KALBISIANA Jurnal Sains, Bisnis dan Teknologi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
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663 Documents
<![CDATA[Makna Warna Merah dan Putih dalam Video Klip Hingga Tua Bersama Rizky Febian ]]>
<![CDATA[Fanthony Everell]]>;
<![CDATA[Santi Delliana]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 2 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i2.2650
<![CDATA[Color is a very sensitive thing that plays an important role for someone who sees it and has various meanings in it. Including the red and white colors in the video clip "Hingga Tua Bersama". This study aims to determine the meaning of the red and white colors in Rizky Febian's video clip "Hingga Tua Bersama". In this research, the researcher used the social reality construction theory of mass media with a descriptive qualitative approach using Charles Sanders Peirce's semiotic method which has Sign, Object and Interpretant to interpret the red and white colors in the video clip. The results of this study found that the red and white colors in the video clip "Until Old Together" can be interpreted as purity, sincerity, struggle, emotion, love and innocence.]]>
<![CDATA[Pengaruh Kualitas Layanan & Citra Merek Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan di Nagadigit ]]>
<![CDATA[Evelyna Septiani Hirawan]]>;
<![CDATA[Siti Nurjanah]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i3.3138
<![CDATA[This study aims to identify the effect of service quality & brand image on customer loyalty through Nagadigit customer satisfaction. This study uses a quantitative method using SPSS. This research technique uses survey research techniques with online questionnaire distribution data collection methods. The sampling technique used was the Slovin technique with 94 respondents. This study uses validity, reliability, classical assumptions and hypotheses. In the hypothesis test, the results of the path analysis test conducted show that the effect of service quality (X1) and brand image (X2) on customer loyalty (Z) through customer satisfaction (Y) has a smaller coefficient when compared to the effect of service quality (X1) and brand image (X2) on customer loyalty (Z) directly, so that customer satisfaction (Y) cannot be an intervening variable between service quality (X1) and brand image (X2) on customer loyalty (Z).]]>
<![CDATA[The effect of exposure to vivo contraceptive ads on viewers' buying interest (survey of followers of the instagram account @vivo_id) ]]>
<![CDATA[Vico Yodian]]>;
<![CDATA[Salman Salman]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 4 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i4.3163
<![CDATA[Advertising is a form of persuasive communication with the aim of attracting consumers' buying interest in the advertised product. This research aims to determine whether there is an influence of exposure to Vivo contraceptive advertising on followers' buying interest from the Instagram account @vivo_id. This study uses a positivistic paradigm with a quantitative approach. Data was collected using a questionnaire to 100 @vivo_id followers. Based on the results of statistical tests, there is a strong, positive and significant relationship between exposure to Vivo contraceptive advertising and buying interest of @vivo_id followers. Besides that, the results of the coefficient of determination show that exposure to advertising for Vivo contraceptives has an influence of 89.49% on purchasing interest, while the remaining 10.51% is influenced by other factors.]]>
<![CDATA[Representasi Kekerasan Fisik Pada Perempuan Dalam Video Klip Kesha Ratuliu Berjudul Tak Mau Berubah ]]>
<![CDATA[Susani Zatil Ismah]]>;
<![CDATA[Anastasia Santi Delliana]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i3.3198
<![CDATA[Violence against women is often not considered a big problem or a social problem, because it is considered a household matter and other people do not need to intervene. Violence that occurs against women does not have to be physical violence but can destroy the basis of a person's life. This type of research is qualitative research. The purpose of this research is to find out the physical violence against women in the video clip of kesha Ratuliu entitled Don't want to change which is related to the three trichotomy concepts in Charles Sanders Peirce's Semiotic Theory. In this research data analysis using descriptive qualitative method using Charles Sanders Peirce Semiotics analysis, there are three concepts in analyzing, namely: 1. Sign or representation 2. Object 3. Interpretant. The results of this study are the interpretation of signs or meanings in Kesha Ratuliu's video clip entitled Tak Mau Change by using Charles Sanders Peirce's semiotic analysis, namely: 1) Physical violence against women in the video clip 2) The psychological impact of physical violence.]]>
<![CDATA[Analisis Resepsi Penonton Mengenai Hubungan Beda Agama dalam Film Akhirat: A Love Story ]]>
<![CDATA[Mochammad Fegi Adzriansyah]]>;
<![CDATA[Santi Delliana]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i1.3522
<![CDATA[Films do not become a reflection of reality in a real building. This research is in progress to find out the reception of the film Akhirat: A Love Story in Jakarta, the plot of the film Akhirat: A Love Story which addresses the issue of interfaith marriages. The theory used in this research is the theory of encoding and decoding. This research uses qualitative accession with reception analysis method. The results of this research show that the four informants in this research agree that Akhirat: A Love Story is a film that has a narration as strong as that of a different religion. On the other hand, the three informants in posizi oposizi aka this film also reflect on the causes and effects of religious entities that are embedded in an image of romance. According to the informant, Sanghe is in a position of negotiation, takama, describing the blessing of parents, as well as the struggle of appearances of different religions is described in a sequence of psychological and physical conditions. Informants in the dominant position of ipsuttu akaa who do not approve of romantic relationships of different religions are wise liars.]]>
<![CDATA[Pengaruh Pemasaran Media Sosial di Instagram @kopijanjijiwa terhadap Keputusan Pembelian Konsumen ]]>
<![CDATA[Daeng Mohammad Danu Wibisono]]>;
<![CDATA[Tangguh Okta Wibowo]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i1.3524
<![CDATA[Social media marketing is one of the important aspects in increasing sales of a product. Because social media marketing uses social media as a marketing channel and there are quite a lot of social media users in Indonesia. This study aims to determine the influence and level of influence of social media marketing on Instagram @kopiunjukjiwa on consumer purchasing decisions. In this study, the theory used is stimulus-response. The researcher uses a quantitative approach, survey research method with explanative type. The population in this study were followers of Instagram @kopiunjukjiwa with questionnaire data collection techniques. Based on the results of the hypothesis with the T test, the results obtained are 21,161 > 1,966. from these results indicate that social media marketing on Instagram @kopipromisejiwa has an influence on consumer purchasing decisions. Meanwhile, Pearson's product moment got a result of 0.728, which means that there is a strong influence from social media marketing on Instagram @kopikodejiwa on consumer purchasing decisions, and the coefficient of determination test got a result of 52.9%.]]>
<![CDATA[Pengaruh Corporate Governance terhadap Penghindaran Pajak pada Perusahaan Perbankan Periode 2018-2020 ]]>
<![CDATA[Paras Surya Adiwiratna]]>;
<![CDATA[Florencia Irena Lawita]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i1.3525
<![CDATA[This study is aimed at knowing the influence of corporate governance on tax avoidance assessed with an effective tax rate (ETR). The size of the board of commissioners, audit committee, managerial ownership and institutional ownership are used as elements in corporate governance to be tested in research. The sample was determined by purposive sampling which found 32 banking companies listed on the Indonesia Stock Exchange (IDX) in the period 2018-2020. The study used secondary data as database. The research analysis method used is a multiple regression analysis method and is processed using SPSS 25. The results showed that the size of the board of commissioner had a negative effect on tax avoidance. Instituional ownership had a positive effect on tax avoidance. The audit committee and managerial ownership cannot influence tax avoidance]]>
<![CDATA[Pengembangan Aplikasi Klasifikasi Sepatu Air-Jordan Berbasis Web ]]>
<![CDATA[Virya Adipratama]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i1.3526
<![CDATA[This research is motivated by the number of series and the similarities of Air Jordan sneakers so that the series of the Air Jordan sneakers is hard to recognize. Therefore, this research intends to solve the Air Jordan sneakers classification problem with building a web-based application to classify Air Jordan sneakers images. This research aims to develop a web-based software to classify Air Jordan sneakers images. The data that are used in this research are 11641 Air Jordan sneakers images for training and 560 Air Jordan sneakers images for testing with 35 classes. The methods that are used in this research is incremental methods which is made with two increments. The first increment produces a classification model and the second increment produces an application that implemented the classification model. The result of this research is a web-based application that can classify an Air Jordan sneakers image with the output of the predicted series of that Air Jordan sneakers image.]]>
<![CDATA[Aplikasi Rekomendasi Musik Berdasarkan Klasifikasi Genre Menggunakan Convolutional Neural Networks ]]>
<![CDATA[Dewa Sukietra]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i1.3527
<![CDATA[Convolutional Neural Network can be implemented on various deep learning approach for scientific or problem solving real world case. This research discusess implementing Convolutional Neural Network for music genre classification. Researcher will classified 8 genres music on this research. Music will be converted first to MFCC so its features can be extracted. Researcher use GTZAN Dataset as the base line for Convolutional Neural Network to learn each feature on a bunch of genres. Validation Accruacy with GTZAN dataset is 79% and Real world classification resulting in 60%. The classification progam can be used on android devices. This research also serve music suggestions based the result of predicted genre.]]>
<![CDATA[Pengaruh Gaya Kepemimpinan Transformasional, Budaya Organisasi, dan Motivasi terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening pada PT. PLP Indonesia ]]>
<![CDATA[Yudi Hendriawan]]>;
<![CDATA[Siti Nurjanah]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i1.3528
<![CDATA[The purpose of this study was to analyze effect of tranformational leadership style, organizational culture and employe motivation to employe performance mediated by job performance at PT. PLP Indonesia. The data were obtained from 179 employees working at PLP Indonesia were selected as respondents using proportionate stratified random sampling. The data were analyzed by multiple linear regression methods and path analysis which was operated through SPSS Software. The results of this study indicated that Transformational leadership style has no significant effect on job satisfaction (1) and employees’ performance (4). Organizational culture has significant effect on employees’ job satisfaction (2) and employees’ performance (5). Motivation has significant effect on employees’ job satisfaction (3) and meanwhile no significant effect on employees’ performance (6). Job satisfation has significant effect on employees’ performance (7). Job satisfaction mediates the influence of tranformational leadership style (8) and the influence of organizational culture (9) has no significant effect on employees’ performance. Job satisfaction mediates the influence of work motivations on employees’ performance significantly (10). Transformational leadership style, organizational culture, and motivation simultaneously affect on job satisfaction (11) and affect on employees’ performance (12).]]>
