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Ignatius Ario Sumbogo
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INDONESIA
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Published by UNIVERSITAS KALBIS
ISSN : 23386088     EISSN : 29881676     DOI : https://doi.org/10.53008
Core Subject : Economy, Science, Social, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 706 Documents
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Pengembangan Model Machine Learning untuk Deteksi Serangan Siber Nurdin Andi Baso Daeng Marewa; Muhammad Adrinta Abdurrazzaq
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 3 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/ferek244

Abstract

This study proposes a deep learning-based Intrusion Detection System (IDS) by combining Convolutional Neural Network (CNN) and Random Forest (RF) to detect network attacks. The CICIDS2018 dataset is used as training data to recognize various types of attacks such as DDoS and Brute Force. CNN acts as a feature extractor, while RF is used for classification. This system is implemented as a web application with an interactive interface for ease of use. Test results show that the hybrid CNN-RF model achieves high accuracy (91%) and is superior to both the single CNN model and CNN-XGBoost. This approach improves attack detection accuracy and provides an adaptive and efficient solution for network security.
Pengaruh Promosi, Live Shopping, dan Online Customer Review Terhadap Keputusan Pembelian di Tokopedia Darren Suprianto; Siti Ruhana Dara
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 3 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/f4gq5x82

Abstract

This study aims to analyze the influence of promotion, live shopping, and online customer reviews on consumers’ purchasing decisions on Tokopedia. Data was collected through an online questionnaire involving 125 active Tokopedia users. The analytical techniques used include validity and reliability tests, multiple linear regression analysis, and hypothesis testing with the assistance of statistical software. The results indicate that promotion, live shopping, and online customer reviews have an effect on purchasing decisions. Simultaneously, these three variables contribute 50.1% to consumer purchasing decisions.
Pengaruh Relationship Marketing, Suasana Kafe, dan Kepuasan Pengunjung Terhadap Loyalitas Pelanggan Tomoro Coffee Michael Alfa; Anjar Dwi Astono
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 3 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/ence5226

Abstract

This study aims to prove whether Relationship Marketing has a significant effect on Customer Loyalty, Cafe Atmosphere has a significant effect on Customer Loyalty, Visitor Satisfaction has a significant effect on Customer Loyalty Relationship Marketing, Cafe Atmosphere, Visitor Satisfaction simultaneously have a significant effect on Customer Loyalty. This study uses a purposive sampling method in taking samples with the sample size method being the indicator multiplied by five. This study used a sample of 170 respondents with the criteria of having purchased Tomoro Coffee products more than 1 time. The analysis technique used is multiple linear regression. The results of the study show that Relationship Marketing has a significant effect on Customer Loyalty, Cafe Atmosphere has a significant effect on Customer Loyalty, Visitor Satisfaction has a significant effect on Customer Loyalty Relationship Marketing, Cafe Atmosphere, Visitor Satisfaction simultaneously have a significant effect on Customer Loyalty
Pemanfaatan Media Sosial Instagram @Polres_Jakbar dalam Meningkatkan Citra Kepolisian Fadilla Kusumawardani; Agustrijanto Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 3 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/ek301q31

Abstract

The development of digital communication technology has encouraged government institutions to utilize social media as a medium for public information dissemination. Instagram is widely used because it can present information quickly and attractively. This study aims to analyze the utilization of Instagram @polres_jakbar as a publication medium in improving the image of the West Jakarta Metro Police. This research used a qualitative descriptive method with a post-positivism paradigm. Data were collected through interviews, observations, and documentation. The results show that the Instagram account @polres_jakbar has been effectively utilized to disseminate information regarding police activities, public services, and security education. Informative and visual content supports faster and broader information dissemination to the public. In addition, the use of Instagram contributes to building a positive image of the West Jakarta Metro Police in the digital era.
Pengaruh Manajemen Laba, Likuiditas dan Siklus Hidup Terhadap ROA pada Subsektor Pertambangan Tahun 2020-2024 Nisa Asma Syahidah; Andi Aditya Hardinto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 3 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/dbxw8314

Abstract

This study aims to analyze the effect of earnings management, liquidity, and life cycle on Return on Assets (ROA) in mining subsector companies during the 2020–2024 period. This research employs a quantitative method. The population consists of mining companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2024. The sample was selected using a non-probability sampling technique, specifically purposive sampling, resulting in 18 companies and a total of 90 observations. The data were analyzed using multiple linear regression with EViews 12. The results of the t-test indicate that, partially, earnings management (t = 3.362, p = 0.0013), liquidity (t = 1.497, p = 0.1388), and life cycle (t = 2.369, p = 0.0206) have varying effects on ROA. Furthermore, the F-test result of 7.172 with a significance value of 0.000 indicates that earnings management, liquidity, and life cycle simultaneously affect Return on Assets. The findings reveal that earnings management and life cycle have a significant effect on Return on Assets, whereas liquidity does not have a significant effect on Return on Assets.
Pengaruh Konten “Tiktok Kuy Entertainment” Terhadap Persepsi Positif Remaja (Survei pada Remaja Rusun Conver Kemayoran) Adhityo Kurniawan Dian Pambudi; Santi Delliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 3 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/yhr0tn67

Abstract

Although social media has become an integral part of everyday life, its development as mass media calls attention to its potential influence in shaping public opinion. However, with this development, problems that need to be understood more deeply, especially regarding the impact of content presented by platforms such as TikTok Kuy Entertainment on teenagers' perceptions, have emerged. Fundamental questions arise regarding how such content can shape teenagers' views, values, and attitudes and how this can influence their social and psychological dynamics. Social media as is mass media because it has the capacity tocan shape public opinion that develops in society. This study aims to find out whether TikTok Kuy Entertainment content influences adolescents' perceptions. This study uses a positivist paradigm with a quantitative approach and uses a questionnaire as the research method. The theory used in this study is the hypodermic needle theory. The data collection method used a survey method in which questionnaires were distributed to 120 respondents and responses were obtained. It passed validity testing using Pearson correlation technique and reliability testing using Cronbach alpha technique. Next, analyze the data using a correlation coefficient test and simple linear regression analysis. The results of this study show that the influence of Tiktok TikTok Kuy entertainment content contributes up to 88. 3% to his teenagers' recognition.

Page 71 of 71 | Total Record : 706

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