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Journal Of Management Analytical and Solution (JoMAS)
Published by TALENTA PUBLISHER
ISSN : 27766276     EISSN : 27766276     DOI : https://doi.org/10.32734/jomas.xxxx.xxxxx
Core Subject : Economy,
Economics, Econometrics & Finance
Journal Of Management Analytical and Solution (JoMAS) is a peer-reviewed journal (January, Mei and September) published by TALENTA Publisher and organized by Department of Management, Faculty Of Economics And Business Universitas Sumatera Utara as an open-access journal. It welcomes full research articles in the field of economics and business, related to management from the following subject area: finance, human resource, operational strategy, marketing, entrepreneurship, digital business, e-commerce. Each publication contains 5 (five) research articles which will be published online. These articles will be indexed by Indonesian Publication Index (Garuda Portal), Google Scholar and PKP Indexing. JoMAS strives to be a means of periodic, accredited, national scientific publications or reputable international publications through printed and online publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 75 Documents
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Influence Of Price, Product Quality and Brand Image Towards Oil Customer Loyalty Fried Palmanco In Medan City In East Medan District Triara Juniarsih; Wicaksono, Satrio; Adika Fajar Putra
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 3 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i3.22919

Abstract

This research aims to determine and analyze the influence of price,product quality and brand image on customer loyalty for PalmancoCooking Oil in Medan City in East Medan District. This research isassociative research and the type of data used is quantitative. The dataused was obtained from interviews, surveys and distributingquestionnaires. The analytical method used is descriptive analysis andmultiple linear regression analysis. The population of this research isthe people of Medan city, especially in East Medan District, who usePalmanco cooking oil products. The number of samples in this studywas 119 people using a purposive sampling technique with the criteria:aged over 20 years and had purchased Palmanco cooking oil productsat least 3 times. The results of this research show that simultaneouslyPrice, Product Quality and Brand Image have a positive and significanteffect on Customer Loyalty for Palmanco Cooking Oil in Medan Cityin East Medan District. Partially, Price, Product Quality and BrandImage have a positive and significant effect on Customer Loyalty forPalmanco Cooking Oil in Medan City in East Medan District.
The Mediating Role of Talent Management in the Influence between Knowledge Management and Employee Engagement on Employee Performance Sinulingga, Otniel; Sembiring, Malinda Sari; Gulo, Dita Lisri Hasanah
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 3 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i3.22921

Abstract

In today’s increasingly competitive business environment, companies are required to optimize the potential of human resources as a strategic asset. The rapid development of technology, dynamic market conditions, and high employee mobility drive organizations to adopt effective strategies in managing knowledge, employee engagement, and talent. Many companies face challenges such as the loss of competencies due to weak knowledge sharing and low employee engagement, which often lead to high turnover. This condition highlights that knowledge management, employee engagement, and talent management are critical factors in enhancing employee performance. This study aims to analyze the influence of knowledge management and employee engagement on employee performance with talent management as a mediating variable at PT Bank Sumut Head Office Medan. The research employed an associative design with a quantitative approach. Data were collected through questionnaires distributed to 83 respondents selected using purposive sampling from a population of 473 employees working across 18 divisions. The sample criteria included employyees who had worked for at least one year at the Bank Sumut Head Office. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results indicate that knowledge management and employee engagement have a significant effect on employee performance, both directly and indirectly, through talent management as a mediating variable. These findings suggest that the integrated implementation of knowledge management, employee engagement, and talent management can drive improvements in employee performance. Furthermore, this study provides practical implications for company management to strengthen sustainable human resource development strategies.
The Influence of Sales Promotion, Brand Trust and Lifestyle on Purchasing Decisions Against Purchasing Decisions at the Gatot Subroto Starbucks Store AZHARI, ALIM BAHRI; Kalputra , Erinchan Eduard
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 3 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine and analyze the influence of sales promotion, brand trust and lifestyle on purchasing decisions at Starbucks Gatot Subroto outlets, Medan City. This research is quantitative descriptive research with an associative approach method and the type of data used is primary data. The data analysis method used is multiple linear regression and assistance from SPSS. The population in this study was Starbucks Gatot Subroto consumers with a sample of 91 people. The results of this research show that partially, the variables sales promotion, brand trust, and lifestyle have a positive and significant effect on purchasing decisions at the Gatot Subroto Medan Starbucks Store. The simultaneous significance test shows that the sales promotion, brand trust and lifestyle variables together have a positive and significant effect on purchasing decisions at the Gatot Subroto Starbucks outlet in Medan City.
Implementation Double Exponential Smoothing (DES) Method and Economic Order Quantity(EOQ) Probabilistic Method in Plam Oil Inventory Control Bahri , Azhari Alim; Hsb, Nur Zakia
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 3 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i3.22947

Abstract

In a company, inventory processing is very important. For this reason, it is necessary to control inventory in order to minimize costs for the benefit of the company. In this study, the authors use the DES method which aims to forecast palm oil demand for  2020 and the Probabilistic EOQ method which can minimize the cost of palm oil inventory at PT. Nusantara IV Medan Plantation. The effectiveness of the Double Exponential Smoothing Method is seen from the minimum MAPE value of 0.29541 which is at an alpha of 0.8. Based on the calculations and data processing carried out, the results of forecasting the demand for palm oil in 2020 were obtained at 483,699,862 Kg with an average demand of 48,369,986 Kg. Based on the Probabilistic EOQ method, the optimal number of orders for palm oil is 8,840,057,829 Kg with an order frequency of 55 times/year with an ROP of 994,798,8395 Kg and the total cost of palm oil inventory is Rp. 79,551,503,603.
Forecasting Rice Production for Strategic Decision Making in Agribusiness Management: Aplication of Brown’s Double Exponential Smoothing in Batubara District Riyansyah, Ahmad; Pasaribu, Ayu Novita Sari
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 3 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

An assessment of what will occur in the future is called a forecast.  For Indonesians, rice is a staple food, and because of its most crucial role, forecasting is required to satisfy community demands.  For that, we require an indicator that can use Brown's double exponential smoothing method to illustrate the rise and fall in Batu Bara District's rice production in 2021.  The time series approach, which employs historical data to forecast future events, includes Brown's double exponential smoothing method. Using the parameter α, the data demonstrates a trend.  The value that yields the least Mean Square Error (MSE) is the ideal parameter value.  The data processing results indicate that the parameter α = 0,1 has an MSE of 362.579.150,59.  The volume of rice output in 2021 is predicted to be 118.082,84 tons using the forecasting equation F_(t+m) = 117.773,25+309,5m.

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