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Ihya Ulumuddin
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INDONESIA
Jurnal Ilmu Sosial dan Humaniora
Published by Universitas Islam Negeri Sunan Kalijaga Yogyakarta
ISSN : 29622948     EISSN : 2962293X     DOI : https://doi.org/10.14421
Core Subject : Humanities, Social,
Humanities Social Sciences
Humanitaria Journal is published bianually (July and January) by the Faculty of Social Sciences and Humanity, Sunan Kalijaga Islamic State University, Yogyakarta, Indonesia. The journal publishes articles of empirical research and reflective analysis on various social and humanity issues, specifically under the perspectives of Sociology, Communication Studies, and Psychology.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol. 3 No. 1 (2024)" : 3 Documents clear
Analisis Brand Activation Habbie Aromatic Dalam Pengembangan Brand Strategy (Penggunaan Model PESO di Media Online) online) Pangalila, Monica Merly
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 1 (2024)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v3i1.3202

Abstract

Brand activation dalam pengembangan brand strategy Habbie Aromatic perlu melakukan treatment yang berbeda dengan apa yang dilakukan kompetitornya termasuk Touch point / interaksi dengan pelanggan. Melalui brand activation yang sudah dilakukan Habbie sebelumnya mencakup online dan offline,  peneliti menemukan model baru dari brand activation PESO  yang dapat mencapai reputasi yang baik  dengan meningkatkan credibility, trust, thought leadership dan authority. Hal itu dapat tercapai jika rangkaian brand activation PESO dilakukan. Perusahaan/Brand baru dalam pengembangan brand memerlukan strategy activity dikerucutkan berdasarkan PESO seperti yang diusulkan peneliti agar optimal terarah untuk menjalankan brand strategy. Dalam pengembangan brand strategi yang sudah berjalan, menggunakan rujukan STP, dalam kegiatannya pun menggunakan konsep 360 marketing atau menggunakan berbagai macam marketing channel, baik fisik, digital, dan media sosial. Penerapan dari strategi ini, yaitu dengan membuat satu pesan marketing, kemudian mengirimkannya kepada konsumen melalui berbagai media, baik online maupun offline.
Lead up to Scopus: Meningkatkan Pengelolaan OJS, Manajemen Review dan Kualitas Artikel Berbasis Standar Jurnal Internasional pada JSR (Jurnal Sosiologi Reflektif) Fithriya, Dwi Nur Laela
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 1 (2024)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v3i1.3347

Abstract

Accreditation is currently one of the important aspects in measuring the reputation of a scientific journal. As the presence of scientific journals is intended to support the academic achievements of lecturers and researchers, journals must inevitably make efforts to make various changes and improvements to achieve the best reputation, especially in the international scope. This study tries to examine more deeply why JSR has not been able to increase its score from the results of Sinta accreditation in 2018 and 2020 in terms of OJS management, review management and article quality and what efforts can be made to improve the performance of OJS management, review management and article quality to meet international standards (Scopus). This study uses a qualitative approach, with data collection techniques in the form of observation (direct observation), in-depth interviews with journal managers, and FGD. Based on the results of the research and discussion that have been presented by the author, it can be concluded that the Reflective Sociology Journal (JSR) still faces various challenges and problems. These challenges and problems come not only from external but also internal. From the external, JSR is faced with the fact that national and international accreditation requires JSR to make improvements in OJS management, review management and most importantly, improving the quality of articles. While from the internal, JSR faces challenges and problems also related to OJS management, review management and article quality. Keywords: Journal; Accreditation; Scopus
Intervensi Kategorisasi Sosial dalam Mengurangi Prasangka Terhadap Penyandang Distabilitas di Pendidikan Tinggi Islam Huda, Muhammad Johan Nasrul; Khaerani, Nuristighfari Masri
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 1 (2024)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/035bdx10

Abstract

Social Categorization Intenvention to Decrease Prejudice Against Students With Disability in  Islamic Higher Education. People with disability have been being suffered to prejudice and discrimination not only social context but aslo happen in education circumstance. Particuarly, prejudice againts students with disability has been theatening social harmony and wellbeing that can impact to life quality. Therefore, this study aimed to investigate the effect of social categorisation training on prejudice reduction towards people with disabilities at Sunan Kalijaga State Islamic University. The intervention involves four dimensions: recategorization, reciprocal differentiation, recategorization, and integration. The intervention was applied a day with 10 participants. Findings demonstrated that the t-test rshowed a significant decrease in prejudice scores from 71.4 to 49.7 (t = 21.13; p = .04), illustrating a positive change in attitudes. Although the sample was limited to a small group and there was no control group, these findings suggest that this approach can strengthen student’s inclusive attitudes. Keywords: Prejudice, disability, Inclusive, intervention

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