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INTERACTION Communication Studies Journal
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30481686     DOI : https://doi.org/10.47134/interaction
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The scope of INTERACTION: Communication Studies Journal, provides a forum for original articles, articles and books from academics, analysts, consultants and interested parties to provide study literature related to communication science for all aspects. Scientific articles related to Mass Communication, Interpersonal Communication, and Organizational Communication. Political Communication, Marketing Communication, Cross-Cultural Communication, Digital Communication Please read these guidelines carefully. Authors who wish to send their manuscripts to the AgriAnalytics Journal editorial team must pay attention to the writing guidelines. If the submitted manuscript does not comply with the guidelines or is written in a different format, it will be REJECTED by the editor before reading further. The editor will only accept manuscripts that meet the specified format.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 4 (2026): February" : 5 Documents clear
Strategi Personal Branding Mahasiswa di Media Sosial: Studi Kasus pada Content Creator Pemula Thariq, Arifia Ath; Rambe, Ira Hasianna; Nazhifah, Zulfa Amilia; Balqis, Zahra Taqiyah; Budiman, Farrel Akbar; Graha, David Satya; Putri, Septia Kinanti
Interaction Communication Studies Journal Vol. 2 No. 4 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i4.5433

Abstract

Penelitian ini bertujuan untuk menganalisis strategi personal branding mahasiswa di platform Instagram dan TikTok serta mengeksplorasi proses transisi identitas digital dan adaptasi terhadap dinamika algoritma platform. Menggunakan pendekatan kualitatif dengan metode studi kasus terhadap sepuluh mahasiswa yang dipilih melalui teknik purposive sampling, data dikumpulkan melalui wawancara mendalam, observasi digital, dan dokumentasi. Analisis data dilakukan menggunakan teknik analisis tematik dengan pendekatan induktif untuk mengidentifikasi tema-tema utama dalam strategi komunikasi para informan. Hasil penelitian menunjukkan bahwa motivasi mahasiswa berkembang dari aktivitas spontan menuju fase "sadar branding" yang strategis, di mana mereka menerapkan konsistensi visual dan pesan sebagai bentuk investasi karier jangka panjang serta portofolio digital. Meskipun muncul ketegangan antara idealisme autentisitas diri dengan tuntutan algoritma, para kreator pemula ini berhasil beradaptasi dengan memanfaatkan tren dan fitur spesifik platform untuk menjaga jangkauan konten. Dampak positif yang ditemukan mencakup perluasan relasi kolaboratif, peluang ekonomi melalui endorsement, serta pengakuan profesional yang memperkuat eksistensi mereka di ruang publik digital. Secara keseluruhan, strategi ini merupakan proses manajemen reputasi yang cerdas dalam menyeimbangkan ekspresi diri dengan kebutuhan teknis ekosistem media sosial saat ini
Dominant Dramatic and Resistance To Public Figure Communication Styles Ubaydillah, Ahmad; Khaerudin Imawan
Interaction Communication Studies Journal Vol. 2 No. 4 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i4.5502

Abstract

This study analyzes how national online media construct and respond to the dominant and dramatic communication style of public official Purbaya Yudhi Sadewa. The research aims to (1) examine how media framing constructs Purbaya’s communication style, (2) identify the representation of dominant and dramatic communication characteristics in quoted statements and media narratives, and (3) explain media resistance mechanisms that emerge through framing practices. Using a descriptive qualitative approach, this study applies Robert N. Entman’s Framing Theory and James McCroskey’s Communication Style Theory. The data consist of news articles published by four national online media outlets, CNN Indonesia, Tempo.co, Kompas.com, and Detik.com, during the period from September 8 to November 30, 2025. Data were collected through documentation of selected news texts and analyzed by examining framing elements and communication style indicators across media outlets. The findings show that each media outlet constructs Purbaya Yudhi Sadewa’s communication style differently according to its editorial orientation. CNN Indonesia and Tempo.co tend to normalize dominant and dramatic communication as part of institutional authority through technocratic and policy-oriented framing, resulting in minimal media resistance. In contrast, Kompas.com produces normative resistance by evaluating communication style based on public communication ethics, while Detik.com emphasizes dramatic and confrontational elements, generating symbolic resistance through sensational and conflict-oriented framing. The study concludes that media resistance toward a public official’s communication style is not uniform, but is shaped by selective framing strategies and editorial priorities, demonstrating the media’s active role in constructing public perception rather than merely reflecting individual communication traits.
Representation of Hegemonic Masculinity (A Semiotic Analysis of Roland Barthes in the Film Women from Rote Island) Engelbert, Sheron; Palupi, Merry; Sadono, Teguh
Interaction Communication Studies Journal Vol. 2 No. 4 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i4.5509

Abstract

The film Women from Rote Island (2023) depicts women's struggles on Rote Island facing repeated sexual violence in a strong patriarchal society. This study analyzes the representation of hegemonic masculinity using Roland Barthes' semiotic theory through the stages of denotation, connotation, and myth. The findings show that male characters as perpetrators are represented as symbols of dominant power that normalize control over women's bodies through physical and social violence. The myth of patriarchy is portrayed as a system perpetuating women's subordination, while Orpa and her daughters' resistance begins to deconstruct this hegemony. This research emphasizes the importance of myth deconstruction to promote gender equality in indigenous communities.
Analisis Stakeholder Engagement Program CSR Masyarakat Sobokerto Peduli Waduk Cengklik Binaan PT Pertamina Patra Niaga AFT Adi Sumarmo Salsabilla, Nabila Mayta; Fatonah, Siti; Mahendra, Dewangga Cipta
Interaction Communication Studies Journal Vol. 2 No. 4 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i4.5530

Abstract

Penelitian ini bertujuan menganalisis bentuk dan metode stakeholder engagement dalam Program CSR Mas Sopili (Masyarakat Sobokerto Peduli Waduk Cengklik) binaan PT Pertamina Patra Niaga Aviation Fuel Terminal (AFT) Adi Sumarmo. Penelitian menggunakan pendekatan kualitatif studi kasus dengan teknik wawancara semi-terstruktur, observasi partisipatif, dan studi dokumentasi. Analisis dilakukan menggunakan model power/influence–interest grid serta kerangka Public Participation Spectrum dari The International Association for Public Participation (IAP2). Hasil penelitian menunjukkan keterlibatan stakeholder berjalan secara kolaboratif dan partisipatif. Kelompok masyarakat dan mitra swasta memiliki tingkat pengaruh dan kepentingan tinggi (Key Players), instansi pemerintah berperan sebagai Context Setters, sedangkan akademisi dan media termasuk Keep Informed. Metode yang digunakan meliputi forum perencanaan, koordinasi lintas instansi, pelatihan, riset kolaboratif, dan publikasi media dengan level collaborate hingga empower. Pendekatan ini memperkuat sinergi lintas sektor dan mendukung keberlanjutan program CSR. Penelitian ini berkontribusi dalam pengembangan kajian stakeholder engagement berbasis kolaborasi multipihak di bidang energi dan lingkungan.
Pengaruh Terpaan Pemberitaan Unilever Terhadap Minat Beli Produk Unilever Pasca-Boikot (Studi pada Warga RT 007/RW 001 Palmerah, Jakarta Barat) Malik, Muhammad; Yulistiani, Indriati; Naning, Salman
Interaction Communication Studies Journal Vol. 2 No. 4 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i4.5534

Abstract

This study aims to analyze the effect of exposure to Unilever boycott news on consumer purchasing interest among residents of RT 007/RW 001 Palmerah, West Jakarta. The study used an explanatory quantitative approach with a purposive sampling technique. A total of 86 respondents were selected from a population of 109 heads of families based on the Slovin formula. Data were collected through questionnaires and analyzed using simple linear regression with the help of SPSS 25. The results showed that exposure to news had a negative and significant effect on purchasing interest (t = –6.197) (p < 0.001). The coefficient of determination (R²) value of 0.339 indicates that 33.9% of the variation in purchasing interest is explained by exposure to news, while 66.1% is influenced by other factors. A regression coefficient of –0.576 indicates that the higher the exposure to boycott news, the lower consumer purchasing interest. Thus, exposure to boycott news has been shown to significantly reduce purchasing interest, confirming that media messages can influence consumer attitudes and behavioral tendencies. These findings indicate that the quality and relevance of news content play an important role in shaping consumer behavior, so that the stronger and more meaningful the message received, the greater the potential for increased purchasing interest.

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