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INDONESIA
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30261163     DOI : doi.org/10.47233/jipm
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap manuskrip yang dikirimkan akan melalui proses peer-review dengan metode double-blind. JIPM diharapakan mampu menjadi media komunikasi dan sosialisasi seluruh civitas akademika terkait dengan hasil inovasi dan solusi dalam berbagai permasalahan yang terjadi di masyarakat. Redaktur mengundang para penulis untuk menyumbangkan artikel hasil Pengabdian Kepada Masyarakat dalam bidang IpTek , Bisnis dan Umum.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 54 Documents
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Search results for , issue "Vol 2 No 2 (2024): Oktober - Desember" : 54 Documents clear
Perancangan Website UMKM Barak Ummy Menggunakan Aplikasi Visual Studio Code Untuk Pengembangan Pemasaran Dan Promosi jasa Riska Mutmainah; Audy dwi Guna kencana putri; Arvan Adha
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The influence of current technology can change the marketing strategies of all business people. Where the right business strategy in this advanced era will advance the business. This encourages business people to adopt innovative marketing strategies, especially through online media. This article documents the design and implementation of an e- Commerce website for MSMEs offering gifts and hampers, focusing on the case study "Barak Ummy". In this project, we chose the Blogger platform as the main development tool for creating a website. Several stages of website creation are data collection, system analysis, website design using the blogger platform. This project aims to increase product exposure, expand market reach, and improve the marketing and product promotion process for MSMEs. The result of implementing this project is a website. This project is expected to be beneficial for MSMEs by increasing the number of customers.
Desain Website UMKM “Saflorist Padang” Sebagai Media Pengembangan Dan Pemasaran Produk Anugrah, Intan; Nurul Salma; Rossa Tifana Pratiwi
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to design a website for the "Saflorist Padang" UMKM as a medium for digital product development and marketing. In today's digital era, websites function as an important platform to increase market reach, facilitate transaction processes, and strengthen business image. This study uses a descriptive approach with literature study methods, observation, needs analysis, and direct testing of website design. The research sample includes Saflorist owners and employees, customers, potential customers, and web design experts. The results of the study show that a website that is designed responsively, user-friendly, and equipped with e-commerce features can improve operational efficiency and user convenience. The use of SEO optimization techniques has also proven effective in increasing website visibility in search engines, with a 50% increase in traffic after several months. Customers provide positive feedback on the visual design and ease of navigation, as well as the online ordering feature. Recommendations for further development include adding interactive content, developing product personalization features, and strengthening digital marketing strategies through social media and email marketing. In conclusion, this website functions as an effective tool to support business development and online marketing of Saflorist Padang products..
Perancangan Website UMKM “HOLY NAILS” Sebagai Media Informasi dan Promosi Menggunakan Visual Studio Code Hativa Desmardia Yuliana; Iqbal Nul Hakim; Fazira Dwi Insani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

HolyNails merupakan sebuah usaha yang tergolong dalam usaha kecil menengah (UMKM) dan bergerak di bidang jasa berupa perawatan pada kuku dan dekorasi kuku untuk mempercantik hasil kuku. Usaha ini didirikan sejak tahun 2022 yang berlokasi di belakang puskesmas andalas Yang beralamat di Jl. Andalas, Kec. Padang Timur., Kota Padang, Sumatera Barat. Awalnya usaha ini merupakan usaha rumahan yang belum memiliki toko seperti saat ini. Tetapi sejak tahun 2024 usaha ini pindah ke lokasi baru yang jaraknya Lumayan jauh dari lokasi sebelumnya yaitu di Jl. Terandam II, Kota Padang,Sumatera Barat, Indonesia. Lokasi tersebut dipilih karena tempatnya yang lebih bagus disebabkan telah adanya toko untuk menunjang usaha tersebut. Selain itu, agar lebih tampak oleh pelanggan karena lokasi sebelumnya Tidak cocok untuk berdiri disana yang terlalu jauh menjorok ke dalam gang sehingga pelanggan jauh untuk mengakses jika ingin ke toko. Untuk tempat bukan kepemilikan pribadi melainkan sewa kepada orang lain yang dibayarkan setiap tahun. UMKM HolyNails ini beroperasional dari jam 09.00 – 22.00 WIB. Dalam bisnisnya HolyNails ini banyak macam-macam dekorasi kuku mulai dari Nail polos Tangan/kaki, design tangan/kaki, extension, japanesse nail, dll. Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis keberadaan HolyNails sebagai salah satu tempat NailArt yang populer di kalangan mahasiswa dan Remaja saat ini. Metode yang digunakan dalam penelitian ini adalah wawancara mendalam dan riset lapangan. Melalui wawancara dengan pemilik HolyNails diperoleh data mengenai Produk dan harga yang ditawarkan, Serta Kepuasan dari pelanggan HolyNails. Hasil penelitian menunjukkan bahwa HolyNils tidak hanya mengharapkan hasil dari yang ia tawarkan namun juga kepuasan pelanggan yang utama.
Strategi Digital UMKM Ayam Rujak Semoga Jaya Perancangan Website dengan GitHub untuk Meningkatkan Promosi Produk Ramadhani, Dea; Nabella, Mauri; Siti Fatimah J
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The design of the Ayam Rujak Hopefully Jaya website is part of the Project Based Learning (PBL) activities in the Web Design course at Padang State Polytechnic. This website is designed to help MSMEs utilize digital technology to promote their products, especially processed chicken rujak. Through an interactive and informative website, users can easily access information about products, prices, locations, as well as place online orders. This website design uses Visual Studio Code and prioritizes a user-friendly appearance to provide a comfortable shopping experience for customers. It is hoped that with this website, UMKM Ayam Rujak Hopefully Jaya can expand its market reach and increase sales significantly through online platforms, while strengthening business branding in the digital era.
Perancangan Website Blogger UMKM “Rumah Parfum Lolong” Sebagai Media Pemasaran Produk Debi Yulanda; Abhinaya Agusto Dayoh; Silva Melasari; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to design the Rumah Parfum Lolong website as a medium for digital product development and marketing. In today's digital era, websites function as an important platform to increase market reach, facilitate transaction processes, and strengthen business image. This study uses a descriptive approach with literature study methods, observation, needs analysis, and direct testing of website design, customers, and potential customers. The results of the study show that the website that is designed is responsive, user-friendly, and equipped with e-commerce features that can improve operational efficiency and user convenience. Customers provide positive feedback on the visual design and ease of navigation, as well as the online ordering feature. Recommendations for further development include the addition of interactive elements, the development of product content personalization features, and strengthening digital marketing strategies through social media and email marketing. In conclusion, this website functions as an effective tool to support business development and online marketing of Rumah Parfum Lolong products.
Pemanfaatan Web Design untuk Meningkatkan Pemasaran UMKM Buraunibaito dengan Blogger di Kota Padang Adinda Rihhadatul Aisy; Ladiva Diti Ramadhani; Daffa Gusnadi; Sularno; Novadilatri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Web design has become a vital element in digital marketing, especially for SMEs like Buraunibaito, located on Jln. Edelweis Komplek Cimpago Permai II, Padang City. In this project, we applied the Project Based Learning (PBL) method to provide training on creating websites using Blogger, aimed at enhancing marketing and sales. Through observation and interviews, we collected information about this SME, including its history, products, and promotional strategies. The data obtained was used to develop a blog that includes background information, product photos, and pricing. As a result, Blogger serves as an interactive platform that allows SMEs to connect directly with customers and has the potential to function as an e-commerce site. By leveraging modern technology, Buraunibaito is expected to compete more effectively in the digital marketplace.
Digital Web sebagai Strategi Meningkatkan Jual Beli UMKM Yal Collection di Bukittinggi Reni Puji Rahayu; Nicho Syaputra; Nailul Mardiah; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Yal Collection, an MSME located in Pasar Aur Kuning, Bukittinggi, West Sumatra, only produces batik trousers with the aim of preserving local culture and improving the economy of the local community. Even though batik pants products have broad market potential, the Yal Collection faces challenges in terms of marketing, especially in utilizing digital platforms. Lack of skills in digital marketing and social media management hinders these MSMEs from reaching a wider market and increasing product competitiveness. This community service program aims to help Yal Collection strengthen its marketing strategy through digital marketing training which includes social media management, content optimization and online promotion strategies. The method used is a participatory approach, namely direct training and assistance in creating visual content and implementing digital marketing strategies. Results showed increased brand visibility, number of social media followers, and online product sales. In conclusion, proper strengthening of digital marketing can increase Yal Collection's competitiveness and expand the market for their products significantly .
Strategi Pengembangan Pemasaran Digital Menggunakan Aplikasi Blogger pada UMKM Atceare Essensial Oil di Kota Padang Fitri Fadila; Yudha Ananda; Raihana Mardhiyyah; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

With the rapid development of technology and social media, MSMEs are faced with new opportunities and challenges in marketing their products. Competition in the business world is increasingly fierce, making entrepreneurs look for the right strategy to market their products. One of them is using digital in the marketing and sales process, and marketing in the form of creating a website using the Blogger application. This research focuses on Atceare Essential Oil MSMEs which are engaged in the sale of essential oils. The research results show that using Blogspot provides benefits such as expanding market reach and interaction with customers. The research method used is a case study with a qualitative approach, involving in-depth interviews. It is hoped that this research can provide practical guidance to MSMEs in utilizing Blogspot as an effective promotional tool in the digital era, as well as contributing to sustainable local economic growth in facing market competition and achieving sustainable growth..
Rancangan Aplikasi Marketplace UMKM Ayam Kremes Sambal Embe Bali Di Kota Padang Menggunakan Aplikasi Blogger Cantika Erina Putri; Yolanda Aprilia S; Irfan Efendi; Sularno; Novadilatri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to facilitate and manage MSMEs in promoting and marketing the products they produce so that they are more widely accessible in the industry in utilizing social media as a means of digital marketing by Restoran Ayam Geprek to maintain business and attract consumer interest. Then the study provides an in-depth description of the management of social media by the restaurant. The case study method is used to explore the use of Marketplace. Data were collected through interviews, observations, and document studies, then analyzed descriptively. The results of the study indicate that there are obstacles in utilizing social media, such as lack of knowledge and skills, limited time and human resources, and lack of interesting strategies and content. Therefore, it is important for restaurants to overcome these problems in order to increase their presence on social media, interact with customers effectively, and implement a consistent and innovative digital marketing approach using the Blogger Application. Keywords: Social Media, Digital Marketing, and Blogger.
Meningkatkan Penjualan Produk Menggunakan Blogger Pada UMKM Gabin Fla Susu MS.SR di Kota Padang Elsa R. Sigalingging; Ziza Fazira; Susan Olivia; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Currently, technology and information have developed and everything is digital, of course this also has an impact in the business world, so business owners must be able to keep up with technological developments and utilize them effectively so that business products are better known. Many media can be used to promote business products, one of which is Blogger. This research is a blog design for UMKM Gabin Fla Susu MS. SR, this Project Base Learning (PBL) program is a form of realization of the Web Design Course. The goal is to help MSME businesses to market their products, increase sales and product popularity through bloggers. In this study, the methods used were observation and interviews with business owners before a blog was created for MS.SR Gabin Fla Susu MS.

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