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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) JSSM Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Formosa Journal of Sustainable Research (FJSR) Abdi Makarti Surya : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi
Abdul Aziz
Universitas Ngudi Waluyo
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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RETAIL STORE EFFECTIVENESS IN AFFECTING PURCHASE DECISIONS Aziz, Abdul
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3664

Abstract

The increasingly fierce business competition in the era of globalization makes every company must be able to compete and determine the right strategy. This study aims to determine the effect of store atmosphere and product completeness on purchasing decisions at the Agus Jaya store. The method used is quantitative analysis with multiple regression analysis techniques and for the sample obtained as many as 30 respondents with purposive random sampling technique. From the partial and simultaneous test results show that the store atmosphere and product completeness variables have a positive and significant effect on consumer purchasing decisions. So that the analysis of the test results of the Agus Jaya store must establish an atmosphere as attractive and comfortable as possible for visiting customers to create a happy impression for visiting customers besides that the completeness of product variants is needed so that consumers can freely choose according to the needs they want.
COVID-19 PANDEMIC: ITS EFFECT ON RETAIL BUSINESS GROWTH IN INDONESIA Abdul Aziz
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4550

Abstract

This study aims to analyze the impact of the COVID-19 pandemic on retail businesses in Indonesia. The research method used is a descriptive qualitative method, using secondary data sources from research results, references and online news related to the research. The COVID-19 pandemic that hit Indonesia caused a significant decline in turnover for the retail business. There are several businesses engaged in the retail trade sector that have to be willing to close because they are no longer able to benefit from their operations. Technological developments in globalization are very influential on the economy, including the retail market. The results of this study indicate that the retail sector is the type of business most affected by the COVID-19 pandemic, including the automotive industry, steel industry, electrical equipment, textile industry, handicrafts and heavy equipment, tourism. Meanwhile, the industries that are able to survive during the COVID-19 pandemic are 1. MSMEs that are able to adapt their business with innovative products. 2. The retail industry is able to survive, this is because some of them take advantage of sales through digital marketing. 3. Other industries that are able to survive during the COVID-19 pandemic are those related to meeting basic needs, including electricity, clean water, agriculture, animal husbandry, plantations, fisheries, automotive and banking. Industries that experienced development during the COVID-19 pandemic were food, pharmaceuticals, information and communication technology.
PUBLIC RELATION DAN REPUTASI YANG BERDAMPAK PADA LOYALITAS KONSUMEN DENGAN IMAGE SEBAGAI VARIABEL MEDIASI Irsal Fauzi; Abdul Aziz
Journal of Social Sustainability Management Vol. 1 No. 2 (2021): April 2021
Publisher : Journal of Social Sustainability Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.668 KB)

Abstract

Business competition is getting tougher in the era of globalization today make it every company is required to be able to compete and set the right marketing strategy. Marketing aims to build and retain customers who can benefit the company. The existence of trust from the public (public trust) will provide a positive image of the company's existence and have an impact on the loyalty of consumers who use the company's services and products. This study aims to determine the effect of public relations and reputation mediated by image which has an impact on loyalty. The method used is inferential analysis (quantitative) with multiple regression analysis techniques and for the sample obtained a sample of 100 respondents with a purposive sampling technique. the results of simultaneous analysis of public relations and reputation mediated by image have a significant effect on loyalty. To maintain customer loyalty in the future, company should be more aggressively in building public relations and company reputation, so company's image among consumers can be better. Persaingan bisnis yang semakin ketat di era globalisasi saat ini membuat setiap perusahaan dituntut untuk mampu bersaing dan mengatur strategi pemasaran yang tepat. Pemasaran bertujuan untuk membangun dan mempertahankan pelanggan yang dapat menguntungkan perusahaan. Adanya kepercayaan dari publik (public trust) akan memberikan image yang positif terhadap keberadaan perusahaan dan berdampak pada loyalitas konsumen yang memakai jasa maupun produk perusahaan tersebut. penelitian ini bertujuan untuk mengetahui pengaruh public relation dan reputasi yang di mediasi oleh image yang berdampak pada loyalitas. Metode yang digunakan adalah Analisis Inferensial (kuantitatif) dengan teknik analisis regresi berganda dan untuk sampel diperoleh sampel sebanyak 100 responden dengan teknik pengambilan sampel purposive sampling. hasil anlisis secara simultan public relation dan reputasi yang di-mediasi oleh image berpengaruh signifikan terhadap loyalitas. Untuk mempertahankan loyalitas pelanggan, sebaiknya perusahaan kedepannya lebih giat membangun public relation dan reputasi perusahaan yang baik dengan harapan citra perusahaan di kalangan konsumen bisa lebih baik.
DETERMINAN FAKTOR KEPUTUSAN PEMBELIAN DI RITEL MODERN Mona Inayah Pratiwi; Irsal Fauzi; Abdul Aziz
Journal of Social Sustainability Management Vol. 2 No. 1 (2021): Oktober 2021
Publisher : Journal of Social Sustainability Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (151.781 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian konsumen di ritel modern. Metode penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan analisis regresi linier berganda. Objek penelitian ini adalah mahasiswa Universitas Ngudi Waluyo yang diambil 100 responden sebagai sampel. Pengambilan sampel dilakukan dengan menggunakan teknik accidental sampling, dimana setiap populasi yang ditemui pada saat penelitian dapat dijadikan sampel dalam penelitian ini. Hasil penelitian menunjukkan bahwa t hitung lebih besar dari t tabel (1,97529), yaitu 5,456 untuk kualitas produk (X1); 8,818 untuk harga (X2); 4,042 untuk promosi (X3). Hasil tersebut membuktikan hipotesis 1 , hipotesis 2 dan hipotesis 3 terbukti kebenarannya yaitu kualitas produk, harga dan promosi berpengaruh signifikan terhadap keputusan pembelian di ritel modern. Kemudian pada uji R Square menunjukkan bahwa variabel independen, yaitu kualitas produk (X1), harga (X2) dan promosi (X3) mempengaruhi variabel dependen (Y) sebesar 77,77% yang membuktikan hipotesis 4.
PELATIHAN INTERNET MARKETING DALAM UPAYA MENINGKATKAN SOFTSKILL KEWIRAUSAHAAN PADA SISWA SMK BHAKTI NUSANTARA SALATIGA Irsal Fauzi; Meida Rachmawati; Abdul Aziz
ABDI MAKARTI Vol 1, No 1 (2022): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (734.911 KB) | DOI: 10.52353/abdimakarti.v1i1.265

Abstract

Pelatihan internet marketing merupakan bagian dari usaha kecil yang diharapkan mampu membangun usaha untuk membantu mendukung perekonomian mikro dan makro. Hal ini dapat berdampak pada keberlangsungan ekonomi kedepannya karena semua usaha jasa dan produksi dapat mendatangkan keuntungan yang pasti setiap bulannya sehingga perekonomian pelajar dan keluarga dapat terbantu dan mengalami peningkatan. Tujuan dilaksanakannya pengabdian kepada masyarakat ini adalah untuk menumbuhkan kreativitas dan inovasi dalam pengelolaan internet marketing yang berwawasan digital. Pengembangan ekonomi kreatif yang memberikan platform seluas-luasnya bagi kaum milenial membutuhkan dukungan ide-ide inovatif dan softskill kewirausahaan yang sekaligus membentuk wawasan kewirausahaan yang mendukung keberlanjutan ekonomi mandiri. Hasil pengabdian kepada masyarakat ini membantu dalam menumbuhkembangkan kreativitas dan inovasi dalam pengelolaan internet marketing mahasiswa yang merupakan pengembangan soft skill inovatif dan kewirausahaan, sehingga berdampak pada terbentuknya wawasan kewirausahaan yang mendukung keberlanjutan ekonomi mandiri.
Penggunaan Media Sosial sebagai Upaya Pembangunan SDM di Indonesia Abdul Aziz
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 3 No. 2 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v3i2.1729

Abstract

Disruptive technology is an event that helps many people also bothering or harming some people with the help of technology. With the help of the digital observation method, we found a way to help people affected by the disruption, namely by using social media to spread useful information and knowledge. With these efforts, it is hoped that the community can take advantage of and enjoy the efforts that we provide
AKTIF DAN KREATIF DALAM PEMAMFAATAN GADGET SEBAGAI SARANA PEMASARAN DI DUNIA VIRTUAL Abdul Aziz
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 3 No. 2 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v3i2.1734

Abstract

This research was conducted because in this modern and sophisticated era with various facilities it can increase student interest in entrepreneurship on social media. Motivating students to maximize the use of gadget technology even though it has limitations. It is expected that students can act more actively and creatively in solving problems due to inadequate facilities and infrastructure. In order to be able to compete in the midst of competitors even though the device used is only a smartphone.
Kewirausahaan Di Era Globalisasi: Dropshiper SMK Bhakti Nusantara Salatiga Meida Rachmawati; Abdul Aziz; Irsal Fauzi; Rina Purwanti; Purwosiwi Pandansari
Jurnal Pustaka Mitra (Pusat Akses Kajian Mengabdi Terhadap Masyarakat) Vol 3 No 1 (2023): Jurnal Pustaka Mitra (Pusat Akses Kajian Mengabdi Terhadap Masyarakat)
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seiring kemajuan peradaban dunia turut mempengaruhi pola kerja manusia, dahulu yang semula sistem jual beli dilaksanakan secara konvensional yaitu penjual dan pembeli melakukan transaksi jual beli secara langsung namun perkembangan teknologi membuat system transaksi jual beli semakin di permudah melalui platform digital. Perkembangan teknologi di abad ini ditandai dengan banyak bermunculan ecommerce-ecommerce yang menawarkan berbagai macam kebutuhan manusia, dengan ecommerce tersebut mampu mempermudah transaksi jual beli. Munculnya ecommerce semakin membuka peluang bagi para perintis usaha yang memiliki modal kecil dan bahkan tidak memiliki modal untuk dapat berwirausaha melalui platform ecommerce dengan cara dropshiper. Sistem dropshiper yang di tawarkan penyedia dropshiper sangat membantu para pelaku wirausaha kecil untuk dapat merasakan animo kemunculan ecommerce pada abad ini untuk dapat memperoleh keuntungan didalamnya sebagai usaha sampingan untuk mendapatkan pemasukan tambahan. Focus dari pengabdian kali ini yaitu untuk menjelaskan pemanfaatan ecommerce sebagai peluang berwirausaha dengan modal minim namun mampu memberikan keuntungan yang signifikan bagi pelaku usaha yang menggelutinnya dengan sungguh-sungguh.
Factors Influencing Consumers in Making Purchases Sudiyono; Abdul Aziz
Formosa Journal of Sustainable Research Vol. 2 No. 6 (2023): June, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i6.4075

Abstract

One of the causes of traffic congestion is the increase in the number of vehicles that are not matched by the expansion of existing roads. Traffic congestion is a problem in almost all countries in the world. This research was conducted to find out what factors can influence consumers in making purchases of a product in meeting their needs. Multiple regression analysis was used in this study to examine the relationship between variables. From the test results it is known that the partial analysis of variable X (E-service, Personal Driver Services, and Customer Experience) has a positive and significant effect on variable Y (Customer Satisfaction). The Sobel test shows that the role of consumer satisfaction as a moderating variable has a positive effect, and the results of the partial analysis of variable X (Eservice, Personal Driver Services), and Customer Experience on variable Y (Shopping Intentions) have a positive effect. and significant influence
Tracing the Business Success of UD Subur Jaya Abdul Aziz
Formosa Journal of Sustainable Research Vol. 2 No. 6 (2023): June, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i6.4445

Abstract

Starting a business is one way to achieve economic growth in the community sector. In general, every business tries to be successful in carrying out its operations. The aim of this research is to find out more about the success of UD Subur Jaya's rice milling business. This research is included in qualitative research, which aims to present an overall, factual, and precise picture of the characteristics and characteristics of a particular population or object. Based on the results of research that has been conducted using observation, interview and documentation methods, it is found that the influencing the success of UD Subur Jaya, namely: strategic location selection, quality of products produced, friendly and courteous service, post-sale payments intended for small traders, competitive prices
Co-Authors Alfredy Donny Haposan Harianja Irsal Fauzi Jaya Ramadaey Bangsa Meida Rachmawati Meida Rachmawati Mona Inayah Pratiwi Rina Purwanti Setya Indah Isnawati Sudiyono Sudiyono Sudiyono