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INDONESIA
Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi
Published by Universitas Ngudi Waluyo
ISSN : -     EISSN : 27765865     DOI : 10.35473/ijm
Core Subject : Economy,
Economics, Econometrics & Finance
JIBAKU (Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi) Universitas Ngudi Waluyo is an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2021)" : 6 Documents clear
Dampak Pandemi Covid-19 pada Kinerja Keuangan (Studi kasus pada Perusahaan Teknologi yang Listing di BEI) Ari Siswati
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 1 No. 2 (2021)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v1i2.1043

Abstract

Kondisi Perekonomian Indonesia saat ini menjadi kunci untuk mengukur keberhasilan suatu negara dalam mempertahankan perekonomiannya, terutama pada masa pandemi covid-19 yang membuat perekonomian dunia terpuruk,tidak sedikit dari perusahaan perusahaan raksasa yang gulung tikar dan tidak sedikit pula karyawan yang di PHK dari perusahaan terkait dengan penurunan permintaan dan kesulitan bahan baku yang dialami oleh perusahaan. Namun tidak semua perusahaan mengalami keterpurukan, tercatat perusahaan technologi yang listing di BEI banyak mengalami kenaikan dikarenakan sebagaian besar masyarakat memanfaatkan teknologi dalam berbagai hal, sehingga membuat perusahaan teknologi berkembang pesat di era pandemi yang membuat sebagian besar masyarakat bekerja dari rumah karena Pembatasan Sekala Besar-besaran yang dilakukan oleh pemerintah. Jurnal ini membahas mengenai terjadinya indikasi kinerja keuangan berdasarkan rasio Profitabilitas (NPM), Likuiditas (CR), Aktivitas (TATO) dan Rasio solvabilitas (DER) pada teknologi yang listing di Bursa Efek Indonesia pada tahun 2018 sampai 2020 yaitu dari saaat sebelum pandemi covid-19 melanda dunia.
PUBLIC RELATION DAN REPUTASI YANG BERDAMPAK PADA LOYALITAS KONSUMEN DENGAN IMAGE SEBAGAI VARIABEL MEDIASI Alfredy Donny Haposan Harianja; Irsal Fauzi; Abdul Aziz
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 1 No. 2 (2021)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v1i2.1044

Abstract

Business competition is getting tougher in the era of globalization today make it every company is required to be able to compete and set the right marketing strategy. Marketing aims to build and retain customers who can benefit the company. The existence of trust from the public (public trust) will provide a positive image of the company's existence and have an impact on the loyalty of consumers who use the company's services and products. This study aims to determine the effect of public relations and reputation mediated by image which has an impact on loyalty. The method used is inferential analysis (quantitative) with multiple regression analysis techniques and for the sample obtained a sample of 100 respondents with a purposive sampling technique. the results of simultaneous analysis of public relations and reputation mediated by image have a significant effect on loyalty. To maintain customer loyalty in the future, company should be more aggressively in building public relations and company reputation, so company's image among consumers can be better.
Effect of Corporate Social Responsibility on Corporate Profitability Puput Priyamanda; Fitri Dwi Jayanti
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 1 No. 2 (2021)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v1i2.1045

Abstract

This study aims to analyze the effect of Corporatae Social Responsibility disclosure on Profitability on manufacturing companies listed on the Indonesia Stock Exchange for the period 2018-2019. Corporatae Social Responsibility is measured using CSR index based on 4th generation Global Reporting Initiave (G4). Profitability is measured by Return On Asset, Return On Equity, Earning Per Share and Net Profit Margin. The population used in this study is all manufacturing companies listed on the Indonesia Stock Exchange in the period 2018-2019. The research samples used were manufacturing companies that revealed Corporatae Social Responsibility reports in 2018 and 2019 using purposive sampling methods. There were 78 companies in 2018 and 81 companies in 2019 that met the criteria as research samples. The analysis tool used to test hypotheses is Partial Least Square. The results showed that Corporatae Social Responsibility positively and significantly affects profitability by using Net Profit Margin proxy, while using Return On Asset, Return On Equity and Earning Per Share proxy, Corporatae Social Responsibility has no effect on profitability.
CUSTOMER EXPERINCE RELATIONSHIP AGAINST CUSTOMER SATISFACTION IN INDONESIAN MAHKOTA SUKSES (MSI) PRODUCTS AT CIKAMPEK AREA Santi Irwanti
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 1 No. 2 (2021)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v1i2.1046

Abstract

Social and economic changes that continue to occur in the process of developing a country that provides new challenges in the business world of goods and services. Increasing the amount of consumption or consumer needs for goods and services, making many companies use it as an opportunity to increase profits. Many companies take advantage of this opportunity, causing business competition to become increasingly fierce. Steps that must be taken to improve the company's customer experience based on customer satisfaction measurements on MSI products in the Cikampek area. Based on the idea that customer experience can evaluate customer satisfaction. The purpose of this research is to find out which dimension of customer experience is the most dominant toward customer satisfaction and find out the relationship between customer experience and customer satisfaction. This type of research is quantitative research. Data collection in this study uses the method of observation, documentation, and questionnaires. The population in this study was 150 consumers who bought MSI products in the Cikampek area. The sampling technique is simple random sampling using Slovin formula, obtained a sample of 60 respondents with an error level of 1%. Results of data analysis The most dominant dimension of customer experience to customer satisfaction is the sense of dimension, because I feel 88% satisfied or as many as 66 respondents. To determine the relationship between service quality and customer satisfaction. If r count (0.80)> r table (0.214), there is a relationship between customer experience and customer satisfaction in the Cikampek area. Seeing the correlation coefficient of positive (+) 0.80 means that if the customer experience variable goes up, the variable of customer satisfaction will also go up. The relationship between the two variables is very strong. So the results of the correlation coefficient produces 64% and its meaning in the results of these calculations shows that customer experience is related to customer satisfaction on MSI products in Cikampek.Perubahan sosial dan ekonomi yang terus menerus terjadi dalam proses perkembangan suatu negara yang memberikan tantangan baru dalam dunia bisnis baik barang maupun jasa. Meningkatnya jumlah konsumsi atau kebutuhan konsumen akan barang dan jasa, membuat banyak perusahaan memanfaatkannya sebagai peluang untuk meningkatkan profit. Banyaknya perusahaan yang memanfaatkan peluang ini, menyebabkan persaingan bisnis menjadi semakin ketat. Langkah yang harus dilakukan untuk meningkatkan customer experience perusahaan berdasarkan pengukuran kepuasan konsumen pada produk MSI di daerah cikampek. Didasari pada pemikiran bahwa customer experience dapat mengevaluasi kepuasan konsumen. Tujuan penelitian untuk mengetahui dimensi customer experience mana yang paling dominan terhadap kepuasan konsumen dan mengetahui hubungan antara customer experience dengan kepuasan konsumen. Jenis penelitian ini merupakan penelitian kuantitatif. Pengumpulan data dalam penelitian ini menggunakan metode observasi, dokumentasi, dan kuesioner. Populasi dalam penelitian ini adalah 150 konsumen yang membeli produk MSI di daerah cikampek. Teknik pengambilan sampel yaitu Simple random samplingl dengan menggunakan Rumus Slovin, didapat sampel sebanyak 60 responden dengan taraf error 1%.  Hasil Analisis data dimensi customer experience yang paling dominan terhadap kepuasan konsumen adalah dimensi panca indra (sense experience), karena saya merasa puas sebesar 88 % atau sebanyak 66 orang responden. Untuk menentukan hubungan antara Customer Experience dengan Kepuasan Konsumen.  Jika r hitung (0,80) > r tabel (0,214) maka ada hubungan antara customer experience dengan kepuasan konsumen di daerah cikampek.  Melihat nilai koefisien korelasi sebesar positif (+) 0,80 artinya jika variabel customer experience naik maka variabel kepuasan konsumen juga akan naik. Hubungan antara dua variabel tersebut sangat kuat. Jadi hasil koefisien korelasi tersebut menghasilkan 64% dan artinya dalam hasil perhitungan tersebut menunjukkkan bahwa customer experience berhubungan dengan kepuasan konsumen pada produk MSI di daerah cikampek
The Effect of Profitability Ratio on Stock Price Fitri Dwi Jayanti
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 1 No. 2 (2021)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v1i2.1047

Abstract

The purpose of this study was to examine and analyze the effect of profitability ratios consisting of Net Profit Margin (NPM), Return on Assets (ROA), Earning Per Share (EPS) on stock prices in the Food and Beverage Sub-sector Manufacturing companies listed in Indonesia Stock Exchange (IDX) in 2017-2019. The sample in this study were 45 companies that were taken using the purposive sampling method. One of the factors that can increase the value of a company's shares in the capital market is good financial performance. This is because good financial performance can give investors confidence to invest their shares in the company.
Pengaruh Online Customer Reviews Dan Rating Terhadap Minat Pembelian Di Lazada Bayu Kurniawan
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 1 No. 2 (2021)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v1i2.1076

Abstract

Penelitian ini bertujuan untuk menguji pengaruh online customer reviews, rating terhadap minat pembelian. Metode yang digunakan dalam penelitian ini dengan kuisioner. Sampel dari penelitian ini berjumlah 88 responden. Uji statistik dilakukan dengan menggunakan Structurel Equation Modelling berbasis PLS. Uji validitas menggunakan nilai faktor loading, sedangkan uji reabilitas menggunakan nilai Cronbach’s alpha, reliabilitas komposit dan Average Variance Extracted (AVE). Semua hipotesis yang diajukan terdukung dan signifikan. Kesimpulan dari penelitian ini adalah pengaruh online customer reviews, rating dan diskon berpengaruh signifikan terhadap minat pembeliaan di Lazada.

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