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Journal Of Management Analytical and Solution (JoMAS)
Published by TALENTA PUBLISHER
ISSN : 27766276     EISSN : 27766276     DOI : https://doi.org/10.32734/jomas.xxxx.xxxxx
Core Subject : Economy,
Economics, Econometrics & Finance
Journal Of Management Analytical and Solution (JoMAS) is a peer-reviewed journal (January, Mei and September) published by TALENTA Publisher and organized by Department of Management, Faculty Of Economics And Business Universitas Sumatera Utara as an open-access journal. It welcomes full research articles in the field of economics and business, related to management from the following subject area: finance, human resource, operational strategy, marketing, entrepreneurship, digital business, e-commerce. Each publication contains 5 (five) research articles which will be published online. These articles will be indexed by Indonesian Publication Index (Garuda Portal), Google Scholar and PKP Indexing. JoMAS strives to be a means of periodic, accredited, national scientific publications or reputable international publications through printed and online publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 67 Documents
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Analysis of Perceived Ease of Use and Perceived of Usefulness to Enchance Customer Interest in Using BCA Mobile Banking Diana Sri Putri Anjani; Ida Jalilah Fitria
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12237

Abstract

This study aims to determine the influence of perceived ease of use and perceived usefulness on the intention to use BCA Mobile Banking. The study involved 20 BCA Mobile Banking users as research subjects. The research method used was descriptive-qualitative research. Data collection was conducted through interviews and observations. The results of the study show that perceived ease of use has an influence on the intention to use BCA Mobile Banking. The participants stated that the use of BCA Mobile Banking is easy to understand and does not require significant effort. Perceived usefulness also influences customers' intention to use BCA Mobile Banking. The participants stated that the system and facilities offered provide benefits for them as users. Furthermore, this study found that the more customers believe that Mobile Banking is easy to use, the higher their intention to use it. Similarly, as customers perceive the usefulness and benefits of using Mobile Banking, their intention to use it also increases.
Strategy Of Omni Channel Marketing & Business Sustainability Of E Commerce Through The Character And Mindset Of Msmes During The Covid-19 Pandemic In Siantar City Arif Lubis; Doli Muhammad Ja’far Dalimunthe; Bongsu Hutagalung3; Andrew Satria Lubis4
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 2 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i2.12435

Abstract

This study examines UMKM’s strategy to survive the COVID-19 pandemic. The findings of this study can help UMKM actors make decisions during pandemic uncertainty. This study is slightly different from previous, similar studies. Previous research looked at the long-term viability of UMKM businesses and competition among UMKM. However, during the COVID-19 pandemic, the situation was very different. This is not separate from the market anomalies that absorb UMKM products. UMKM faces the most difficult time in its business history. This investigation explains a change in the behavior of both UMKM perpetrators and buyers in the face of a pandemic. The research also shows that the surviving UMKM business operators are those who are able to adapt and innovate in their services and production processes. This research is expected to contribute to the development of UMKM strategies to survive the Covid-19 pandemic.
Formulation of Business Strategy And It’s Implications On Marketing Strategy At Dynasty Resort Post Pandemic Srianggareni, Ni Made; Kartika, Yulia Elsa; Sunu, Gede Gangga Wiweka; Paramananda, Komang Agus Sathya; Giantari, I Gusti Ayu Ketut; Widagda, I Gusti Ngurah Jaya Agung
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12601

Abstract

Tourism activities in the hospitality sector are paralyzed by the Covid-19 pandemic. This phenomenon resulted in a decrease in profits that impacted Menjangan Dynasty Resort. So, a marketing strategy is needed to increase profits sustainably. This research was conducted to identify internal and external variables, determine business position with IFAS-EFAS matrix and marketing strategy implications. Data were collected through interviews with eight managers and direct observation of the object of research. The data analysis technique used SWOT analysis and IFAS-EFAS matrix. The results of this study show that internal variables are identified based on strengths and weaknesses, and external variables based on opportunities and threats that largely affect the sustainability of the company. The current business position in quadrant V (Hold & Maintain) and the future in quadrant II (Grow & Build) are both at a moderate level. The implication on marketing strategy leads to the activation of relationship marketing.
Analysis of The Influence of Education, Health, and Internet User on Economic Growth With Labor Productivity as an Intervening Variable in Indonesia Simatupang, Dewi Ratna Sari; Yola Anggia; Raina Linda Sari; Inggrita Gusti Sari Nasution
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12851

Abstract

This study aims to see whether the Labor Productivity variable is ableto become an intervening variable between the Education, Health andInternet Users variable on Indonesia's Economic Growth in the 2015-2019 period. The method used is Path Analysis using the Eviewsprogram. The data used is in the form of panels consisting of 34provinces in Indonesia over a period of 5 (five) years. For modelselection using the Chow Test and Hausman Test and from the two teststhe Fixed Effect Model was selected. For the value of the EducationVariable, the average length of school data is used; the health variableuses life expectancy data and vaternet uses internet user data. Theresults of this study indicate that the Labor Productivity variable is notan intervening variable between the Education, Health, Internet variableand the Economic Growth variable as seen from the Sobel Test resultswhich have a value of less than 1.96 at 𝛼=5%. The direct effect of theEducation variable on Labor Productivity is negative and notsignificant. The direct effect of the Health variable on LaborProductivity is negative and significant. The direct effect of the Internetvariable on Labor Productivity is positive and not significant. Thedirect effect of the Education variable on Economic Growth is negativeand significant. The direct effect of the Health variable on EconomicGrowth is positive and not significant. The direct effect of Internetvariable on economic growth is positive and significant. The directeffect of the Labor Productivity variable on Economic Growth isnegative and not significant.
Analysis Of Village Direct Cash Assistance (BLT) Program Evaluation In An Effort To Improve Community Welfare In The Village Of Simpang Kiri, Tenggulun District, Aceh Tamiang Regency: - Rossevelt, Franklin Asido
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.13280

Abstract

Village funds are funds sourced from the APBN which are distributed to villages and transferred to village accounts. Village funds are used for organizing and implementing community development and empowerment. Covid-19 entered Indonesia in early 2020 which had an impact on the decline in the economy of both the country and its people. This resulted in people coming from the middle to lower economy increasingly difficult to meet their daily needs. Therefore, government assistance is needed in meeting the obligatory needs of the community. The method used in this research is descriptive method. The data collection technique is done by conducting interviews and documentation. The research location was carried out in Lestari Dadi Village, Pengajahan District, Deli Serdang Regency. The focus of this research is the evaluation of BLT Dana Desa. Globally, the problem regarding BLT village funds is related to the community receiving assistance. From the evaluation, the distribution of Village BLT Funds in Lestari Village was not on target, as a result, it was found that people who received assistance were not on target, namely Village Fund BLT recipients who were still classified as capable.
The Influence of Viral Marketing and Halal Awareness on Purchasing Decisions at The Mie Gacoan Branch Dr. Mansyur Medan Nabila; Hasman, Haryaji Catur Putera; Siregar, Dahrul
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 1 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i1.13885

Abstract

This study was conducted to determine the effect of viral marketing and halal awareness on purchasing decisions at the Dr. Mansyur Medan branch of Mie Gacoan. In this study using quantitative research, quantitative research can be interpreted as a research method based on the philosophy of positivism, used to research on certain populations or samples, characteristics and relationships between variables whose data collection techniques use questionnaires. Data collection in this study was carried out slot zeus through distributing questionnaires using a Likert scale. The sample in this study were Gacoan Noodle Consumers totaling 97 respondents. The technique used to analyze data using Multiple Linear Regression Analysis with the help of SPSS Software. The results showed that the partial test of viral marketing variables had a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch. The halal awareness variable has a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch, and in the simultaneous test the viral marketing variable and the halal awareness variable together have a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch. In the Coefficient of Determination test, the Adjusted R Square value is 0.562 (56.2%) and the rest is influenced by other factors.
China’s Belt and Road Initiative as a Strategy for Hegemonic Contestation in the Indo-Pacific Region Martua Sitompul
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 2 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i2.19846

Abstract

This article examines China's Belt and Road Initiative (BRI) as a strategicinstrument in its efforts to challenge the existing hegemonic order in the IndoPacific region. Amid growing geopolitical rivalry, particularly with the UnitedStates and its allies, China has employed the BRI not merely as an economicdevelopment scheme, but as a tool of influence projection, regional integration,and soft power consolidation. Using a qualitative-descriptive approach andcritical geopolitical analysis, this study explores how China’s BRI projects ranging from infrastructure development to digital connectivity are reshapingregional power dynamics. The research finds that China’s approach blendseconomic diplomacy with strategic interest, fostering dependencies andinfluence in key Indo-Pacific states. However, the implementation of BRI alsoencounters resistance in the form of debt-trap diplomacy allegations,environmental critiques, and counter-initiatives like the U.S.-led Indo-PacificStrategy. The article concludes that the BRI is central to China’s vision of aSinocentric order, signaling a shift from unipolar to multipolar geopoliticalcompetition in the Indo-Pacific.
Turnover Intention in Relation to Job Stress and Workload Among Male and Female Employees at PT. Matahari Department Store Tbk, Medan Anggi Derissa Putri Sianturi; Lamtiur Melinda; Yosephine Deborah Situmorang; Kharine Tiatira Sirait; Sri Hartini
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 2 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i2.20273

Abstract

This study explores the relationship between job stress, workload, and turnoverintention among male and female employees at PT. Matahari Department StoreTbk, Medan. Using a quantitative approach, data were collected from 133employees through validated questionnaires measuring turnover intention, jobstress, and workload. The study employed multiple linear regression analysisusing SPSS Statistics 25 to examine the influence of the independent variables.The findings reveal that both job stress and workload significantly affectemployees' turnover intention. Job stress has a positive and significant effect witha beta coefficient of 0.511 (p = 0.000), while workload also shows a significantpositive effect with a beta coefficient of 0.473 (p = 0.000). The regression modeldemonstrates a strong explanatory power, with an adjusted R² value of 0.941,indicating that 94% of the variance in turnover intention is explained by job stressand workload. The remaining 6% is attributed to other unmeasured factors. Theseresults underscore the need for organizations to address workplace stressors andmanage workloads effectively to reduce employee turnover, especially whenconsidering gender-related experiences in the work environment
The Differences in Employees' Green Behavior Between Gender at PT Dewa Patria Ardhillah Jenny; Dina Mellita; Fitriasuri; Efan Elpanso
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 2 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i2.20501

Abstract

This research aims to determine the effect of environmentally friendlyrecruitment selection, environmentally friendly training, environmentallyfriendly performance management, environmentally friendly payments &rewards, and environmentally friendly involvement on employee green behavior.The method used is quantitative. The purpose of this study is to examine theimpact of gender differences on employees' green behavior at PT Dewa Patria.This research employs a quantitative method with descriptive analysistechniques. The sample consists of 88 employees from PT Dewa Patria. Datacollection was conducted by distributing questionnaires to the employees. Dataanalysis involved normality tests and difference tests. The results indicate asignificant statistical difference in green behavior among employees based ongender. In other words, gender has a significant impact on employees' greenbehavior.
Work-Life Balance: An Inhibiting or Supporting Employee Engagement on Performance? Patricia Nia Sari Damanik
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 2 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i2.20561

Abstract

In an increasingly competitive business environment, employee engagement hasbecome a crucial factor in determining the success of an organization.Employees who are actively engaged in their work demonstrate higher levels ofproductivity, stronger innovation, and greater loyalty to the organization.However, the main challenge currently faced is how to ensure that employeeengagement can effectively improve performance. One of the factors that canmoderate this relationship is work-life balance, which plays an important role inmaintaining employee well-being while also improving employee performanceat the North Sumatra Provincial Statistics Office (BPS). This study explores therole of work-life balance as a moderating variable that affects employeeengagement on performance using a descriptive quantitative approach. Theresearch population consists of 111 employees of the North Sumatra ProvincialStatistics Office using a saturated sampling technique. Data collectiontechniques were carried out through questionnaires and structured interviews.Data were analyzed using descriptive analysis, reliability and validity tests, aswell as Partial Least Squares Structural Equation Modeling (PLS-SEM). Theresearch results prove that employee engagement has a positive and significantimpact on employee performance. However, work-life balance hinders theimpact of employee engagement on employee performance.

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