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Jurnal Kemitraan Masyarakat
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 30326001     EISSN : 30325994     DOI : 10.62383
Core Subject : Economy, Humanities, Health, Education, Engineering,
Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health
Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa
Arjuna Subject : Umum - Umum
Articles 151 Documents
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Optimalisasi Branding Brosur dan Video Konten dalam Upaya Peningkatan Visibilitas Wisata Desa Lembah Mbencirang di Desa Kebontunggul
Jurnal Kemitraan Masyarakat Vol. 3 No. 1 (2026): Maret : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v3i1.3154

Abstract

The Impact-Oriented Community Service Program (KKN Berdampak) conducted by students of Universitas Mayjend Sungkono in Kebontunggul Village, Gondang District, Mojokerto Regency focused on optimizing branding and digital marketing for the Lembah Mbencirang tourist destination. Lembah Mbencirang is a village-based tourism destination with significant natural and educational potential; however, this potential has not been widely recognized due to limitations in branding and digital marketing. This community service program aimed to sustainably increase tourist visits through SWOT analysis, visual identity rebranding, and digital marketing campaigns utilizing social media, search engine optimization (SEO), and visual content. The activities were carried out participatively in collaboration with the local Village-Owned Enterprise (BUMDes) and Tourism Awareness Group (Pokdarwis) using observation, mentoring, and promotional content development methods. The results indicate that the optimization of branding and digital marketing at Lembah Mbencirang Tourism produced initial outcomes in the form of digital media readiness and increased understanding among tourism managers. Although the impact on visitor numbers has not yet been measured significantly, a digital marketing foundation has been established as an initial step toward the development of village tourism.

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