cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Jonathan Liviera Marpaung
Contact Email
jomarpaung4@gmail.com
Phone
+6281278717372
Journal Mail Official
jomarpaung4@gmail.com
Editorial Address
Perumahan Grand Setiabudi No. 17
Location
Unknown,
Unknown
INDONESIA
Journal Of Management Analytical and Solution (JoMAS)
Published by TALENTA PUBLISHER
ISSN : 27766276     EISSN : 27766276     DOI : https://doi.org/10.32734/jomas.xxxx.xxxxx
Core Subject : Economy,
Economics, Econometrics & Finance
Journal Of Management Analytical and Solution (JoMAS) is a peer-reviewed journal (January, Mei and September) published by TALENTA Publisher and organized by Department of Management, Faculty Of Economics And Business Universitas Sumatera Utara as an open-access journal. It welcomes full research articles in the field of economics and business, related to management from the following subject area: finance, human resource, operational strategy, marketing, entrepreneurship, digital business, e-commerce. Each publication contains 5 (five) research articles which will be published online. These articles will be indexed by Indonesian Publication Index (Garuda Portal), Google Scholar and PKP Indexing. JoMAS strives to be a means of periodic, accredited, national scientific publications or reputable international publications through printed and online publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 75 Documents
 3   4   5   6   7 
Analysis of Samsung’s Strategy in Dealing With Global Market Competition in International Business Putra, Edy Yulianto; Putri, Inda Meyllya; Mahendra, Rizky Adi; Sibagariang, Michael Iken Bonar Anju; Mey, Nabila Arinov; Kusumo, Pradino; Hutagalung, Rince Monica
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12167

Abstract

This study aims to analyze Samsung's strategy in facing global market competition in international business. The research method applied in this study is the Secondary Data Analysis (ADS) method, which is in the form of using and analyzing existing data without having to conduct surveys and interviews. The results of this study are the marketing, global and international strategies implemented by the Samsung company.
Analysis of Perceived Ease of Use and Perceived of Usefulness to Enchance Customer Interest in Using BCA Mobile Banking Diana Sri Putri Anjani; Ida Jalilah Fitria
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12237

Abstract

This study aims to determine the influence of perceived ease of use and perceived usefulness on the intention to use BCA Mobile Banking. The study involved 20 BCA Mobile Banking users as research subjects. The research method used was descriptive-qualitative research. Data collection was conducted through interviews and observations. The results of the study show that perceived ease of use has an influence on the intention to use BCA Mobile Banking. The participants stated that the use of BCA Mobile Banking is easy to understand and does not require significant effort. Perceived usefulness also influences customers' intention to use BCA Mobile Banking. The participants stated that the system and facilities offered provide benefits for them as users. Furthermore, this study found that the more customers believe that Mobile Banking is easy to use, the higher their intention to use it. Similarly, as customers perceive the usefulness and benefits of using Mobile Banking, their intention to use it also increases.
The influence of visionary leadership and job satisfaction on the performance of employees of the Central Statistics Agency of Deli Serdang Regency Prihandayani, Retno; Lubis , Anggia Sari
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 2 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i2.12349

Abstract

This study aims to determine and analyze the influence of visionary leadership and job satisfaction on employee performance at the central statistical agency for Deli Serdang district. The sampling technique used saturated sampling technique, amounting to 40 respondents. Methods of data collection using a questionnaire. The results of multiple linear regression analysis obtained the equation Y = 12.107 + 0.495X1 + 0.428X2. In the partial test (t test) the Visionary Leadership variable has a positive and significant effect on Employee Performance with a t calculated value of 5.374 > t table 1.986 and a significant value of 0.000 <0.05 and the Job Satisfaction variable has a positive and significant effect on Employee Performance with a t calculated value of 2.570 > t table 1.986 and a significant value of 0.000 <0.05. Simultaneous significant test results (Test F) Visionary Leadership and Job Satisfaction variables simultaneously or together have a positive and significant effect on Employee Performance with an F count of 142.714 > F table of 3.10 and a significant value of 0.000 <0.05. test results The coefficient of determination 〖(R〗^2) obtained an R Square value of 0.885 meaning that the Employee Performance variable can be explained by 88.5% by the Visionary Leadership and Job Satisfaction variables while the remaining 11.5% is explained by other variables not included in the study This.
Strategy Of Omni Channel Marketing & Business Sustainability Of E Commerce Through The Character And Mindset Of Msmes During The Covid-19 Pandemic In Siantar City Arif Lubis; Doli Muhammad Ja’far Dalimunthe; Bongsu Hutagalung3; Andrew Satria Lubis4
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 2 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i2.12435

Abstract

This study examines UMKM’s strategy to survive the COVID-19 pandemic. The findings of this study can help UMKM actors make decisions during pandemic uncertainty. This study is slightly different from previous, similar studies. Previous research looked at the long-term viability of UMKM businesses and competition among UMKM. However, during the COVID-19 pandemic, the situation was very different. This is not separate from the market anomalies that absorb UMKM products. UMKM faces the most difficult time in its business history. This investigation explains a change in the behavior of both UMKM perpetrators and buyers in the face of a pandemic. The research also shows that the surviving UMKM business operators are those who are able to adapt and innovate in their services and production processes. This research is expected to contribute to the development of UMKM strategies to survive the Covid-19 pandemic.
Formulation of Business Strategy And It’s Implications On Marketing Strategy At Dynasty Resort Post Pandemic Srianggareni, Ni Made; Kartika, Yulia Elsa; Sunu, Gede Gangga Wiweka; Paramananda, Komang Agus Sathya; Giantari, I Gusti Ayu Ketut; Widagda, I Gusti Ngurah Jaya Agung
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12601

Abstract

Tourism activities in the hospitality sector are paralyzed by the Covid-19 pandemic. This phenomenon resulted in a decrease in profits that impacted Menjangan Dynasty Resort. So, a marketing strategy is needed to increase profits sustainably. This research was conducted to identify internal and external variables, determine business position with IFAS-EFAS matrix and marketing strategy implications. Data were collected through interviews with eight managers and direct observation of the object of research. The data analysis technique used SWOT analysis and IFAS-EFAS matrix. The results of this study show that internal variables are identified based on strengths and weaknesses, and external variables based on opportunities and threats that largely affect the sustainability of the company. The current business position in quadrant V (Hold & Maintain) and the future in quadrant II (Grow & Build) are both at a moderate level. The implication on marketing strategy leads to the activation of relationship marketing.
Analysis of The Influence of Education, Health, and Internet User on Economic Growth With Labor Productivity as an Intervening Variable in Indonesia Simatupang, Dewi Ratna Sari; Yola Anggia; Raina Linda Sari; Inggrita Gusti Sari Nasution
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12851

Abstract

This study aims to see whether the Labor Productivity variable is ableto become an intervening variable between the Education, Health andInternet Users variable on Indonesia's Economic Growth in the 2015-2019 period. The method used is Path Analysis using the Eviewsprogram. The data used is in the form of panels consisting of 34provinces in Indonesia over a period of 5 (five) years. For modelselection using the Chow Test and Hausman Test and from the two teststhe Fixed Effect Model was selected. For the value of the EducationVariable, the average length of school data is used; the health variableuses life expectancy data and vaternet uses internet user data. Theresults of this study indicate that the Labor Productivity variable is notan intervening variable between the Education, Health, Internet variableand the Economic Growth variable as seen from the Sobel Test resultswhich have a value of less than 1.96 at 𝛼=5%. The direct effect of theEducation variable on Labor Productivity is negative and notsignificant. The direct effect of the Health variable on LaborProductivity is negative and significant. The direct effect of the Internetvariable on Labor Productivity is positive and not significant. Thedirect effect of the Education variable on Economic Growth is negativeand significant. The direct effect of the Health variable on EconomicGrowth is positive and not significant. The direct effect of Internetvariable on economic growth is positive and significant. The directeffect of the Labor Productivity variable on Economic Growth isnegative and not significant.
Analysis Of Village Direct Cash Assistance (BLT) Program Evaluation In An Effort To Improve Community Welfare In The Village Of Simpang Kiri, Tenggulun District, Aceh Tamiang Regency: - Rossevelt, Franklin Asido
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.13280

Abstract

Village funds are funds sourced from the APBN which are distributed to villages and transferred to village accounts. Village funds are used for organizing and implementing community development and empowerment. Covid-19 entered Indonesia in early 2020 which had an impact on the decline in the economy of both the country and its people. This resulted in people coming from the middle to lower economy increasingly difficult to meet their daily needs. Therefore, government assistance is needed in meeting the obligatory needs of the community. The method used in this research is descriptive method. The data collection technique is done by conducting interviews and documentation. The research location was carried out in Lestari Dadi Village, Pengajahan District, Deli Serdang Regency. The focus of this research is the evaluation of BLT Dana Desa. Globally, the problem regarding BLT village funds is related to the community receiving assistance. From the evaluation, the distribution of Village BLT Funds in Lestari Village was not on target, as a result, it was found that people who received assistance were not on target, namely Village Fund BLT recipients who were still classified as capable.
The Influence of Perceived Usefulness , Price and Brand Trust on Consumer Satisfaction in the Indriver Application Tiara, Tri mutiara sakinah; Sakinah, Tri Mutiara; saragih, iharman
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 1 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i1.13740

Abstract

This research aims to determine the influence of perceived usefulness, price and brand trus on consumer satisfaction with the Indriver application (case study of marketing concentration management study program students at Simalungun Pematangsiantar University).This research was obtained from management study economics students who used the InDriver application that perceived usefulness, price and brand support increased consumer satisfaction in using the application. The sample used was 90 users who had used the Indriver service application who live in Pematangsiantar City. This research uses associative descriptive. Researchers use associative descriptive methods because in this research they will test the relationship model between variables and describe the research object, and test hypotheses using multiple linear regression analysis to explain phenomena in the form of relationships between two or more variables. The research results found that perceived usefulness, price and brand truts have a positive and significant influence on consumer satisfaction, perceived usefulness has a positive and significant influence on consumer satisfaction, price has a positive influence on consumer satisfaction, brand truts has a positive and significant influence on consumer satisfaction .
The Influence of Viral Marketing and Halal Awareness on Purchasing Decisions at The Mie Gacoan Branch Dr. Mansyur Medan Nabila; Hasman, Haryaji Catur Putera; Siregar, Dahrul
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 1 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i1.13885

Abstract

This study was conducted to determine the effect of viral marketing and halal awareness on purchasing decisions at the Dr. Mansyur Medan branch of Mie Gacoan. In this study using quantitative research, quantitative research can be interpreted as a research method based on the philosophy of positivism, used to research on certain populations or samples, characteristics and relationships between variables whose data collection techniques use questionnaires. Data collection in this study was carried out slot zeus through distributing questionnaires using a Likert scale. The sample in this study were Gacoan Noodle Consumers totaling 97 respondents. The technique used to analyze data using Multiple Linear Regression Analysis with the help of SPSS Software. The results showed that the partial test of viral marketing variables had a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch. The halal awareness variable has a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch, and in the simultaneous test the viral marketing variable and the halal awareness variable together have a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch. In the Coefficient of Determination test, the Adjusted R Square value is 0.562 (56.2%) and the rest is influenced by other factors.
Implementation of Marketing Mix on Purchasing Decisions in the Mixue Comal Drink Industry Harikha, Natasya Stifani; Aji, Gunawan; Fahreza, Ilham Ahmad; Fiana, Fina Qoif
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 1 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i1.14522

Abstract

This research uses a qualitative descriptive approach and collects data through interviews about relevant literature or library materials, such as books, journals and websites, related to the research subject. The beverage industry has grown rapidly in recent years. There is no worry that many investors are interested in investing in Indonesia, and mixue is one of them. gacorqq The Mixue franchise company was founded in Zhengzhou, Henan Province, China, in June 1997, and sells tea drinks and soft serve ice cream. The marketing mix or marketing mix is ​​a marketing tool that forms a strategy for the company's marketing activities to achieve the company's vision and mission in an optimal way. This writing aims to analyze how the use of Marketing Mix has an impact on the Mixue beverage industry and whether it influences purchasing decisions in this industry. The results of this research show that Mixue Comal uses a Marketing Mix system, which consists of seven marketing components including product, price, place, promotion, people, processes and facilities which have a positive impact on the beverage industry and Mixue Comal purchasing decisions.

Page 5 of 8 | Total Record : 75

 3   4   5   6   7 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 3 (2025): Journal Of Management Analytical and Solution Vol. 5 No. 2 (2025): Journal Of Management Analytical and Solution Vol. 5 No. 1 (2025): Journal Of Management Analytical and Solution (JOMAS) Vol. 4 No. 3 (2024): Journal Of Management Analytical and Solution Vol. 4 No. 2 (2024): Journal Of Management Analytical and Solution Vol. 4 No. 1 (2024): Journal Of Management Analytical and Solution Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution Vol. 3 No. 2 (2023): Journal Of Management Analytical and Solution Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution Vol. 2 No. 3 (2022): Journal Of Management Analytical and Solution Vol. 2 No. 2 (2022): Journal of Management Analytical and Solution Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution Vol. 1 No. 2 (2021): Journal Of Management Analytical and Solution Vol. 1 No. 1 (2021): Journal Of Management Analytical and Solution More Issue