Garuda - Garba Rujukan Digital

The Intention to Use Blockchain in Indonesia Using Extended Approach Technology Acceptance Model (TAM) Upayana Wiguna Eka Saputra; Gede Sri Darma
CommIT (Communication and Information Technology) Journal Vol. 16 No. 1 (2022): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v16i1.7609

Globalization has quickly transformed the economy and society, marked by the rapid integration of data and information, supply chains, and increasingly huge use of technology. The research aims to analyze the level of intention to use blockchain in Indonesia, especially the My-T Wallet developed by Tokoin using the Extended Technology Acceptance Model (TAM) approach. The research modifies the TAM by adding other variables that play an essential role in making decisions about using blockchain. The target population is that the respondents at least know about blockchain developments, in this case, My-T Wallet from Tokoin. The research obtains as many as 103 respondents who fill out the questionnaire through the purposive sampling technique. The data are collected through online surveys and analyzed using the Structural Equation Model (SEM) approach with the SmartPLS software. The findings highlight that the perception of the usefulness of the My-T Wallet application is most strongly influenced by public influence. Meanwhile, perceived ease of use is most influenced by the user interface in My-T Wallet. Then, the intention to use My-T Wallet application is strongly influenced by users’ positive behavior. On the other hand, the level of trust of application users must continuously be increased by paying more attention to government regulations and security aspects.

Dominasi Keterampilan Wirausaha dan Inovasi Produk Terhadap Keberhasilan Pada UMKM Perak Celuk Ni Putu Devi Antari; Ida Nyoman Basmantra; Upayana Wiguna Eka Saputra; I Gede Adhi Prasetya Bandem
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol 6, No 1 (2022): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Perkembangan usaha mikro, kecil, dan menengah (UMKM) ini banyak dipengaruhi oleh kemampuan dari seorang wirausahawan yang menekuni usahanya dalam bidang apapun. Keberhasilan usaha merupakan suatu tujuan bagi pengusaha sebagai capaian dari usaha mereka. Penelitian ini berfokus pada kewirausahaan yang bertujuan untuk mengetahui pengaruh atau dominasi Keterampilan Wirausaha dan Inovasi Produk terhadap Keberhasilan Usaha pada UMKM Perak Celuk. Fokus penelitian ini antara lain, untuk mengetahui pengaruh keterampilan wirausaha terhadap keberhasilan usaha, pengaruh inovasi produk terhadap keberhasilan usaha, pengaruh keterampilan wirausaha dan inovasi produk terhadap keberhasilan usaha. Populasi penelitian ini adalah seluruh UMKM Perak di Kab. Gianyar, dan sampel sebanyak 89 pengerajin perak di Desa Celuk dengan menggunakan metode purposive random sampling. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu metode survei dengan menyebar kuesioner. Dengan adanya penelitian ini diharapkan dapat menambah serta memperluas wawasan pembaca mengenai pengaruh keterampilan kewirausahaan dan inovasi produk terhadap keberhasilan usaha khususnya UMKM Perak di Desa Celuk. Penelitian ini menemukan bahwa keberhasilan usaha serta penggabungan keberhasilan wirausaha dan inovasi produk berpengaruh positif terhadap keberhasilan usaha. Sedangkan inovasi produk tidak berpengaruh positif terhadap keberhasilan usaha.

The influence of work experience and communication on secretary performance in five star hotels in Bali Kasiani Kasiani; I Made Sarjana; Anak Agung Ayu Mirah Kencanawati; Lily Marheni; Upayana Wiguna Eka Saputra
Informasi Vol 53, No 1 (2023): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v53i1.56629

The purpose of this study was to examine the impact of work experience and communication on the performance of secretaries at Bali's Five-Star Hotels. This study was quantitative in nature. In this study, the population consisted of 98 secretaries from 50 five-star hotels in Bali that had been registered since 2021. This study's sample consisted of 98 Executive Secretaries and Departmental Secretaries selected using the side saturation or “Sampling Jenuh” technique. The data used were primary data derived from respondents' responses, which were then analyzed using multiple linear regression analysis techniques. The strategy for collecting data consisted of a Google Form questionnaire. In this study, it was found that 1) work experience has a positive and substantial influence on secretary performance, 2) communication has a positive and significant influence on secretary performance, and 3) both work experience and communication have a positive and significant influence on secretary performance. As for the guidance that may be given to Five Star Hotels in Bali, particularly the secretarial division, it is suggested that the secretary's excellent performance must be supported by a high level of commitment to performing responsibilities in line with the job description.

ANALISIS KNOWLEDGE MANAGEMENT DAN TALENT MANAGEMENT TERHADAP EMPLOYEE ENGAGEMENT KATARINA PINGKAN; COKORDA GEDE PUTRA YUDISTIRA; UPAYANA WIGUNA EKA SAPUTRA
GANEC SWARA Vol 17, No 3 (2023): September 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i3.533

Employees who feel engaged to the company will work optimally and are committed. Therefore, the company must optimize the available human resources. The purpose of this research is to analyze and explain the partial and simultaneous effect of knowledge management and talent management on employee engagement at the Holiday Inn Resort Bali Nusa Dua and to find out the efforts to increase employee engagement. The population of this study is 115 employees (contract and permanent). The sample used is 90 people using the Isaac and Michael formula. This study used a quantitative approach with multiple linear regression analysis methods. The results of this study indicate that knowledge management and talent management, has a significant positive effect on employee engagement at the Holiday Inn Resort Bali Nusa Dua. Knowledge management and talent management simultaneously have a significant positive effect on employee engagement at the Holiday Inn Resort Bali Nusa Dua. Knowledge management has a dominant influence on employee engagement. Knowledge management contributes 32.6% to employee engagement while talent management contributes 19.8% to employee engagement. Employee engagement can be explained by 38.8% knowledge management and talent management variables, the rest is explained by other factors or variables outside of this research

Marketing strategy at e-commerce Double-Six Luxury Hotel Seminyak to maximize room occupancy Ni Putu Ayu Vena Aryanthi; Gede Pradiva Adiningrat; Upayana Wiguna Eka Saputra
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 2 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i2.84-95

The E-Commerce division at Double-Six Luxury Hotel Seminyak has an important role in selling rooms through websites and OTA platforms. Given the shift caused by the Covid-19 pandemic, where the majority are now leaning towards booking rooms online, recalibrating strategies to fit the new normal era has become imperative for this division. This research seeks to identify potential internal and external factors affecting the E-Commerce unit and formulate marketing strategies to increase room occupancy rates. Qualitative and quantitative data were collected from primary and secondary sources. For the initial research questions, methodologies such as observation, interviews, and document review were used. IFAS and EFAS matrices were developed using a questionnaire, while IE and SWOT matrices were developed based on a literature review. The research also proposed a strategic approach rooted in a combination of internal and external factors. Using purposive sampling, the findings emphasize the importance of internal factors such as the elements of the marketing mix-product, price, place, promotion, people, process, and physical evidence. As well as the importance of considering external factors such as customers, competitors, distributors, and the public practically, these insights suggest that Double-Six Luxury Hotel Seminyak's E-Commerce unit should consider a growth-oriented approach. This entails pursuing vertical integration with direct room sales through hotel’s website, creating stay packages with additional benefits, creating customer data-driven pro-motions, and increasing website visibility through SEM and SEO.

The role of user experience towards customer loyalty with mediating role of customer satisfaction at Shopee Upayana Wiguna Saputra
Review of Management, Accounting, and Business Studies Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v2i2.4050

Based on data from Badan Pusat Statistika Provinsi Bali (2020) shows that there was an increase of 23.49% in online shopping activities during Covid-19 pandemic in Bali Province. However, the satisfaction and loyalty of Shopee users decreased in the first quarter of 2021. This can be seen from the many bad reviews from reviews on Google Play Store and App Store related to the use of applications that often an error. This study aims to determine the loyalty of Shopee users, where customer satisfaction is the determinant of the perceptions generated by users' experience. With both positive and negative results from users, it will make Shopee users make satisfy to repeat purchases, and eventually become loyal customers. This study used 155 respondents tested using the PLS-SEM as a data analysis method. The result found that user experience has no significant effect on customer loyalty. User experience has a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty and also a partial mediation between user experience and customer loyalty. This study focused on the relationship between user experience, customer satisfaction, and loyalty.

PENGARUH LITERASI KEUANGAN TERHADAP KEPUTUSAN INVESTASI DENGAN PERILAKU KEUANGAN SEBAGAI VARIABEL MODERASI PADA MAHASISWA DI KOTA DENPASAR UPAYANA WIGUNA EKA SAPUTRA; I KETUT YASA; IDA BAGUS DANANJAYA; NI PUTU RITA SINTADEVI; ANAK AGUNG RAKA SITAWATI; NI LUH MADE WIJAYATI; GEDE SEDANA WIBAWA YASA
GANEC SWARA Vol 17, No 4 (2023): Desember 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i4.620

This study attempted to examine the influence that financial literacy has on investment decisions and how that effect can be tempered by the financial behavior of college students in Denpasar City. Specifically, this study focused on college students in Denpasar City. This study involved quantitative methods. There were 130 pupils from the Denpasar City region that made up the sample population. Primary data were used in the analysis, which was conducted using the PLS-based structural equation modeling approach. The method of collecting data makes use of a questionnaire that is scored on a Likert scale and is submitted using a Google Form. The data are collected using a Purposive Sampling approach. According to the findings of the study, having a strong understanding of personal finance has a large and favorable impact on investment choices. Then, one's financial behavior can have an effect on the connection between financial literacy and investing choices.

Marketing strategy at e-commerce Double-Six Luxury Hotel Seminyak to maximize room occupancy Ni Putu Ayu Vena Aryanthi; Gede Pradiva Adiningrat; Upayana Wiguna Eka Saputra
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 2 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i2.84-95

The E-Commerce division at Double-Six Luxury Hotel Seminyak has an important role in selling rooms through websites and OTA platforms. Given the shift caused by the Covid-19 pandemic, where the majority are now leaning towards booking rooms online, recalibrating strategies to fit the new normal era has become imperative for this division. This research seeks to identify potential internal and external factors affecting the E-Commerce unit and formulate marketing strategies to increase room occupancy rates. Qualitative and quantitative data were collected from primary and secondary sources. For the initial research questions, methodologies such as observation, interviews, and document review were used. IFAS and EFAS matrices were developed using a questionnaire, while IE and SWOT matrices were developed based on a literature review. The research also proposed a strategic approach rooted in a combination of internal and external factors. Using purposive sampling, the findings emphasize the importance of internal factors such as the elements of the marketing mix-product, price, place, promotion, people, process, and physical evidence. As well as the importance of considering external factors such as customers, competitors, distributors, and the public practically, these insights suggest that Double-Six Luxury Hotel Seminyak's E-Commerce unit should consider a growth-oriented approach. This entails pursuing vertical integration with direct room sales through hotel’s website, creating stay packages with additional benefits, creating customer data-driven pro-motions, and increasing website visibility through SEM and SEO.

Sosial Media Marketing Pada Brand Images Program Studi Bisnis Digital Politeknik Negara Bali Ida Bagus Gede Dananjaya; Upayana Wiguna Eka Saputra; I Gusti Ngurah Sanjaya; I Putu Yoga Laksana; Sagung Mas Suryaniadi
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 1 (2023): JANUARI : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Penelitian ini bertujuan untuk menganalisis pengaruh Entertainment, Interaction, Customization, Trendiness, dan E-WOM (Electronic Word Of Mouth) terhadap Brand Image pada Program Studi Bisnis Digital Politeknik Negeri Bali. Jenis penelitian ini menggunakan penelitian kuantitatif. Sampel untuk penelitian ini adalah penelitian ini adalah 230 responden siswa Sekolah Menengah Kejuruan (SMK) di Kec. Kuta Selatan, Kabupaten Badung, Bali. Metode pengumpulan data menggunakan angket dan analisis kuantitatif deskriptif menggunakan analisis Partial Least Square (PLS). Hasil penelitian mengungkapkan bahwa hanya variabel Interaction yang terbukti negatif dan tidak signifikan terhadap Brand Image, hal ini dapat terjadi karena nilai t-statistik dan nilai-p yang diperoleh berada di bawah 1,96 dan di atas taraf signifikansi = 0,05. Bahwa semakin baik Interaction maka semakin rendah Brand Image. Kemudian variabel Entertainment, Customization, Trendiness, dan E-WOM menunjukkan pengaruh yang positif dan signifikan terhadap merek. gambar. Oleh karena itu, semakin tinggi Entertainment, Customization, Trendiness, dan E-WOM maka semakin tinggi pula Brand Image pada program studi Bisnis Digital Politeknik Negeri Bali.

Implementasi Bauran Pemasaran Bisnis Retail Pada PT. Sentral Retailindo Dewata (PEPITO) Ni Made Dwi Anjani; Majid Wajdi; Upayana Wiguna Eka Saputra
Journal of Mandalika Literature Vol. 5 No. 3 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v5i3.3488

Retail business is an activity related to selling goods and services directly to consumers. PT. Sentral Retailindo Dewata (Pepito), which is one of the retail businesses in Indonesia, experienced a decline in sales, low promotional contributions and different promotional media details in each period affecting finances and positioning of promotional items. Regarding this condition, PT. Sentral Retailindo Dewata (Pepito) must implement a marketing business strategy by implementing 7 marketing mix concepts consisting of product, price, promotion, place, people, process and physical evidence. This research examines the implementation of the retail business marketing mix at PT. Sentral Retailindo Dewata (Pepito) and the obstacles faced in implementing the marketing mix. This research uses a qualitative approach with data collection techniques of direct observation, interviews, document study and literature study. The data analysis method used in this research is qualitative descriptive analysis. The result of this research is the implementation of the marketing mix at PT. Sentral Retailindo Dewata (Pepito) is quite good, however, there are obstacles in the promotional and people marketing mix.

Title

Found 26 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 26 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 26 Documents
Search