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Review of Management, Accounting, and Business Studies
Published by Universitas Pendidikan Nasional
ISSN : 27234584     EISSN : 29624819     DOI : 10.38043
Core Subject : Economy,
Economics, Econometrics & Finance
Review of Management, Accounting, and Business Studies is a set of international journals which are managed by Universitas Pendidikan Nasional. It is under supervised of the Faculty of Economics and Business. It will be published regularly in two times per year on April and December. Review of Management, Accounting, and Business Studies provides a platform in which researchers are able to publish their journals. The journals are limited only on three fields studies such as Management, Accounting, and Business studies. The purpose of Review of Management, Accounting, and Business Studies is to give review of new insight in business management and accounting topics. It also encourages collaboration of researchers in finding special issues around the topics. Review of Management, Accounting, and Business Studies establishes journals in which presented in English language. As it is written in international language, it can be assessed by many researchers over the world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2021)" : 8 Documents clear
The effectiveness of using paid advertisements on Instagram to increase sales at Grooveart Music Course Aileen Christabella Setiana
Review of Management, Accounting, and Business Studies Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v2i2.3765

Abstract

In the development of marketing strategies, the use of social media marketing is increasing every day, but not all companies are able to maximize social media for their company's promotional activities. The less-than-optimal use of social media for promotional tools can decrease a company’. This research was conducted with the aim of knowing how effective the use of paid Instagram ads as a social media marketing tool is in attracting customers’ intention to use the services of Grooveart Music Course and the advantages of using paid Instagram ads for Grooveart Music Course. This study used a qualitative approach, where data were obtained by conducting interviews and passive observation of five informants from the Grooveart Music Course. The results of this study showed that using paid advertising on Instagram is considered an effective thing to do, as evidenced by the large number of new students who enroll in Grooveart Music Course. Grooveart Music Course also achieved various advantages, after using paid Instagram ads.
The revival of The Bali Zoo marketing strategy post-covid-19 pandemic through digital marketin Mega Wulansari; Sri Wisudawati
Review of Management, Accounting, and Business Studies Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v2i2.3767

Abstract

Bali Zoo Park is one of the tourist spots affected by the coronavirus. The aim of this research was to examine how to activate or revive programs and activities at Bali Zoo Park through marketing and innovation strategies in dealing with the new normal post-COVID-19 pandemic order. This study used qualitative data and the data was collected through passive participation observation techniques, semi-structured interviews, and documentation. Informants in this study were selected by using a purposive sampling technique which consists of the marketing manager, marketing staff, and consumers. The findings of this research suggested that Bali Zoo Park has implemented a marketing innovation strategy from conventional to digital. Digital marketing opens opportunities for Bali Zoo Park to boost sales during the new normal. The role of digital marketing is very influential in improving marketing performance in promoting its products with relevant and timely consumer reach with digital electronic devices.
The role of user experience towards customer loyalty with mediating role of customer satisfaction at Shopee Upayana Wiguna Saputra
Review of Management, Accounting, and Business Studies Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v2i2.4050

Abstract

Based on data from Badan Pusat Statistika Provinsi Bali (2020) shows that there was an increase of 23.49% in online shopping activities during Covid-19 pandemic in Bali Province. However, the satisfaction and loyalty of Shopee users decreased in the first quarter of 2021. This can be seen from the many bad reviews from reviews on Google Play Store and App Store related to the use of applications that often an error. This study aims to determine the loyalty of Shopee users, where customer satisfaction is the determinant of the perceptions generated by users' experience. With both positive and negative results from users, it will make Shopee users make satisfy to repeat purchases, and eventually become loyal customers. This study used 155 respondents tested using the PLS-SEM as a data analysis method. The result found that user experience has no significant effect on customer loyalty. User experience has a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty and also a partial mediation between user experience and customer loyalty. This study focused on the relationship between user experience, customer satisfaction, and loyalty.
The influence of social media marketing, product quality, and price on purchase decisions in mid covid-19 on Ilsproject Ni Made Pertiwi Winasari
Review of Management, Accounting, and Business Studies Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v2i2.4130

Abstract

The COVID-19 pandemic that has occurred in Indonesia has changed all the orders of people's lives, one of which is the change from offline to online. Various industries have adopted online marketing in the midst of uncertainty due to the pandemic and intense competition, one of which is Ilsproject. This study aims to analyze and determine the effect of social media marketing, product quality, and price on consumer purchasing decisions in the midst of a pandemic. This research is quantitative, so the data collection method is done by questionnaire and analyzed using a multiple linear regression analysis approach. The findings in this study reveal that the variables of social media marketing, product quality, and price have a positive and significant effect on purchasing decisions, either partially or simultaneously. Thus, this research is able to contribute theoretically to the marketing literature and practically to Ilsproject as input for decision-making related to strategic planning in the future.
The dilemma in balancing involuntary e-leadership system for job satisfaction (Voices of employees at Dinas Perhubungan Kota Denpasar) Nyoman Sridiva Dian Prabarini
Review of Management, Accounting, and Business Studies Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v2i2.4131

Abstract

E-leadership is a new style of leadership that uses technology as the main medium to communicate and move teams. Considering that technology is currently very developed, this becomes very easy and at the same time challenging because it needs to adapt and adjust to the workforce. The workforce needs to balance their work and life in order to work as optimally as possible and achieve the goals of the company. Work-life balance is one of the important factors that affect employee job satisfaction where the better the work-life balance, the higher the employee job satisfaction and vice versa. This research was conducted at Dinas Perhubungan Kota Denpasar. The number of respondents was 75 office employees, processed using SPSS. From the research results, it was found that e-leadership has a significant effect on job satisfaction, work-life balance has an insignificant effect on job satisfaction, also e-leadership and work-life balance have a significant effect on job satisfaction in Dinas Perhubungan Kota Denpasar.
The upshot of cybercrime and brand trust on customer purchase intention of e-commerce Made Srinitha Millinia Utami
Review of Management, Accounting, and Business Studies Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v2i2.4132

Abstract

The rapid growth of digital marketing activities encourages the growth of e-commerce in line with the increase in internet users. The increase in the growth of E-Commerce is in line with the increasing number of cybercrime cases that occur. The phenomenon obtained in this study is that trust in brands encourages consumers' intentions to make purchases online even though it is accompanied by an increase in cybercrime cases. Therefore, this study aims to determine the phenomenon that occurs by examining the factors of cybercrime and brand trust toward customer purchase intention. The targeted respondents are e-commerce users with an age range of 18-35 years who live in Bali. The instrument used to obtain data in this study was the distribution of questionnaires conducted online with a five-point Likert scale. From the results of distributing the questionnaire, the researcher used 100 data to describe the population. Through the analysis data of PLS-SEM using SmartPLS 3.0 software, the results were obtained to state that all variables have a positive and significant effect.
A probe of social media marketing and binge-watching on customer loyalty of SVOD Netflix Ni Putu Tannya Aprillia Rahayu Putri
Review of Management, Accounting, and Business Studies Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v2i2.4133

Abstract

In times of pandemic, the spread of internet users in their introduction can change most of the media, especially in the world of cinema. In the current pandemic situation with the company's latest earnings release, Netflix only added 5.5 million subscribers in the first half of 2021, whereas in 2020 Netflix's record rose to 36 million subscribers. The popularity of K-drama is increasing during the pandemic which makes consumers binge-watching. Thus, this study aims to determine the effect of social media marketing and binge-watching partially and simultaneously on customer loyalty. This research is important, especially in Indonesia, given the differences in Binge-Watching behavior towards consumer loyalty at the beginning of the pandemic and during the Covid-19 pandemic. The population uses those who already have a Subscribe Video on Demand (SVOD) platform, namely Netflix, and a sample of 100 respondents. The data analysis technique uses a Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F Test, and t Test. The results of the study obtained the results: (1) social media marketing has a significant positive effect on customer loyalty, (2) binge-watching has a significant positive effect on customer loyalty, and (3) simultaneously social media marketing and binge-watching has a significant effect on customer loyalty which obtained a significance value of 0.000 <0.05. The magnitude of the influence of the independent variable on customer loyalty is 51.5%. For further research in order to examine more deeply other factors not examined in this study.
Traffic online ads design through Advertising effectiveness “A case of online banner ads on the Tribun Bali website page” Christian Wahyu Berlian
Review of Management, Accounting, and Business Studies Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v2i2.4164

Abstract

Advertising has a very important role in achieving a company's goals. Of course, the advertising made by the company must be effective so that the purpose of the advertisement is made to the public and right on target. There are many factors that affect the effectiveness of advertising such as the stimulus of advertising, advertising messages, and advertising media. The purpose of this study is to examine the effect of Advertising Stimulus, Advertising Messages, and Advertising Media on Advertising Effectiveness. The object of this research is the TribunBali website and the number of respondents in this study is 120 people. In data processing, data is processed using SPSS and the results of data processing show that Advertising Stimulus has a positive influence on Advertising Effectiveness, Advertising Messages have a positive effect on Advertising Effectiveness and Advertising Media has a negative effect on Advertising Effectiveness. Based on the results of the analysis, to be able to produce an advertisement that has high effectiveness, namely by paying attention to the advertising stimulus in the ad and paying attention to the advertising message that will be delivered in the advertisement. Meanwhile, the selection of advertising media for the research object is not effective.

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