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Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika
Published by Asosiasi Riset Ilmu Teknik Indonesia
ISSN : 3031500X     EISSN : 3031349X     DOI : 10.61132
Core Subject : Science, Engineering,
Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering
open Industrial Engineering Science Cluster Research journal. This journal is a peer-reviewed and open research journal of the Engineering Science Clump
Arjuna Subject : Teknik (semua kategori) - Tenik Industri dan Manufaktur
Articles 242 Documents
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Perencanaan Strategi Pemasaran Kerajinan Kayu untuk Meningkatkan Volume Penjualan Menggunakan Analisis SWOT dan QSPM Viki Uswatul Khoridah; Anita Oktaviana Trisna Devi; Erna Indrianingsih
Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Vol. 4 No. 2 (2026): Maret: Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jupiter.v4i2.1347

Abstract

SMEs play an important role in Indonesia's economy, one of which is the woodcraft industry that has great potential for export. Putra Mandiri Woodcraft (PMW) faces sales instability, ranging from 30% to 145.48% of the set target, which affects production efficiency. This study aims to formulate an effective marketing strategy to increase sales volume and business competitiveness. The methods used in this study include the IFE and EFE Matrix analysis to identify internal and external factors affecting the company, SWOT analysis to formulate various strategies, and QSPM to determine strategy priorities based on the Total Attractiveness Score (TAS) value. The analysis results show that Putra Mandiri Woodcraft has an IFE score of 2.70 and an EFE score of 2.80, indicating that the company's internal condition is quite strong, although the response to external factors is still moderate. The company's main strengths lie in product quality and consumer trust, while its weaknesses are the lack of innovation in product design. Based on the SWOT analysis results, eight potential strategies were found, and the QSPM shows that expansion through a marketplace based on product quality and more varied designs is the main priority with a TAS value of 6.16.
Effectiveness of Mineral Downstreaming Policy in Encouraging Regional Economic Transformation : A Case Study of RKEF And HPAL Integration In Obi Island, South Halmahera
Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Vol. 4 No. 2 (2026): Maret: Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jupiter.v4i2.1351

Abstract

Indonesia’s mineral downstreaming policy has become a strategic instrument to increase the added value of natural resources and strengthen the country’s position in the global mineral value chain. This study aims to analyze the effectiveness of the mineral downstreaming policy in encouraging regional economic transformation through the development of an integrated nickel processing industry in Obi Island, South Halmahera. The research employs a descriptive qualitative approach using secondary data obtained from government publications, corporate reports, policy documents, and environmental reports. Key data sources include regional economic statistics from the Central Bureau of Statistics, corporate publications from Harita Nickel, and regulatory frameworks such as Law No. 3 of 2020 concerning Mineral and Coal Mining. The findings show that the downstreaming policy has transformed Indonesia’s nickel industry by shifting export patterns from raw ore toward higher value-added products such as ferronickel and Mixed Hydroxide Precipitate (MHP), which are essential materials for electric vehicle battery production. The integration of Rotary Kiln Electric Furnace (RKEF) and High Pressure Acid Leach (HPAL) technologies in Obi Island has strengthened Indonesia’s role in the global battery supply chain while also stimulating regional economic growth in South Halmahera. However, the rapid expansion of the nickel industry also raises environmental governance challenges that require stronger regulatory oversight and sustainable mining practices. Therefore, future policy implementation should emphasize balanced economic development, environmental sustainability, and effective governance in mineral resource management.

Page 25 of 25 | Total Record : 242

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