PENG: Jurnal Ekonomi dan Manajemen
Mengusung moto "Sinergi Pengetahuan untuk Kemajuan Ekonomi" adalah jurnal peer-review yang fokus di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Kewirausahaan, Akuntansi, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya.
Articles
160 Documents
Search results for
, issue
"Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics"
:
160 Documents
clear
<![CDATA[Peran Pemasaran Hijau dalam Membentuk Preferensi Konsumen Generasi Z ]]>
<![CDATA[Cempaka Murti, Anggun]]>;
<![CDATA[Arqy Ahmadi, Mirzam]]>
<![CDATA[ PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics ]]>
Publisher : <![CDATA[Teewan Journal Solutions ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62710/4rs9nc52
<![CDATA[The aim of this research is to explore how green marketing influences consumer preferences, especially Generation Z, which is known to have higher concern for the environment. The research uses qualitative methods with a literature review as the main approach. Data was obtained from various secondary sources such as scientific journals, books and research reports. The research results show that green marketing has an important role in shaping Gen Z's purchasing preferences. The main factors influencing their preferences include environmental awareness, the influence of reference groups through social media, and the combination of environmental and health values in products. Gen Z tends to prefer products that are environmentally friendly and support their health. Although they are willing to pay more for green products, affordability remains an important consideration. This research emphasizes the importance of an effective green marketing strategy, which can utilize social media and balance price and quality aspects to attract the attention of Gen Z consumers]]>
<![CDATA[Peran Influencer dan Kualitas Produk dalam Meningkatkan Keputusan Pembelian Konsumen di Era Digital ]]>
<![CDATA[Diyah Anggitasari, Oktavia]]>;
<![CDATA[Arqy Ahmadi, Mirzam]]>
<![CDATA[ PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics ]]>
Publisher : <![CDATA[Teewan Journal Solutions ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62710/be65z524
<![CDATA[Digitalization is a factor that can increase purchasing decisions because the digitalization era must follow the times. Technological developments encourage business actors to be able to adopt it for their marketing activities. While the purpose of this study is to analyze the role of influencers in increasing consumer decisions in the Digital Era and to analyze the role of product quality in increasing consumer decisions in the Digital Era. This research method uses theoretical studies and literature theories and literature review approaches while data analysis uses descriptive methods which describe findings from the literature. The results of the influence study act as opinion leaders on social media who provide recommendations to be trusted by their followers in various product categories. This influence is highly sought after by various business actors to market their products by creating several contents in the form of videos or images using these influencers to attract the interest of their followers. While product quality has a high selling value that can generate consumer interest in buying and can influence the level of consumer purchasing decisions. Factors that can influence purchasing decisions are the market, money, management, humans, motivation, materials, mechanization, modern information and process requirements.]]>
<![CDATA[Pengaruh Kepercayaan Merek, Gaya Hidup dan Citra Merek Terhadap Minat Beli Konsumen ]]>
<![CDATA[Prasetya Rahayu, Dewi]]>;
<![CDATA[Arqy Ahmadi, Mirzam]]>
<![CDATA[ PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics ]]>
Publisher : <![CDATA[Teewan Journal Solutions ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62710/grf3za87
<![CDATA[Di era globalisasi saat ini bisnis berkembang pesat dan memerlukan pemahaman yang lebih jauh mengenai perilaku konsumen agar tetap kompetitif. Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan merek, gaya hidup, dan citra merek terhadap minat beli konsumen. Beberapa penelitian sebelumnya telah menghasilkan temuan yang beragam terkait pengaruh elemen-elemen tersebut. Studi ini menggunakan pendekatan kualitatif dan tinjauan litetatur dari jurnal online seperti Google Scholar, ScienceDirect, dan Scopus. Hasil penelitian mengindikasikan bahwa kepercayaan merek berperan penting dalam mempengaruhi minat beli konsumen, sementara gaya hidup konsumen dan citra merek juga mempengaruhi minat beli secara positif. Implikasi dari penelitian ini dapat membantu perusahaan untuk merancang strategi pemasaran yang lebih efektif untuk meningkatkan minat beli konsumen melalui kepercayaan merek, gaya hidup, dan citra merek.]]>
<![CDATA[Peranan Brand Image dan Customer Experience Terhadap Keputusan Pembelian Ulang pada Produk Skincare Skintific ]]>
<![CDATA[Soba Evana, Silvia]]>;
<![CDATA[Arqy Ahmadi, Mirzam]]>
<![CDATA[ PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics ]]>
Publisher : <![CDATA[Teewan Journal Solutions ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62710/hdr0j019
<![CDATA[The skincare industry in Indonesia has experienced rapid growth as awareness of the importance of skin care increases. Amid fierce competition, Skintific, a Canadian skincare brand that entered the Indonesian market in 2021, seeks to maintain consumer loyalty through effective management of brand image and customer experience. This study aims to analyze the influence of brand image and customer experience on repurchase decisions for Skintific products in Indonesia. Using a qualitative method through a literature review approach, this research gathered secondary data from various relevant scientific sources. The sample consisted of empirical studies related to brand image, customer experience, and repurchase decisions. The results indicate that a positive brand image and satisfying customer experience significantly impact consumer loyalty, leading to repurchase behavior. Findings also highlight that service quality, perceived product value, and customer satisfaction are key factors in fostering consumer loyalty. This study offers insights for companies to design effective marketing strategies to enhance customer loyalty. However, it is limited to literature review analysis and does not include primary data, presenting an opportunity for further research.]]>
<![CDATA[Pengaruh Motivasi dan Lingkungan Kerja Terhadap Kinerja Karyawan ]]>
<![CDATA[Rivaldi Nofryanto, Muhamad]]>;
<![CDATA[Arqy Ahmadi, Mirzam]]>
<![CDATA[ PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics ]]>
Publisher : <![CDATA[Teewan Journal Solutions ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62710/f9mz9846
<![CDATA[ Perkembangan dunia kerja menjadikan persaingan dunia kerja semakin ketat hal ini tentunya menjadi individu harus mampu bersaing dan perusahaan perlu memperhatikan kualitas karyawan demi keberhasilan suatu perusahaan. Disamping itu terdapat beberapa faktor yang mempengaruhi kinerja perusahaan seperti motivasi dan lingkungan kerja mereka.Penelitian ini ditujuan guna mengidentifikasi pengaruh motivasi dan lingkungan kerja terhadap kinerja karyawan di sebuah perusahaan. Kinerja karyawan merupakan indikator utama dalam menilai efektivitas suatu organisasi, dan dua faktor utama yang mempengaruhinya adalah motivasi serta lingkungan kerja. Metode penelitian yang digunakan adalah literature riview yang mana mengumpulkan data-data melalui jurnal yang ada. Data yang dikumpulkan diolah menggunakan regresi berganda untuk menentukan sejauh mana motivasi dan lingkungan kerja berperan dalam meningkatkan kinerja karyawan. Hasil studi ini mengindikasikan bahwa motivasi dan lingkungan kerja berdampak positif terhadap kinerja karyawan di sebuah perusahaan.Sementara penelitian ini juga memilki keterbatasan yaitu hanya berfokus pada dua variabel saja motivasi dan lingkungan kerja, dimana yang berdampak pada kinerja karyawan bukan hanya dua variabel itu saja. Namun penelitian ini diharapkan dapat memberikan wawasan bagi pembacanya dan juga dapat memberikan memberikan gambaran strategi bagi perusahaan.]]>
<![CDATA[Literature Review Pengaruh Electronic Word of Mouth Terhadap Minat Beli Konsumen pada Sosial Media : Review Produk, Reputasi Merek, Dampak Terhadap Perjualan ]]>
<![CDATA[Fitriasari, Defita]]>;
<![CDATA[Arqy Ahmadi, Mirzam]]>
<![CDATA[ PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics ]]>
Publisher : <![CDATA[Teewan Journal Solutions ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62710/b1drrw04
<![CDATA[Electronic word of mouth sebagai tempat pemasaran digital yang lebih menarik banyak konsumen. Ulasan konsumen terhadap produk yang positif dapat meningkatkan kepercayaan konsumen dan ketertarikan konsumen, sementara reputasi merek yang baik akan berdampak terhadap loyalitas konsumen dan kepuasan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word Of Moth (eWOM) terhadap minat beli pada konsumen pada sosial media, dengan berfokus pada review produk, reputasi merek, dan dampaknya terhadap penjualan. Jenis penelitian ini menggunakan literature review yaitu mencari artikel yang berhubungan dengan pengaruh electronic word of mouth terhadap minat beli konsumen pada sosial media : Revie produk, reputasi merek, dampak terhadap penjualan. Berdasarkan junal yang telah dikumpulkan didapatkan hasil tentang eWOM terbukti mempunyai dampak signifikan terhadap minat beli konsumen pada sosial media. Penelitian ini menunjukkan pentinya pemanfaatan eWOM sebagai strategi pemasaran suatu perusahaan.]]>
<![CDATA[Pengaruh Promosi, dan Kepercayaan Merk Terhadap Loyalitas Merk pada Produk Fashion Aerostreet ]]>
<![CDATA[Audy Susanto, Dimas]]>;
<![CDATA[Arqy Ahmadi, Mirzam]]>
<![CDATA[ PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics ]]>
Publisher : <![CDATA[Teewan Journal Solutions ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62710/yx2hgm73
<![CDATA[Aerostreet, a local brand in the Indonesian fashion industry, faces challenges in building brand loyalty amidst fierce competition. Promotions attract consumers but do not necessarily result in long-term loyalty, while brand trust plays a key role in driving repeat purchases. This studi aims to provide insight into the factors that contribute to increasing consumer loyalty to the branding. The main focus of this study is to analyze the impact of promotion & brand trust on brand loyalty to AeroStreet fashion products. A quantitative approach was used with a survey method through an online questionnaire, involving > 30 respondents, both consumers and potential consumers of AeroStreet. Data were analyzed usiing Partial Least Squares Structural Equation Modeling (PLS-SEM ) to test the validity, reliability, and relationships between variables. The results showed that promotion did not have a significant effect on brand loyalty, while brand trust proved to be an important factor influencing loyalty. High consumer trust in the quality and reputation of the brand strengthens their loyalty. This study is the expected to be a reference for the academics & practitioners in understanding consumer behavior and formulating more effective marketing strategies for local fashion brands. Thus, improving these factors is expected to help local brands become more competitive and maintain consumer loyalty sustainably.]]>
<![CDATA[Analisis Kualitatif Pengaruh Pemasaran melalui TikTok terhadap Brand Engagement dalam Industri Fashion: Tinjauan Literatur ]]>
<![CDATA[Bima Sakti, Danuarta]]>;
<![CDATA[Arqy Ahmadi, Mirzam]]>
<![CDATA[ PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics ]]>
Publisher : <![CDATA[Teewan Journal Solutions ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62710/h8cmcy05
<![CDATA[The rise of social media platforms such as TikTok has significantly transformed digital marketing strategies, especially in the visually-driven fashion industry. TikTok’s short-form, interactive video format offers brands an opportunity to enhance consumer engagement through creative content and user participation. This study aims to analyze the impact of TikTok marketing on brand engagement within the fashion sector. A qualitative approach was used by analyzing various relevant literature sources, including academic articles and research reports. Findings indicate that interactive content and influencer endorsements significantly increase consumer loyalty and trust in fashion brands. However, this study's limitations include reliance on existing literature without direct empirical data and the ever-evolving nature of TikTok trends. The results provide valuable insights for developing digital marketing strategies on the TikTok platform.]]>
<![CDATA[Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan ]]>
<![CDATA[Hanif Izzati, Wildan]]>;
<![CDATA[Arqy Ahmadi, Mirzam]]>
<![CDATA[ PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics ]]>
Publisher : <![CDATA[Teewan Journal Solutions ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62710/s9m0p218
<![CDATA[The era of globalization requires organizations to continuously improve employee performance to achieve competitive advantage. Organizational culture has been identified as a crucial factor influencing employee performance, yet research in Indonesia regarding this relationship remains limited, particularly in specific industry contexts. This research aims to (1) identify the characteristics of organizational culture, (2) evaluate the influence of organizational culture on employee performance, and (3) determine which dimensions of organizational culture have the most significant impact on employee performance. This research employs a qualitative approach using literature review method. Data was collected from primary and secondary sources published between 2014-2024, using systematic search techniques through academic databases such as JSTOR, Google Scholar, EBSCO, and Proquest. The analysis shows that organizational culture has a significant influence on employee performance through four main dimensions: involvement, consistency, adaptability, and mission. Strong and adaptive organizational culture is proven to result in increased productivity, creativity, and higher organizational citizenship behavior. This research is limited to the analysis of Indonesian and English literature, focusing on organizational contexts in Indonesia. Future research is suggested to conduct empirical studies with primary data for further validation]]>
<![CDATA[Pengaruh Pelatihan dan Lingkungan Kerja Terhadap Motivasi Kerja Karyawan ]]>
<![CDATA[Wibowo, Sri]]>;
<![CDATA[Arqy Ahmadi, Mirzam]]>
<![CDATA[ PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics ]]>
Publisher : <![CDATA[Teewan Journal Solutions ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62710/aza0xd33
<![CDATA[Organizations in the era of globalization must improve their performance and productivity aspects to survive and remain competitive. Work motivation is an important factor in influencing organizational performance. The work environment and training are said to be able to significantly influence employee work motivation. This study examines the influence of training and work environment on employee work motivation in the context of organizations in Indonesia. Utilizing a qualitative method with a literature-based approach, this research analyzes current literature on human resource management, organizational psychology, and organizational behavior. The findings indicate that effective and relevant training significantly contributes to increasing employee work motivation through enhanced skills, self-confidence, and job satisfaction. A conducive work environment, both physical and non-physical, is also proven to have a positive impact on work motivation. Another crucial finding is the complex interaction between training and work environment in influencing employee motivation, where a supportive work environment can reinforce the positive effects of training. In the Indonesian context, cultural factors such as collectivism and social hierarchy play important roles in how employees respond to training and perceive their work environment. This research also emphasizes the importance of adapting to post-COVID-19 pandemic changes, including virtual training and the creation of supportive digital work environments. In conclusion, organizations in Indonesia need to adopt a holistic and contextual approach in designing training programs and managing work environments to effectively enhance employee work motivation. Practical implications and recommendations for future research are also discussed.]]>
