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Humaidi
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Magister Administrasi Bisnis, Universitas Lambung Mangkurat ULM Banjarmasin Campus, Postgraduate Building, Floor III Jl. Brig. H. Hasan Basry Postal Code 70123 Banjarmasin, South Kalimantan
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INDONESIA
Journal of Business Transformation and Strategy
Published by Universitas Lambung Mangkurat
ISSN : -     EISSN : 30472644     DOI : -
Core Subject : Economy, Humanities, Social, Engineering,
Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences
Journal of Business Transformation and Strategy (JBTS) is a journal published by the Magister Administrasi Bisnis, Universitas Lambung Mangkurat, Indonesia. Journal of Business Transformation and Strategy (JBTS) (ISSN: 3047-2644) is published twice a year (February and August). This journal invites academics, practitioners and researchers to submit articles to the editorial team. JBTS only accepts and reviews manuscripts that have not been previously published in any language and are not being reviewed for possible publication in other journals. JBTS includes Business, Management, Finance, Entrepreneurship, and others
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
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Determinants of Brand Loyalty in the Skincare Industry: The Influence of Brand Satisfaction and Brand Trust among MS Glow Consumers Julaiha; Humaidi; Hairudinor; Setio Utomo
Journal of Business Transformation and Strategy Vol. 3 No. 1 (2026): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.33i1.80

Abstract

Abstract: This study aims to test the partial and simultaneous influence of brand satisfaction and brand trust on brand loyalty on MS Glow products in Banjarmasin City. The method used is a quantitative approach. The sample in this study amounted to 96 respondents who were MS Glow users obtained through purposive sampling techniques. Data collection was carried out using a questionnaire and analyzed using multiple linear regression. The results of the study indicate that brand satisfaction has a positive and significant effect partially on brand loyalty. Meanwhile, brand trust has a positive but not significant effect partially on brand loyalty. Simultaneously, brand satisfaction and brand trust have a positive and significant effect on brand loyalty on MS Glow products in Banjarmasin City
The Effect of Human Resource Development, Work Culture, and Organizational Commitment on Employee Performance (A Study of the General Elections Commission of Tanah Bumbu Regency) Muhammad Tiar; Ahmad Widyan Albajili; Muhammad Trio Taruna
Journal of Business Transformation and Strategy Vol. 3 No. 1 (2026): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.33i1.106

Abstract

Abstract: This study aims to analyze and examine the effects of human resource development, work culture, and organizational commitment—simultaneously, partially, and dominantly—on the performance of employees at the General Elections Commission (KPU) of Tanah Bumbu Regency. This research employs an explanatory research design. The population of the study consists of all civil servants and contract (honorary) employees, with a total sample of 70 respondents selected using a saturated sampling technique. Data were collected through questionnaires, and the research instruments were tested for validity and reliability. Data analysis was conducted using multiple linear regression analysis, including the t-test, F-test, and coefficient of determination (R²). The results indicate that simultaneously (F-test), human resource development, work culture, and organizational commitment have a significant effect on employee performance at the Tanah Bumbu Regency KPU. Partially (t-test), human resource development and organizational commitment have a positive and significant effect on employee performance, while work culture does not have a significant partial effect. Furthermore, organizational commitment was found to be the dominant factor influencing employee performance, with a contribution of 48.6%. The coefficient of determination (Adjusted R²) is 0.488, indicating that 48.8% of employee performance can be explained by the variables included in this study, while the remaining 51.2% is influenced by other factors not examined in this research
Creating a Self-Service Food Ordering Application for a Fried Chicken Restaurant Based on a Website Using Golang, React APP, and MySQL Alfian Subaru Putra; Farid Thalib
Journal of Business Transformation and Strategy Vol. 3 No. 1 (2026): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.33i1.107

Abstract

Abstract: A website-based food ordering application has been developed using the Vite Js framework from React Js for the frontend and Golang for the backend, which is integrated with a MySQL database. The purpose of this research is to create an efficient and responsive application with key features such as viewing menus, adding items to the cart, checking out, paying with MidTrans, and viewing payment details. This application can only be used for online ordering and takeaway food pickup. The System Development Life Cycle (SDLC) method was used to accelerate the development process with a focus on user needs. The results of the study show that the application not only meets the basic needs of food ordering but also provides a role-based system to limit frontend and backend integration without constraints. This application has been tested using the Black Box method, Browser Testing on three devices with different screen sizes and no component stacking. As well as User Acceptance Test (UAT) with an average result of 84.82%, so it can be said that this application can run well to facilitate restaurant menu ordering
The Impact of Liquidity and Leverage on Profitability with Inflation as an External Factor: A Case Study of Coal Mining Companies on the Indonesia Stock Exchange Ludiyono, Sugeng; Ahmad Widyan Albajili; Muhammad Tiar
Journal of Business Transformation and Strategy Vol. 3 No. 1 (2026): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.33i1.111

Abstract

Abstract: This study aims to analyze the impact of the liquidity ratio, proxied by Current Ratio (CR); leverage, proxied by Debt-to-Equity Ratio (DER); and inflation on profitability, proxied by Return on Assets (ROA) of 10 coal mining companies listed on the Indonesia Stock Exchange from 2022 to 2024. The research employs a quantitative approach with panel data regression analysis processed through EViews software. Simultaneously, the results indicate that all three variables significantly influence ROA. However, partially, only inflation has a significant effect, whereas CR and DER show no significant impact. The Adjusted R-Square value of 0.7968 indicates that CR, DER, and inflation collectively explain 79,68% of the variation in ROA, while the remaining 20,32% is explained by factors outside the model. In conclusion, the profitability of the coal mining sector is more heavily driven by external macroeconomic factors than internal managerial factors
Jordanian Customer's Intention to Use Online Food Delivery Services Ibrahim F M Alajaleen; Chang, Chia-Hua
Journal of Business Transformation and Strategy Vol. 3 No. 1 (2026): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.33i1.94

Abstract

Abstract: This study investigates the factors that shape Jordanian consumers’ intention to adopt online food delivery services (OFDS). Drawing upon the Technology Acceptance Model (TAM) and incorporating individual innovativeness, trust, and perceived risk, the research examines how these variables influence perceptions, attitudes, and behavioral intentions. Data were collected from 344 respondents and analyzed using structural equation modeling. The findings confirm that perceived ease of use and perceived usefulness are the strongest predictors of positive attitudes toward OFDS, which in turn strongly drive behavioral intention. Individual innovativeness enhances perceptions of usefulness and ease of use, although it does not directly strengthen attitudes or trust. Interestingly, perceived risk and trust, which are often central in other adoption contexts, were not decisive factors in the Jordanian setting. Instead, consumers focused primarily on the convenience and benefits of the service, reflecting cultural differences in how adoption decisions are formed. The study contributes to theory by extending TAM with personality traits and contextual variables, highlighting the moderating influence of culture. Practically, it offers guidance for service providers by underscoring the importance of simple, user-friendly design and benefit-focused communication. The paper concludes by discussing limitations related to sampling and scope and by proposing future research directions that incorporate broader service and cultural dimensions
The Effect of Local Wisdom-Based Training and Task Performance on Work Engagement in the Preservation of Pupur Bangkal as Traditional Skincare Angriani, Maya Rezeki; Nurhayati; Tino Kemal Fattah; Faisal Reza; Zuyyina
Journal of Business Transformation and Strategy Vol. 3 No. 1 (2026): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.33i1.114

Abstract

This study aims to examine the effect of Local Wisdom-Based Training and Task Performance on Work Engagement in the preservation of Pupur Bangkal, a traditional skincare product from South Kalimantan, Indonesia. The research is grounded in the Resource-Based View (RBV), which posits that unique and inimitable resources, including culturally embedded human resources, can generate sustainable competitive advantage. A quantitative explanatory research design was employed using a saturated sample of 199 management students at Sari Mulia University who were associated with the local traditional industry context. Data were collected through a structured questionnaire and analyzed using multiple linear regression with SPSS. The results indicate that Local Wisdom-Based Training and Task Performance simultaneously have a significant effect on Work Engagement. Partially, Local Wisdom-Based Training shows a significant and positive influence on Work Engagement, whereas Task Performance does not have a significant partial effect. These findings suggest that the internalization of cultural values, traditional knowledge, and authentic production processes plays a more critical role in fostering employees’ psychological attachment to work than merely achieving technical performance standards. In conclusion, Local Wisdom-Based Training emerges as the dominant predictor of Work Engagement, highlighting the importance of values-based human resource development in traditional industries. Integrating local wisdom into training programs is essential to strengthen employee engagement and support the sustainable preservation of culturally rooted products such as Pupur Bangkal
The Effect of Customer Relationship Management on Customer Loyalty at Chat Barber Banjarmasin Orion Yoga Pratama; Sugiharto; M. Hasanur Arifn; Setio Utomo
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.115

Abstract

This study aims to examine the partial effect of Customer Relationship Management on customer loyalty at Chat Barber Banjarmasin. This research employs a quantitative approach. The sample consists of 71 Chat Barber customers who met the predetermined criteria, selected using a non-probability sampling technique, namely incidental sampling. Data were collected through questionnaires, and data analysis was conducted using simple linear regression analysis. The results indicate that Customer Relationship Management (CRM) has a significant partial effect on customer loyalty
Lifestyle and Hedonic Shopping Motivation on Impulse Buying among ShopeePay Users on Shopee E-Commerce in North Banjarmasin Dhiya Fairuz Adawiyah; Setio Utomo; Siti Rusidah; M. Hasanur Arifin
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.116

Abstract

This study aims to examine the partial and simultaneous effects of shopping lifestyle and hedonic shopping motivation on impulse buying among consumers who use ShopeePay as a payment method on the Shopee e-commerce platform in North Banjarmasin. A total of 100 respondents who had used ShopeePay and made at least one purchase on Shopee were selected using an accidental sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that shopping lifestyle does not have a significant partial effect on impulse buying among ShopeePay users on Shopee in North Banjarmasin. In contrast, hedonic shopping motivation has a significant partial effect on impulse buying. Furthermore, shopping lifestyle and hedonic shopping motivation simultaneously have a significant effect on impulse buying among ShopeePay users on Shopee in North Banjarmasin
The Influence of Viral Marketing on Social Media and Online Customer Reviews on Purchase Decisions of Somethinc Cushion on the Shopee Marketplace in Banjarmasin Nikita Constantia Josepine Huwei; Setio Utomo; M. Hasanur Arifin; Novia Nour Halisa
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.117

Abstract

This research was conducted with the aim of testing and determining the partial and simultaneous influence of the Viral Marketing and Online Customer Review variables on the decision to purchase certain cushions at the Shopee Marketplace in Banjarmasin. This research uses a quantitative methodolgy. The research location is Banjarmasin City. The sample was 135 respondents who had purchased and used the Somethingnc cushion, with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by the IBM SPSS Statistics Version 25 program. The results of this research prove that Viral Marketing has a positive and significant influence on the Purchase Decision for Somethinc Cushions at the Shopee Marketplace in Banjarmasin. Online Customer Reviews have a positive and significant influence on the decision to purchase Somethinc Cushion at the Shopee Marketplace in Banjarmasin. As well as Viral Marketing and Online Customer Reviews have a positive and significant influence on the Purchase Decision of Somethinc Cushions at the Shopee Marketplace in Banjarmasin
The Influence of the Physical and Non-Physical Work Environment on Employee Job Satisfaction at PT Talenta Bumi in Barito Kuala Regency Nina Anggiri Yani; Fitriyadi; Saladin Ghalib; Setio Utomo
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.118

Abstract

This study aims to determine and examine the effect of Physical Work Environment and Non-Physical on Employee Job Satisfaction at PT TALENTA BUMI in Barito Kuala District. This study used a quantitative approach with a sample of 113 respondents with data collection techniques using questionnaires and data analysis using multiple linear regression with the help of SPSS Statistics version 26. The results showed that physical work environment had a significant effect on employee job satisfaction and non-physical work environment had a significant effect on employee job satisfaction. The variable of physical work environment and non-physical together had a significant effect on employee job satisfaction

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