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PRAGMATIS Jurnal Manajemen dan Bisnis
Published by Universitas Wijaya Kusuma Surabaya
ISSN : -     EISSN : 28288238     DOI : http://dx.doi.org/10.30742/
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
PRAGMATIS: Jurnal Manajemen is a peer-reviewed journal that publishes articles, studies, and reviews relating to economics, management. PRAGMATIS journal accepts any manuscripts or articles in the field of economics, management studies from both national and international academicians and researchers
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
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Search results for , issue "Vol 2, No 1 (2021): March" : 4 Documents clear
Pengaruh Kualitas Produk, Nilai Pelanggan (Customer Value) Terhadap Kepuasan Pelanggan Pada Krupuk Rambak Kulit Sapi Magetan (Studi Kasus pada Pelanggan Perusahaan Krupuk Rambak Kulit Sapi Cap Sapi Lancar di Desa Mojopurno Kota Magetan) Matheous Tamonsang; Elita Ahsana Amalia
PRAGMATIS Vol 2, No 1 (2021): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v2i1.2020

Abstract

The business world in this era continues go through increasingly more advanced developments. this could be due to increasingly competitive business competition. In fulfilling customer satisfaction, that is, if the quality of the product to be provided by the company is in accordance with the wishes of the customer, entrepreneurs can be increased their market share through quality fulfillment by providing product excellence and customer value. Customer satisfaction can be created through product quality, customer value (customer value) provided to customers. This study discusses customer satisfaction at the COWCAR branded Cowskin Rambak Krupuk Company in Magetan. This study tested two independent variables, namely product quality and customer value which can affect the dependent, namely customer satisfaction. This research was conducted by using a questionnaire method to 123 customer respondents of the Cattle Skin Crackers Rambak Company with SAPI LANCAR stamp. Data collection techniques in this study using purposive sampling method and non-probability sampling method. This study uses multiple linear regression analysis for its data analysis technique, where the results show that product quality has a significant effect with a value of 0.027 and customer value has a significant effect with a value of 0.000 on customer satisfaction.
Pengaruh Kompensasi Dan Lingkungan Kerja Terhadap Semangat Kerja Karyawan Pada Masa Pandemi Covid-19 (Study pada karyawan gudang UD. SINAR REJEKI Surabaya) Santirianingrum Soebandi; Mefia Fera Agustina
PRAGMATIS Vol 2, No 1 (2021): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v2i1.2015

Abstract

This research is an empirical study at UD SINAR REJEKI Business Entity in Surabaya which aims to prove that Compensation and Work Environment have a significant influence on employee morale. This study used a quantitative approach with a population of 57 people in the UD SINAR REJEKI business entity and a sample of 40 respondents. The analysis technique used is multiple linear regression using SPSS 20 software preceded by data quality test and classic assumption test. The results showed that all data were declared valid and reliabel and met the classical assumption test requirements. The conclusion of the study that compensation and work environment had a significant effect on the work spirit of employees with evidence of t-test results on both variables obtained a significance value of less than 0.05.
Pengaruh Kualitas Aplikasi, Service Convenience, Dan Fenomena Panic Buying Saat Pandemi Covid-19 Terhadap Intensitas Pembelian Pada Market Place Tokopedia Vebrico Windy Satriya
PRAGMATIS Vol 2, No 1 (2021): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v2i1.2018

Abstract

The primary aim of this research is to identify the effect of quality application, service convenience, and panic buying phenomena during the covid-19 pandemic towards buyers' purchase intensity on marketplace namely Tokopedia. By using a non probability sampling technique, a sample of 90 respondent is obtained and the number is considered properly represent the total population of Tokopedia's consumers especially around RW 03 Sedayu, Surabaya. The analysis of data used is multiple linear regression analysis. The result of the study indicates that a quality of one application has a significant influence on purchase insensity and thus becomes the dominant variable factor. Meanwhile, service convenience does not hold crucial parts on the purchasing intensity. The Adjusted R Square coefficient of 47.8% of the unit describes that the variant shifts of value in purchase intensity can explain its direct effect through application quality value changing variation, service convenience, and panic buying by 47.8% in unit.
Analisis Perbandingan Kinerja Karyawan Tetap Dan Karyawan Kontrak Pada PT. Bank Mandiri (Persero)Tbk Cabang Kedungdoro Surabaya Ella Aprillia
PRAGMATIS Vol 2, No 1 (2021): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v2i1.2019

Abstract

The purposed of this study was to determine the differences in the performance of permanent employees and contract employees. In this research, the company that was used to research was PT. Bank Mandiri Persero Tbk and using quantitative research and data obtained directly from respondents as well as literature, documents and reports related to research and sample problems used in this study is simple saturated with the number of samples of 21 permanent employees and 21 contract employees (outsourching) and a total of 41 samples using saturated sample methods and analysis techniques used in this study are data analysis techniques used are normality tests and independent sample t-test using the program SPSS Version 16.0. Based on the results of the normality test in the data Kolmogorov-Smirnov got a result of 0.281 greater than 0.05 And in accordance with the test criteria can be done that in the table is distributed normally. Independent Sample T-Test results in the equal Variances Assumed section are known sig values. (2-tailed) by 0.006 < 0.05. These results show that Ho was rejected and Ha accepted.

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