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Journal of Economics and Economic Policy
Published by Antis Publisher
ISSN : -     EISSN : 30474892     DOI : https://doi.org/10.61796/ijecep.v1i3
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
The Journal of Economics and Economic Policy is a monthly publication at the forefront of economic scholarship, offering a diverse and comprehensive exploration of contemporary economic issues. With a commitment to excellence, the journal provides a platform for leading economists, researchers, and academics worldwide to share their innovative insights and cutting-edge research findings. Rigorously peer-reviewed, each issue covers a broad spectrum of economic disciplines, including macroeconomics, microeconomics, econometrics, international economics, and financial economics. The journals global perspective fosters an inclusive dialogue, addressing the interconnected challenges and opportunities facing economies across the world. Emphasizing a timely publication schedule, the International Journal of Economics ensures that readers stay informed about the latest advancements and policy implications, making it an indispensable resource for scholars, policymakers, and practitioners navigating the complexities of the ever-evolving economic landscape.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 115 Documents
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THE UTILIZATION OF BEHAVIORAL FINANCE MODELS IN ANALYZING INVESTMENT DECISIONS Prayoga, Bagas Adi; Hariyanto, Wiwit
Journal of Economic and Economic Policy Vol. 2 No. 3 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i3.63

Abstract

Objective: This study analyzes the impact of student financial behavior on investment decisions using a Behavioral Finance model. Method: Data were collected throgh interviews and observations with a descriptive qualitative approach. Results: The findings show that financial behaviors, such as adherence to payment schedules, budgeting and price comparison, significantly influence investment choices. Emotiona and psycological factors, like status quo bias, risk aversion, and overconfidance, also affect decision-making, often leading to suboptimal outcomes. Interviews confirm that these factors frequently hinder rational choices. Howefer, the study’s limitations include sample representation and generalizabillity. Novelty: This research contributes to understanding Behavioral Finance in Investment Decisions and highlights the need for better financial education.
DEVELOPMENT OF B2B MARKETING STRATEGY AND SWOT ANALYSIS IN SUPPORTING SDGS Muhammad Iqbal Alim El Hakim; Rahmawati, Imelda Dian
Journal of Economic and Economic Policy Vol. 2 No. 3 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i3.64

Abstract

Objective: This research aims to develop an effective business-to-business (B2B) marketing strategy for the company Sartika Ratu, which is engaged in the Hajj and Umrah equipment industry. In facing the challenges of declining revenue and market share. Method: This study used a mixed method approach with a Sequential Exploratory model to gain an in-depth understanding of the internal and external factors that influence the company's marketing strategy. Data were collected through semi-structured interviews and observations, then analyzed using SWOT analysis involving IFE and EFE matrices. Results: The results showed that the company's revenue decline was related to declining B2B customer loyalty as well as challenges in attracting new customers. The SWOT analysis identified the company's key strengths in product quality and customization capabilities, while weaknesses were found in ineffective online marketing distribution. Novelty: Based on these findings, it recommended the development of a product differentiation strategy as well as the enhancement of digital distribution channels to strengthen the company's competitive position. This research also emphasizes the importance of integrating the principles of the Sustainable Development Goals (SDGs) in marketing strategies, especially in support of SDGs 8, 9, and 17. By adopting a holistic and data-driven approach, Sartika Ratu is expected to improve its competitiveness and achieve long-term sustainable growth in the Hajj and Umrah equipment industry.
THE INFLUENCE OF DIGITAL MARKETING AND THE USE OF E-MONEY ON THE SALES VOLUME OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN THE FASHION SECTOR (EMPIRICAL STUDY OF MSMES IN SIDOARJO DISTRICT) Mulyanti , Sasa; Nirwana, Nihlatul Qudus Sukma
Journal of Economic and Economic Policy Vol. 2 No. 3 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i3.65

Abstract

This study aims to determine the Influence of Digital Marketing and the Use of E-Money on the Sales Volume of Micro, Small and Medium Enterprises (MSMEs) in the Fashion Sector (Empirical Study on MSMEs in Sidoarjo District). This study uses a quantitative method with primary data as a data source. The population in this study is fashion MSMEs in Sidoarjo in 2023. The method used in determining this sample is using the Random sampling method. The number of samples used in this study was 39 respondents. The data analysis technique used in this study was SPSS Version 27. The results of this study indicate that Digital Marketing Affects the Sales Volume of Micro, Small and Medium Enterprises (MSMEs) in the Fashion Sector in Sidoarjo City. The Use of E-Money Affects the Sales Volume of Micro, Small and Medium Enterprises (MSMEs) in the Fashion Sector in Sidoarjo City.
THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS Chusnah, Yunia Najachatul; Indayani, Lilik; Kumara Adji Kusuma; Rizky Eka Febriansah
Journal of Economic and Economic Policy Vol. 2 No. 3 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i3.66

Abstract

Objective: This study aims to determine the effect of Celebrity Endorsement, Content Marketing, and Product Quality on Purchasing Decisions for Ultra Milk brand UHT milk products. Method: This study uses a quantitative method. The population used is people who live in Sidoarjo, especially people who have purchased Ultra Milk brand UHT milk products. The number of samples in this study was 100 respondents, taken using a questionnaire with a purposive sampling method. Data analysis in this study used IBM SPSS Statistics Version 26 for Windows. Results: The results of this study indicate that Celebrity Endorsement has a negative and insignificant effect on Purchasing Decisions, Content Marketing has a positive and significant effect on Purchasing Decisions, and Product Quality has a positive and significant effect on Purchasing Decisions. Novelty: This study offers a unique contribution by simultaneously examining the effects of Celebrity Endorsement, Content Marketing, and Product Quality on purchasing decisions in the context of a specific local market—Ultra Milk UHT products in Sidoarjo. The findings highlight a surprising insight that Celebrity Endorsement, despite its common use in marketing strategies, has a negative and insignificant impact on consumer purchasing decisions in this case.
THE ROLE OF BUMDES ADMINISTRATORS IN MANAGING THE BUMDES RIVER TOURISM "CAFE KALITIKUNG" IN TAMBAKCEMANDI VILLAGE, SEDATI DISTRICT, SIDOARJO REGENCY Rizal, Ahmad; Rodiyah, Isnaini
Journal of Economic and Economic Policy Vol. 2 No. 3 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i3.67

Abstract

Objective: This study aims to determine and analyze the role of BUMDes administrators in managing the “Cafe Kalitikung” River Tour in Tambakcemandi Village, Sedati District, Sidoarjo Regency. Method: Using a descriptive qualitative method, data were collected through interviews, observations, and documentation. Data analysis follows the Miles & Huberman framework: collection, reduction, presentation, and drawing conclusions. Results: Based on Edy Suhardono's role theory, administrators act as facilitators, drivers, and regulators. Facilitators provide infrastructure such as piers and tourism facilities. Drivers involve local resources and raise environmental awareness. Regulators establish operational policies for sustainable management. Despite challenges in management, human resources, and funding, collaboration between the village government, community, and BUMDes administrators highlights the potential of “Kafe Kalitikung” as a village economic model. Novelty: Despite challenges in management, human resources, and funding, collaboration between the village government, community, and BUMDes administrators highlights the potential of “Kafe Kalitikung” as a village economic model.
THE EFFECT WORD OF MOUTH, PRODUCT QUALITY AND PRICE ON PURCHASE DECISIONS AT MIE GACOAN IN SIDOARJO Cindy Debby Mayank Sary; Komalasari, Dewi
Journal of Economic and Economic Policy Vol. 2 No. 4 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i4.68

Abstract

Objective: The research aims to determine Word of mouth, Product quality, and Price on Purchasing decisions for Gacoan noodles in Sidoarjo. Method: By using a quantitative approach, this approach can be used to test theory objectively by looking at the relationship between variabels. Sampling was taken using a no-probability sampling technique using a purposive a sampling method, the total sample was 100 Gacoan noodles consumers in all Sidoarjo district oulets. The data analysis technique uses multiple linear regression analysis with the SPSS V25 program. Results: The research results include; Word of Mouth influences Purchasing Decisions, Product quality influences Purchasing Decisions, Price influences Purchasing Decisions. Novelty: This research provides new insights into consumer purchasing behavior in the local culinary industry, specifically targeting Gacoan noodles consumers in Sidoarjo, which has not been widely studied in previous literature.
THE EFFECT OF INVESTMENT DECISIONS, CAPITAL INTENSITY, POLLITICAL CONNECTION AND CAPITAL STRUCTURE ON FIRM VALUE IN PUBLIC STATE-OWNED COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE IN 2019-2022 Sri Handayani; Nirwana, Nihlatul Qudus Sukma
Journal of Economic and Economic Policy Vol. 2 No. 4 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i4.69

Abstract

Objective: This study aims to determine the Influence of Investment Decisions, Capital Intensity, Political Connection and Capital Structure on Company Value in State-Owned Enterprises Listed on the Indonesia Stock Exchange in 2019-2022. Method: This research is a type of quantitative research. The sampling method used is the purposive sampling method. The number of companies sampled in this study is 23 State-Owned Enterprises Listed on the Indonesia Stock Exchange in 2019-2022. The data source used is secondary data. The data analysis method used in this study is Multiple Linear Regression with SPSS version 27 data processing tools. Results: The results of this study indicate that Investment Decisions Affect Company Value. Capital Intensity Affects Firm Value. Political Connection Affects Firm Value. Capital Structure Affects Firm Value. Novelty: This study provides new insights by simultaneously examining the effect of Investment Decisions, Capital Intensity, Political Connection, and Capital Structure on Company Value specifically in State-Owned Enterprises listed on the Indonesia Stock Exchange during the 2019–2022 period, which has not been comprehensively explored in previous studies.
THE EFFECT OF THIN CAPITALIZATION, LIQUIDITY, PROFITABILITY, AND RELATED PARTY TRANSACTION ON TAX AGGRESSIVENESS IN INFRASTRUCTURE, UTILITY, AND TRANSPORTATION SECTOR COMPANIES IN THE 2021-2023 PERIOD Addin , Umniyah; Biduri, Sarwenda
Journal of Economic and Economic Policy Vol. 2 No. 4 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i4.70

Abstract

Objective: The purpose of this study is to determine the Effect of Thin Capitalization, Liquidity, Profitability, and Related Party Transactions on Tax Aggressiveness in Infrastructure, Utilities, and Transportation Sector Companies. Method: This study uses quantitative data types with secondary data as the research data sources. The population is all Infrastructure, Utilities, and Transportation Sector Companies listed on the IDX in the 2021-2023 period, totaling 80 companies. The sample of this study uses purposive sampling so that the data used as a sample is 48 companies. This study uses multiple linear regression analysis techniques with SPSS version 27 data processing tools. Results: The results of the study show that Thin Capitalization has an effect on Tax Aggressiveness, Liquidity has an effect on Tax Aggressiveness, Profitability has an effect on Tax Aggressiveness and Related Party Transaction has an effect on Tax Aggressiveness. Novelty: This study provides a comprehensive analysis by simultaneously examining the impact of Thin Capitalization, Liquidity, Profitability, and Related Party Transactions on Tax Aggressiveness within the Infrastructure, Utilities, and Transportation Sector, which has been rarely explored in previous research.
THE INFLUENCE OF ECONOMIC LITERACY, FINANCIAL LITERACY AND SELF CONTROL ON CONSUMER BEHAVIOR AMONG SHOPEE USERS AMONG MUHAMMADIYAH UNIVERSITY STUDENTS IN SIDOARJO Juanita, Senja Putri; Abidin, Fityan Izza Noor
Journal of Economic and Economic Policy Vol. 2 No. 4 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i4.71

Abstract

Objective: The purpose of this study is to provide knowledge whether the variables of economic literacy, financial literacy and self-control have an effect on consumptive behavior. Method: This study uses Final Semester Accounting Study Program students of Muhammadiyah University of Sidoarjo as a population with a total of 117 people. Using primary data from questionnaires as a method of data collection. Data analysis techniques in this study consist of validity tests, reliability tests, multiple linear regression analysis, and hypothesis testing in the form of t-tests using SPSS version 26. Results: This study provides results that economic literacy and self-control have a significant positive effect on student consumptive behavior and financial literacy has a significant negative effect on student consumptive behavior. Novelty: It is hoped that this study will provide positive benefits for all parties.
PROFIT MARGIN AND INVENTORY TURNOVER : HOW DO THEY AFFECT FINANCIAL DISTRESS IN RETAIL COMPANIES LISTED ON THE IDX 2019-2023 PERIOD IN THE ERA OF TECHNOLOGICAL DISRUPTION? Inge Sulistyo; Hariyanto, Wiwit
Journal of Economic and Economic Policy Vol. 2 No. 4 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i4.72

Abstract

Objective: This study aims to determine profit margin and inventory turnover on financial distress in retail companies that go public on the Indonesia Stock Exchange (IDX) in the era of technological disruption. Method: This study is a quantitative study with a population taken from retail companies listed on the Indonesia Stock Exchange (IDX) for the 2019 – 2023 period. The research sample was 14 companies that met the criteria using purposive sampling techniques. The data analysis technique used multiple linear regression with SPSS software ver 23. Results: Based on the results of the research that has been conducted, it shows that : (1) Profit margin have an effect on financial distress and (2) Inventory turnover have an effect on financial distress in retail companies listed on the Indonesia Stock Exchange in 2019-2023. Novelty: This study provides a novel insight by focusing on the impact of profit margin and inventory turnover on financial distress specifically in publicly listed retail companies during the era of technological disruption in Indonesia, a context that has been rarely explored in previous research.

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