cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mutiah
Contact Email
Ikom.fish@unesa.ac.id
Phone
+628563086790
Journal Mail Official
Ikom.fish@unesa.ac.id
Editorial Address
Jl. Ketintang, Gedung i7, Department of Communication Science, Faculty of Social Science and Law, Universitas Negeri Surabaya, Surabaya, Indonesia. Postal Code 60231
Location
Kota surabaya,
Jawa timur
INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
 21   22   23   24   25 
PESAN HUMANISME FOTO JENAZAH PASIEN COVID-19 KARYA JOSHI IRWANDI: - Setiawan, Syahrul Rizki Pratama
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.46405

Abstract

The COVID-19 pandemic is a disease outbreak in the form of a virus that is engulfing all regions in the world, as if all media and journalists flocked to report the latest conditions of the pandemic after the first spike was successful and entered the second spike phase until it was widely discussed in various media with various conditions. which exists. The main factor in this research is how in a photojournalism one can know the actual meaning and message depicted in the photo and also know what is implied or connotative. Semiotic analysis is a method used to analyze and give meaning to the symbols contained in the picture. Advances and developments in media technology increasingly require people to be more mature in understanding every news and information they will see and read. In Joshi Irwandi's photo, there is an appearance of a photo that invites reactions from the public, but in the author's view there is the meaning of the message of humanism that is implied about how the human struggle is involved in the conditions of reality in a COVID-19 emergency hospital, and gets a very special moment. interesting and holds many impressions of meaning in it that can be studied humanely. This research actually wants to show how a photo is not only a work of art or as a complement to an information, but also has an implied meaning of humanity contained in it and is also useful for humans.
STRATEGI LITERASI MEDIA DALAM MELAWAN HOAKS TENTANG VAKSIN COVID-19 (Studi Kasus : Relawan Informasi Kelompok Informasi Masyarakat Bahari Kota Surabaya) Shabrina, Zhafarina
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.46484

Abstract

The city of Surabaya, which is a metropolitan city, has a fairly high level of information dissemination and understanding but in some areas, there are still many low levels of understanding, especially regarding the covid-19 vaccine. One of them is the fishing village community located in the Sukolilo Baru sub-district which has a relatively low level of education, economy and understanding so it is easy to believe in the Covid-19 vaccine hoax. This study aims to determine the media literacy strategy carried out by KIM Bahari towards the fishing village of Sukolilo Baru in fighting hoaxes related to the Covid-19 vaccine. The method used in this research is a case study and a qualitative descriptive approach with interview techniques in collecting data. The results of this study indicate that to eradicate the Covid-19 vaccine hoax at KIM Bahari, as information volunteers participate in providing literacy, education and socialization in the community so that awareness of hoaxes and vaccine participation increases. KIM Bahari uses three strategies, the first is through the use of digital media, such as providing information, and clarifying information related to the COVID-19 vaccine hoax. The second strategy is to go directly to community groups actively or join various community groups in fishing villages which in its application adjust communication patterns with each audience. The last strategy is to pick up the ball by cooperating with opinion leaders for observation and determining vulnerable groups for easy access and facilitation of the COVID-19 vaccine. Keywords: KIM Bahari, Literacy, Hoax, Covid-19 Pandemic, Vaccines Covid-19, Fisherman's Village
Pengaruh Pesan Soft Selling Skincare Base Terhadap Minat Beli Produk (Survei Pada Followers Instagram @itsmybase) Kurniawati, Aurelia Lintangsari
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.47052

Abstract

Melihat banyaknya permintaan akan produk kecantikan disertai adanya persaingan skincare lokal dan luar serta bermunculannya merek-merek skincare baru di Indonesia membuat perusahaan harus berinovasi dalam mengembangkan strategi komunikasi pemasarannya. Era dengan perkembangan teknologi dan informasi yang cepat ini membuat komunikasi pemasaran juga harus menjamin kesinambungan hubungan yang interaktif dengan konsumen secara efektif. Dengan memanfaatkan digital marketing melalui platform instagram dapat diterapkan merek untuk menarik minat beli konsumen. Melalui penggunaan pesan secara soft selling atau pendekatan secara tidak langsung yang berfokus pada merangsang perasaan atau emosi audiens merupakan salah satu bentuk metode komunikasi pemasaran yang dapat digunakan merek untuk menyampaikan pesan mereknya. Hal inilah yang dilakukan oleh merek Base dengan memanfaatkan digital marketing sebagai media penyebaran informasi dan promosi dengan memanfaatkan pesan secara soft selling pada laman instagram. Penelitian ini bertujuan untuk melihat adanya pengaruh yang signifikan antara pesan soft selling yang dilakukan oleh skincare Base terhadap minat beli pada followers instagram @itsmybase. Penelitian ini termasuk dalam jenis penelitian kuantitatif dengan metode survei dan kuesioner sebagai instrumen penelitian. Sampel yang digunakan pada penelitian ini sejumlah 100 responden yang diidentiikasi sebagai followers instagram Base dengan kriteria telah mengikuti akun instagram @itsmybase selama minimal tiga bulan. Berdasarkan hasil analisis data menggunakan Regresi Linear Sederhana diperoleh nilai koefisien korelasi sebesar 0,456 dan angka signifikansi 0,000 < 0,05 dengan hasil uji hipotesis (uji t) 5,198 > 1, 984. Oleh sebab itu, dapat dinyatakan bahwa hipotesis yang diajukan peneliti diterima yakni terdapat pengaruh yang signifikan antara pesan soft selling yang dilakukan oleh skincare Base terhadap minat beli pada followers instagram @itsmybase.
PRODUCT PLACEMENT OF KOPIKO CANDY IN THE KOREAN DRAMA "VINCENZO" ON THE INTEREST OF BUYING INDONESIAN CONSUMERS Widiyanti, Dhea
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.47062

Abstract

This study purposes to examine and analyze the significant effect of Kopiko candy product placement on consumer buying interest in K-Drama Vicenzo. This study uses a sample of 112 people who are members of the Vicenzo twitter group. The analysis technique used is multiple linear regression analysis. The results showed that all respondents' answers describing visual (X1), auditory (X2) and plot connection (X3) and buying interest (Y) kopiko candy on K-Drama Vicenzo showed a spread of answers in agree and strongly agree. Partially, product placement variables consisting of visual (X1), auditory (X2) and plot connection (X3) variables did not affect consumers' buying interest in Kopiko candy, only the auditory variable (X2) had a partial effect. However, simultaneously visual (X1), auditory (X2), and plot connection (X3) variables affect consumer buying interest in Kopiko candy products in K-Drama Vicenzo. Keywords: Buying Interest, Product Placement
MITOS MALE BEAUTY STANDRAD DALAM IKLAN MS GLOW MEN VERSI BABE CABITA DAN MARSHEL WIDIANTO DI INSTAGRAM Sayekti, Eva Ken
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.47071

Abstract

Abstract The concept of male beauty standard is a concept of the handsome standards that indonesians have entrusted men with. The concept of male beauty standard was never far from a physical trait deemed worthy of esteem or admiration. In this study, the writer's concept of male beauty standard is reflected in the Ms. Glow men version of babe cabita and marshel widianto AD on instagram. Where the AD did claim to have created a new male beauty standard concept that did not judge men by any physical description. The purpose of this study is to find out how the myth of the male beauty standard concept in the skincare glow version of babe cabita and marshel widianto AD is. That way the author knows the truth of our claims made by Ms. Glow for men through those ads. The study involves a qualitative approach and data collected using Roland barthes' semiotics method. There are three aspects of emphasis: dennotation, connotation and myth to analyze elements that were never seen in the skincare glow version of Babe Cabita and Marshel Widianto. Research shows that the Ms. Glow men version of Babe Cabita and Marshel Widianto AD in instagram just overshadow the meaning of the male beauty standard concept that if it can't meet one standard there is another standard. Because there is still a hegemonic element in the AD by promoting the benefits of Ms. Glow men that can whiten the skin. Keywords: Male Beauty Standard, MS.Glow Men Version Babe Cabita and Marshel Widianto AD, Roland Barthes Semiotics, Hegemonic.
Komunikasi Terapeutik Konselor Terhadap Anak Kekerasan Seksual Inses Herawati, Zenna Puji
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.47241

Abstract

Every year, the biological father is the most incest perpetrator in Indonesia, according Catatan Tahunan which released Komnas Perempuan in 2018. Indonesia still lacks incest regulation, making therapeutic is essensial. This study employs case studies and a descriptive qualitative method to learn about the therapeutic communication counselor process for trauma treatment. As a result, the counselor has 4 stages of communication : assesment, observation, performance, and termination.
EKSISTENSI KESENIAN SANDUR DI DESA MANDURO KECAMATAN KABUH KABUPATEN JOMBANG: (STUDI ETNOGRAFI KOMUNIKASI PADA PAGUYUBAN SANDUR GAYA RUKUN) Zahro, Aqilla Farina
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.47368

Abstract

This research on the existence of Sandur Arts in Manduro Village, Kabuh District, Jombang Regency is intended to find out how the existence of Sandur art in Manduro Village is the identity of the village. The Sandur Gaya Rukun Association is the only art association currently remaining in Manduro Village. This Sandur art was born and originally from Manduro Village so that it has its own uniqueness and describes the reality of the Manduro community. This study uses the ethnographic method of communication because this study looks at the communication behavior of a group of people in the cultural theme. Through the Sandur Gaya Rukun association, researchers use the ethnographic method of communication by focusing on the communication activities contained in the object of research, which consist of communicative situations, communicative events, and communicative acts. Data were collected through interviews with purposive sampling technique and also observation. In this study, it is known that the existence of Sandur art in Manduro Village still survives. This is because several aspects and values contained in Sandur art are closely related to Manduro Village, namely traditions and moments/events in Manduro Village that always feature Sandur in every arrangement of events, story scripts raised in performances, and also art. This is considered as the identity of Manduro Village so that the village community really cares and defends it. Keywords : existence, sandur, the Gaya Rukun association, Manduro Village, Ethnographic of Communication
Konsep Diri Influencer Muslimah Urban dalam Penggunaan Hijab Turban Prihantono, Dara Shabirah Putri; Dharmawan, S.I.Kom., M.A., Awang
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.47430

Abstract

Muslim influencers in urban communities are a new phenomenon where social media is a place to share daily content which is then enjoyed by followers. With this easy-to-use internet character, influencers are a means to find fashion inspiration in hijab creations, especially hijab turbans. This study aims to determine and describe how the social background and individual of an urban Muslim influencer influence the formation of self-concept in individuals. By using phenomenological methods and types of qualitative research. Researchers conducted observations and interviews based on data obtained from primary data sources, namely, urban Muslim influencers who use hijab turbans. Then analyze the data findings with self-concept theory. The findings from the study show that each influencer has a reason that is formed by family factors and the need to choose to use a hijab turban. With different backgrounds by influencers, namely students, musicians, creative agency staff, and fashion stylists, the influencer's self-concept is formed more varied. Through the statements of the four informants, it was also found that the informants tended to normalize the deviation in the use of hijab through the turban variant with the alibi that they were adapting to changes in modern fashion. This is allegedly because the informants who are micro influencers cannot stem the flow of modernity in the development of fashion. Moreover, being an influencer is certainly required to look attractive on social media. So that without realizing it, the process of forming self-concept occurs naturally and occurs naturally.
Marsaor Paradotan Pada Pernikahan Pariban Suku Batak Toba di Kota Surabaya Siahaan, Elizabeth; Tandyonomanu, S.Sos., M.Si, Dr. Danang
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.47431

Abstract

Suku Batak Toba menjunjung tinggi pernikahan sebagai hak dan kewajiban dalam meneruskan garis keturunan. Pernikahan juga merupakan tujuan utama dalam mencapai pelaksanaan adat istiadat Dalihan Na Tolu masyarakat Batak Toba. Bagi masyarakat suku Batak Toba pernikahan yang ideal dengan perkawinan dengan pariban. Tradisi perjodohan dari zaman dahulu sampai sekarang adalah hal yang masih bisa terjadi karena prinsip suku Batak adalah identitas diri masyarakat yang harus selalu terdepan. Pernikahan pariban dianggap ideal karena turut serta melestarikan kebudayaan suku Batak Toba secara turun temurun. Dengan menggunakan metode penelitian metodelogi dengan tujuan melihat langsung bagaimana komunikasi yang terjadi antara orang tua dan anak mereka mengenai pembahasan pernikahan pariban. Subjek penelitian yaitu 7 orang yang merupakan pemuda-pemudi suku Batak Toba yang tinggal di Kota Surabaya.
MANAJEMEN KOMUNIKASI OBJEK TAMAN GHANJARAN TRAWAS DI MASA PANDEMI COVID-19 Agustina, Farah Indah
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.47626

Abstract

Penelitian ini bertujuan untuk untuk mengetahui dan mendeskripsikan penerapan manajemen komunikasi dalam konteks komunikasi pariwisata pada objek wisata Taman Ghanjaran di masa pandemi covid-19. Melalui manajemen wisata ini dilakukan dengan tujuan untuk dapat menjalankan kembali aktivitas komunikasi pariwisata dalam hal memanajemen jangkauan pemasaran pariwisata serta memanajemen lembaga kepariwisataan yang terlibat sebagai upaya dalam menyikapi kondisi berwisata di masa pandemi covid-19. Penelitian ini menggunakan metode studi kasus dan jenis penelitian kualitatif. Pengambilan data dilakukan melalui wawancara mendalam dengan pihak-pihak terkait dalam pengelolaan dan pengembangan wisata Taman Ghanjran Trawas, seperti kepala Badan Usaha Milik Desa (BUMDes), Ketua Unit Wisata, Staff/Karyawan Unit Wisata, dan Ketua Kelompok Usaha Bersama (KUB). Hasil dari penelitian ini menunjukkan bahwa penerapan manajemen komunikasi dalam konteks komunikasi pariwisata untuk menjangkau target wisatawan di masa pandemi masih berjalan cukup efektif dengan melakukan pemetaan kembali segmentasi, targeting dan positioning yang terencana dengan baik dan melakukan inovasi-inovasi yang disesuaikan dengan kondisi saat ini yakni meliputi strategi pembagian zonasi-zonasi area wisata, melakukan bentuk kerjasama kolaborasi dengan pihak eksternal untuk mengontrol protokol kesehatan dalam berwisata, serta gencar melakukan promosi wisata dengan menggunakan saluran media sosial Instagram, tiktok, youtube, google bisnis, hingga memanfaatkan peran electronic word of mouth (e-wom) dari para pengunjung.

Page 23 of 62 | Total Record : 613

 21   22   23   24   25 

Filter by Year

2018 2026


Reset
Filter By Issues
All Issue Vol 10 No 1 (2026): The Commercium - Januari 2026 Vol. 9 No. 3 (2025): The Commercium - Juli 2025 Vol. 9 No. 2 (2025): The Commercium - April 2025 Vol. 9 No. 1 (2025): The Commercium Vol. 8 No. 3 (2024): The Commercium Vol. 8 No. 2 (2024): The Commercium Vol. 8 No. 1 (2024): The Commercium Vol 7 No 3 (2023): The Commercium Vol. 7 No. 3 (2023): The Commercium Vol 7 No 2 (2023): The Commercium Vol 7 No 1 (2023): The Commercium Vol 6 No 3 (2023): The Commercium Vol. 6 No. 2 (2023): The Commercium Vol 6 No 1 (2022): The Commercium Vol 5 No 3 (2022): The Commercium Vol. 5 No. 2 (2022): The Commercium Vol. 5 No. 1 (2022): The Commercium Vol 4 No 3 (2021): The Commercium Vol. 4 No. 2 (2021): The Commercium Vol. 4 No. 1 (2021): The Commercium Vol 3 No 3 (2020): The Commercium Vol. 3 No. 2 (2020): The Commercium Vol 3 No 1 (2020): The Commercium Vol 2 No 2 (2020): The Commercium Vol 2 No 2 (2019): The Commercium Vol 2 No 1 (2019): The Commercium Vol 1 No 2 (2018): The Commercium Vol 1 No 1 (2018): The Commercium More Issue