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Erwin Kartinawati
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Prodi Ilmu Komunikasi Universitas Sahid Surakarta Jl Adi Sucipto 154 Jajar Laweyan Kota Surakarta 57144
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INDONESIA
Jurnal Komunitas (Komunikasi Tiada Batas)
Published by Universitas Sahid Surakarta
ISSN : 20886195     EISSN : 28303768     DOI : https://doi.org/10.47942
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunitas menerima artikel yang merupakan hasil penelitian maupun gagasan dalam semua bidang Ilmu Komunikasi : Jurnalistik, Kehumasan, Media Massa, Komunikasi dan Media Sosial, Komunikasi Interpersonal, Komunikasi Antar Personal, Komunikasi Kelompok, Komunikasi Politik, Komunikasi Bisnis, Komunikasi/Penyiaran Agama, Komunikasi Sosial Budaya, Komunikasi Antar Budaya, Broadcasting, Fotografi, dan semua hal terkait bidang komunikasi
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 220 Documents
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IMPLEMENTASI MANAJEMEN EVENT PADA DIVISI PUBLIC RELATIONS THE SUNAN HOTEL SOLO AMELLIA, RENNY
JURNAL KOMUNITAS Vol. 7 No. 2 (2021): Jurnal Komunitas, Vol. 7, No. 2, September 2021
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Surakarta yang juga disebut Kota Solo merupakan salah satu kota wisata di Jawa Tengah. Para pengunjung domestik dan mancanegara mulai tertarik ke Solo dan erpengaruh terhadap perkembangan banyaknya hotel di Solo. Usaha perhotelan perlu merancang strategi yang diterapkan untuk mencapai target pasar tersebut yang dilakukan oleh Public Relations. Salah satu strategi komunikasi pemasaran yang dilakukan oleh Public Relations untuk meningkatkan penjualan jasa yaitu melalui event. Oleh sebab itu, The Sunan Hotel Solo merancang strategi komunikasi pemasaran melalui event untuk mencapai target pasar tersebut.Metode penelitian yang digunakan dalam penelitian adalah penelitian kualitatif. Penelitian dilakukan di The Sunan Hotel Solo. Sumber data adalah orang-orang yang terkait dengan penelitian ini, yaitu: Public Relations hotel The Sunan Hotel Solo, Marketing The Sunan Hotel Solo, dan masyarakat pengguna The Sunan Hotel Solo. Metode pengumpulan data dalam penelitian ini akan menggunakan beberapa metodeyaitu: wawancara, observasi, dan dokumentasi. Dalam menguji kebenaran data, digunakan teknik triangulasi. Analisis data menggunakan interpretatf. Kesimpulan dalam penelitian ini yaitu : 1) Implementasi strategi komunikasi manajemen event pada divisi Public Relations The Sunan Hotel Solo dianalisis berdasarkan Event Concept Developmment Process, yaitu membuat ide acara, menentukan tujuan, proses penyaringan, percobaan, penyempurnaan konsep, pelaksanaan dan pengawasan, dan mengevaluasi. 2) Kendala kurang komunikasi antara The Sunan Hotel Solo dengan pemerintah dalam menyelenggarakan setiap event. Dalam hal ini The Sunan Hotel Solo kurang berinisiatif untuk bekerja sama dengan pemerintah. Solusi yang dilakukan yaitu The Sunan Hotel Solo berinisiatif untuk melakukan komunikasi terlebih dahulu dengan pemerintah daerah, sehingga pelaksanaan event semakin baik dan berjalan lancar.
PENERAPAN STRATEGI IMC (INTEGRATED MARKETING COMMUNICATION) SYARIAH HOTEL SOLO Nugroho, Harits Suryo; Wisudawanto, Rahmat; Musta'an, Musta'an
JURNAL KOMUNITAS Vol. 8 No. 1 (2022): Jurnal Komunitas, Vol 8, No 1, Edisi Maret-Agustus 2022
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

The research entitled "IMC Strategy (Integrated Marketing Communication) of Syariah Hotel Solo in forming a positive image" aims to describe how Syariah Hotel Solo implements IMC. This research method is descriptive using a qualitative approach. This study took two respondents who work at the Syariah Hotel Solo using interview and observation techniques. The interview technique was carried out in a structured manner using interview guidelines. The data analysis of this research is descriptive. Based on the study results and discussion, Syariah Hotel Solo is quite effective in implementing the IMC strategy. By implementing various aspects that support the implementation of IMC, namely: 1) Advertising, 2) Personal selling, 3) Public relations, 4) Direct marketing, and 5) Sales promotion.
PERBEDAAN KONSTRUKSI PEMBERITAAN TIMNAS INDONESIA TENTANG PIALA AFF U22 PADA CHANNEL YOUTUBE METRO TV DAN TV ONE JELANG PILPRES 2019 Rahmawan, Khairul; Kartinawati, Erwin; Wiryawan, Hari
JURNAL KOMUNITAS Vol. 8 No. 1 (2022): Jurnal Komunitas, Vol 8, No 1, Edisi Maret-Agustus 2022
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

The Differences in framing news for the Indonesia National Team Winning the AFF U-22 Cup on Youtube Channel Metro TV and TV One before the 2019 Presidentian Election. This study aims to describe how the differences in franing news carried out by the two media are related to issues of appreciation and meetings President Jokowi with the U-22 National Team. The research method is descriptive qualitative with the Pan and Kosicki framing analysis. These results of this study indicate that the news presented by Metro TV on the youtube channel wants to povide a positive image of the government, especially Jokowi’s figure as a president who cares about Indonesia football by looking at the syntacsis and rhetorical structure of Metro TV news. Meanwhile, TV One on its YouTube channel emphasizes the U-22 national team’s struggle to win the AFF championship and focuses on facing the next tournaments.
TRATEGI RRI PRO 2 SURAKARTA DALAM MENARIK MINAT PENDENGAR MUDA Arifatama, Wardhana; Kartinawati, Erwin; Wiryawan, Hari
JURNAL KOMUNITAS Vol. 8 No. 1 (2022): Jurnal Komunitas, Vol 8, No 1, Edisi Maret-Agustus 2022
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

This study aims to describe how the strategy used by RRI Pro 2 Surakarta in attracting listeners, especially young listeners. The method in this research is descriptive, using a qualitative approach. Based on the results of the study and discussion, it can conclude that RRI Pro 2 Surakarta broadcasts on 105.5 FM have the power to develop strategies to attract listeners, namely, by 1) utilizing a wide broadcast range, 2) from the aspect of broadcast programs, RRI Pro 2 Surakarta using a clock format system that distinguishes morning, afternoon, evening, and night activities whose composition adjusts to the listener's lifestyle at certain hours, 3) from the contents of the RRI Pro 2 Surakarta program, some agendas are packaged by involving listeners, 4) in an approach through On social media, RRI Pro 2 Surakarta utilizes the WhatsApp Blast system, a system where RRI Pro 2 Surakarta sends the theme of the event to be discussed to listeners whose contacts are on Pro 2 FM, 5) holds on-air and off-air activities involving listeners. Apart from these five aspects, another strategy for RRI Pro 2 Surakarta to attract young listeners is to take advantage of existing opportunities to create exciting and valuable broadcast programs. That is part of the strategy in developing its broadcast targets.
MARKETING MIX COMMUNICATION DALAM PENJUALAN PRODUK DAN JASA FINDTIME STUDIO PHOTOGRAPHY CAHYONO, EFENDI DWI
JURNAL KOMUNITAS Vol. 7 No. 2 (2021): Jurnal Komunitas, Vol. 7, No. 2, September 2021
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

The convenience of digital technology makes photography easy to do so that almost everyone has an interest in taking photos with a digital camera. Therefore, it makes a competitor in the photo studio. With this competition, an appropriate marketingcommunication strategy is needed. This study aims to determine the marketing mix communication in the sale of Findtime Studio Photography products or services. The marketing communications mix is a special blend of tools that companies use to ensure the value of communications and build relationships with consumers. The marketing communication mix is the best strategy combination of advertising variables, personal selling, and other promotional tools planned to achieve the objectives of the sales program. Data collection techniques were conducted by interviews with the owner of Findtime Studio Photography. This study indicates that Findtime Studio Photography uses a marketing mix communication model to support product/service sales, including advertising, direct marketing, sales promotion, personal selling, interactive marketing, and public relations.
STRATEGI KOMUNIKASI PEMASARAN MATAYA ART AND HERITAGE PADA EVENT “PAMERAN KAIN NUSANTARA’’ AJI, DEKY SETO
JURNAL KOMUNITAS Vol. 7 No. 2 (2021): Jurnal Komunitas, Vol. 7, No. 2, September 2021
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

This research is a case study because this research uses a qualitative approach and involves case study research. The result of this research is descriptive analysis. Sources of data in this study are words and actions obtained frominformants connected to research, while documents or other written sources areadditional data. The data analysis technique used interactive analysis. Analysis was carried out on all data obtained from interviews and documentation. The results ofthe research include History of the establishment of Mataya Arts AndHeritage, Organizational Structure of Mataya Arts And Heritage, Management ofMataya Arts And Heritage, Vision and Mission of Mataya Arts And Heritage, Cultural Event Activities " Cerita Kain tentang Kain " / Kain Nusantara Surakarta Held by Mataya Arts And Heritage, Marketing Communication Strategy with the "Friendship" Principle, Communication strategy to increase customer trust, Strategyfor selecting promotional media in the Mataya Arts And HeritageEventOrganizer. The conclusion of this research is the marketing communication strategy carried out by Mataya Art And Heritage at theKain Nusantara Event inSurakarta, and the social media used "Mataya Art And Heritage" and the researcher's expected that it can be used as input for the Event Organizer "Mataya Art And Heritage" inorder to they can be a successful Event Organizer and their services are always used by the company in doing promotions.
ANALISA SEMIOTIKA KEKERASAN RASISME DALAM FILM DETROIT Suryadi, Kurnia Wahyu
JURNAL KOMUNITAS Vol. 8 No. 1 (2022): Jurnal Komunitas, Vol 8, No 1, Edisi Maret-Agustus 2022
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

The study aims to classify the types of racist violence and explain the meaning of racist violence in the Detroit film. This research used a qualitative method. The data collection method used observation and documentation techniques. This research implemented analysis from Roland Barthes, and it is used to analyze scenes in the Detroit film that contain elements of violent racism as the research data. The data are the dialogue of characters and also scenes in the Detroit film. The data will include three stages of semiotic analysis according to Roland Barthes semiotics analysis, namely, denotation, connotation, and myth. The first stage or denotation describes the real form of a sign, and the second stage or connotation is to interpret the meaning of a sign. Besides, this research data will also be analyzed based on the meaning of myth through the signs that contain elements of violent racism from the perspective of community culture. There are six categories of racist violence in the Detroit film: fascist and psychological violence, positive and negative influences, with or without object, with or without subject, intentional or not, visible and hidden. Based on six categories, there are five meanings, namely: injustice, disappointment, prejudice, intimidation, discrimination. Based on the five meanings in the scene, the dominant is intimidation.
ANALISIS TERHADAP FUNGSI HUMAS PT RECKITT BENCKISER INDONESIA CILEUNGSI FACTORY Ihzani, Moulita Indi
JURNAL KOMUNITAS Vol. 8 No. 1 (2022): Jurnal Komunitas, Vol 8, No 1, Edisi Maret-Agustus 2022
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

This study aims to explain the public relations function of PT Reckitt Benckiser Cileungsi Factory. This study used a qualitative descriptive method focusing on research, namely the activities of public relations staff in carrying out functions at PT. Reckitt Benckiser. This research uses the descriptive qualitative method. Data collection techniques used are interviews, observation and documentation. The results of the analysis show that the functions of public relations applied in the activities of the company PT Reckitt Benckiser are: (1.) Supporting management activities in achieving organizational goals; (2.) Fostering a harmonious relationship between the organization and the public, both external and internal public; (3.) Creating reciprocal two-way communication by disseminating information from the organization to the public and channelling public opinion to the organization; (4.) Serve the public and advise organizational leaders in the public interest.
STRATEGI PUBLIC RELATIONS KUSUMA SAHID PRINCE HOTEL SOLO DALAM MEMBENTUK CITRA DI TENGAH PANDEMI COVID 19 Wulandari, Azalia Agnes
JURNAL KOMUNITAS Vol. 8 No. 1 (2022): Jurnal Komunitas, Vol 8, No 1, Edisi Maret-Agustus 2022
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

The COVID-19 pandemic in Indonesia had a significant impact on the hotel sector. One of them is Kusuma Sahid Prince Hotel (KSPH) Solo. KSPH Solo requires the role of public relations to design a strategy in the covid 19 pandemic era. In addition, this strategy aims to restore public confidence to stay, visit, and hold events at KSPH Solo without feeling afraid, worried, and anxious. Public trust will form an opinion and behavior to build a good and positive image of Kusuma Sahid Prince Hotel Solo. This study aims to explain the public relations strategy of Kusuma Sahid Prince Hotel Solo in forming an image in the covid 19 pandemic era. This research is descriptive with qualitative methods. The data used the results of interviews with public relations KSPH Solo, Instagram screenshots of KSPH Solo, and observations to KSPH Solo. Furthermore, this study also used the results of questionnaires that were distributed to respondents. The sampling method is purposive sampling which includes data related to public relations and image strategies. In addition, the respondents are selected based on specific predetermined criteria. This study indicates that the planned public relations strategy of Kusuma Sahid Prince Hotel Solo can be carried out optimally even though there are many limitations in the covid 19 pandemic era, such as defining problems, planning and programming, taking action and communication, and evaluating programs. Therefore, the image formed through the questionnaire distributed to the respondents got the community's good and positive image towards Kusuma Sahid Prince Hotel Solo.
ANALISIS FRAMING PEMBERITAAN TIDAK BERKIBARNYA BENDERA MERAH PUTIH DI UPACARA PENUTUPAN THOMAS CUP 2020 (STUDI KASUS: CNN INDONESIA.COM DAN PIKIRAN RAKYAT. COM) Prajna, Nabila
JURNAL KOMUNITAS Vol. 8 No. 2 (2022): Jurnal KOMUNITAS, Vol.8 No. 2, Edisi September 2022-Februari 2023
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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In this research, researchers used qualitative research methods. Farida Nugrahani (2014:8) defines qualitative research methods as research methods that can be used to explore and understand the meaning that comes from social or humanitarian problems. This study aims to describe the framing of news in the news of the Red and White Flag Not Flying at the Closing Ceremony of the Thomas Cup 2020 after Indonesia won the Thomas Cup 2020 on CNN Indonesia.com and Mind Rakyat.com. In analyzing the news, the researcher uses Robert N. Entman's framing model analysis which focuses on the selection of issues and highlighting aspects. The results of this study indicate that the news presented by CNN Indonesia.com and Pikiran Rakyat.com provides space for information to the Indonesian people so they can find out how the Red and White flag incident was prohibited from flying during the closing ceremony of the Thomas Cup 2020. This happened because LADI did not carry out their duties related to the doping plan test that has been set by WADA, so that Indonesia is framed as a 'victim' for the negligence that occurred. The solution given to this problem is that the relevant parties (Kemenpora, KOI, LADI) can make every effort to be able to take the punishment given by WADA seriously. News conclusions are the result of media construction of a reality.

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