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Ayu Lucy Larasssaty
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talijagadjurnal@gmail.com
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tali-jagad@unusida.ac.id
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Jalan Lingkar Timur No.KM 5,5 Rangkah Kidul Kawasan Industri & Pergudangan, Rangkah Kidul, Kec. Sidoarjo, Kabupaten Sidoarjo, Jawa Timur 61234.
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Tali Jagad Jurnal Ilmiah Manajemen
Published by Universitas Nahdlatul Ulama Sidoarjo
ISSN : -     EISSN : 29882192     DOI : https://doi.org/10.55732/unu.tjj
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Tali Jagad Journal is a scientific publication that contains articles in the field of management within the scope of marketing, finance, human resources, tourism, banking, production, and operations management. The Tali Jagad journal is dedicated to encouraging the exchange of ideas between academics, practitioners, and government agencies in the field of management. This journal is published twice a year, in May and November. Articles published in this journal present an objective analysis of management topics from an academic perspective in the form of research results, studies of new management concepts and theories, as well as case study papers
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 6 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2024): TALIJAGAD" : 6 Documents clear
Analisis Pengaruh Citra Merek dan Kepercayaan Konsumen terhadap Celebrity Endorsement pada Bm.studio Bali: Analysis of the Influence of Brand Image and Consumer Trust on Celebrity Endorsements at Bm.studio Bali Yuandini, Kadek Diah
TALI JAGAD JOURNAL Vol. 2 No. 2 (2024): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.02.02.1

Abstract

This research aims to examine the influence of brand image and consumer trust on celebrity endorsements. The data collection method is carried out through questionnaires. The population of this research is BM Studio Bali Instagram followers, numbering around 11,000, with a sample of 100 respondents selected using the Slovin formula with a margin of error of 10%. The data obtained was then tested for validity, reliability and classical assumption tests, followed by multiple linear regression analysis and correlation analysis. The results of multiple regression tests show that brand image has a positive influence on celebrity endorsement, as well as consumer trust. The conclusion of this research is that brand image and consumer trust simultaneously have a significant influence on celebrity endorsement at BM Studio. Brand image has a positive and significant influence on celebrity endorsement at BM Studio, while consumer trust also has a partially positive and significant influence on celebrity endorsement at BM Studio.
Partisipasi Aktif Warga Desa Dalam Memperkuat Kemandirian dan Pemberdayaan Ekonomi Desa Semambung Kecamatan Wonoayu, Sidoarjo: Active Participation of Village Residents in Strengthening Independence and Economic Empowerment of Semambung Village, Wonoayu District, Sidoarjo Wardah, Zahrotul; Sita Dewi, Aditya; Aji Laksono, Ilham; Anwar, Chairil
TALI JAGAD JOURNAL Vol. 2 No. 2 (2024): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.02.02.5

Abstract

Community economic empowerment is one of the strategic steps in improving the quality of life and independence of residents, especially in rural areas. Resident participation in this process is very important, because the success of the empowerment program is highly dependent on the active involvement of the community itself. The type of research used is descriptive qualitative triangulation research. In this case, the subject studied was the participation of residents of RT 03 in Semambung Wonoayu village. The research was conducted directly in RT 03, Semambung Wonoayu village. The time of this research was conducted on July 15, 2024 to August 15, 2024. The results of the study showed that residents of RT 03 RW 02 knew the indicators of the winner of RT Mandiri Sejahtera. This can be validated by both residents and administrators who stated that the conclusion of the indicator of the winner of RT Mandiri Sejahtera is that the community is able to solve its problems independently.
Peran Aparatur Desa Dalam Penguatan Kemandirian Dan Pemberdayaan Ekonomi Warga RT.03 RW.02 Desa Semambung, Wonoayu, Sidoarjo: The Role of Village Apparatus in Strengthening Independence and Economic Empowerment of Residents of RT.03 RW.02 Semambung Village, Wonoayu, Sidoarjo Ibad, Irsyadul; Qomariyah, Nur; Alvi Ariyanti, Sindy Rosita; Anwar, Chairil
TALI JAGAD JOURNAL Vol. 2 No. 2 (2024): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.02.02.2

Abstract

This study aims to analyze the role of village officials in strengthening the independence and economic empowerment of residents of RT.03 RW.02 Semambung Village, Wonoayu District, Sidoarjo Regency. Using qualitative descriptive methods, this study involved interviews with various village officials and direct observation. The results of the study indicate that village officials have played a significant role in supporting programs that encourage the independence and economic empowerment of residents, such as MSME training, innovation development, and BUMDes activities. The RT head plays an active role in providing insight, helping access to capital, and directing business management. The existence of the Night Market and BUMR which are independently managed by residents shows the integration between independence and economic empowerment in practice. Although still facing challenges in participation and coordination, the efforts made show a positive direction in building an independent and economically empowered community. This study concludes that the role of village officials has made an important contribution to strengthening the independence and economic empowerment of residents, but the long-term effectiveness of these efforts still needs to be evaluated and improved sustainably.
Investasi dalam Pengembangan Karyawan: Kunci untuk Meningkatkan Kinerja Organisasi: Investing in Individual Employee Development: Key to Improving Organizational Performance Qurratu'aini, Nafia Ilhama
TALI JAGAD JOURNAL Vol. 2 No. 2 (2024): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.02.02.3

Abstract

In the face of globalization and increasingly intense business competition, improving organizational performance has become a top priority for many companies. One approach that has proven effective in achieving this goal is through investing in employee development programs. This research aims to explore how employee development programs can influence organizational performance, using a literature study approach. The findings from this research show that employee development programs which include competency-based training, mentoring, coaching, and job rotation, have a positive impact in improving employee skills, motivation and loyalty. In addition, evaluations conducted through satisfaction surveys, competency tests, and performance assessments help ensure that the program is continuously improved and adapted to the company's changing needs. The results of this research also confirm that investment in employee development programs is not only able to increase productivity and quality of company operations, but also preparing organizations to face the challenges of technological change and market dynamics in the future.
Knowledge Sharing sebagai mediasi Gaya Kepemimpinan Untuk Meningkatkan Prestasi Belajar Di Al-Banjari ZEROFAZA Grub Sidoarjo: Knowledge Sharing as a Mediating Leadership Style to Improve Learning Achievement at Al Banjari Zerofaza Grub Sidoarjo hanafi, khafid khoirul; Ayu lucy larassaty; Sumartik
TALI JAGAD JOURNAL Vol. 2 No. 2 (2024): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.02.02.4

Abstract

This study aims to 1) determine the direct effect of leadership style, 2) the full effect of shared knowledge mediated leadership style to improve learning achievement in Albanjari Zerofaza Sidoarjo grub. The research method used is a descriptive quantitative method using the PLS 3.0 analysis tool to measure the results of knowledge sharing as mediation of leadership style to improve learning achievement at Al-Banjari Zerofaza grub Sidoarjo. This research uses descriptive analysis with 40 respondents with a purposive sampling technique. The results of the study show that knowledge sharing as a mediation of leadership style to improve learning achievement at albanjari zerofaza grub Sidoarjo can be said to be quite good. Leadership style has a positive and significant influence on learning achievement through knowledge sharing at albanjari zerofaza grub sidoarjo
Pengaruh Kualitas Pelayanan Dan kepercayaan Terhadap Kepuasan Nasabah Di Bank BRI Unit Pakkat: Kualitas Pelayanan, Kepercayaan, Kepuasan Nasabah Mahulae, Artamala; Sholikhah, Afifatus
TALI JAGAD JOURNAL Vol. 2 No. 2 (2024): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.02.02.6

Abstract

The current condition of banking competition is getting tighter, so bank management needs to always be sensitive to changes, environmental developments that occur and make continuous improvements in performance in providing satisfactory services to customers. This study aims to analyze the influence of service and trust on customer satisfaction at Bank BRI Pakkat Unit partially and simultaneously. The sample in this study consisted of 100 customers of Bank Rakyat Indonesia. The analysis technique used is multiple linear regression with an analysis tool, namely SPSS Version 26.0. The results of this study partially show that service quality and trust have a significant positive effect on customer satisfaction at Bank BRI Pakkat Unit. Based on the results of simultaneous tests, it was found that service quality and trust had a significant positive effect on customer satisfaction at Bank BRI Pakkat Unit.

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