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INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
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REPRESENTASI EKOFEMINISME DALAM NOVEL BILANGAN FU
The Commercium Vol 6 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i3.52296

Abstract

This research was aimed to determined of ecofeminism discourse which was formed through a novel entitled Bilangan Fu by Ayu Utami published in 2008. This research is a descriptive qualitative research with Teun A. Van Djik’s discourse analysis method. Data collection was obtained from novel texts, reader interviews, and literature study. Data analysis techniques was performed with conclude and verify from observation obtained from text analysis, interviews, and documentation. The result of this research indicate that the representation of ecofeminism discourse raised by the author through the character, narrative, and story telling in the novel shows about the relations between women and nature. It was supported by the situation and socio culture context that was relevant to the description in the story setting.
ANALISIS RESEPSI KHALAYAK TERHADAP NILAI MASKULINITAS BARU DALAM IKLAN KOSMETIK KHUSUS PRIA
The Commercium Vol 6 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i3.52447

Abstract

The new masculinity is a hegemonic concept of masculinity and can be adjusted based on the context of the times. The new masculinity has abandoned the old masculine values that many men consider to restrain and compartmentalize men and women. Metrosexual is one of the new concepts of masculinity that is popular and widely embraced by today's society , especially urban and metropolitan communities. Men’s cosmetic advertisements display metrosexual values with the aim of increasing their sales, because the metrosexual market has been formed. This study uses the Stuart Hall reception analysis method and using in-depth interviews as data collection techniques. The results showed that there were two categories of acceptance of media messages, namely 1) dominant category, with two informants having three main acceptance points, 2) negotiation category, with four informants having two main negotiation points. In addition to these two categories, two points of same acceptance were found in common with all informants, namely, 1) maintaining appearance is a necessity for every man today, and 2) the appearance of a metrosexual model as a new masculinity value in advertisements can increase public awareness about new masculinity value. Future research can examine what factors can influence audience acceptance of messages potrayed by the media.
REPRESENTASI SEKSISME DALAM KELOMPOK JARINGAN NARKOTIKA PADA SERIES MY NAME
The Commercium Vol 6 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i3.52464

Abstract

My Name menceritakan tentang perjuangan tokoh Ji – Woo dalam membalaskan dendamnya kepada pelaku yang bertanggung jawab atas kematian ayahnya. Dalam series sangat ditunjukkan bagaimana kerasnya hidup yang dijalankan oleh sang tokoh Yoon Ji – Woo. Tak hanya menceritakan mengenai ketangguhan Ji woo, series ini juga menunjukkan betapa mudahnya seorang perempuan untuk diperdaya, hal ini terlihat pada series My Name. Hal ini cukup merepresentasikan tentang bagaimana masyarakat Korea Selatan dalam memandang seornag wanita, feminisme disana cukup ditentang dan menjadi salah satu alasan mereka untuk mendiskriminasi seorang perempuan. Metode penelitian yang nantinya akan digunakan pada penelitian kali ini adalah metode analisis semiotika yang dikemukakan oleh Charles Sanders Peirce. Tindakan terhadap Ji woo dapat dilihat melalui beberapa unit analisis yang telah ditentukan oleh peneliti seperti pada action, dialog, wardrobe, setting tempat dan properti.
STRATEGI KOMUNIKASI BADAN PENANGGULANGAN BENCANA DAERAH MAGETAN DALAM UPAYA PENGURANGAN RISIKO BENCANA COVID-19 DI PONDOK PESANTREN AL FATAH TEMBORO
The Commercium Vol 6 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i3.52542

Abstract

This study explains the communication strategy of the Magetan Regional Disaster Management Agency in an effort to reduce the risk of the Covid-19 disaster at the Al Fatah Temboro Islamic Boarding School and the stance taken by the Magetan Regional Disaster Management Agency in dealing with the Covid-19 virus. To achieve the above objectives, qualitative research methods are used with this type of case study research. Data collection techniques used are observation, interviews and documentation. The data analysis tool in this study was interactive analysis and then analyzed through the process of data collection, data reduction, data presentation, and drawing conclusions. The presentation of the data in this study is in the form of writing and explains what it is according to the data in the field. The results of this study conclude that based on the research that has been conducted, the application of a communication strategy with a persuasive communication model in handling Covid-19 has been carried out by the Magetan Regency Disaster Management Agency and has had a positive impact on the Al Fatah Temboro Islamic Boarding School Keywords : Covid-19, BPBD, Communication Strategy, Pondok Pesantren.
STRATEGI PROGRAM GOOD MORNING HARD ROCKERS SHOW UNTUK MENINGKATKAN JUMLAH PENDENGAR
The Commercium Vol 6 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i3.52550

Abstract

Strategi program radio, selain untuk meningkatkan jumlah pendengar juga sangat penting untuk menghadapi perkembangan teknologi saat ini, terutama dengan kondisi pasca pandemi yang berdampak khususnya pada pendapatan iklan. Penelitian ini merupakan penelitian kualitatif dengan metode studi kasus yang bertujuan untuk mengetahui bagaimana strategi yang diterapkan program Good Morning Hard Rockers Show untuk meningkatkan jumlah pendengar pada radio Hard Rock FM Surabaya. Strategi yang diteliti ditinjau dengan menggunakan strategi program oleh Susan Tyler Eastman (2012) yang terbagi ke dalam lima kelompok strategi yaitu strategi kesesuaian, pembentukan kebiasaan, pengontrolan arus pendengar, penyimpanan sumber daya program, dan daya tarik massa. Hasil dari penelitian ini menunjukkan bahwa Program Good Morning Hard Rockers Show menerapkan berbagai strategi untuk meningkatkan jumlah pendengar yang terbagi menjadi strategi konten dan konteks. Beberapa di antara strategi-strategi tersebut terdapat langkah-langkah yang sesuai dengan lima kelompok strategi program oleh Susan Tyler Eastman (2012). Dari hasil temuan penelitian juga diperoleh bahwa strategi yang diterapkan oleh program Good Morning Hard Rockers Show dapat meningkatkan jumlah pendengar, baik itu pendengar pada program itu sendiri maupun program lain.
ANALISIS FRAMING ISU DISABILITAS PADA SURAT KABAR JAWA POS DAN SURAT KABAR KOMPAS EDISI 6 OKTOBER 2018 – 13 OKTOBER 2018
The Commercium Vol 6 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i3.52770

Abstract

Penelitian ini membahas pemberitaan media massa koran Jawa Pos dan Kompas terhadap isu disabilitas pada AsianPara Games 2018 yang diselenggarakan 6 Oktober 2018 – 13 Oktober 2018. Dapat diketahui penyandang disabilitasjarang terlihat ditempat umum. Pada tahun 2011-2016 hanya terdapat sekitar 89 pemberitaan isu disabilitas.Mengakibatkan isu disabilitas di media dapat mengubah kesalahpahaman mengenai stereotip pada penyandangdisabilitas. Penelitian ini menggunakan pendekatan kualitatif deskriptif, analisis teks media sebagai metode penelitiandan dengan analisis framing sebagai jenis penelitiannya. Pengumpulan data menggunakan teknik analisis dokumenyakni melihat bagaimana wartawan menuliskan berita, memberikan gambar, menekankan berita, judul berita, dan lainsebagainya. Kesimpulan dari hasil penelitian ini adalah Jawa Pos dan Kompas memiliki karakteristik masing-masing.Jawa Pos mengarah pada penokohan atlet difabel sebagai sosok yang tangguh menganggap atlet difabel merupakansosok yang memiliki kisah menginspirasi. Kompas lebih memberikan rame humanity dan social sehingga mengarahpada asas dan nilai kemanusiaan Berita yang ditonjolkan setiap media merupakan representasi ideologi media massa.
STUDI KASUS KETERBUKAAN INFORMASI PUBLIK DINAS KOMUNIKASI DAN INFORMASI KAB. MOJOKERTO DALAM TINJAUAN KOMUNIKASI PUBLIK DI MASA PANDEMI COVID-19
The Commercium Vol 6 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i3.52856

Abstract

Covid - 19 is one of the most common man-made catastrophes. As a result, individuals' everyday lives as social beings tend to adapt to the current situations. The pattern of face-to-face contact that we frequently practice alters and has a significant influence on several parts of life. Similarly, reacting to the process of operating the wheels of government necessitates a considerable strategy, particularly in terms of public communication to audiences. Because communication is an abstract concept with various meanings in its application, it must encompass every attitude that offers meaning to the recipient. As a result, the disclosure of information that must be carried out by government agencies, particularly the Office of Communication and Information, must have a substantial influence on people's behavior.
STRATEGI KOMUNIKASI BMKG JUANDA DALAM PENGELOLAAN AKUN @infobmkgjuanda
The Commercium Vol 6 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i3.52859

Abstract

The weather has a significant influence on people's lives. This is the biggest reason information about the weather in an area is something that is needed by the community. But nowadays, people not only need information about the weather such as weather forecasts, but also education about the weather. The need for information about the weather does not stop at weather forecasts and education that explains events that have something to do with the weather alone, but the public also needs education about the weather that has the potential to trigger natural disasters. BMKG Juanda through his Instagram account, namely @infobmkgjuanda often uploads posts about education about weather. This study aims to understand how BMKG Juanda's communication strategy on his Instagram account. This research uses a case study method with data collection techniques, namely interviews, observations and documentation. The researchers findings were then analyzed using Phil Jones Communication Strategy Stage Theory. The result of this research is that in conducting education on his Instagram, BMKG Juanda carried out the stages of planning, implementing as well as follow-up and commitment.
STRATEGI KOMUNIKASI PEMASARAN RUMAH ATSIRI INDONESIA DALAM MENINGKATKAN JUMLAH PENGUNJUNG
The Commercium Vol 6 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i3.52863

Abstract

This study aims to find out how the application of the Indonesian Essential House Marketing Communication Strategy in Increasing the Number of Visitors. This research is a qualitative descriptive research with a case study method. The paradigm used is the constructivism paradigm in which social processes are obtained through actions and interactions created by individuals continuously so as to produce a reality that is owned and experienced individually. Data collection was obtained through observation and in-depth interviews. The results of this study indicate that the promotion strategy used by Rumah Essential Indonesia is by utilizing marketing communications with the concept of an integrated marketing communication strategy and promotion through social media. Social media plays an important role in promoting services at Rumah Atsiri Indonesia
STRATEGI PUBLIC RELATION PT KAI DAOP 8 SURABAYA DALAM MEMPERTAHANKAN CITRA MELALUI COMMUNITY RELATION (STUDI KASUS PADA RAILFANS)
The Commercium Vol 6 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i3.53046

Abstract

The corporation is currently considering controlling an image, this image aims to maintain the existence of the company. KAI is a large company, therefore image control is also very necessary. The image of PT KAI Daop 8 Surabaya is handled by the public relations division. PT KAI Daop 8's public relations has several strategies to maintain its image. One of the public relations programs to maintain its image is a community relations program by cooperating with railfans. This research is descriptive qualitative research with a case study method and uses a constructivist paradigm, namely a paradigm that sees social conditions as a systematic analysis. Data collection was obtained from the results of in-depth interviews with several informants who match the criteria. The results of this study indicate that the community relations strategy that collaborates with Railfans has the same background, namely wanting to introduce trains to the whole community, therefore PT KAI Daop 8 Surabaya and Railfans have a strong bond. In the community relations strategy, there are several fields in it to support an image of PT KAI Daop 8 Surabaya, namely Community Branding, Community Gathering, Community Development, Socialization, Social Service, and Public Service. PT KAI, which acts as a partner for railfans, really supports all the positive things that are done by railfans so that as a community, railfans have very high loyalty too

Page 31 of 62 | Total Record : 613

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