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INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
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STRATEGI KOMUNIKASI GURU SEKOLAH MENENGAH KEJURUAN DALAM MENERAPKAN PEMBELAJARAN DARING (STUDI KASUS DI SMK NEGERI 3 KOTA BEKASI) Mulyana, Fajar Rizki
The Commercium Vol. 5 No. 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i1.43660

Abstract

The Covid-19 pandemic in Indonesia has had an impact on various sectors. In the education sector, the government decided to shift online learning from elementary to tertiary levels. With this policy, teachers must develop communication strategies so that online learning can run effectively. The purpose of this study was to determine the communication strategies used by teachers of SMKN 3 Bekasi City in online learning. This research uses a qualitative approach with a case study method. Data collection was done through direct interviews and observation. Interviews were conducted with teachers of productive subjects in each study program, and observations were made in online classes held by each department. The results of this study indicate that the communication strategies used by SMKN 3 Bekasi City teachers in the application of online learning are as follows: (1) Using the lecture method to convey messages in online classes held in educational applications, such as zoom and google meet. (2) Using video and PPT media to assist the learning process. (3) Discuss with students before and after class as a form of interaction. (4) Carry out tests or quizzes as learning assessments through electronic communication channels, such as google forms and quiziz.
Pengaruh Aktivasi Merek Melalui Instagram @Msglowbeauty Terhadap Keterlibatan Reseller Pada Produk MS.Glow Sari, Deby Nur Winda
The Commercium Vol. 5 No. 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i1.43704

Abstract

The presence of social media brings benefits for beauty product businesses in implementing brand activation strategies. Brand activation is implemented through the use of content that can improve the relationship between brands and customers, so that companies are able to build partnerships by inviting loyal customers to become resellers. The owner of the MS.Glow brand also did the same thing through their Instagram account, namely @msglowbeauty, where the brand activation strategy that has been implemented accidentally creates reseller engagement on MS.Glow products. This study aims to examine the significant influence of brand activation through instagram @msglowbeauty on reseller engagement in MS.Glow products. Based on the concept of customer engagement, reseller engagement is defined as a process that involves cognitive, emotional and behavioral activities shown by a reseller through interactions with brands such as purchasing, using or reselling products. This research is included in the type of quantitative research with a survey method. The sampling technique used purposive sampling with a total of 100 respondents, who were identified as MS.Glow resellers in East Java. Based on the results of data analysis used Spearman Rank Correlation, the correlation coefficient value was 0.740 and a significance number was 0.000
PEMBENTUKAN CITRA POSITIF AKADEMI ANGKATAN LAUT MELALUI LATIHAN PRAKTEK PELAYARAN KARTIKA JALA KRIDA
The Commercium Vol 4 No 3 (2021): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v4i3.43728

Abstract

In an institution or agency, image is an important and high value asset. A good image is very important and must be owned by any institution to determine the success of an institution in developing programs. In military institutions, good or bad image is very important, because military institutions play a direct role in serving the community. One of the military institutions that upholds imaging is the Naval Academy (AAL). Based on this, this research is intended to find out the strategy carried out by the Naval Academy (AAL) to build a positive image. This research was conducted using an observational qualitative approach by conducting interviews with related parties. The results showed that in the mission of forming a positive image, AAL has various supporting programs, namely the Kartika Jala Krida (KJK) special practical training program (Lattek). In addition, it is also carried out by carrying out diplomatic missions that aim to introduce Indonesian culture to the international world. Keywords: Image, Naval Academy (AAL). KJK Technical Training.
PENGARUH PENGGUNAAN MEDIA SOSIAL TIKTOK @ERIGO.STORE TERHADAP KEPUTUSAN PEMBELIAN PRODUK ERIGO. Nahari, Akhmad Yasin Rizki; Aji, Gilang Gusti
The Commercium Vol. 5 No. 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i1.44023

Abstract

Penggunaan media sosial dalam pemasaran produk pada era sekarang sangat diminati oleh berbagai pelaku usaha agar dapat menarik pengguna dalam melakukan pembelian produk. Salah satunya yaitu clothing line Erigo dengan platform media sosial Tiktok @erigo.store. Penelitian ini memiliki tujuan untuk mengetahui pengaruh penggunaan media sosial Tiktok @erigo.store terhadap keputusan pembelian dari produk Erigo. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode survey. Teknik pengambilan sampling menggunakan teknik purposive sampling dengan sampel sebanyak 100 responden telah diidentifikasi sebagai konsumen Erigo yang telah membeli produk serta mengetahui akun Tiktok @erigo.store. Teknik pengumpulan data dengan menyebar link kuisioner melalui Google Form yang disebar secara online serta perhitungan score data menggunakan Skala Linkert. Berdasarkan hasil analisi data menggunakan model regresi linear sederhana uji-t dan hasil model summary, peneliti menemukan bahwa terdapat pengaruh positif penggunaan media sosial Tiktok terhadap keputusan pembelian produk Erigo namun bersignifikansi rendah hanya sebesar 15,7% dan sisanya dipengaruhi oleh faktor lainnya.
STUDI FENOMENOLOGI JURNALIS LOKAL SURABAYA DALAM MENJAGA INDEPENDENSI DAN KEPENTINGAN PUBLIK SAAT MELIPUT BERITA DI MASA PANDEMI Belani, Ahmad Rezatriya; Aji, Gilang Gusti
The Commercium Vol. 5 No. 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i1.44388

Abstract

Situasi pandemi saat ini memberikan tantangan lebih kepada para jurnalis untuk mampu menyampaikan berita kepada publik akan informasi terkini. Surabaya dan Jawa Timur di masa pandemi ini sangat disoroti akan kasusnya yang naik serta penanganan dari pemerintahnya. Fenomena tersebut membuat independensi jurnalis lokal mengalami lebih banyak tekanan saat meliput di masa pandemi. Penelitian ini bertujuan untuk mengetahui bagaimana pengalaman jurnalis lokal di Surabaya dalam mempertahankan independesi saat meliput di masa pandemi. Menggunakan metode kualitatif dengan pendekatan fenomenologi dalam mengumpulkan pengalaman peliputan berita di masa pandemi, yang mana banyak tantangan terhadap independensi jurnalis. Hasil penelitian ini berasal dari proses wawancara mendalam kepada jurnalis lokal Surabaya. Menggunakan Teori Shoemaker dan Reese, nantinya dapat dilihat adanya tekanan dari pihak internal dan eksternal media hingga agenda peliputan yang memengaruhi seberapa besar keberpihakan kepada publik dan independensi jurnalis lokal Surabaya dalam menjalankan tugasnya meliput berita di masa pandemi.
Positioning Persebaya Store Dalam Membentuk Fashion Lifestyle Auzan, Fathoni Bayu
The Commercium Vol. 5 No. 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i1.44389

Abstract

This study aims to identify and describe the positioning of Persebaya Store in forming a fashion lifestyle, using case study methods and descriptive qualitative research types. Researchers conducted observations and interviews with the marketing communications division of the Persebaya Store, the shopkeeper of the Persebaya Store, and a Bonek from the journalist Emosijiwaku.com. Analysis of data findings based on indicators of positioning and communicating positioning through the marketing mix. The results of this study indicate that Persebaya Store is positioning to form a fashion lifestyle, through product design using a minimalist design that creates an elegant impression, so that it can be used flexibly. Persebaya Store makes local fashion brands a trend, inspiration on product design and promotional content creation. The establishment of the physical outlet Persebaya Store, apart from being a place of sale, is also used as a gathering place for Bonek with various concepts that are presented, with the aim of attracting the attention of consumers. The participation of the Surabaya Fashion Parade event allows Persebaya Store to position the brand in the minds of potential consumers that Persebaya Store's products are no less cool and can compete with other fashion brands.
PEMAKNAAN BRAND CHINA (Studi Fenomenologi Pada Millennial Pengguna Mobil Wuling di Surabaya) Yuniar, Alda Mega
The Commercium Vol. 5 No. 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i1.44485

Abstract

This study examines how the meaning of informants regarding a brand originating from a particular country. The purpose of this study was to find out and describe the behavior or phenomena that exist in society, especially Surabaya residents about the millennial's perception or view of a new automotive brand from China named Wuling in Indonesia. The background of this research is the rise of Wuling car users in the city of Surabaya, considering stereotype of China's image on negative aspect of product quality. Therefore, the researcher wants to know the background of users who consume Wuling brand and how they perceive Wuling brand and the current state of China. This study uses a qualitative method with a phenomenological approach. Data collection techniques with interviews, participant observation, and literature study. The results obtained from interview process of informants indicate that negative stereotypes about China, which is famous for its counterfeit products with low prices and quality, have begun to erode over time and China's efforts to improve it, one of which is by presenting Wuling products so that consumers have perspectives and meanings. positive towards Wuling and China. Keywords: Brand Image, Country of Origin, Consumer Behavior
Analisis Jaringan Komunikasi Community Development Program Kampusng Tangguh Plus Peduli Anak Kelurahan Wonokusumo Kota Surabaya Dewantari, Lukyta
The Commercium Vol. 5 No. 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i1.44487

Abstract

The focus of this research is the role of communication networks in community development, especially in the issue of child protection which is a problem in developing countries. This study presents an analysis of how the efforts of the child care village task force actor in obtaining the information needed through a communication network approach. Communication networks are used to identify the role of community development because communication networks can describe actor relationships that cause individuals to be encouraged to interact. The research objectives are (1) to analyze the structure of the communication network and identify the roles of actors. (2) explain how the communication network in community development is to form a social program for a tough village to care for children. This study uses a quantitative approach by distributing questionnaires to 37 communication actors using a small group sample. The results showed that (1) the network structure is centralized with a low level of connectedness between actors, the role of actors is dominated by actors Kustana, Ali, Ernawati, Sujali, Nancy, and Didid. (2) The communication actor is dominated by individuals who have homophilic characteristics, the formation of a tough village program is based on two mechanisms, namely the selection process and social influence. Keywords: Communication Network, Community Development, Child Protection
REPRESENTASI DEPRESI DALAM FILM BERJUDUL "NANTI KITA CERITA TENTANG HARI INI" Setioningtyas, Nissa Akfiika
The Commercium Vol. 5 No. 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i1.44635

Abstract

Fenomenologi Mahasiswa Membangun Bisnis Online Huda, Dien Fahmi; , S.Sos., M.I.Kom., Mutiah
The Commercium Vol. 5 No. 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i1.44739

Abstract

Online businesses or businesses that use networks in their use are now in great demand by the Indonesian people because they provide many conveniences and advantages in them. Online business is also in great demand by students in order to apply the knowledge that has been obtained in college or want to convey their ideas in their business. This study aims to find out what their motives, experiences, and how they interpret building an online business when they are still students. This study uses a phenomenological method with a qualitative research type and the selection of sources is divided into three people. Researchers used data collection techniques with interviews and observations. The results of the study indicate that prior to the meaning process, there were separate motives and experiences for the informants who were behind the meaning. There are two motives owned by the informants, namely the motive because (because the motive) already has the skills, wants to take advantage of something, starting from a hobby. motive for (in order to motive) so that it is not difficult to find work, can be consistent in developing business, and create something new. The communication experience for the three speakers included getting something new, getting lots of connections, knowing how to build brand awareness and marketing products, and getting consumer satisfaction. After the motive and experience, meaning can be created. The meaning of building an online business is a challenge to enter the business world, to make oneself more productive, as a struggle to be independent, as self-development, to be committed and responsible for the business that has been built and as a way to achieve its goals. Keywords: Entrepreneurial Student, Phenomenology, Online Business

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