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Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Published by Universitas Indonesia
ISSN : 24069108     EISSN : 2476986X     DOI : https://doi.org/10.7454/arsi
Core Subject : Health, Science, Social,
Decision Sciences, Operations Research & Management Public Health Social Sciences
Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was initiated by the Center for Health Administration and Policy Studies (CHAMPS) Faculty of Public Health, University of Indonesia (FKM UI) and is currently managed by the Department of Health Administration and Policy, Faculty of Public Health, University Indonesia . Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was published with the Indonesian Hospital Association (PERSI) and the FKM UI Hospital Management Association (IKAMARS). Jurnal ARSI (Administrasi Rumah Sakit Indonesia) is a peer-reviewed journal that focuses on service administration and management in hospitals in Indonesia. The articles or scientific manuscripts published in the Jurnal ARSI (Administrasi Rumah Sakit Indonesia) include original research, case studies, and reviews supporting corporate governance, clinical governance, or both (bridging). This journal is published electronically, featuring articles in either Bahasa or English. Printed versions are produced only by request. This journal also provides direct open access to its content with the principle that research publications are freely available to the public for broad benefit.
Arjuna Subject : Umum - Umum
Articles 7 Documents
 1 
Search results for , issue "Vol. 5, No. 1" : 7 Documents clear
The Impact of Medical Tourism Industry for the Hospital Services and Marketing Activities: A Systematic Review Taufik, Nadya Aviliyani; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 5, No. 1
Publisher : UI Scholars Hub

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Abstract

The relationship between the health industry and tourism has produced what is called medical tourism which is one of the largest and fastest growing service industries in the world and is a profitable business for the destination country. To capture the many medical tourists it is necessary to recognize the vital factors that influence the decision of medical tourists to choose the destination country by implementing marketing strategies and good health services. Using Systematic Review with PRISMA method retrieved from online database such as PubMed, and Google Scholar using a keyword “Medical tourism” AND “hospital services” AND “marketing”. The end of this search got 7 journals. India, Singapore and Thailand are the three main medical tourist destinations worldwide with the advantages of each offered. Medical tourism is strongly influenced by patient satisfaction with the quality of health and quality of services. A good marketing strategy plays a very important role in introducing medical tourism to medical tourists. With interesting websites and social media, you can capture patients without considering other factors. Not to forget also patient satisfaction is very influential on the return or absence of patients to do medical tours to the country.
Analisis Produk Layanan Rumah Sakit dalam Lingkup Bauran Pemasaran Rahmawati, Rahmawati
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 5, No. 1
Publisher : UI Scholars Hub

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Abstract

Hospitals as large service institutions, are required to be able to fulfill public health services well, this is due to a lot of competition and if they do not pay attention to these demands, it will be difficult to maintain their survival. Some breakthroughs in health services are a necessity especially to bridge the level of social differences in health services on the one hand to find the right form of funding efficiency for the community on the other hand. For this reason, the hospital must be able to develop a marketing strategy through an effective and efficient marketing mix for the development of the hospital itself. In that context, the marketing mix becomes something that needs to be a concern so that the existence of hospitals is either business or non-business
Identifikasi Faktor–Faktor yang Berpengaruh Terhadap Medical Tourism pada Rumah Sakit di Indonesia Kusumawati, Ayu Nadya
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 5, No. 1
Publisher : UI Scholars Hub

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Abstract

Medical tourism is an activity carried out by an individual to get a health service or medical care abroad. In the effort to develop the health system and competition and the impact of health globalization, it does not rule out the possibility that medical tourism raises intense competition among hospitals in providing quality services and superior service products provided by hospitals in attracting foreign patients to come get treatment. Objective of this research is to determined factors that affect hospital to be medical tourism’s aim. Methods in this research is literature review from international journals. The results is hospital needs to improve their physician’s skill, facilities, accessibility, and promotions. So that medical tourism is a new phenomenon for hospitals in Indonesia to prepare professional and superior health personnel and sophisticated health technology as a developmental need for medical tourism. Need to study or identify factors that influence medical tourism in hospitals in Indonesia.
Hubungan Bauran Pemasaran (Marketing Mix) Dengan Loyalitas Pelanggan: Systematic Review Leawaty, Leawaty; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 5, No. 1
Publisher : UI Scholars Hub

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Abstract

Marketing activities in the business era are now an important factor for maintaining and developing a business. The higher the level of competition in the business, requires management to innovate in maintaining its customers. This activity is to create loyal customers. Customer loyalty is very important for the continuity of a business. To find out the marketing mix relationship with customer loyalty. Preferred Reporting Items for Systematic Reviews and Meta Analyzes (PRISMA) are evidence-based methods for conducting systematic reviews. Based on the results of the research at the Pulmo Clinic of Paru Batu Hospital, several conclusions can be obtained that all elements of the marketing mix (product, price, place, promotion, staff, process, and physical evidence) are not all positive effects on patient loyalty. Product and place variables do not have an influence on patient loyalty, while other variables namely price, promotion, staff, process and physical evidence have an influence on patient loyalty. Elements of physical evidence and prices have the most dominant influence on patient loyalty among other elements in the marketing mix. In Siloam Manado Hospital there is no significant relationship between service products and outpatient loyalty and there is a significant relationship between service prices, service places, service promotion, service personnel, service processes, physical evidence of services, and service facilities with outpatient loyalty. The service personnel variable is the most dominant variable towards outpatient loyalty. From the results of research at the Prodia Palu Clinical Laboratory, it was found that there was a relationship between product, promotion, process and physical evidence with customer loyalty. And there is no relation between price, location / place and people with customer loyalty. At Awal Bros Pekanbaru Hospital there are still shortcomings that affect consumers for outpatient treatment, and there is the problem of expensive medical expenses. The existence of a convoluted procedure when consumers want medical treatment on an outpatient. Physical evidence indicators are indicators that have the highest value. Research about the marketing mix can be done and researchers can make improvements from the marketing mix which is the independent variable that will be investigated or continue this research in order to use other independent variables that can measure patients' decisions in doing treatment. Thus improvements can be made to design marketing strategies for hospitals.
Metode Pendekatan Top-down dan Bottom-up: Strategi Marketing Penetapan Harga di Pelayanan Kesehatan Muchtar, Muchtar; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 5, No. 1
Publisher : UI Scholars Hub

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Abstract

The marketing mix consists of product, price, place and promotion. Pricing in health services is an important mix that can be done through the top-down and bottom-up approach. The purpose of this paper is to review the differences between the top-down and bottom-up approaches to pricing health services. Method: This literature review is conducted in December 2018. Research related to the top-down and bottom-up approaches to pricing health services is sought by using valid keywords, including top down approaches, bottom-up approaches and costing through PubMed, Science Direct and EBSCO. Results & Discussion: A total of 10 papers were selected for the literature review. The result is that a top-down approach is carried out if you want to see large product-scale costs and estimate costs in the longer term, a bottom-up approach is done if we want to assess how much variation in costs is needed in production activities. The top-down approach will produce cost variants that are more evenly distributed and do not have many variants, while bottom-up will produce cost variants that are individual and very complex. Conclusion: By understanding the method of top-down and bottom-up approach in calculating costs, the administrator has a strong basis in pricing, calculation of profit margins and marketing cost budgeting, and marketing strategies that can be done to increase public access to health services, so that income diversification can be done and hospitals can survive in the JKN era.
Variasi Biaya Sectio Caesaria di Rumah Sakit Indonesia Tetriadi, Tetriadi; Nurwahyuni, Atik
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 5, No. 1
Publisher : UI Scholars Hub

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Abstract

Pricing / variation of costs is one of the strategic steps that must be taken because it refers to costs incurred, both marginal and total costs, including indirect costs (overhead costs). Cesarean section (SC) surgery is one of the most common actions performed in the operating room which also requires careful planning of service costs, so that the appropriate price setting for the hospital can do activities without reducing service quality. This paper aims to look at the different costs of SC in Indonesia based on the class / level of the hospital and hospital ownership, whether the hospital is owned by the government or private / private as well as classes or treatment rooms. Another purpose of this paper is to look at the different proportions of costs that occur in the SC cost component. The method used in this paper is a comparison of data or literature studies from 20 hospitals in the UI library, and to be able to compare these data and avoid the difference in inflation, it is necessary to do the data collection or presentation of valuation (PV). The case of SC chosen was a normal case of SC without emergency and complication. There are intervals / variations that are quite wide service costs and the proportion of cost components (services, accommodation, medical and drug examinations, stationery and BHP) in both public and private hospitals in various types of hospitals. The role of hospital management in determining service rates / prices is one of the keys to success in hospital marketing strategies, reinforced from research from many other countries. Hospitals whose proportion of service cost components are not in accordance with existing regulations so that they immediately revise so that there is no disruption in hospital services, especially since the UHC was declared by the government. Marketing, Sectio Caesaria, Hospital Class Variation, Cost Proportion.
Rumah Sakit Syariah Strategi Pemasaran Vs Syiar Hayati, Mala; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 5, No. 1
Publisher : UI Scholars Hub

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Abstract

The phenomenon of sharia awareness among the people of Indonesia, moves the economy in various aspects of people's lives, including the health service sector. The community begins to choose products that are not only quality from the medical side, but also get psychosocial safe services framed with Islamic values. Very open market opportunities to capture these symptoms. Sharia hospitals try to answer this challenge by packaging Islamic values into their service standards. Literature studies sourced from various scopus indexed international journals and google scholar. The concept of sharia hospitals that carry spiritual values is in line with the marketing 3.0 strategy that has the key concept of marketing vision, mission and values. This is the answer to the tendency of Muslim consumers who have chosen sharia products to fulfill their primary and secondary needs. Sharia Hospital was formed in an effort to integrate sharia values into all aspects of health services, administrative to patient service standards that are not owned by non-sharia hospitals. This is also a differentiation of hospital service products by targeting clear segmentation, although health services are essentially universal for all elements of society. Marketing standards must still be carried out which includes the internal-external and tangible-intangible aspects of a hospital, including the most important aspect is the quality of hospital services. So that Islam which is rahmatan lil alamin can become a syiar through a professional and trusted sharia hospital. Sharia hospitals that have a vision and carry values, still have to use marketing strategies to introduce their products, as well as Islamic teachings that protect human life.

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