influence on purchasing decisions. Concurrently, product assortment also significantly and positively affects consumer choices. Simultaneously, both predictors serve as robust determinants of purchasing decisions. These insights underscore the imperative for retail managers to optimize pricing fairness and expand product variety to sustain competitive advantage.

Page 4 of 4 | Total Record : 36

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