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Humaidi
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Magister Administrasi Bisnis, Universitas Lambung Mangkurat ULM Banjarmasin Campus, Postgraduate Building, Floor III Jl. Brig. H. Hasan Basry Postal Code 70123 Banjarmasin, South Kalimantan
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Kota banjarmasin,
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INDONESIA
Journal of Business Transformation and Strategy
Published by Universitas Lambung Mangkurat
ISSN : -     EISSN : 30472644     DOI : -
Core Subject : Economy, Humanities, Social, Engineering,
Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences
Journal of Business Transformation and Strategy (JBTS) is a journal published by the Magister Administrasi Bisnis, Universitas Lambung Mangkurat, Indonesia. Journal of Business Transformation and Strategy (JBTS) (ISSN: 3047-2644) is published twice a year (February and August). This journal invites academics, practitioners and researchers to submit articles to the editorial team. JBTS only accepts and reviews manuscripts that have not been previously published in any language and are not being reviewed for possible publication in other journals. JBTS includes Business, Management, Finance, Entrepreneurship, and others
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 24 Documents
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Determinants of Brand Loyalty in the Skincare Industry: The Influence of Brand Satisfaction and Brand Trust among MS Glow Consumers Julaiha; Humaidi; Hairudinor; Setio Utomo
Journal of Business Transformation and Strategy Vol. 3 No. 1 (2026): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.33i1.80

Abstract

Abstract: This study aims to test the partial and simultaneous influence of brand satisfaction and brand trust on brand loyalty on MS Glow products in Banjarmasin City. The method used is a quantitative approach. The sample in this study amounted to 96 respondents who were MS Glow users obtained through purposive sampling techniques. Data collection was carried out using a questionnaire and analyzed using multiple linear regression. The results of the study indicate that brand satisfaction has a positive and significant effect partially on brand loyalty. Meanwhile, brand trust has a positive but not significant effect partially on brand loyalty. Simultaneously, brand satisfaction and brand trust have a positive and significant effect on brand loyalty on MS Glow products in Banjarmasin City
The Effect of Human Resource Development, Work Culture, and Organizational Commitment on Employee Performance (A Study of the General Elections Commission of Tanah Bumbu Regency) Muhammad Tiar; Ahmad Widyan Albajili; Muhammad Trio Taruna
Journal of Business Transformation and Strategy Vol. 3 No. 1 (2026): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.33i1.106

Abstract

Abstract: This study aims to analyze and examine the effects of human resource development, work culture, and organizational commitment—simultaneously, partially, and dominantly—on the performance of employees at the General Elections Commission (KPU) of Tanah Bumbu Regency. This research employs an explanatory research design. The population of the study consists of all civil servants and contract (honorary) employees, with a total sample of 70 respondents selected using a saturated sampling technique. Data were collected through questionnaires, and the research instruments were tested for validity and reliability. Data analysis was conducted using multiple linear regression analysis, including the t-test, F-test, and coefficient of determination (R²). The results indicate that simultaneously (F-test), human resource development, work culture, and organizational commitment have a significant effect on employee performance at the Tanah Bumbu Regency KPU. Partially (t-test), human resource development and organizational commitment have a positive and significant effect on employee performance, while work culture does not have a significant partial effect. Furthermore, organizational commitment was found to be the dominant factor influencing employee performance, with a contribution of 48.6%. The coefficient of determination (Adjusted R²) is 0.488, indicating that 48.8% of employee performance can be explained by the variables included in this study, while the remaining 51.2% is influenced by other factors not examined in this research
Creating a Self-Service Food Ordering Application for a Fried Chicken Restaurant Based on a Website Using Golang, React APP, and MySQL Alfian Subaru Putra; Farid Thalib
Journal of Business Transformation and Strategy Vol. 3 No. 1 (2026): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.33i1.107

Abstract

Abstract: A website-based food ordering application has been developed using the Vite Js framework from React Js for the frontend and Golang for the backend, which is integrated with a MySQL database. The purpose of this research is to create an efficient and responsive application with key features such as viewing menus, adding items to the cart, checking out, paying with MidTrans, and viewing payment details. This application can only be used for online ordering and takeaway food pickup. The System Development Life Cycle (SDLC) method was used to accelerate the development process with a focus on user needs. The results of the study show that the application not only meets the basic needs of food ordering but also provides a role-based system to limit frontend and backend integration without constraints. This application has been tested using the Black Box method, Browser Testing on three devices with different screen sizes and no component stacking. As well as User Acceptance Test (UAT) with an average result of 84.82%, so it can be said that this application can run well to facilitate restaurant menu ordering
The Impact of Liquidity and Leverage on Profitability with Inflation as an External Factor: A Case Study of Coal Mining Companies on the Indonesia Stock Exchange Ludiyono, Sugeng; Ahmad Widyan Albajili; Muhammad Tiar
Journal of Business Transformation and Strategy Vol. 3 No. 1 (2026): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.33i1.111

Abstract

Abstract: This study aims to analyze the impact of the liquidity ratio, proxied by Current Ratio (CR); leverage, proxied by Debt-to-Equity Ratio (DER); and inflation on profitability, proxied by Return on Assets (ROA) of 10 coal mining companies listed on the Indonesia Stock Exchange from 2022 to 2024. The research employs a quantitative approach with panel data regression analysis processed through EViews software. Simultaneously, the results indicate that all three variables significantly influence ROA. However, partially, only inflation has a significant effect, whereas CR and DER show no significant impact. The Adjusted R-Square value of 0.7968 indicates that CR, DER, and inflation collectively explain 79,68% of the variation in ROA, while the remaining 20,32% is explained by factors outside the model. In conclusion, the profitability of the coal mining sector is more heavily driven by external macroeconomic factors than internal managerial factors

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