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Journal Of Management Analytical and Solution (JoMAS)
Published by TALENTA PUBLISHER
ISSN : 27766276     EISSN : 27766276     DOI : https://doi.org/10.32734/jomas.xxxx.xxxxx
Core Subject : Economy,
Economics, Econometrics & Finance
Journal Of Management Analytical and Solution (JoMAS) is a peer-reviewed journal (January, Mei and September) published by TALENTA Publisher and organized by Department of Management, Faculty Of Economics And Business Universitas Sumatera Utara as an open-access journal. It welcomes full research articles in the field of economics and business, related to management from the following subject area: finance, human resource, operational strategy, marketing, entrepreneurship, digital business, e-commerce. Each publication contains 5 (five) research articles which will be published online. These articles will be indexed by Indonesian Publication Index (Garuda Portal), Google Scholar and PKP Indexing. JoMAS strives to be a means of periodic, accredited, national scientific publications or reputable international publications through printed and online publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 80 Documents
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Influence Of Price, Product Quality and Brand Image Towards Oil Customer Loyalty Fried Palmanco In Medan City In East Medan District Triara Juniarsih; Wicaksono, Satrio; Adika Fajar Putra
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 3 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i3.22919

Abstract

This research aims to determine and analyze the influence of price,product quality and brand image on customer loyalty for PalmancoCooking Oil in Medan City in East Medan District. This research isassociative research and the type of data used is quantitative. The dataused was obtained from interviews, surveys and distributingquestionnaires. The analytical method used is descriptive analysis andmultiple linear regression analysis. The population of this research isthe people of Medan city, especially in East Medan District, who usePalmanco cooking oil products. The number of samples in this studywas 119 people using a purposive sampling technique with the criteria:aged over 20 years and had purchased Palmanco cooking oil productsat least 3 times. The results of this research show that simultaneouslyPrice, Product Quality and Brand Image have a positive and significanteffect on Customer Loyalty for Palmanco Cooking Oil in Medan Cityin East Medan District. Partially, Price, Product Quality and BrandImage have a positive and significant effect on Customer Loyalty forPalmanco Cooking Oil in Medan City in East Medan District.
The Mediating Role of Talent Management in the Influence between Knowledge Management and Employee Engagement on Employee Performance Sinulingga, Otniel; Sembiring, Malinda Sari; Gulo, Dita Lisri Hasanah
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 3 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i3.22921

Abstract

In today’s increasingly competitive business environment, companies are required to optimize the potential of human resources as a strategic asset. The rapid development of technology, dynamic market conditions, and high employee mobility drive organizations to adopt effective strategies in managing knowledge, employee engagement, and talent. Many companies face challenges such as the loss of competencies due to weak knowledge sharing and low employee engagement, which often lead to high turnover. This condition highlights that knowledge management, employee engagement, and talent management are critical factors in enhancing employee performance. This study aims to analyze the influence of knowledge management and employee engagement on employee performance with talent management as a mediating variable at PT Bank Sumut Head Office Medan. The research employed an associative design with a quantitative approach. Data were collected through questionnaires distributed to 83 respondents selected using purposive sampling from a population of 473 employees working across 18 divisions. The sample criteria included employyees who had worked for at least one year at the Bank Sumut Head Office. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results indicate that knowledge management and employee engagement have a significant effect on employee performance, both directly and indirectly, through talent management as a mediating variable. These findings suggest that the integrated implementation of knowledge management, employee engagement, and talent management can drive improvements in employee performance. Furthermore, this study provides practical implications for company management to strengthen sustainable human resource development strategies.
The Influence of Sales Promotion, Brand Trust and Lifestyle on Purchasing Decisions Against Purchasing Decisions at the Gatot Subroto Starbucks Store AZHARI, ALIM BAHRI; Kalputra , Erinchan Eduard
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 3 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine and analyze the influence of sales promotion, brand trust and lifestyle on purchasing decisions at Starbucks Gatot Subroto outlets, Medan City. This research is quantitative descriptive research with an associative approach method and the type of data used is primary data. The data analysis method used is multiple linear regression and assistance from SPSS. The population in this study was Starbucks Gatot Subroto consumers with a sample of 91 people. The results of this research show that partially, the variables sales promotion, brand trust, and lifestyle have a positive and significant effect on purchasing decisions at the Gatot Subroto Medan Starbucks Store. The simultaneous significance test shows that the sales promotion, brand trust and lifestyle variables together have a positive and significant effect on purchasing decisions at the Gatot Subroto Starbucks outlet in Medan City.
Implementation Double Exponential Smoothing (DES) Method and Economic Order Quantity(EOQ) Probabilistic Method in Plam Oil Inventory Control Bahri , Azhari Alim; Hsb, Nur Zakia
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 3 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i3.22947

Abstract

In a company, inventory processing is very important. For this reason, it is necessary to control inventory in order to minimize costs for the benefit of the company. In this study, the authors use the DES method which aims to forecast palm oil demand for  2020 and the Probabilistic EOQ method which can minimize the cost of palm oil inventory at PT. Nusantara IV Medan Plantation. The effectiveness of the Double Exponential Smoothing Method is seen from the minimum MAPE value of 0.29541 which is at an alpha of 0.8. Based on the calculations and data processing carried out, the results of forecasting the demand for palm oil in 2020 were obtained at 483,699,862 Kg with an average demand of 48,369,986 Kg. Based on the Probabilistic EOQ method, the optimal number of orders for palm oil is 8,840,057,829 Kg with an order frequency of 55 times/year with an ROP of 994,798,8395 Kg and the total cost of palm oil inventory is Rp. 79,551,503,603.
Forecasting Rice Production for Strategic Decision Making in Agribusiness Management: Aplication of Brown’s Double Exponential Smoothing in Batubara District Riyansyah, Ahmad; Pasaribu, Ayu Novita Sari
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 3 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

An assessment of what will occur in the future is called a forecast.  For Indonesians, rice is a staple food, and because of its most crucial role, forecasting is required to satisfy community demands.  For that, we require an indicator that can use Brown's double exponential smoothing method to illustrate the rise and fall in Batu Bara District's rice production in 2021.  The time series approach, which employs historical data to forecast future events, includes Brown's double exponential smoothing method. Using the parameter α, the data demonstrates a trend.  The value that yields the least Mean Square Error (MSE) is the ideal parameter value.  The data processing results indicate that the parameter α = 0,1 has an MSE of 362.579.150,59.  The volume of rice output in 2021 is predicted to be 118.082,84 tons using the forecasting equation F_(t+m) = 117.773,25+309,5m.
Enhancing Brick Production Efficiency through the Implementation of Lean Manufacturing using the Waste Assessment Model (WAM) Fitriadi, Fitriadi; Efriansyah, Efriansyah; Firdaus, Muhammad
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 1 (2026): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i1.23780

Abstract

Competition in the manufacturing sector requires companies of all sizes tomaintain efficient production performance and eliminate waste. LeanManufacturing serves as a strategic approach to minimize waste and enhanceprocess efficiency. UD Surya, a small-scale enterprise producing concrete bricks,faces various challenges related to production capacity and effectiveness,particularly involving wastes such as overproduction, defects, inventory,processing, waiting, transportation, and motion. This study aims to improve theefficiency of brick production through the implementation of LeanManufacturing using the Waste Assessment Model (WAM). The WAM methodis employed to quantitatively identify waste levels, supported by Pareto diagramanalysis to determine priority issues. The results indicate that several categoriesof waste exceed the 15% threshold, requiring immediate corrective actions toprevent further losses and improve production efficiency. These findingsdemonstrate that the application of Lean Manufacturing based on WAM iseffective in identifying critical waste and provides a strong foundation forcontinuous improvement strategies in the brick production process at UD Surya.
Hybrid Funding Innovation Based on Debt and Equity Collaboration for MSME Funding in North Sumatera Marpaung, Nicholas; Eriza, Faisal; Praise Manurung, Revivo; Luthfi Fauzan, Ahmad; Sitorus, Gira Madoli
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 1 (2026): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i1.24225

Abstract

Micro, small, and medium enterprises (MSMEs) in North Sumatera facepersistent financing constraints that limit their contribution to regional economiccompetitiveness. Despite the proliferation of peer-to-peer (P2P) lending andsecurities crowdfunding platforms, pure debt and pure equity models exhibitstructural limitations: P2P lending suffers from high default risk and informationasymmetry, while equity crowdfunding imposes excessive dilution costs andvaluation challenges for early-stage MSMEs. This conceptual paper proposes ahybrid debt-equity funding model that integrates complementary financinginstruments through digital platforms, addressing these limitations by optimizingrisk allocation, reducing information frictions, and matching investor preferencesto firm lifecycle stages. Grounded in Capital Structure Theory, FinancialIntermediation Theory, Information Asymmetry frameworks, and AgencyTheory, the model demonstrates theoretical superiority over single-instrumentapproaches. North Sumatera serves as a critical testing ground due to itssubstantial MSME sector (contributing 57.8% to regional GDP), documentedcapital access barriers (only 15.2% of MSMEs receive bank loans), andsupportive regulatory environment under Indonesia's OJK fintech framework.Through conceptual development and policy analysis, this study presents atheoretically robust framework, comparative performance analysis, andimplementation roadmap. The hybrid model offers a scalable solution to bridgethe MSME financing gap in emerging markets, with implications for financialinclusion policy and platform governance
Information System Quality and Student Satisfaction: An Empirical Analysis of the SATU USU System at Universitas Sumatera Utara Fajar Putra, Adika; Juniarsih, Triara
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 1 (2026): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i1.24785

Abstract

This study investigates the influence of information quality within the SATUUSU academic information system on student satisfaction at the Faculty ofVocational Studies, Universitas Sumatera Utara. The research employs aquantitative approach using Partial Least Squares–Structural Equation Modeling(PLS-SEM) to analyze the relationship between information quality and studentsatisfaction. A total of 105 respondents were selected from a population of 2,500active students using the Slovin formula with a 10% margin of error. Informationquality was measured through five indicators: accuracy, completeness,relevance, clarity, and timeliness. Student satisfaction was assessed usingindicators of ease of use, interface satisfaction, perceived usefulness, systemsuitability, and overall satisfaction. The measurement model results demonstratestrong validity and reliability, indicated by outer loading values exceeding 0.70,Average Variance Extracted (AVE) values above 0.50, and composite reliabilityvalues greater than 0.90. The structural model analysis shows an R-square valueof 0.802, indicating that information quality explains a substantial proportion ofthe variance in student satisfaction. Bootstrapping results confirm a significantpositive effect of information quality on student satisfaction (β = 0.896; t =30.165; p < 0.001). These findings highlight the critical role of high-qualityinformation in improving user satisfaction with academic information systems inhigher education institutions.
Analysis of Factors that Influence Recruitment and Selection Process Ninawati; Liska, Fransiska; Tiara, Veronika; Barella, Yusawinur
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 1 (2026): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i1.16511

Abstract

Effective Human Resources (HR) management is the key to the success of everycompany in achieving its strategic goals. In this context, recruitment, selection,and placement of employees play an important role as the first process thatdetermines the quality and performance of a company's workforce. This studycovers recruitment, selection, factors influencing selection, as well as therecruitment and selection process. The data collected is analyzedcomprehensively to identify patterns, trends, and relationships between therecruitment and selection process and its factors, as well as placement inorganizational performance. The results of this study are intended to providevaluable insights for human resource managers. The practical implications of thisresearch will lead to the development of selection factors, more accuraterecruitment and selection processes, and more targeted staff placement, which inturn will improve overall organizational performance.
The Influence of Work Stress, Perceived OrganizationalSupport, and Organizational Culture on Work-Life Balance Azzahra, Nabila Fista; Probosari, Ninik
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 1 (2026): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i1.22253

Abstract

This study aims to determine, examine, and analyze the influence of job stress,perceived organizational support, and organizational culture on work-lifebalance (a study of employees at Banguntapan I and II Community HealthCenters). The population in this study was employees at Banguntapan I and IICommunity Health Centers, with a sample of 79 respondents. Data werecollected through a questionnaire and analyzed using multiple linear regression.The questionnaire was distributed online via Google Forms, then processed andanalyzed using SPSS 25 software.The results indicate that: Job stress has a positive and significant effect onemployee work-life balance; perceived organizational support has a positiveand significant effect on employee work-life balance; and organizational culturehas a negative and significant effect on employee work-life balance.

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