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Erna Sofriana Imaningsih
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Journal of Fundamental Management (JFM)
Published by Universitas Mercu Buana
ISSN : 27754480     EISSN : 27756300     DOI : 10.22441/jfm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
ournal of Fundamental Management is an academic journal published by the Mercubuana University S1 Management Study Program. The aim of JFM is to promote innovative thinking in the field of management and other related fields. This journal focuses primarily on promoting research results related to the business environment in Indonesia. The journal focuses on the following topics: General Management, MSME Management, Global Business Management, Competitive Strategies, Human Resource Management, Marketing Management, Operations and Logistics, Supply Chain Management, Entrepreneurship, Innovation, and Organizational Behavior.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 152 Documents
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The Effect of Perceived Benefits, Perceived Convenience, and Perceived Security On Decision To Use QRIS Ningrum, Amalia Septia; Parmariza, Yennida
Journal of Fundamental Management (JFM) Vol 6, No 1 (2026): MARET 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v6i1.38296

Abstract

This study aims to examine and analyze the influence of Perceived Benefits, Perceived Ease, and Perceived Security on the decision to use QUICK RESPONSE CODE INDONESIA (QRIS). The population in this study consists of students at Mercu Buana University Meruya who use QRIS. The sampling method employed convenience sampling using non-probability sampling, with a sample size of 120 respondents. This is a quantitative study using a survey method for data collection, with the research instrument being a questionnaire using an ordinal scale as the research tool, and data analysis was conducted using Partial Least Squares. The results of the study prove that Perceived Benefits, Perceived Ease, and Perceived Security have a positive and significant influence on the decision to use QRIS.
Distribution Exclusivity in the Formation of Premium Product Image Darmawan, Didit; Izza, Nailul
Journal of Fundamental Management (JFM) Vol 6, No 1 (2026): MARET 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v6i1.38448

Abstract

This literature review examines how distribution exclusivity functions as a mechanism for shaping consumer perception of value and quality in premium products. The study employs a qualitative literature review method, synthesizing theoretical perspectives from marketing management, consumer behavior, and brand strategy literature. The analysis reveals that distribution exclusivity operates through psychological mechanisms such as the scarcity principle, which increases desire and appreciation, as well as sociological mechanisms where products become markers of identity and social status. Store location selectivity, rigorous partner selection, and scarcity management create signals that consumers interpret as indicators of product specialness. Simultaneously, premium product manufacturers must navigate the tension between maintaining exclusivity and meeting market accessibility needs through distribution hierarchies, supply management, exclusive membership programs, and innovative distribution models including pop-up stores and selective digital platform partnerships. The theoretical contribution lies in expanding understanding of distribution's symbolic dimensions in value perception formation. Practically, this review suggests that companies should integrate distribution strategy with overall brand strategy, select partners based on value alignment, design inclusive communication about exclusivity, and innovate new forms of exclusivity relevant to modern consumer behavior. Successful management of these dynamics enables manufacturers to build premium brands sustained by both product quality and the distinctive meanings attached to the ownership experience.

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