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Titik Inayati
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INDONESIA
PRAGMATIS Jurnal Manajemen dan Bisnis
Published by Universitas Wijaya Kusuma Surabaya
ISSN : -     EISSN : 28288238     DOI : http://dx.doi.org/10.30742/
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
PRAGMATIS: Jurnal Manajemen is a peer-reviewed journal that publishes articles, studies, and reviews relating to economics, management. PRAGMATIS journal accepts any manuscripts or articles in the field of economics, management studies from both national and international academicians and researchers
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
 1 
Search results for , issue "No. 2 (2025): September" : 4 Documents clear
Optimalisasi Decision Quality: Efek Langsung dan Tidak Langsung dari Workload, Pelatihan, dan Resiliensi Psikologis melalui Burnout Reduction Cahyani, Diah; Al Hakim, Yusuf Rahman; Irfan, Mochamad
PRAGMATIS No. 2 (2025): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i2.4850

Abstract

This study investigated the direct and indirect effects of workload, psychological resilience, and decision-making training on burnout reduction and decision quality among worker-students in Mojokerto Regency and City. Adopting an explanatory quantitative approach within a positivist paradigm, the analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) on a sample of 97 respondents selected through purposive sampling. The results indicated that decision-making training significantly influenced both burnout reduction and decision quality, both directly and indirectly. In contrast, workload and psychological resilience did not show significant effects on either burnout reduction or decision quality. These findings highlight the critical role of cognitive training as a strategic intervention for enhancing decision-making in high-work-intensity environments. The study is limited by its specific contextual focus and the exclusion of broader external variables. The practical implications suggest a need for training-based interventions to manage occupational stress.
Analisis Tematik Strategi Teknologi Informasi Dalam Kepemimpinan Sektor Keuangan Ardiansyah, Tedy; Dariansyah, Deddy; Purwaningsih, Dewi
PRAGMATIS No. 2 (2025): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i2.4950

Abstract

The digital transformation of Indonesia's financial sector has amplified the strategic role of Information Technology (IT) in supporting efficiency, innovation, and regulatory compliance. However, academic studies thematically exploring IT leaders' strategies and challenges in local contexts remain limited. This study aims to identify similarities and differences in the IT strategies implemented by six technology leaders from the Indonesian banking, financing, and life insurance industries. The method employs a qualitative thematic analysis using narrative quotes from informants published in the August 2025 edition of Marketing Magazine. The findings reveal that system integration, operational efficiency, and regulation are common areas of focus. Conversely, approaches to innovation, user experience, and infrastructure modernization show significant variation across informants, indicating that IT strategies in the Indonesian financial sector are contextual and heterogeneous. The novelty of this research lies in the thematic mapping based on quotations, which reveals the dynamics of local technology leadership and opens space for developing more adaptive IT leadership theories
Exploring Social Media Strategies For Enhancing Competitiveness In SMEs: A Case Study Of CV Wunggul Sejahtera Bersama Chamid, Abdul; Irawan, Wahyu Purno; Emmywati, Emmywati
PRAGMATIS No. 2 (2025): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i2.4973

Abstract

Small and Medium Enterprises (SMEs) are important contributors to the Indonesian economy, but many of them face challenges in maintaining competitiveness in the digital age. This study aims to explore how social media strategies can strengthen the competitiveness of SMEs by analyzing the case of CV Wunggul Sejahtera Bersama (WSB), a creative industry company in Surabaya. The approach used is qualitative with a single case study design. Data was collected through online observation, document analysis, and semi-structured interviews involving informants from internal parties (owners and marketing staff) and external parties (active followers of the company's social media). The data was analyzed using thematic analysis to identify patterns of digital engagement and effective communication strategies. The results of the study show that WSB's success in utilizing social media is influenced by perceptions of the usefulness and ease of use of technology, which encourages continuous innovation on platforms such as Instagram, Facebook, and TikTok. The integration of the Technology Acceptance Model (TAM) and the Resource-Based View (RBV) confirms that competitiveness stems not only from technological adoption, but also from creative abilities and the strategic utilization of internal resources.
Citra Merek Sebagai Variabel Mediasi Pada Pengaruh Celebrity Endorser Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Produk Serum Hanasui Izzulhaq, Amelia Rizky; Arochman, Maqbula
PRAGMATIS No. 2 (2025): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i2.5043

Abstract

The purpose of this study is to determine the influence of celebrity endorsers and electronic word of mouth on the purchase decision of Hanasui serum products, with brand image as a mediator, specifically among Hanasui consumers in Surabaya. This study adopts a quantitative methodology, with the target population consisting of Hanasui consumers in Surabaya. Sampling was conducted using non-probability sampling techniques, specifically purposive sampling, with a total of 105 respondents. Data was collected using a questionnaire, and data analysis was performed using path analysis. The results of the study indicate that celebrity endorsers have a positive influence on brand image but do not significantly influence the brand image of Hanasui serum products in Surabaya. Electronic word of mouth has a positive and significant influence on the brand image of Hanasui serum products in Surabaya. Celebrity endorsers have a positive influence on brand image but do not significantly influence the purchase decision of Hanasui serum products in Surabaya. Electronic word of mouth has a positive and significant influence on the purchase decision of Hanasui serum products in Surabaya. Brand image cannot be used as a mediating variable to explain the influence of celebrity endorsers on the purchase decision of Hanasui serum products in Surabaya. Brand image cannot be used as a mediating variable to explain the influence of electronic word of mouth on the purchase decision of Hanasui serum products in Surabaya.

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