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Magister Administrasi Bisnis, Universitas Lambung Mangkurat ULM Banjarmasin Campus, Postgraduate Building, Floor III Jl. Brig. H. Hasan Basry Postal Code 70123 Banjarmasin, South Kalimantan
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INDONESIA
Journal of Business Transformation and Strategy
Published by Universitas Lambung Mangkurat
ISSN : -     EISSN : 30472644     DOI : -
Core Subject : Economy, Humanities, Social, Engineering,
Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences
Journal of Business Transformation and Strategy (JBTS) is a journal published by the Magister Administrasi Bisnis, Universitas Lambung Mangkurat, Indonesia. Journal of Business Transformation and Strategy (JBTS) (ISSN: 3047-2644) is published twice a year (February and August). This journal invites academics, practitioners and researchers to submit articles to the editorial team. JBTS only accepts and reviews manuscripts that have not been previously published in any language and are not being reviewed for possible publication in other journals. JBTS includes Business, Management, Finance, Entrepreneurship, and others
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
 1   2 
Marketing Mix of Rubber Factory Waste PT. Darma Kalimantan Jaya DesaHaruyan Seberang Kabupaten Hulu Sungai Tengah Latte, Jumai; Erpani, Muhammad
Journal of Business Transformation and Strategy Vol. 1 No. 2 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/8z6s4425

Abstract

Abstract: This research aims to provide an overview of the marketing mix from the utilization of waste from PT rubber factory production. PT Darma Kalimantan Jaya, so that it can become a product that has economic value among the community and what is the marketing process. This type of research is field research with a qualitative descriptive approach. The purposeful sampling data analysis technique and data credibility test used is triangulation. The results of the research carried out can be concluded that by indirectly applying the concept of the 7p marketing mix as in Kotler and Fox's theory in (Lupiyoadi, 2013: 148) in the waste soil product business managed by PT. Darma Kalimantan Jaya has been able to attract interest from buyers to become customers and has been able to become a strength and advantage in facing competition with other waste land entrepreneurs, because PT. Darma Kalimantan Jaya really maintains the quality of its products, and prioritizes always providing the best service to each customer in order to create comfort and satisfaction for all customers who come to buy products from this waste land   Keywords: Marketing Mix Strategy, Marketing Concept
The Influence of Emotional Intelligence and Job Burnout on The Turnover Intention Employee’s at PT Banjarmasin Bangkit Ulyani, Farida; M. Hasanur Arifin; Rizky Muslim Hidayat; Humaidi
Journal of Business Transformation and Strategy Vol. 1 No. 2 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/bfzaxj20

Abstract

Abstract: This research aims to investigate the effect of emotional intelligence and job burnout on the turnover intention. This study uses a quantitative analysis method which aims to analyze the relationship between the observed variables using multiple regression analysis. Respondent consists of 46 employees of PT. Banjarmasin Bangkit taken with a saturated sample technique. The data collection method used a questionnaire and analyzed using SPSS 26. The results of the research proves that emotional intelligence has a positive and significant affect partially on the turnover intention with the influence of 0,637 or 63,7% and job burnout has a positive and significant affect partially on the turnover intention with the influence of 0,274 or 27,4%. Emotional intelligence and job burnout have significant effect simultaneously on the turnover intention with the influence of 0,753 or 75,3%.   Keywords: Procedures Emotional Intelligence, Job Burnout, Turnover Intention
Systematic Risk and Non-Systematic Risk Impact on Stock Returns in Health Sector Companies Reistiawati Utami; Mahesa Vicky Satria Ramadhan Lihu
Journal of Business Transformation and Strategy Vol. 1 No. 2 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.11i2.39

Abstract

Abstract: When an investor decides to invest in the capital market, investor would be understood that the investment will bring profits and contain risks. In the Capital Market, risk can be classified into Systematic Risk (Market Risk), which is the risk that is experienced by all issuers and cannot be diversified, and Non-Systematic Risk, which is the risk that exists in one particular company or industry so that it can still be minimized or diversified. This research aims to prove the effect of systematic and non-systematic risk on stock returns during the Covid 19 pandemic and after, where the moments that cause systematic risk and also non-systematic risk occur together. The Health Sector is a sector that experiences a direct impact because it acts as a basis for defense against the Covid 19 Epidemic. Systematic Risk uses the Stock Beta, Interest Rate, Foreign Exchange, and Inflation, while non-systematic Risk uses the Solvency Ratio (DER) and Profitability Ratio (ROE). Using a purposive sampling technique, 15 health sector companies were selected during 2018 - 2023. Statistical analysis carried out using Smart PLS 4.0 resulted that Systematic Risk and Non-Systematic Risk did not affect Share Returns of Health Sector Companies in the 2018 - 2023 period Keywords: Systematic Risk, Non-Systematic Risk, Stock Returns
The Influence of The Rupiah Exchange Rate and Gold Exchange on The Banking Sector Stock Price Index on The Indonesian Stock Exchange In 2020-2023 Elma Abnaina; A. Firsa Ariza; Zahrah Rahmawati; Avriluna Dewi
Journal of Business Transformation and Strategy Vol. 1 No. 2 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.11i2.40

Abstract

Abstract: Share prices are used to see the value of the company. If the share price of a company is classified as high, then it can be said that the company's value is in good condition. This research aims to determine the influence of the rupiah and gold exchange rates on share prices in the banking sub-sector listed on the Indonesian Stock Exchange (BEI) in 2020-2022. This research uses quantitative methods, the population of this research is 30 companies and the sample taken is 10 companies according to the criteria. Data is taken using Purpose Sampling techniques, types of data using secondary data, data analysis using multiple linear analysis. The research results show that the rupiah exchange rate has a positive effect on the share prices of banking companies listed on the Indonesian stock exchange, gold has a positive effect on the share prices of banking companies listed on the Indonesian stock exchange
The Influence of Product Quality and Consumer Dissatisfaction on Brand Switching Behavior of Marcks Loose Face Powder in Banjarmasin City Puput Heranika; M. Hasanur Arifin; Hairudinor; Setio Utomo
Journal of Business Transformation and Strategy Vol. 2 No. 1 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i1.61

Abstract

This Study aims to determine the effect of Product Quality and Consumer Dissatisfaction on Brand Switching Behavior on Marcks Loose Face Powder in Banjarmasin City. This research uses a quantitative approach. The location of this research was chosen in Banjarmasin City as many as 100 respondents, with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by IBM SPSS Statistic Version 29. The results of this study prove that Product Quality has a positive and significant effect on Brand Switching Behavior at a moderate level. Consumer Dissatisfaction has a positive and significant effect on Brand Switching Behavior on Marcks Loose Face Powder in Banjarmasin City at a moderate level. And Product Quality and Consumer Dissatisfaction have a positive and significant effect on Brand Switching Behavior on Marcks Loose Face Powder in Banjarmasin City at a strong level
Accounts Receivable Accounting System at PT. Ahsan Farma Medika Banjarmasin Ranti Permata Sari; Sirajudin; Hikmahwati
Journal of Business Transformation and Strategy Vol. 2 No. 1 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i1.62

Abstract

Abstract: PT Ahsan Farma Medika is a PBF (pharmaceutical wholesaler) engaged in the pharmaceutical sector which is a distributor of drug sales. This study aims to analyze and design a receivables accounting system at PT Ahsan Farma Medika Banjarmasin. This research uses qualitative research and uses a descriptive approach. The data sources used are primary data sources in the form of accounts receivable processes and procedures obtained from interviews, and secondary data in the form of a brief history, organizational structure, and documents related to the accounts receivable accounting system of PT Ahsan Farma Medika Banjarmasin. This research uses the interview method, documentation method and observation method to obtain the data. The results showed that PT Ahsan Farma Medika has not fully met the requirements of a good system. This can be seen from the absence of separation of functions, namely the credit function in charge of making decisions and the accounting function carried out by one person, then the accounting records and documents used have not implemented a sales return journal, general journal, cash receipt journal, credit memo, and memorial evidence. So, to meet the requirements of a good system, it is necessary to design an accounts receivable accounting system as an alternative to further optimize the accounts receivable accounting system.   Keywords: Accounting System, Accounts Receivable, PT. Ahsan Farma Medika Banjarmasin
The Influence of Brand Image, Promotion and Product Availability on Consumer Repurchase Interest of Pepsodent Siwak 150gr Toothpaste Products at Al Zahra Banjarbaru Mini Market Margareta Setyorini; Setio Utomo; Maryono; Humaidi
Journal of Business Transformation and Strategy Vol. 2 No. 1 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i1.81

Abstract

Abstract: This study aims to determine and test the partial and simultaneous influence of Brand Image, Promotion and Product Availability on Consumer Repurchase Interest of Pepsodent Siwak Toothpaste 150gr Products at Al Zahra Banjarbaru Mini Market. This research is a quantitative study; the research design is an associative method. Sampling in this study used the accidental sampling technique, so the number of research samples was 65 respondents using the Ferdinand formula. The data used were taken from the questionnaire, data analysis using multiple linear regression analysis. The results of the study showed that 1) Brand Image has an insignificant partial effect on Consumer Repurchase Interest of Pepsodent Siwak Toothpaste150gr Products at Al Zahra Banjarbaru Mini Market. 2) Promotion has a significant partial effect on Consumer Repurchase Interest of Pepsodent Siwak Toothpaste 150gr Products at Al Zahra Banjarbaru Mini Market. 3) Product Availability has a significant partial effect on Consumer Repurchase Interest of Pepsodent Siwak Toothpaste 150gr Products at Al Zahra Banjarbaru Minimarkets. And 4) Brand Image, Promotion and Product Availability have a significant simultaneous effect on Consumer Repurchase Interest of Pepsodent Siwak Toothpaste 150gr Products at Al Zahra Banjarbaru Mini Market.
The Influence of Motivation and Work Discipline on Employee Performance at PT. PLN ULP Sampit Ivan Fathurois Azis; Saladin Ghalib; M. Hasanur Arifin; Irwansyah
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.82

Abstract

Abstract: This research aims to examine the influence of motivation and work discipline on employee performance at PT PLN ULP Sampit both partially and simultaneously. The research approach used is a quantitative approach, with a sample of 52 respondents selected using saturated sampling techniques. Data collection was conducted using a questionnaire, and the data analysis results were obtained using multiple linear regression. The research findings indicate that motivation has a significant partial effect on employee performance, work discipline has a significant partial effect on employee performance, and both motivation and work discipline have a significant simultaneous effect on employee performance
Business Model Transformation in the Creative Economy Era: A Study on Local Culinary Business (Amuntai City, HSU Regency) Haris Fadillah; Ahmad Firman Hakim
Journal of Business Transformation and Strategy Vol. 2 No. 1 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.59

Abstract

Abstract: This study aims to explore the business model transformation strategies of local culinary entrepreneurs in the creative economy era. Employing a qualitative approach with a case study design, primary data were collected through in-depth interviews and field observations, while secondary data were obtained from relevant documents and reports. Thematic analysis was used to identify patterns and themes from the collected data. The findings reveal that the implementation of digital technologies, innovation based on local culture, and strengthening collaborative networks are key strategies for enhancing competitiveness. Entrepreneurs leverage digital platforms, such as social media and food delivery applications, to expand market reach and improve operational efficiency. Cultural-based innovation, including traditional elements in product offerings, adds significant value and reinforces brand identity. However, challenges such as limited digital literacy, financial constraints, and resistance to change hinder the transformation process. This study concludes that successful business model transformation in the culinary industry requires a balance between technological adoption and cultural preservation. The findings provide theoretical and practical insights, offering a guide for stakeholders in developing sustainable business models in the creative economy sector
Optimization of Payroll Management through the Implementation of an Accounting System in the Public Sector Minanda Putri Ramadhan; Tino Kemal Fattah; Putriana Salman
Journal of Business Transformation and Strategy Vol. 2 No. 1 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i1.60

Abstract

Abstract: The Accounting Information System assists managers in making effective decisions. The payroll system is crucial for ensuring smooth operations in government institutions. A payroll system must include several documents used to determine an employee’s salary. This study employs a descriptive research approach. The research variable is the payroll accounting system of the Personnel and Human Resource Development Agency of Kotabaru Regency. The data used consists of primary and secondary data. Primary data includes payroll process data for flowchart processing, while secondary data comprises a brief history, organizational structure, and documents related to the payroll accounting system. Data collection methods involve interviews and documentation. The research findings indicate that the payroll accounting system for civil servants at the Personnel and Human Resource Development Agency of Kotabaru Regency has been implemented in accordance with accounting system standards

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