STREAMING Business Journal
STREAMING Business Journal adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi manajemen dan bisnis. Fokusnya adalah menerbitkan makalah tentang manajemen dan bisnis. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
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<![CDATA[Pengaruh Harga, Kualitas Produk Dan Lokasi Terhadap Minat Beli Konsumen Rumah Makan Ganto Minang Jakarta ]]>
<![CDATA[Shobur, Achmad]]>;
<![CDATA[Kanto, Dwi Sunu]]>;
<![CDATA[Alananto, Donant]]>
<![CDATA[ STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i1.2474
<![CDATA[Marketing activities are carried out for profit. This activity must be carried out on target. When buying an item, consumers will consider several factors including product quality, price, and location. Consumer purchase intention is the stage where consumers form their choices among several brands that are incorporated in the choice set, then in the end make a purchase at an alternative that they like the most or the process that consumers go through to buy an item or service based on various considerations. This study aims to determine the effect of price, product quality, and location on consumer purchase intention. A sample of 156 people are consumers of the Ganto Minang Restaurant in Jakarta. This quantitative descriptive study was analyzed with multiple regression. The results of the study show that price, product quality, and location have a significant effect on consumer purchase intention either partially or simultaneously.]]>
<![CDATA[Pengaruh Pelatihan Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan di PT Indo Husada Utama ]]>
<![CDATA[Putra, Boby Bala]]>;
<![CDATA[Sumbogo, Ignatius Ario]]>
<![CDATA[ STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i1.2917
<![CDATA[The purpose of this study was to determine whether there is an effect of job training, work environment on employee performance at PT Indo Husada Utama. This study used a quantitative method by conducting surveys and tests on 30 employees at PT Indo Husada Utama. The sampling method is saturated sampling which is part of the non-probability sampling technique. Data collection was carried out by distributing questionnaires using a Likert scale to measure each statement. The tests carried out were validity test, reliability test, classic assumption test, hypothesis test, and multiple regression test with the help of the IBM SPSS Statistics 25 program. The results showed that job training variables has a significant effect on employee performance, work environment variables have no significant effect on employee performance, and job training and work environment variables have a significant effect on employee performance]]>
<![CDATA[Pengaruh Rebranding dan Bauran Pemasaran Terhadap Kepuasan yang Berdampak pada Loyalitas Konsumen Mako ]]>
<![CDATA[Lestari, Julianita]]>;
<![CDATA[Meliana, Vina]]>
<![CDATA[ STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i1.3029
<![CDATA[This study aims to determine the effect of rebranding and marketing mix on satisfaction which has an impact on Mako Cake and bakery consumer loyalty. This research uses nonprobability with purposive sampling technique and survey method with quantitative approach. The sample in this study were consumers who knew Mako Cake and bakery or who had bought Mako Cake and bakery products in Jabodetabek with a minimum age of 17 years and had a total of 170 samples. The results of this study indicate that rebranding affects satisfaction, marketing mix affects satisfaction, satisfaction affects consumer loyalty, rebranding and marketing mix together affect satisfaction.]]>
<![CDATA[Pengaruh Desain Produk dan Price Fairness Terhadap Minat Beli dan Dampaknya Terhadap Keputusan Pembelian Batik Sepiak Belitong ]]>
<![CDATA[Lestari, Lestari]]>;
<![CDATA[Lestari, Diyan]]>
<![CDATA[ STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i1.3032
<![CDATA[This study explains the effect of product design and price fairness on purchase intention and their impact on purchasing decisions of Batik Sepiak Belitong. This research is quantitative research and uses a survey method by using a questionnaire to the respondents. Questionnaires were distributed via google form to 180 respondents which were then analyzed by using SPSS version 25.0. The sampling technique used is purposive sampling. The result of the main test (t-test) shows that product design and price fairness affect the purchase intention, while price fairness has no effect on purchase intention or purchasing decisions, then product design and purchase intention affect purchase decisions for Batik Sepiak Belitong.]]>
<![CDATA[Pengaruh Social Campaign Terhadap Brand Loyalty dengan Brand Image Sebagai Variabel Intervening Pada Kopi Kalyan ]]>
<![CDATA[Lestari, Ardisa Dwi Putri]]>;
<![CDATA[Astono, Anjar Dwi]]>
<![CDATA[ STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i1.3033
<![CDATA[This study explains the influence of Social Campaign on Brand Loyalty with Brand Image as an intervening variable. This study used a quantitative approach by distributing questionnaires to 140 respondents which were then processed using the SPSS 26 program. Sampling used a non-probability sampling technique with purposive sampling. The results of the hypothesis test show that Social Campaign has a significant effect on Brand Image, while Brand Image has a significant effect on Brand Loyalty. However, the Social Campaign has no direct effect on Kopi Kalyan's Brand Loyalty, but requires mediation from Brand Image. Based on the results of hypothesis testing, the indirect effect of Social Campaign on Brand Loyalty through Brand Image is 40.7%. The implications of this research can provide input so that Kopi Kalyan can pay attention to the factors that influence Brand Loyalty and their brand image.]]>
<![CDATA[Pengaruh Harga, Kualitas Produk Dan Lokasi Terhadap Minat Beli Konsumen Rumah Makan Ganto Minang Jakarta ]]>
<![CDATA[Shobur, Achmad]]>;
<![CDATA[Kanto, Dwi Sunu]]>;
<![CDATA[Alananto, Donant]]>
<![CDATA[ STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
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Download Original
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Check in Google Scholar
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DOI: 10.53008/streaming.v2i1.2474
<![CDATA[Marketing activities are carried out for profit. This activity must be carried out on target. When buying an item, consumers will consider several factors including product quality, price, and location. Consumer purchase intention is the stage where consumers form their choices among several brands that are incorporated in the choice set, then in the end make a purchase at an alternative that they like the most or the process that consumers go through to buy an item or service based on various considerations. This study aims to determine the effect of price, product quality, and location on consumer purchase intention. A sample of 156 people are consumers of the Ganto Minang Restaurant in Jakarta. This quantitative descriptive study was analyzed with multiple regression. The results of the study show that price, product quality, and location have a significant effect on consumer purchase intention either partially or simultaneously.]]>
<![CDATA[Pengaruh Pelatihan Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan di PT Indo Husada Utama ]]>
<![CDATA[Putra, Boby Bala]]>;
<![CDATA[Sumbogo, Ignatius Ario]]>
<![CDATA[ STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/streaming.v2i1.2917
<![CDATA[The purpose of this study was to determine whether there is an effect of job training, work environment on employee performance at PT Indo Husada Utama. This study used a quantitative method by conducting surveys and tests on 30 employees at PT Indo Husada Utama. The sampling method is saturated sampling which is part of the non-probability sampling technique. Data collection was carried out by distributing questionnaires using a Likert scale to measure each statement. The tests carried out were validity test, reliability test, classic assumption test, hypothesis test, and multiple regression test with the help of the IBM SPSS Statistics 25 program. The results showed that job training variables has a significant effect on employee performance, work environment variables have no significant effect on employee performance, and job training and work environment variables have a significant effect on employee performance]]>
<![CDATA[Pengaruh Rebranding dan Bauran Pemasaran Terhadap Kepuasan yang Berdampak pada Loyalitas Konsumen Mako ]]>
<![CDATA[Lestari, Julianita]]>;
<![CDATA[Meliana, Vina]]>
<![CDATA[ STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/streaming.v2i1.3029
<![CDATA[This study aims to determine the effect of rebranding and marketing mix on satisfaction which has an impact on Mako Cake and bakery consumer loyalty. This research uses nonprobability with purposive sampling technique and survey method with quantitative approach. The sample in this study were consumers who knew Mako Cake and bakery or who had bought Mako Cake and bakery products in Jabodetabek with a minimum age of 17 years and had a total of 170 samples. The results of this study indicate that rebranding affects satisfaction, marketing mix affects satisfaction, satisfaction affects consumer loyalty, rebranding and marketing mix together affect satisfaction.]]>
<![CDATA[Pengaruh Desain Produk dan Price Fairness Terhadap Minat Beli dan Dampaknya Terhadap Keputusan Pembelian Batik Sepiak Belitong ]]>
<![CDATA[Lestari, Lestari]]>;
<![CDATA[Lestari, Diyan]]>
<![CDATA[ STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/streaming.v2i1.3032
<![CDATA[This study explains the effect of product design and price fairness on purchase intention and their impact on purchasing decisions of Batik Sepiak Belitong. This research is quantitative research and uses a survey method by using a questionnaire to the respondents. Questionnaires were distributed via google form to 180 respondents which were then analyzed by using SPSS version 25.0. The sampling technique used is purposive sampling. The result of the main test (t-test) shows that product design and price fairness affect the purchase intention, while price fairness has no effect on purchase intention or purchasing decisions, then product design and purchase intention affect purchase decisions for Batik Sepiak Belitong.]]>
<![CDATA[Pengaruh Social Campaign Terhadap Brand Loyalty dengan Brand Image Sebagai Variabel Intervening Pada Kopi Kalyan ]]>
<![CDATA[Lestari, Ardisa Dwi Putri]]>;
<![CDATA[Astono, Anjar Dwi]]>
<![CDATA[ STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/streaming.v2i1.3033
<![CDATA[This study explains the influence of Social Campaign on Brand Loyalty with Brand Image as an intervening variable. This study used a quantitative approach by distributing questionnaires to 140 respondents which were then processed using the SPSS 26 program. Sampling used a non-probability sampling technique with purposive sampling. The results of the hypothesis test show that Social Campaign has a significant effect on Brand Image, while Brand Image has a significant effect on Brand Loyalty. However, the Social Campaign has no direct effect on Kopi Kalyan's Brand Loyalty, but requires mediation from Brand Image. Based on the results of hypothesis testing, the indirect effect of Social Campaign on Brand Loyalty through Brand Image is 40.7%. The implications of this research can provide input so that Kopi Kalyan can pay attention to the factors that influence Brand Loyalty and their brand image.]]>
