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Noning Verawati
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Jalan Pagar Alam No.26 Labuhan Ratu Bandar Lampung
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Kontekstual: Jurnal Ilmu Komunikasi
Published by Universitas Bandar Lampung
ISSN : -     EISSN : 29624169     DOI : http://dx.doi.org/10.36448/jik.v3i1.3839
Core Subject : Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Social Sciences
Kontekstual merupakan media publikasi hasil penelitian ilmu komunikasi yang diterbitkan atas kerjasama program studi ilmu komunikasi UBL dan ikatan sarjana komunikasi indonesia (ISKI) sejak tahun 2022. Jurnal ini bertujuan untuk menyebarluaskan hasil penelitian/riset kepada para akademisi, praktisi, mahasiswa, dan pihak lain yang berminat di bidang Ilmu Komunikasi. Topik kajian fokus dalam kajian ilmu komunikasi yang terjadi dalam seluruh bidang kehidupan. Kajian ilmu komunikasi tersebut terdiri atas komunikasi politik, komunikasi bisnis, komunikasi organisasi, komunikasi pembangunan, komunikasi lintas budaya, media, publik relations, jurnalistik, videografi, fotografi,komunikasi Pariwisata, komunikasi politik, media baru, TV dan Film, media, gender dan seksualitas. Redaksi menerima naskah yang belum pernah diterbitkan diberbagai media. Jurnal yang terbit secara berkala 2 (dua) kali dalam setahun dengan frekwensi penerbitan di bulan Juni dan Desember. Penentuan artikel yang dimuat dalam Jurnal Kontekstual sudah melalui proses review oleh tim redaksi dengan mempertimbangkan hal berikut: Terpenuhinya persyaratan baku publikasi jurnal, metode riset yang digunakan, signifikansi, dan kontribusi hasil penelitian terhadap pengembangan keilmuan Komunikasi.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 54 Documents
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Tingkat Literasi Digitar Generasi Z Dalam memahamiInformasiMedia nisa, jahro tu
KONTEKSTUAL : Jurnal Ilmu Komunikasi Vol 5, No 1 (2026)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Bandar Lam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jik.v5i1.4667

Abstract

Abstrak GenerasiZterkenaldekat denganmedia digitaldanmedia sosial. Meskidemikian, kedekatan initidakselalu berartimereka mampu memahamiinformasidarimedia secara kritis. Penelitian ini bertujuanuntukmengetahuiseberapa baikGenerasiZdalammemahamiinformasi media, menggunakanpendekatandariilmukomunikasi. Metodeyangdigunakanadalahstudi pustaka denganmenganalisisartikeljurnalilmiah lima tahun terakhir yang membahastentang literasi digital, cara Generasi Zmenggunakan media, sertabagaimana pesandalamkomunikasi dipahami. Hasilnya menunjukkanbahwameskipunGenerasiZbisamengaksesdan menggunakanmediadigitaldenganbaik, mereka masihkurangmampumenilaisumberinformasi , membedakanfaktadanpendapat,sertamemahamikonteksdancara pesandibentukdalam media. TemuaninimenunjukkanbahwaliterasidigitalGenerasiZtidakbisa diukur hanya dari seberapa seringmereka menggunakanmedia, melainkandarikemampuanmereka dalam memahamidanmenerjemahkaninformasi. Dengandemikian, ilmukomunikasisangat penting dalammenjelaskanbagaimanaprosesmemahamipesanmediamemengaruhitingkat literasi digital Generasi Z. Abstract Generation Z is known for their close relationship with digital and social media. However, this close relationship does not always mean they are able to critically understand information fromthe media. This study aims to determine howwell Generation Zunderstands information media, using an approach fromcommunication science. The method usedis aliterature study by analyzing scientific journal articles from the last five years that discuss digital literacy, how Generation Z uses media, and howmessagesincommunicationareunderstood. Theresults showthat although Generation Z can access andusedigital media well, they still lack the ability to assess information sources, distinguish facts from opinions, and understand the context and NamaPenulis/Kontekstual 1(1) Juni 2021: hal- hal 2 howmessagesareformedinthemedia. Thesefindingsindicate that Generation Z's digital literacy cannot be measured solely by howoften they use media, but rather by their ability to understand and interpret information. Thus, communication science is very important in explaining how the process of understanding media messages affects the level of digital literacy in Generation
The Influence Of Digital Marketing Communication on Customer Decision Regarding Periodic Servicing of passenger Vahicles at PT. Budi Berlian Motor Natar Agus Tina Simanjuntak; budhi waskito; Denu Poyo; Arie Purnama
KONTEKSTUAL : Jurnal Ilmu Komunikasi Vol 5, No 1 (2026)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Bandar Lam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jik.v5i1.5002

Abstract

Digital marketing communication is one of the strategies employed by automotive companies to influence customer decisions regarding periodic vehicle servicing. This study aims to analyze the impact of digital media, digital media messages, talent, and customer characteristics on the decisions of passenger vehicle owners to undergo periodic servicing at PT. Budi Berlian Motor Natar, a quantitative approach utilizing an exit poll survey method was adopted. Data were collected via questionnaires distributed to 105 customers undergoing periodic servicing, selected through purposive sampling. Data analysis was performed using IBM SPSS Statistics 27, encompassing validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination. The results indicate that digital media, digital media messages, talent, and customer characteristics each exert a positive influence on customer decisions. Collectively, these four variables significantly influence customer decisions, with customer characteristics emerging as the most dominant factor. The study concludes that the effectiveness of digital marketing communication in driving customer decisions to undergo periodic servicing depends not only on the utilization of digital media and message quality but also on the alignment of communication strategies with customer characteristics. These findings are expected to provide valuable insights for the company in developing more effective digital marketing communication strategies to increase customer decisions regarding periodic servicing
Message Packaging Strategy in the Gemarikan Campaign at the Marine and Fisheries Service of Lampung Province Gregorius Manuel Jaya
KONTEKSTUAL : Jurnal Ilmu Komunikasi Vol 5, No 1 (2026)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Bandar Lam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jik.v5i1.4999

Abstract

Lampung Province is one of the provinces with the lowest fish consumption rate in Indonesia, ranking 21st with a consumption rate of only 38.83 kg/year, far below the ideal rate of 62.5 kg/year set by the government. This condition is influenced by the lack of public understanding of the nutritional benefits of fish, limited facilities and infrastructure, and negative myths circulating in society, so the Marine and Fisheries Service of Lampung Province carries out the Fish-Eating Movement campaign. This study aims to describe the message packaging strategy in the Gemarikan campaign program at the Marine and Fisheries Service of Lampung Province. This study used a qualitative approach with a descriptive qualitative type, with triangulated data collection of in-depth interviews, observation, and documentation involving key, main, and supporting informants. Results show that the message packaging strategy was carried out in a planned manner and involved cross-division coordination with different but mutually supportive roles. The Gemarikan message was packaged using simple, easily understood language, adjusted to the needs of target groups such as schoolchildren, housewives, and posyandu, and reinforced through songs, educational videos, and fish-processing demonstrations. These findings show that the strategy applied the interrelated principles of source, message, channel, and receiver in delivering the campaign message.Key words: campaign, communication strategy, Gemarikan, message packaging, source credibility
KOMUNIKASI INTERPERSONAL DALAM MENGINTERNALISASIKAN NILAI CATUR BHAKTI KEPADA SISWA PERSAUDARAAN SETIA HATI TERATE (Studi Kasus Pada Ranting Baradatu Cabang Waykanan) tri my indah; Noning Verawati; Budhi Waskito
KONTEKSTUAL : Jurnal Ilmu Komunikasi Vol 5, No 1 (2026)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Bandar Lam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jik.v5i1.5001

Abstract

Tri My Indah. Interpersonal Communication In Internalizing The Values Of Catur Bhakti To Students Of Persaudaraan Setia Hati Terate (Case Study at Baradatu Branch, Waykanan). Supervised by NONING VERAWATI, M.A             This study is motivated by the importance of instilling Catur Bhakti values in students of the Persaudaraan Setia Hati Terate (PSHT) Baradatu Branch (Way Kanan Chapter) as a means of character building amidst the decline in discipline, responsibility, and respect for moral values among adolescents. The study aims to examine the forms of interpersonal communication employed by trainers, the communication interaction process between trainers and students, and the design and planning of communication used to instill Catur Bhakti values. A qualitative approach using a case study method was adopted. Informants included the Branch Chairperson (key informant), trainers and students (primary informants), and parents (supporting informants), all selected via purposive sampling. Data were collected through interviews, observation, and documentation, then analyzed using the Miles and Huberman model, comprising data reduction, data display, and conclusion drawing. Data validity was verified through source and technique triangulation. The results indicate that trainers' interpersonal communication is characterized by openness, empathy, supportiveness, a positive attitude, equality, and active listening. Communication occurs as a two-way process within small groups (rayon), involving the delivery of advice, leading by example, dialogue, evaluation, motivation, and persuasive approaches tailored to individual student characteristics. The study also found that communication design was previously situational; consequently, the researcher formulated a more structured communication plan involving the development of Standard Operating Procedures (SOPs) for trainer communication, periodic evaluations, and strengthened collaboration with parents. It is concluded that open, persuasive, and planned interpersonal communication plays a crucial role in the successful internalization of Catur Bhakti values among PSHT students. Keywords: Catur Bhakti, Interpersonal Communication, Value Instillation, Persaudaraan, Case Study 

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