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Ririh Anggraini Setyahety
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wiryakarya@unipma.ac.id
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+6281231355643
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ririh@unipma.ac.id
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Fakultas Ekonomi dan Bisnis Universitas PGRI Madiun Jl. Setiabudi No. 85 Kota Madiun 63118
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Kota madiun,
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INDONESIA
Jurnal Pengabdian Masyarakat "Wiryakarya"
Published by Universitas PGRI Madiun
ISSN : -     EISSN : 28279336     DOI : 10.25273
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Pengabdian Kepada Masyarakat "Wiryakarya" adalah jurnal pengabdian masyarakat di bidang ekonomi, sosial, dan kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 72 Documents
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Upaya Peningkatan Penjualan Produk UMKM Di Kecamatan Mejayan Kabupaten Madiun Melalui Platform Lapak Daya BTPN Syariah Putri, Intan Windyar Handono; Wijaya, Anggita Langgeng
Jurnal Pengabdian Masyarakat "Wiryakarya" Vol. 5 No. 01 (2026)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/wjpm.v5i01.24101

Abstract

Rapid technological developments encourage MSMEs to adapt. Reliable and competitive MSMEs must utilize technology and information systems efficiently. In an effort to increase the marketing and sales of their products, MSMEs in Mejaya District, Madiun Regency, face challenges in fully leveraging digitalization. This community service activity aims to provide MSMEs with knowledge and training on the use of information technology in product marketing. The method is to provide training and create advertisements on Instagram. Before the training, MSME participants took an initial test, and after the training, they were given a final test. The results of the community service activity showed an increase in understanding and skills of MSMEs in Mejayan District in the use of digital technology for product marketing purposes. The results of this activity are expected to support efforts to increase MSME product sales in Mejayan District, Madiun Regency.
Pengabdian Masyarakat Desa Purworejo UMKM Naik Kelas: Legal, Digital, Gobal, Financial Amah, Nik; Aviyanti, Richo Diana; Sudrajat, M. Agus; Novitasari, Maya; Adiputra, Eka; Permatasani, Arsinta Ayu
Jurnal Pengabdian Masyarakat "Wiryakarya" Vol. 5 No. 01 (2026)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/wjpm.v5i01.24103

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the local economy, but still face various challenges, particularly related to business legality, digitalization, marketing, and financial management. This community service activity aims to increase the capacity of MSMEs in Purworejo Village, Madiun Regency, through assistance related to business legality, financial intelligence, MSME digitalization, and digital marketing strategies. The activity implementation methods included counseling, training, discussions, and mentoring for 11 MSMEs. The results of the activity showed that 55% of participants have implemented simple financial records, 36.4% have begun utilizing digital strategies and social media for product marketing, and 27.3% demonstrated readiness in managing business legality. These findings indicate that the activity was able to increase the understanding and awareness of MSMEs, although the level of practical implementation still requires further mentoring for the results of the activity to be sustainable. This activity is expected to become a model for MSME empowerment based on integrated capacity building to encourage MSMEs to move up a class.

Page 8 of 8 | Total Record : 72

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