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Maria Puri Nurani
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Flora: Jurnal Kajian Ilmu Pertanian dan Perkebunan
Published by Asosiasi Riset Ilmu Tanaman dan Hewan Indonesia
ISSN : 30465478     EISSN : 3046546X     DOI : 10.62951
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
AGRICULTURAL AND ESTATE SCIENCE Cluster : 1. Soil Science 2. Horticulture 3. Science of Plant Pests and Diseases 4. Agriculture and Plantation Cultivation 5. Plantation 6. Plant Breeding 7. Other Agriculture & Plantation Sectors that have not been listed TECHNOLOGY IN PLANT SCIENCES : 1. Agricultural Industry Technology (and Agrotechnology) 2. Agricultural Product Technology 3. Agricultural Technology 4. Agricultural Mechanization 5. Food Technology and Nutrition 6. Post Harvest Technology 7. Plantation Technology 8. Agricultural and Plantation Biotechnology 9. Food Science 10. Fields of Technology in Plant Sciences that have not been listed AGRICULTURAL SOCIOLOGY SCIENCE Cluster : 1. Socio-Economic Agriculture 2. Community Nutrition and Family Resources 3. Agricultural Economics 4. Rural Sociology 5. Agribusiness 6. Agricultural Extension 7. Other Agricultural Sociology Fields That Have Not Been Listed FORESTRY SCIENCE Cluster : 1. Forestry Cultivation 2. Conservation of Forest Resources 3. Forest Management 4. Forest Product Technology 5. Other Forestry Sector Not Yet Listed
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 51 Documents
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Analisis Strategi Pengembangan Usaha Home Industri Keripik Pisang di Kota Unaaha Endang Sumiratin
Flora : Jurnal Kajian Ilmu Pertanian dan Perkebunan Vol. 3 No. 2 (2026): Juni : Flora : Jurnal Kajian Ilmu Pertanian dan Perkebunan
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/flora.v3i2.653

Abstract

The purpose of this study is to analyze the development strategy of a banana chip business as an effort to make this business a resilient and competitive business, thus adding value to the surrounding environment and to the banana chip entrepreneurs. The data collection techniques used for the banana chip business development strategy include primary and secondary data, including interviews, questionnaires, and data processing. The first stage involves inputting data to determine the IFAS and EFAS values, followed by using a SWOT matrix to identify alternative strategies. Based on the research results, the banana chip business has five strengths, five weaknesses, five opportunities, and four threats. The strategy for developing the banana chip business is in quadrant I, indicating that the banana chip business faces an environment with a relatively greater opportunity to overcome its weaknesses, specifically the Strengths-Opportunities (SO) strategy. This position indicates that there are opportunities for business development and a strong position for growth.

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