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International Research Journal of Business Studies
Published by Universitas Prasetiya Mulya
ISSN : 20896271     EISSN : 23384565     DOI : 10.21632/irjbs
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Research Journal of Business Studies (IRJBS) comprises three constructs. The word “International” refers to our mission to provide readers with relevant fields of study and to involve authors in giving their contributions on an international scale. ”Research Journal” refers to our aim to function as a medium to disseminate research findings regardless of methodological differences. ”Business Studies” refers to the boundary of the fields of studies that we serve i.e. encompassing all disciplines and paradigms related to the studies of any facet of the business. Aim The primary objective of IRJBS is to bridge the gap between theory and practice in the area of business studies by presenting the results of an empirical study, including rigorous research methods, and providing managerial implications to the readers. Scope The IRJBS welcomes manuscripts in business management, which include the areas of strategic management, marketing management, finance management, organization, human resources management, and operations management. Starting Volume 13, Number 2 (2020), IRJBS publishes high-quality articles/papers using rigorous research with questions, evidence, and conclusions that are related to corporate management studies and recent trends that are relevant to business management scholars and business practitioners. More specifically, the IRJBS seeks to publish papers that ask and help to answer important and interesting questions in managing the corporation, develop and/or test theory, replicate prior studies, explore interesting phenomena, review and synthesize existing research, and evaluate the many methodologies used in the corporate management field. We welcome manuscripts in corporations within one geographic and/or across the geographic and business spectrum which include but are not limited to corporate strategy, corporate governance, corporate organization, and human capital, corporate finance, corporate marketing, and the operations aspect of the corporation. We appreciate a diverse range of research methods and are open to papers that rely on statistical inference, qualitative data, verbal theory, computational models, and mathematical models
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol. 12 No. 3 (2019): December 2019-March 2020" : 8 Documents clear
Role Colour Plays in Influencing Consumer Behaviour Rajain, Pallavi; Rathee, Rupa
International Research Journal of Business Studies Vol. 12 No. 3 (2019): December 2019-March 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.12.3.209-222

Abstract

The ability of colours to attract attention has been used for a long time by marketers to gain customer’s attention. A product with attractive packaging is bound to lure customers and stand apart from other products kept on the shelf. It has been found in several studies that if there is a mismatch in representation of colour associations the colour becomes an eyesore. Therefore, the present study was conducted to understand the role colour plays in influencing consumer behaviour. For this an online survey form was circulated among respondents to study their colour preferences. It was found that yellow colour was preferred the least and blue the most. There were significant differences in choices made by the two genders. The results indicated that colour influenced customer’s decision and brand recall while making purchases. It was also found that there was significant difference among respondents regarding purchase of warm and cool colours as well as warm and neutral colours.
A Model of the Configuration Process of HR Systems within Multinational Subsidiaries in Indonesia Rupidara, Neil Semuel
International Research Journal of Business Studies Vol. 12 No. 3 (2019): December 2019-March 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.12.3.223-241

Abstract

This article develops an empirical model of the process through which human resource management (henceforth HR) systems within subsidiaries of multinational companies (MNCs) are constructed. It extends current models that had previously been developed. It is a second-order analysis that integrates research findings that had been previously published along with unpublished materials from the same research project. The research project applied different qualitative methods in data collection. Complementing a previous conceptual macro model of the configuration process of HR systems, this article adds on a micro-empirical model of the process. The model proposes that the adoption and enactment of new HR ideas that make up HR systems is initiated by the reconceptualization of corporate identity and facilitated by the connectivity of relevant HR actors that enables the flows of ideas from the outside into the firms. Five research propositions are finally proposed to be tested as a contribution for future research.
Role of Corporate Governance in the Voluntary Disclosure of Intellectual Capital Kamat, G Bharathi
International Research Journal of Business Studies Vol. 12 No. 3 (2019): December 2019-March 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.12.3.243-256

Abstract

The research on intangible assets and its contribution to the value creation of the firms has received significant attention in recent times. This paper attempts to estimate and analyse the nature and extent of overall Intellectual Capital Disclosure (ICD) and its sub-components in the annual reports of Information Technology (IT) industry in India for the FY 2017-18. It also attempts to examine whether Corporate Governance Characteristics of these firms influence their ICD. Multiple linear regression analysis is used to evaluate the data on information technology Industry. IT firms in India disclose a very high extent of Human capital; whereas the nature of disclosure is high in case of Structural Capital. The empirical evidence suggests that board size, its independence and ownership pattern of the firm play a significant role in the extent of overall intellectual capital disclosures in Indian IT firms. The result on impact of corporate governance characteristics varies with respect to the IC sub-components.
Social Construction Fandom as Cultural Industry Marketing of JKT 48 Fan Group Mulyana, Ahmad; Briandana, Rizki; Ningrum, Dwi Anggraini Puspa
International Research Journal of Business Studies Vol. 12 No. 3 (2019): December 2019-March 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.12.3.257-266

Abstract

The aim of this research is to analyzed the social construction of marketing of the JKT48 fandom group in the context of the cultural industry context. The culture industry can be interpreted as cultural production and consumption or contribution to cultural production. This reality is one of the popular culture products which is quite popular with a group of JKT 48 fans. This study uses a case study method with interview and observation as data collection technique. The results show that the social construction of fandom is formed on the same interest in a cultural form. The presence of JKT48 gives a new color in forming a subculture about the concept of become a fan as a consumer of popular culture. This relates to the marketing of a culture as a form of cultural industry as a contribution in cultural production.
Loan-to-Value Policy and Property Loans Risk in Conventional Commercial Banks of Indonesia Sasikirono, Nugroho; Sudana, I Made; Sumanto, Syelma; Meidiaswati, Harlina
International Research Journal of Business Studies Vol. 12 No. 3 (2019): December 2019-March 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.12.3.267-276

Abstract

This study aims to determine the effect of loan-to-value (LTV) policy on bank’s property loan risk of Indonesia. This study utilizes a purposive sampling method and multiple linear regression analysis techniques. The number of samples in this study is 66 banks with 563 observations data. The results show that bank’s property loan risk, which is proxied by the NPL ratio of property loans, is lower in the LTV tightening policy period than the easing period. We utilize some control variables in this study: inflation, gross domestic product growth, property loan growth, and bank size. Inflation, property loan growth, and bank size have a significant positive effect on non-performing loans, while gross domestic product growth has a significant negative effect.
Stakeholder Analysis on Indonesian E-Commerce Taxation Setiawan, Amelia; Maratno, Sylvia Fettry Elvira; Rahayu, Puji Astuti; Dewanti, Monica Paramita Ratna Putri
International Research Journal of Business Studies Vol. 12 No. 3 (2019): December 2019-March 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.12.3.277-288

Abstract

The growth of Indonesian online trading activities is predicted to be extremely high because of the huge number of internet users in Indonesia. This is perceived as a great chance to enter the online commercial trading market. The online marketplace makes it easy to buy and sell goods and services efficiently. However, there is little consideration on the taxation aspect of e-commerce transaction in Indonesia. This study analyzed Indonesian e-commerce taxation based on main group of stakeholders. The literature review is conducted to get comprehensive understanding on common e-commerce taxation. The analysis of e-commerce taxation grasps the comparison of practices between developed and developing countries. In order to get more depth understanding in Indonesian e-commerce taxation, questionnaires distributed to main group of stakeholders. The result has shown that the regulation applied for e-commerce transaction is considered sufficient. However, improvement on the e-commerce tax compliance of related parties must be enforced.
Predicting Youngster’s Attitude towards Online Food Delivery Dave, Anupama Chirag; Trivedi, Rinky
International Research Journal of Business Studies Vol. 12 No. 3 (2019): December 2019-March 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.12.3.289-299

Abstract

Attitude has been a very significant topic in the area of consumer research owing to the role it plays in consumer decision making process. Literatures have identified various models that can measure attitude; for this research ABC model of attitude was used. The purpose of this study was to measure the attitude of respondents for OFD and their by analyzing the impact of each component of ABC model on Attitude creation. The data was collected from 368 youngsters using a structured questionnaire. Using SPSS 21, computer software the type of attitude was measured and for achieving second objective AMOS 21.0 software was used. Once the model fit was achieved using AMOS 21.0 the structured equation modeling was performed. The investigation revealed that youngsters have moderately positive attitude towards Online Food Delivery (OFD) and it was the affective component of attitude that had the highest influence on attitude creation.
Good Corporate Governance, Devidend, Leverage, and Firm Value Kartikasari, Evi Dwi; Hermantono, Agung; Mahmudah, Annita
International Research Journal of Business Studies Vol. 12 No. 3 (2019): December 2019-March 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.12.3.301-311

Abstract

The establishment of the company in carrying out its business generally has the aim of obtaining maximum profits for the survival of the company. The survival of the company can be achieved if the company’s performance is good, it always increases and has good corporate governance. The value of the company is a reflection of the addition of the company’s equity with the company’s debt. This type of research is descriptive with a quantitative approach. The sample of 32 companies included in publicly listed manufacturing companies using purposive sampling method. The results showed that good corporate governance which was proxy by institutional ownership and managerial ownership had no effect on Value of the firm. Devidend payout ratio, leverage that is proxy by debt to assets ratio and debt to equity ratio, financial performance which is proxy by return on assets and return on equity has a significant effect on value of the firm. Companies must increase the value of the company in order to attract the attention of potential investors, one of them by increasing the financial performance of the company

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