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International Research Journal of Business Studies
Published by Universitas Prasetiya Mulya
ISSN : 20896271     EISSN : 23384565     DOI : 10.21632/irjbs
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Research Journal of Business Studies (IRJBS) comprises three constructs. The word “International” refers to our mission to provide readers with relevant fields of study and to involve authors in giving their contributions on an international scale. ”Research Journal” refers to our aim to function as a medium to disseminate research findings regardless of methodological differences. ”Business Studies” refers to the boundary of the fields of studies that we serve i.e. encompassing all disciplines and paradigms related to the studies of any facet of the business. Aim The primary objective of IRJBS is to bridge the gap between theory and practice in the area of business studies by presenting the results of an empirical study, including rigorous research methods, and providing managerial implications to the readers. Scope The IRJBS welcomes manuscripts in business management, which include the areas of strategic management, marketing management, finance management, organization, human resources management, and operations management. Starting Volume 13, Number 2 (2020), IRJBS publishes high-quality articles/papers using rigorous research with questions, evidence, and conclusions that are related to corporate management studies and recent trends that are relevant to business management scholars and business practitioners. More specifically, the IRJBS seeks to publish papers that ask and help to answer important and interesting questions in managing the corporation, develop and/or test theory, replicate prior studies, explore interesting phenomena, review and synthesize existing research, and evaluate the many methodologies used in the corporate management field. We welcome manuscripts in corporations within one geographic and/or across the geographic and business spectrum which include but are not limited to corporate strategy, corporate governance, corporate organization, and human capital, corporate finance, corporate marketing, and the operations aspect of the corporation. We appreciate a diverse range of research methods and are open to papers that rely on statistical inference, qualitative data, verbal theory, computational models, and mathematical models
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 17 No. 2 (2024): August - November 2024" : 8 Documents clear
Interpreting The Impetus of Artificial Intelligence (AI) On Customer Satisfaction in The Digital Banking Landscape Joseph A, Sunil; C M, Shiny
International Research Journal of Business Studies Vol. 17 No. 2 (2024): August - November 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.17.2.105-114

Abstract

Artificial Intelligence (AI) transforms digital banking technology by augmenting the consumer banking experiences. This study explored the stimulus of AI attributes-trendiness, visual attractiveness, and problem-solving on customer satisfaction in digital banking. To accomplish this, a descriptive and quantitative research approach was embraced, gathering and analysing 120 sample using SPSS 23.0. The correlation analysis exposed positive association between AI attributes and customer satisfaction. Trendiness indicated a modest correlation, Visual Attractiveness and Problem Solving exhibited robust correlations. The regression analysis proved that visual attractiveness is exceptionally significant, problem solving exhibited significant impact and trendiness did not forecast substantial customer pleasure. This study emphasizes the significance of visual attractiveness and problem-solving in shaping positive customer experiences in AI-induced digital banking, stressing the necessity for the constant innovation in the competitive business environment.
The Mediating Effect of Organizational Commitment and Occupational Self-Efficacy on Work Engagement Sandroto, Christine Winstinindah; Alamsyah, Athalia Anabel
International Research Journal of Business Studies Vol. 17 No. 2 (2024): August - November 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.17.2.115-128

Abstract

The goal of this study is to determine the effect of occupational self-efficacy on work engagement in millennial-generation employees, with organizational commitment as a mediation variable. The population of this research includes members of the millennial generation working in Jabodetabek. The sample comprises 250 respondents; the sampling technique is non-random sampling using the convenience sampling technique. Data processing uses Macro Preacher & Hayes contained in SPSS verse 25, called PROCESS. The study results reveal that occupational self-efficacy has a significant effect on organizational commitment, and organizational commitment has a significant effect on work engagement. Occupational self-efficacy has a significant effect on work engagement, and organizational commitment mediates occupational self-efficacy and work engagement among millennial generation employees who work in Jabodetabek. The direct effect of occupational self-efficacy on work engagement is greater than the indirect effect.
The Influence of Social Media Communication Towards Customer-Based Brand Equity on Netflix Eka Putri, Laila Febriyuni; Rufaidah, Popy
International Research Journal of Business Studies Vol. 17 No. 2 (2024): August - November 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.17.2.185-198

Abstract

This study aims to analyze how social media communication seen from user-generated content, firm-generated content, and distribution intensity affects customer-based brand equity on Netflix. Respondents in the study were 321 Netflix subscribers. This study uses a lower-order construct as a research model. Based on the results of research that has been conducted, show that firm-generated content (FGC), user-generated content (UGC), and distribution intensity (DI) affect customer-based brand equity (CBBE) at different levels. Although UGC has a smaller effect size compared to FGC, it still has significant relevance. Distribution intensity is important for increasing brand awareness and loyalty, although it has no direct impact on perceived quality. This in-depth understanding can guide marketing and brand management decisions to effectively utilize these components.
Did the Covid-19 Pandemic Trigger Herding Behavior? Komalasari, Puput Tri; Qalby, Zahrin Haznina; Alhaqi, Vanessa Ryan
International Research Journal of Business Studies Vol. 17 No. 2 (2024): August - November 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.17.2.129-142

Abstract

This study aims to examine the influence of the COVID-19 pandemic on mutual fund herding in Indonesia. The research population comprises open-end mutual funds in Indonesia. By adopting the purposive sampling method, we selected the stock mutual funds registered from 2017 to 2022 as our research sample. We define the 2017-2019 period as before COVID-19 and 2020-2022 as during COVID-19. This study employs CSAD and CSSD as proxies for return dispersion by considering two types of indices as benchmarks, namely LQ45 and IDX Composite. Our study found that COVID-19 did trigger mutual fund herding. However, we failed to find herding behavior when there is a large market movement. Instead, we found reverse herding. 
How Knowledge Sharing Mediates the Effect of Authentic Leadership on Organizational Commitment Dana Perkasa, I Gede Tito; Rahyuda, Agoes Ganesha
International Research Journal of Business Studies Vol. 17 No. 2 (2024): August - November 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.17.2.171-184

Abstract

This study aims to provide empirical evidence of the effect of Authentic Leadership on Organizational Commitment which is mediated by Knowledge Sharing. This research is causality associative research using a quantitative approach. The scope of this research includes the subject of the research, namely permanent employees and contract employees at PT. Karya Pak Oles Tokcer who work in Bali Province. The population in this study were all employees of PT Karya Pak Oles Tokcer in Bali Province with a total of 117 employees. The sampling technique used in this study was saturated sampling which is included in non-probability sampling. The data analysis technique in this study uses two analysis techniques, namely descriptive statistical analysis and inferential statistical analysis using Structural Equation Modeling (SEM). The results of the analysis provide evidence that Authentic Leadership has a positive effect on Organizational Commitment and Authentic Leadership affects Knowledge Sharing. Knowledge Sharing also has a positive effect on Organizational Commitment and mediates Authentic Leadership on Organizational Commitment.
Event Operation and Management in Risk Assessment for Outdoor Food Bazaar Events Sari , Afita; Sooai , Anastasia S.E; Rahmawati , Fadila; Saputra, Fajar; Silitonga, Laura Julige; Santoso, Nanda Putri; Tambunan, Jessica
International Research Journal of Business Studies Vol. 17 No. 2 (2024): August - November 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.17.2.163-170

Abstract

This study evaluates risk management in organizing a food bazaar held in an open field at the Jakarta International Velodrome from May 31 to June 2, 2024. The research methodology includes direct observation, structured interviews with the organizing committee, and document analysis. The assessment results indicate that the event falls into the Very High Risk category for safety aspects, with potential hazards such as smuggling, theft, and fire. Additionally, the cleanliness of the area and healthcare facilities are deemed inadequate, categorized as High Risk. The limitations of hygiene facilities such as toilets and sinks, as well as the risk of dehydration, were also identified. This study recommends enhanced preparation and attention to risk management for similar events in the future to ensure the safety and comfort of visitors. By identifying, analyzing, and evaluating risks more comprehensively, it is hoped that event organizers can minimize potential hazards and improve the quality of future events. The study also emphasizes the importance of collaboration among various stakeholders, including the government, event organizers, security personnel, and healthcare services, to create a safe and comfortable event environment. Measures such as safety training for staff, adequate placement of healthcare facilities, and improved security systems can reduce the risks faced by visitors. Additionally, the study highlights the need for effective communication with the audience regarding safety and health protocols to be followed during the event. The implementation of technology such as crowd monitoring applications and early detection systems can also be a solution in managing risks more effectively.
ESG Scores’ Impact on Portfolio Performance, An Evidence from Indonesia Kusno, John Iwan; Hartanto, Fransisca Tharia; Trilaksono, Teddy
International Research Journal of Business Studies Vol. 17 No. 2 (2024): August - November 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.17.2.199-212

Abstract

This study is to determine the effect of using the Refinitiv ESG score in stock picking and its impact on portfolio performance using the ESG Score. Methodology for this research using a two-sample t-test of Net Asset Value (NAV) price-return portfolios and the Sharpe ratio as a proxy for risk adjustment return for portfolio evaluation. The results of this study indicate that the use of a Refinitiv rating may serve as a suitable metric for stock selection strategy because companies with higher ESG scores tend to exhibit superior performance. Since ESG ratings in Indonesia are still difficult to obtain, those with access to ESG ratings will have more advantages. Greater return performance is followed by an increased level of risk. Given the assumption of a well-diversified portfolio, it is hypothesized that the increased risk can be attributed to a larger variance coefficient. So that the Sharpe ratio must be used for portfolio evaluation to measure risk-adjusted returns.
Does Green-Label Influence Green Purchase Intention, Attitude, Subjective Norms, Behavioral Control, and Willingness To Pay as Moderation? Lukmawan, Wisnu Ridho; Wulandari, Ririn
International Research Journal of Business Studies Vol. 17 No. 2 (2024): August - November 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.17.2.143-161

Abstract

The purpose of this study was to test and analyze influenced eco-labels, attitudes, subjective norms, and behavioral control on green purchase intention, as well as willingness to pay as a mediator to strengthen the influence green purchase intention (GPI) on green purchase behavior (GPB). The population of this study were Millennials and Gen Z who had purchased green products in Jabodetabek. The number of samples was 181 samples, determined based on Hair's Theory which allows for an unknown population. The sampling technique used nonprobability sampling and purposive sampling. Data analysis used the Least Square Partial Structural Equation Model (PLS-SEM). The results showed that eco-labels did not influence green purchase intention, but influenced green attitude and behavioral control. Conversely, ecolabels did not influence subjective norms. Furthermore, willingness to pay was unable to moderate the influence of green purchase intention on green purchase behavior.

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