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Suswadi
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INDONESIA
Journal of Rural and Urban Community Studies
Published by Universitas Tunas Pembangunan Surakarta
ISSN : -     EISSN : 30255090     DOI : https://doi.org/10.36728/jrucs.vxix
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
The primary objective of this journal is to effectively communicate the findings and viewpoints of academics, scholars, and students from various universities and research institutions. The Journal of Rural and Urban Community Studies (JRUCS) is a biannual publication, released in February and August. The main emphases of JRUCS lie in the following research areas: Social Economic of Agriculture (Agribusiness) Impact of Agribusiness on Rural and Urban Communities Sustainable Agriculture Practices and their Effects on Communities Socioeconomic Analysis of Agriculture and its Influence on Community Development Entrepreneurship and Innovation in Agribusiness for Community Growth Agribusiness Value Chains and their Implications for Community Well-being Technological Advancements and their Impact on Agriculture and Community Development Policy Interventions and their Effects on Agriculture and Community Livelihoods Social Innovation and Community-based Approaches in Agribusiness Market Linkages and Marketing Strategies for Agricultural Products in Communities Community Development in the Agricultural Sector Agricultural Policy and its Implications Analysis of Agricultural Institutions and Organizations Rural Sociology and Social Dynamics in Rural Communities Urban Sociology and Social Dynamics in Urban Communities Sustainable Agribusiness Practices Sustainable Agriculture and its Environmental Impacts Strategies for Sustainable Agriculture Extension Innovations in Agricultural Technologies and Practices Community-Based Approaches to Agricultural Development Challenges and Opportunities in Rural-Urban Interactions
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol 4 No 1 (2026): In Press February" : 2 Documents clear
Examining Online Purchase Intention in E-Commerce: The Effects of Knowledge, Attitude, Subjective Norms, and Perceived Behavioral Control Anggraini, Selvia Putri; Suswadi; Prasetyowati, Kusriani; Damayanti, Adhisty Puri
Journal of Rural and Urban Community Studies Vol 4 No 1 (2026): In Press February
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v4i1.6311

Abstract

The development of technology has encouraged Indonesian consumers to increasingly use e-commerce platforms to purchase their daily necessities. This study aims to analyze the effect of knowledge, attitudes, subjective norms, and perceived behavioral control on consumers’ intention to shop online through e-commerce. This research applied a causal-comparative approach. The study was conducted in Greater Jakarta (Jabodetabek), Semarang, Yogyakarta, and Solo Raya. A total of 100 respondents were selected using a non-probability sampling method, specifically purposive sampling. Data were collected through interviews using structured questionnaires. The research instruments were tested, and the data were analyzed using SmartPLS 3 software with the Structural Equation Modeling (SEM) method. The results show that knowledge has a significant effect on consumers’ attitudes toward online shopping through e-commerce platforms.
Understanding Consumer Preferences for Tangerines (Citrus reticulata) in Urban Traditional Markets: Evidence from Surakarta, Indonesia Maharani, Lia; Mahananto; Prasetyowati, Kusriani; Damayanti, Adhisty Puri
Journal of Rural and Urban Community Studies Vol 4 No 1 (2026): In Press February
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v4i1.6328

Abstract

Citrus fruit is one of the fruits favored by the people of Indonesia because this fruit is easy to find anywhere and anytime and can be consumed by various circles of society, both the upper, middle and lower classes. Tangerine (Citrus reticulata) is one of the Citrus that lives in tropical and subtropical regions.This study aims to examine the attributes of tangerines that are consumer preferences in the traditional market of Surakarta City and examine the attributes of tangerines that are most considered by consumers in the decision to buy tangerines in the traditional market of Surakarta City. The method of determining the location uses a purposive method and the sampling method is carried out by accidental sampling, the determination of the number of respondents in each traditional market is determined proportionally to the number of respondents as many as 50 respondents. The data analysis method used is chi square analysis and multi-attribute Fishbein. The results of this study indicate that the tangerines that are consumer preferences in the traditional market of Surakarta City are tangerines that have a sweet taste, medium fruit prices (20,000-24,900), orange skin color and have medium fruit sizes (8-9 pieces/year). kg). The attribute of tangerines that is most considered in the decision to buy tangerines in the traditional market of Surakarta City is the attribute of sweetness. The order of attributes from the most considered to the least considered is fruit taste, fruit price, fruit skin color, and fruit size.

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