cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mutiah
Contact Email
Ikom.fish@unesa.ac.id
Phone
+628563086790
Journal Mail Official
Ikom.fish@unesa.ac.id
Editorial Address
Jl. Ketintang, Gedung i7, Department of Communication Science, Faculty of Social Science and Law, Universitas Negeri Surabaya, Surabaya, Indonesia. Postal Code 60231
Location
Kota surabaya,
Jawa timur
INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
 27   28   29   30   31 
Komunikasi Pengungkapan Diri (Self Disclosure) Sebagai Resiliensi Mahasiswa Broken Home (Studi Fenomenologi Proses Resiliensi Mahasiswa Broken Home di Surabaya) Buana, Daya Ning; Dewi, Putri Aisyiyah Rachma
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.50981

Abstract

Broken Homes tend to be synonymous with an incomplete family or a family with divorced parents. Even though a family that has intact members can also be referred to as a "Broken Home family" when the relationships that are established are not harmonious and there is no warmth in them, This causes the child to experience trauma and some emotional disturbances. Children with stable emotional maturity, on the other hand, will be able to be resilient, one of which is through self-disclosure. The purpose of this study was to find out how self-disclosure communication acts as a form of resilience for Broken Home students in Surabaya. This research method is qualitative with a phenomenological approach. Data was collected through the stages of observation, in-depth interviews, and document review. The results showed that self-disclosure played a bigger role in the resilience process for female informants than for male informants. This is because female informants can take positive things from the advice and words of encouragement from their interlocutors, while male informants do not have such a big effect. Keyword : Self Disclosure, Resilience, Broken Home
PENGARUH ISI PESAN KESEHATAN MENTAL INSTAGRAM RILIV TERHADAP KEMAMPUAN RESILIENSI (Survei Terhadap Followers Instagram Riliv): Mental Health Messages, Resilience Ability, Instagram Followers, Riliv Ramadhanty, Hanna Azizah; S.S, M.A., Tsuroyya
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.51026

Abstract

This research aims to empirically examine the effect of the contents of Riliv's Instagram mental health messages on the resilience abilities of Instagram followers through a quantitative approach and survey methods. The analysis of this study uses an independent variable, namely the contents of Riliv's Instagram mental health messages and the dependent variable is the resilience of Instagram followers. The research sample is Riliv's active Instagram followers using the purposive-sampling method. Data collection was carried out by distributing 400 questionnaires. The statistical method used is simple regression analysis and partial statistical test (T-test) as a research hypothesis test. The results of this study indicate that the contents of Riliv's Instagram mental health messages have an effect on the resilience ability of followers. This is based on the results of the hypothesis test, where the t-count value is 3.185 greater than the specified t-table value of 0.1966 and when viewed from the significance figure the results are 0.000 < 0.05.
STRATEGI KOMUNIKASI PEMASARAN VAPE STORE J VAPE GRAHA FAMILY SURABAYA kurniawan, efreldo kris
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.51029

Abstract

The problem to be investigated in this thesis is how the marketing communication strategy implemented by J'Vape Graha Family attracts consumer interest. In this research a qualitative descriptive method was used which explored facts about the Marketing Communication Strategy used by J'Vape Graha Family and then analyzed using marketing communication theory which used a deeper theory, namely the marketing communication mix. From the results of research on communication strategy marketing strategy used by J'Vape Graha Family, it can be found that the strategy undertaken by J'Vape Graha Family to market and introduce its products is 1) J'Vape Graha Family uses advertisements on social media and non-social media, 2) J'Vape Graha Family organizes member and telegram groups to do direct marketing 3) J'Vape Graha Family provides discounts and giveaways to create sales promotions 4) J'Vape Graha Family uses social media Instagram and Facebook to market its products with the Knownledge concept. Based on the findings, several suggestions can be taken into consideration for improving the quality of the marketing communication strategy used by J'Vape Graha Family, namely: 1) maximize their social media because social media is the biggest impact on increasing sales of J'Vape Graha Family 2) providing new innovations in social media, so it doesn't always make story telling but instead makes the Instagram feed more attractive from a visual standpoint 3) not focusing on social media because other strategies if maximized will also have an impact on increasing sales for J'Vape Graha Family
PENERAPAN KOMUNIKASI PERSUASIF DALAM PROSPEK BUSINESS OPPURTUNITY ANGGOTA KANGZEN KENKO INDONESIA Bramantawira, Kristiardi
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.51039

Abstract

The limitations of face-to-face meetings during the pandemic period from 2020 to early 2022 prompted the acceleration of digitization in the system for recruiting new members and selling products. Kangzen Kenko Indonesia is an example of a company implementing a network business in Indonesia that intensively holds webinars to recruit new members. In the recruitment process, Indonesian KK members must apply persuasive communication to prospective new members. This study uses a qualitative approach and uses a descriptive type. The research method used is phenomenology. The results of the study show that persuasive communication is carried out on social media by building personal branding and intimacy through visual content uploaded via social media, regularly holding webinars by providing testimonials and attractive offers for prospects on an ongoing basis which makes KK products more existent with others. With these findings, it is hoped that further research will emerge that discusses this further.
STRATEGI PRESENTASI DIRI FASHION INFLUENCER DI MEDIA SOSIAL INSTAGRAM Agustin, VIna; Aji, S.I.P., M.Si., Gilang Gusti
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.51041

Abstract

Pemanfaatan sosial media di era digital ini memang sangat beragam diantaranya manusia dapat leluasa untuk berkomunikasi antar satu sama lain dengan mengunggah foto dan video, salah satunya menggunakan aplikasi instagram. Sehingga muncul istilah influencer yang dapat membedakan pengguna instagram dengan pengguna yang memiliki banyak pengikut. Sehingga para influencer memiliki cara dalam menunjukan presentasi diri yang baik di media sosial, hal ini dikarenakan media sosial memiliki peran yang besar dalam memiliki kontrol yang besar atas tindakan atau perilaku presentasi diri mereka dibandingkan dengan komunikasi secara langsung. Penelitian ini ditujukan untuk mengetahui bagaimana fashion influencer yang memiliki jumlah rentang pengikut 1000-100.000. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan metode fenomenologi. Untuk pengambilan data menggunakan teknik wawancara dan observasi. Hasil dari penelitian ini menunjukkan berbagai upaya dan strategi yang dilakukan para fashion influencer dalam menunjukkan presentasi diri, diantaranya menampilkan konten yang menarik dan informatif dan diiringi juga pemanfaatan fitur-fitur instagram secara tepat sehingga dapat meningkatan jumlah pengikut dan dapat menunjukkan presentasi diri yang sesuai. Kata Kunci: presentasi diri, influencer, media sosial
Komunikasi Organisasi Antara Komandan dan Anggota di Mabes TNI Kogartap III Surabaya Pada Masa Pandemi Covid-19 Elvitarani, Ovi Ayunda; Rachma Dewi, Putri Aisyiyah
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.51208

Abstract

This research has a background from the existence of an organizational communication process during the Covid-19 pandemic which took place within the TNI Headquarters Kogartap III organization in Surabaya, which involved commanders and members of TNI soldiers. The purpose of this study was to find out how organizational communication and organizational communication barriers were in Kogartap III Surabaya during the Covid-19 pandemic. The theories used are the classical management theory by Henri Fayol and organizational communication barriers. Based on the research results, there are 5 elements of management that are used based on Henri Fayol's classical management theory. The first is planning by forming continuous, tentative, and incidental work programs. The second is organizing, with an organizational structure based on a hierarchy and vertical flow. Third, namely commanding, that the head of the work unit has the authority and responsibility for the implementation of management activities. Fourth, namely coordinating, coordination is carried out on tasks so that they are in accordance with the main tasks and functions. Fifth, namely controlling, monitoring and evaluating work programs during the Covid-19 pandemic. In the process of organizational communication during the Covid-19 pandemic, Kogartap III relied on technological media such as WhatsApp, Zoom, and the Kogartap E-Office to carry out communication and coordination in assignments. The obstacles found in it include ecological obstacles due to restrictions during the Covid-19 pandemic and technical obstacles due to the difficulty of internet networks and organizational members having difficulties using the latest technological media. Keywords : Organizational Communication, Theory of Henri Fayol, Kogartap III Surabaya
PERSEPSI GENERASI Z KOTA SURABAYA MENGENAI REWARD PADA APLIKASI SNACKVIDEO: PERSEPSI GENERASI Z KOTA SURABAYA MENGENAI REWARD PADA APLIKASI SNACKVIDEO Ramadani, Alfina; Sukardani, Puspita Sari
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.51217

Abstract

This study aims to find out how the perception of Generation Z Surabaya City about the reward on SnackVideo application. This study is a qualitative descriptive research with phenomenology approach. The paradigm used in this study is constructivism, where everyone can interpret things differently from others, based on their environment, views and experiences. Data collection in this study was conducted through in-depth interviews. The results of this study showed that the entire generation Z of Surabaya city as SnackVideo users have a positive perception of the reward. Generation Z has a view that rewards on the SnackVideo app are attractive and profitable. The whole generation Z also considers that the reward is instant, by playing social media they get a profitable reward. Keywords: Generation Z, Reward, SnackVideo, Instant Stuff
SOCIAL MARKETING COMMUNICATION STRATEGY OF TAMAN READING MASYARAKAT "ALAM RIANG" IN IMPROVING LITERACY CULTURE IN THE CHILDREN OF JOMBANG ISLAMIC BOARDING SCHOOL VILLAGE Ningrum, Retno Via; S.S., M.A., Tsuroyya
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.51422

Abstract

Marketing strategy is one of the efforts to deliver a program introduced in the community with the aim of changing people's behavior for the better. Marketing strategy is said to be one of the basics to provide real activities in everyday life. This study aims to determine the social marketing communication strategy of the Alam Riang Community Reading Park in improving literacy culture in the children of Pesantren Jombang village. This research uses a qualitative approach and a case study method. The data collection method was carried out by interviewing 5 informants consisting of the founder of the Alam Riang Community Reading Park, Members of the Alam Riang Community Reading Park, parents of Alam Riang students, Alam Riang students and observing literacy activities. The results showed that the social marketing communication strategy seen in improving literacy culture consists of product, promotion, presentation and personnel so that it can be known the communication strategy used by TBM Alam Riang
STRATEGI KOMUNIKASI PEMASARAN EVENT ELEMENTARY SCHOOL GAMES OLEH PT. DBL INDONESIA DALAM MEMBANGUN BRAND IMAGE EVENT BARU Pratama, Satria Deva; M.I. Kom., Mutiah. S.sos.
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.51426

Abstract

Descriptive research with a qualitative approach with the title: Marketing Communication Strategy Event Elementary School Games by PT. DBL Indonesia in Building a New Brand Image Event. This study aims to find out about the marketing communication strategy for the Elementary School Games (ESG) event by PT. DBL Indonesia in building a new brand image event. The research method used in this research is descriptive qualitative method. In the research on the Marketing Communication Strategy of the Elementary School Games Event by PT. DBL Indonesia in Building a New Brand Image Event obtained research results including: There were 35 elementary school participants who took part in the ESG event in the city of Surabaya. Of the 35 participants, the majority came from elementary schools in the city of Surabaya, while the others were in the cities of Sidoarjo, Malang and Mojokerto. The promotional agenda carried out by PT. DBL Indonesia, through its varied publication content, utilizing various official timelines is one of the most effective ways during the event. This is evidenced by the current number of followers on the ESG PT Instagram Official Account. DBL Indonesia, has 21,000 followers. Then implicitly through the twibbon content, the management of PT. DBL Indonesia personally invites each participant to publish Twibbon on their personal account. Keyword: ESG, Marketing Communication Stategy, PT. DBL Indonesia
Pemberdayaan Kelompok Informasi Masyarakat Oleh Dinas Komunikasi Dan Informatika Dalam Upaya Mendorong Diseminasi Informasi Irianto, Winno Riskinda
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.51525

Abstract

Indonesia's vast geographic location will cause an information gap, including in Mojokerto Regency. To overcome the information gap, the government formed a group engaged in the information sector so that information dissemination can be achieved. This group is called the Community Information Group or KIM. With the formation of KIM, empowerment needs to be carried out by the local government, especially the Mojokerto District Communication and Information Service so that KIM can run according to its duties. The purpose of this research is to find out how the KIM empowerment by the Mojokerto District Communication and Information Service is in an effort to encourage information dissemination. This study uses Wrihatnolo and Dwidjowijoto's Empowerment Theory which explains that empowerment includes 3 stages namely, the awareness stage, the capacity building stage and the empowerment stage. The results showed that the Mojokerto District Communication and Information Service carried out 3 stages of empowerment in accordance with the theory, namely first awareness raising, the Mojokerto Regency Diskominfo carried out "ledhang" or socialization in every sub-district in Mojokerto Regency. The second is capacity building, Mojokerto Regency Diskominfo provides capacity through seminars, technical guidance and also workshops for KIM. The third is empowerment, the Mojkoerto Regency Diskominfo gives trust to KIM to process media independently. Keywords: Empowerment, Community Information Group, Information Dissemination

Page 29 of 62 | Total Record : 613

 27   28   29   30   31 

Filter by Year

2018 2026


Reset
Filter By Issues
All Issue Vol 10 No 1 (2026): The Commercium - Januari 2026 Vol. 9 No. 3 (2025): The Commercium - Juli 2025 Vol. 9 No. 2 (2025): The Commercium - April 2025 Vol. 9 No. 1 (2025): The Commercium Vol. 8 No. 3 (2024): The Commercium Vol. 8 No. 2 (2024): The Commercium Vol. 8 No. 1 (2024): The Commercium Vol. 7 No. 3 (2023): The Commercium Vol 7 No 3 (2023): The Commercium Vol 7 No 2 (2023): The Commercium Vol 7 No 1 (2023): The Commercium Vol 6 No 3 (2023): The Commercium Vol. 6 No. 2 (2023): The Commercium Vol 6 No 1 (2022): The Commercium Vol 5 No 3 (2022): The Commercium Vol. 5 No. 2 (2022): The Commercium Vol. 5 No. 1 (2022): The Commercium Vol 4 No 3 (2021): The Commercium Vol. 4 No. 2 (2021): The Commercium Vol. 4 No. 1 (2021): The Commercium Vol 3 No 3 (2020): The Commercium Vol. 3 No. 2 (2020): The Commercium Vol 3 No 1 (2020): The Commercium Vol 2 No 2 (2020): The Commercium Vol 2 No 2 (2019): The Commercium Vol 2 No 1 (2019): The Commercium Vol 1 No 2 (2018): The Commercium Vol 1 No 1 (2018): The Commercium More Issue